TOYS"R"US TOY GUIDE FOR DIFFERENTLY-ABLED KIDS HELPS PARENTS AND LOVED ONES FIND THE RIGHT TOYS FOR CHILDREN WITH PHYSICAL, COGNITIVE OR DEVELOPMENTAL DISABILITIES

TOYS"R"US TOY GUIDE FOR DIFFERENTLY-ABLED KIDS HELPS PARENTS AND LOVED ONES FIND THE RIGHT TOYS FOR CHILDREN WITH PHYSICAL, COGNITIVE OR DEVELOPMENTAL DISABILITIES

Meredith Vieira Lends Support to 2008 Edition Available Now at "R"Us Stores Nationwide

WAYNE, NJ - September 3, 2008 - Today, Toys"R"Us, Inc. debuted the 2008 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids, an easy-to-use toy selection guide for anyone who loves and cares for a child with special needs. This year, Meredith Vieira, a longtime advocate for children with disabilities, appears on the cover along with Owen Wagner, an inspiring eight-year-old boy from Chatham, NJ. Owen is one of the many children with differing abilities featured throughout the Guide.

Released annually, the Guide assists parents, family, friends and professionals by providing qualified toy recommendations to help aid in the skill development of children who have physical, cognitive or developmental disabilities. The complimentary publication is available now at all Toys"R"Us and Babies"R"Us stores across the country and online, in both English and Spanish, at www.Toysrus.com/DifferentlyAbled. Now through October 1, Toys"R"Us stores nationwide will also feature dedicated boutiques showcasing toys from the Guide.

"The Toys"R"Us Toy Guide for Differently-Abled Kids is a labor of love for all of us in the "R"Us family," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "Our commitment to providing the best selection of toys to help enrich the play experience for children of all abilities is reflected on each page of the Guide."

Since 1994, Toys"R"Us has partnered with the National Lekotek Center to evaluate hundreds of toys during therapeutic play sessions to determine those that best contribute to the development of children with special needs. This nonprofit organization, dedicated to making the world accessible to children of all abilities, assigns at least two "skill-building" characteristics to each toy selected for the Guideósuch as Auditory, Language, Social Skills, Creativity and more. Within the Guide, Lekotek also provides helpful tips for choosing developmentally appropriate toys for children with differing abilities.

This year, online visitors will discover a colorful, user-friendly microsite dedicated to the Guide, including a video message from Meredith Vieira and behind-the-scenes pictures from the Guide cover shoot. The site also prominently features the skill-building icons from the Guide, so parents and others can find the best toys for a child's unique needs. Visitors can click on any given skill and view an expanded assortment of toys that were evaluated for the 2008 Guide. A "flippable" digital version, as well as a downloadable version of the Guide, is available in English and in Spanish.

"The Guide continues to serve as a valuable resource for parents, grandparents, aunts, uncles, caregivers, and anyone who has experienced the love of a child with special needs," said Meredith Vieira, mother of three and host of TODAY and Who Wants to be a Millionaire. "All children, regardless of ability, can, through the magic of play, experience victories, imagine new worlds and share the joy of learning."

Toys"R"Us, Inc. has a long history of supporting the special needs community through the Toys"R"Us Children's Fund, a public charity affiliated with the company. Organizations supported include: Autism Speaks, Children and Adults with Attention-Deficit/Hyperactivity Disorder, Muscular Dystrophy Association, National Down Syndrome Society, National Lekotek Center, National Multiple Sclerosis Society, Special Olympics, Spina Bifida Association, and United Cerebral Palsy.

Following is a representation of toys from the 2008 Guide along with each of the developmental designations assigned to them: Gross Motor Skills: The Inchworm™ from Radio Flyer®; Social Skills: Little Mommy Doctor Set from Fisher-Price®; Creativity: TaDoodles™ All-in-One Paint Set from Crayola™; Thinking: Deluxe Nesting & Stacking Blocks from Melissa & Doug®; Language: Learn & Groove Alphabet Drum from LeapFrog®; Visual: Charades for Kids from Pressman®; Auditory: My First Story Reader from Publications International; Fine Motor Skills: Mickey Mouse Clubhouse Puzzles from Playskool®; Tactile: Moon Sand™ Adventure Island from Spin Master™; and Self Esteem: Band in a Box from Melissa & Doug®. For a complete list of toys and product descriptions, please log on to www.Toysrus.com/DifferentlyAbled.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,500 stores, including 585 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more than 691 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at Toysrus.com.

 


For more information please contact:

Toys"R"Us, Inc.
Kathleen Waugh
Phone: 646-366-8823/973-617-5888
Email: waughk@toysrus.com

Adrienne Giordano
Phone: 646-366-8863/973-617-4383
Email: adrienne.giordano@toysrus.com