Pretty Princesses and Courageous Superheroes Invited to Take "Geoffrey’s Halloween Safety Pledge" as They Enjoy Complimentary Trick "R" Treat Events in Toys"R"Us Stores Nationwide

WAYNE, NJ (October 5, 2009) - As kids decide what outfits to don this Halloween, Toys"R"Us is offering families a safe place to celebrate. This year, Toys"R"Us stores nationwide will host Trick "R" Treat events on Halloween, complete with costume parades, complimentary treats and giveaways. In advance of the big night, parents can find everything they’ll need to ensure their kids are boo-tifully dressed for the occasion, with costumes and wigs, masks and makeup, tiaras and more, all available in dedicated Halloween boutiques at Toys"R"Us stores nationwide and online at Toysrus.com. Customers will also find a wide assortment of safety products at Toys"R"Us stores to help ensure kids and families enjoy Halloween without the fright.

Toys"R"Us Offers a Safe Halloween Destination for Families

Providing a Safe, Fun Environment for Kids to Trick "R" Treat: Customers can visit any Toys"R"Us store – dressed up in their ghoulish garb – on Saturday, October 31 from noon to 3pm to participate in a spooktacularly safe Halloween celebration. Toys"R"Us store employees will also be dressed in costume, showing off their spooky best. Children ages three and up who attend Geoffrey’s Trick "R" Treat Parade will receive a complimentary, reusable bag, which they can fill up with goodies and giveaways (while supplies last) as they parade around the store with everyone’s favorite mascot, Geoffrey the Giraffe.

Geoffrey’s Halloween Safety Pledge: Within each complimentary Trick "R" Treat bag, children will find Geoffrey’s Halloween Safety Pledge, providing a list of important safety tips that kids and parents can review at home. Kids can take this pledge and have their parents sign it as a promise that they will follow the safety tips to help ensure their Halloween is fun-filled and accident-free. Additionally, to help kids stay safe on Halloween, Toys"R"Us has updated its dedicated safety website at Toysrus.com/Safety to feature Halloween-themed safety tips from Safe Kids Worldwide, the world’s leading childhood injury prevention organization.

From Glow Sticks to Flashlights – Spooktacularly Safe Products: When gearing up for Halloween, parents and kids can look to Toys"R"Us for a variety of accessories to help keep kids safe. Boasting a large assortment of Halloween-themed safety products, parents can find glow sticks, reflective stickers, glow-in-the-dark pails and face makeup, flashlights and more in the dedicated Halloween boutiques in Toys"R"Us stores nationwide.

"At Toys"R"Us, we love kids, and we know that Halloween is one of the most exciting days of the year for them," said Mary Frankman, Divisional Merchandising Manager, Seasonal, Toys"R"Us, U.S. "To ensure this Halloween is both fun and safe, we’re excited to offer a spooky and stylish costume collection for kids to choose from, and all the items parents need to make Halloween safe for their little ones. We look forward to seeing lots of ghosts, superheroes, princesses and other characters as they Trick "R" Treat and parade through our stores on Halloween."

The World’s Greatest Toy Store™ is THE Place to Find Spooky and Spectacular Costumes
Kids looking for costumes that are "groovy" or based on a movie, or even those that are hairy or super scary, can choose from a wide selection for boys, girls and babies available at Toys"R"Us stores and online at Toysrus.com. Some of the hottest costumes of the 2009 Halloween shopping season include:

Popular Costumes for Boys: Straight from the big screen are today’s coolest costumes resembling boys’ favorite characters from TRANSFORMERS, Star Wars and G.I. JOE, as well as Wolverine, Spider-Man, Toy Story’s Buzz Lightyear and Woody and SpongeBob SquarePants. Once suited up and in character, young boys are ready for an action-packed night of trick-or-treating.

Popular Costumes for Girls: Designed to give every girl her moment in the spotlight, a wide array of whimsical costumes are available, including Disney Princesses® (Ariel, Aurora, Belle, Cinderella, Jasmine and Snow White), Dorothy from The Wizard of Oz, Thumbelina, Barbie® Mariposa and Pink Superheroes. With a dash of fantasy and some special accessories, little ladies’ dreams will come true as they adorn themselves in these fanciful fashions this Halloween.

Exciting Accessories: Kids can choose from a variety of Halloween-themed bags, featuring a die-cut Dracula, Frankenstein, pumpkin or skeleton that can be used to carry home all of their Halloween treats and then reused throughout the year. Additionally, gift givers will be delighted to find a selection of fun and freaky Halloween gift cards, and parents can stock up and save on Nestle® and Hershey’s® assorted chocolates, Reeses® and more, in bags and bulk, with the amazing values offered at Toys"R"Us.

Popular Costumes for Babies: Parents won’t be able to resist this season’s cuddly costumes for baby resembling adorable animals and classic characters, including Monkey, Pig, Ladybug, Tigger, Winnie the Pooh and Disney Fairies’ Tinker Bell and Disney Princesses. (Shoppers can find costumes in sizes 0 – 24 months at Babies"R"Us stores and online at Babiesrus.com.)

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

Adrienne Giordano Toys"R"Us Public Relations Coordinator (973) 617-4383 (646) 366-8863 adrienne.giordano@toysrus.com