Continuous Shopping Launches with Two-Day Sale, Offering Bargain Hunters Last-Minute Super Savings; Company Offers Relief to Procrastinators with Extended Shipping Deadlines and “Buy Online, Pick Up In Store” Available Through Christmas Eve, as well as Best In-Stock Position on the Hottest Toys

WAYNE, NJ – (December 15, 2011) – Toys“R”Us® today announced that its stores nationwide will remain open for 112 uninterrupted hours beginning at 6am on Tuesday, December 20 and continuing through 10pm on Christmas Eve*, offering around-the-clock shoppers incredible values, savings and countless opportunities to find all of the toys topping kids’ lists this holiday season.

In conjunction with continuous shopping during the last few days leading up to Christmas, Toys“R”Us will hold a two-day sale from Tuesday, December 20 to Wednesday, December 21, offering even the biggest procrastinators blockbuster deals and values on some of the season’s “must-have” gifts. With shipments of the hottest toys arriving in stores every day until Christmas, customers will find holiday list-toppers such as Air Swimmers® eXtreme from Animal Planet™, The Trash Pack™ Garbage Truck from Moose Toys®, Radica® Fijit Friends™ from Mattel and Sesame Street® Let’s Rock! Elmo™ from Hasbro®. Plus, with extended shipping deadlines and “Buy Online, Pick Up In Store” available through Christmas Eve, last-minute holiday shoppers will have the opportunity to take advantage of the best deals and savings just in time for Christmas morning.

“For the second consecutive year, our stores will remain open continuously during the days leading up to Christmas, allowing shoppers more time and more ways to shop with Toys“R”Us than ever before,” said Greg Ahearn, Chief Marketing Officer, Toys“R”Us, U.S. “Whether gift-givers want to finish their holiday shopping at Toys“R”Us stores or online at, they’ll be sure to find the broadest assortment of toys anywhere, at any time, all at values that elicit Christmas cheer.”

Now, More Than Ever, It’s Not Too Late to Shop Online

Online shoppers visiting will find the same exceptional deals and savings, along with convenient services such as “Buy Online, Pick Up In Store” to ensure a gift’s timely arrival under the Christmas tree. Customers who prefer to shop against the clock all the way up to December 24 can choose “Buy Online, Pick Up In Store” for all of their last-minute gifts. Orders submitted online by 2pm on Christmas Eve can still be picked up in store on the same day it is ordered, so that presents can be wrapped and ready for Christmas morning. For shoppers looking to get their gift to a recipient in another state, “Family and Friends Pick Up” allows a customer to designate an alternate person to pick up their order at the store of their choice, anywhere in the country. Additionally, online shoppers can browse a broad selection of playthings on and make purchases for guaranteed delivery on December 24 with express shipping** on orders placed by Thursday, December 22 by 3pm EST.

Kicking off 112 hours of shopping, savvy customers looking for savings in the coming week will find the following deals and discounts, among many others, available in-store and online at all day Tuesday, December 20 and Wednesday, December 21, while supplies last***:

FREE $35 Toys“R”Us Gift Card with the purchase of any Nintendo® 3DS™ Handheld System (in-store only)
FREE Nintendo 3DS™Game with the purchase of Nintendo 3DS Skylanders Spyro’s Adventure Starter Pack – Up to $39.99 Value (select games)
60% OFF LEAPFROG® Fix and Learn Speedy – Was $24.99; Now $9.99
50% OFF All Nintendo® DS Starter Kits priced from $2.49 to $19.99 each (in-store only – prices vary)
50% OFF Barbie® Beach Dolls – Was $6.99; Now $3.49
40% OFF ALL Imaginarium® wooden toys priced $59.99 or less – prices vary
SAVE $60 on AVIGO Mini Cooper® – Was $299.99; Now $239.99
SAVE OVER $35 on COBY® 7” 4GB Tablet 7” LCD – Was $179.99; Now $144.88
SAVE $30 on Nikon® CoolPix® 14MP L24 camera– Was $119.99; Now $89.99
BUY ONE GET ONE 50% OFF ALL Moxie Girlz™ Magic Hair, Sisterz and Dazzle Dance dolls – Now $19.99 - $24.99 each
Toys“R”Us Times Square Offers More Than 200 Hours of Continuous Shopping

Toys“R”Us Times Square, the company’s international flagship store, will remain open from 6am on Friday, December 16 through 10pm on Christmas Eve, providing gift-givers with a record-breaking 208 consecutive hours of shopping. In addition to offering New Yorkers and tourists the same deals and savings that can be found at Toys“R”Us stores nationwide, Toys“R”Us Times Square also offers specialty services, such as Personal Shopping and Corporate Sales, where highly trained staff can provide one-on-one attention and expert assistance in helping shoppers find the right gift quickly and easily. Personal Shoppers are available Monday through Saturday from 8am to 11pm and Sunday from 8am to 9pm. Gift-wrapping and shipping (to local, national and international locations) are also available at Toys“R”Us Times Square to offer customers a convenient shopping experience.

New and Current Rewards“R”Us® Members Can Still Earn 10% Back Through Christmas Eve

New and current members of the company’s complimentary loyalty program, Rewards“R”Us, can earn 10 percent back on purchases made in-store and online at Now through Christmas Eve, Rewards“R”Us members can earn 10 percent back in “R”Us Dollars for every dollar spent on qualifying purchases****, including electronics. Members can participate in this special promotion by presenting their loyalty card at any “R”Us store nationwide or entering their loyalty number online with purchase at or “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases.*****

*Stores in Paramus, NJ, select stores in Massachusetts and Rhode Island, as well as the Toys“R”Us Express and Outlet stores, will not be open 24 hours per day. Some Toys“R”Us store locations will close at 8 or 9pm on Christmas Eve. All store hours can be found online at
**Shipping fees are applied with express shipping.
***Quantities limited, no rain checks.
****Maximum reward accumulation during this holiday period is $50 “R”Us Dollars. Qualifying purchases exclude gift cards, shipping and handling charges and reward-eligible greeting cards, formula and diapers.
*****Valid dates may vary on reward certificates.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 872 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at and

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Media Contacts:
Toys"R"Us, Inc.
Jennifer Albano
(973) 617-5632

Katelyn Leondi
(973) 617-4398