Company Offers Special Online Auction of Four "Experiences of a Lifetime" Designed to Bring the Magic of FAO Schwarz to Life While Helping Children in Need

WAYNE, NJ (November 10, 2009) – FAO Schwarz, the legendary toy retailer known for its unique playthings, one-of-kind shopping experiences and the enchanting memories it has created for generations of children and families, today announced a special online auction of four "Experiences of a Lifetime" to benefit the Marine Toys for Tots Foundation. Bringing the magic and wonderment of the world of FAO Schwarz to life, the highest bidding Muppet Whatnot™ aficionado, Barbie® fan, LEGO®-lover and FAO Schwarz devotee will each receive the opportunity to make their dreams a reality at while sharing the joy of the holidays with children in need. To further support Toys for Tots, toy donations are being accepted now through December 6, and cash donations may be made through December 24, at FAO Schwarz Fifth Avenue, New York City and FAO Schwarz in the Forum Shops at Caesars Palace, Las Vegas.

Online "Experiences of a Lifetime" Auction Benefiting Toys for Tots
This extraordinary auction is featured within the 40-page FAO Schwarz Holiday Catalog and has premier placement on the homepage of the company's recently re-launched website, Now through December 10, online visitors can bid to win one of the four extraordinary packages simply by clicking a link on the FAO Schwarz e-commerce homepage where they can access auction details and prizes. The highest bidder of each package will receive a special, representative keepsake that can be tucked under the tree in time for Christmas.

"Beyond their rich heritage and shared love of children, FAO Schwarz and Toys for Tots are brands synonymous with the holiday season, so this partnership is a perfect fit," said Bob Giampietro, Senior Vice President and Brand Manager, FAO Schwarz. "The FAO Schwarz Holiday Catalog has long been known for the remarkable playthings it offers, and we're excited to provide once-in-a-lifetime opportunities to our customers while benefiting children in need."

Since the first FAO Schwarz Holiday Catalog was first released in 1876, the company has offered wondrous playthings at a variety of price points alongside exceptional, one-of-a-kind items that go beyond a child's imagination. The unique packages now available through the "Experiences of a Lifetime" auction build upon the long-standing reputation of FAO Schwarz as an experiential retailer. And, with no minimum bid required, these "priceless" auction items are attainable for anyone interested in helping to provide needy children with a toy to unwrap on Christmas morning through Toys for Tots.

Below are details for the four "Experiences of a Lifetime" auction packages:

#1: The Ultimate Muppet Whatnot™ Workshop Experience from FAO Schwarz – New York City, New York:
The most sensational, inspirational, celebrational adventure of a lifetime! One lucky winner and a guest will travel to the Muppet Whatnot headquarters at FAO Schwarz Fifth Avenue to be greeted by KERMIT THE FROG and FOZZIE BEAR before designing and building a custom Muppet Whatnot puppet to take home. Next up: Private puppeteering lessons with a Muppet pro to prepare the specially designed Muppet Whatnot for an exciting performance. The fun will live on with a special video keepsake, with Kermit and Fozzie, documenting the entire experience!

#2: Ready for the Spotlight Barbie® Experience from Mattel® – El Segundo, California:
Barbie fans eager to share the stage with the world-famous fashionista will be clamoring to win this package. The highest bidder will have the opportunity to work with an elite team of Barbie Doll designers to create a custom-designed doll in their likeness that will be presented in a specially made, collectible package. The winner and a guest will travel to the official Barbie headquarters in El Segundo, California for an all-access pass to see where and how Barbie is made – not to mention, take home their one-of-a- kind Barbie Doll.

#3: The LEGO® Experience of Your Dreams from The LEGO Group – Billund, Denmark: A LEGO-lover's fantasy:
The chance to win an exclusive, behind-the-scenes look at The LEGO Group during a four-day tour of Billund, Denmark. The recipient of this exclusive LEGO experience package and a guest will mingle with LEGO® Model Designers and Master Builders before taking a tour of the famous LEGO factory, providing a VIP view of how LEGO bricks are made and the world's first LEGOLAND® Park. The winner will also co-design a custom, four-foot LEGO sculpture – a priceless gift from LEGO to commemorate the experience – with a LEGO Master Builder.

#4: The Storybook New York Experience from FAO Schwarz – New York City, New York:
FAO Schwarz Fifth Avenue has been a must-see destination for generations and an integral part of the Big Apple experience. The highest bidder of this unique package, and up to three guests, will receive a New York City adventure of a lifetime. First greeted at the airport by the FAO Schwarz Toy Soldier, the winner and guests will embark on a limo ride through the city and spend two nights at The Plaza Hotel. The prize also includes a visit to FAO Schwarz Fifth Avenue for a one-of-a-kind store tour and shopping spree, as well as private lessons with a professional piano dancer on the store's larger-than-life piano. Tickets to a Broadway show and a sweet stop at New York's Serendipity3™ will complete the experience.

Those visiting now through December 10 can simply click to bid on the four "Experiences of a Lifetime" and feel good knowing that one hundred percent of winning bids will help share the joy of the holidays with children in need through Toys for Tots. Additionally, the FAO Schwarz store locations on Fifth Avenue in New York City and in the Forum Shops at Caesars Palace in Las Vegas showcase signage featuring the tagline "Share the Joy," encouraging holiday shoppers to donate new, unwrapped toys in the store's designated bins or cash at the registers to benefit Toys for Tots.

To download images representing the FAO Schwarz "Experiences of a Lifetime" auction to benefit Toys for Tots, please click here.

About FAO Schwarz
For nearly 150 years, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of extraordinary toys that have enchanted generations and cultivated a loyal clientele. There are currently two FAO Schwarz locations in the United States – the famous flagship store in Manhattan, which attracts millions of visitors annually, and a store in Las Vegas at the Forum Shops at Caesars Palace. The complete assortment of the company's products, including a line of toys marketed under the FAO Schwarz brand name, can be found in-store and online at The iconic FAO Schwarz brand is exclusively operated by Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer.


For more information please contact:

Adrienne Giordano
973-617-4383 / 646-366-8863