Tens of Thousands of Zhu Zhu Pets Ready to Scamper into Stores and Toys"R"Us Colors Black Friday Happy By Giving Away 250,000 Crayola Gifts

WAYNE, NJ (November 19, 2009) - Toys"R"Us today announced its stores nationwide will open at midnight on Thursday, November 26, providing shoppers access to its Black Friday deals five hours earlier than ever before. The company has pulled out all the stops to cater to Black Friday customers who want to shop as early as midnight, sleep until 5am, find that "must-have" toy, or purchase fun playthings to fit any budget. Here’s what Black Friday bargain-seekers will find at Toys"R"Us:

More than 70 outstanding doorbusters available between midnight and 1pm
A preview of more than 100 unadvertised "Mystery Deals" on at 12:01am on Wednesday, November 25, available in-store on Black Friday between midnight and 1pm
50 additional doorbusters available beginning at 5am until 1pm
Nearly 25% more hours to grab hot deals on Black Friday
Tens of thousands of highly sought-after Zhu Zhu Pets Hamsters ready to find new homes
More than 250,000 FREE Crayola 64 Boxes (an incredible value) gifted with ANY purchase, along with an $18 Crayola coupon
The 28-page Toys"R"Us Black Friday circular, packed with four more pages of values than last year, will appear in select newspapers across the country and online at on Thursday, November 26, offering more than $6,500 in combined, weekend-long savings.

"We’re raising the bar on Black Friday savings opportunities by expanding our store hours, offering the most sought-after toys in-stock when parents want them, and – of course – delivering outstanding values on items to fit any budget," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "There’s only one Toys"R"Us! We are and will remain focused on providing gift-givers more reasons to shop with Toys"R"Us, offering 220 doorbusters on Black Friday, thousands of dollars in savings on many of the hottest toys, and more ways to save with "R" Rewards all season long."

Zhu Zhu Pets ALERT! Toys"R"Us Stocks Stores for Black Friday
Determined to make one of the biggest shopping days of the year enjoyable for customers, Toys"R"Us has big plans for Black Friday shoppers seeking a Zhu Zhu Pets Hamster, one of the hottest toys of 2009. The first 100 customers in line at their local Toys"R"Us store on Black Friday will each be given a ticket for the opportunity to purchase a Zhu Zhu Pet (with a limit of one per household).* With thousands of additional Zhu Zhu Pets being made available in Toys"R"Us stores throughout the day on Friday, and thousands more of the highly coveted Zhu Zhu Pets arriving regularly throughout December, gift-givers will have the best chance of finding the precocious little hamsters at Toys"R"Us.

Ensuring a Colorfully Happy Black Friday
Two-hundred fifty thousand Crayola 64 Box of crayons will be given away with purchases made at Toys"R"Us stores nationwide, while supplies last. One box will be given away per purchase, upon checkout. This special offer will help parents and gift-givers add a little extra to a child’s stocking or supplement their household’s assortment of Crayola’s fantastic craft items.

A Sneak Peek of Black Friday Deals For Tech-Savvy Shoppers
Facebook users can visit now to access a special Toys"R"Us Black Friday application and submit an RSVP to receive a special sneak peek, on Monday, November 23 at 12:01am, of the deals and discounts that will be available in-store on Black Friday. will also preview more than 100 "Mystery Deals" beginning Wednesday, November 25 at 12:01am. In addition to the 120 advertised Black Friday doorbusters, these secret savings offers will be available in Toys"R"Us stores from midnight until 1pm on Black Friday, but customers can only find out about them by visiting in advance!

Jumpstart Holiday Shopping Hours After Thanksgiving Dinner
On Thanksgiving Day, thousands of savvy savers will be scanning the latest circulars strategizing their plans for Black Friday shopping. With Toys"R"Us stores opening at midnight, families and friends can begin checking off the toys and games on their kids’ lists earlier than ever. The following examples of select doorbusters are available at Toys"R"Us stores beginning Thursday, November 26 at midnight through Friday, November 27 at 1pm, while supplies last:
FREE $50 Gift Card with the purchase of ANY iPod touch
Buy 1 Get 2 FREE on ALL Batman Dark Knight 6" Action Figures
TWO Bakugan Season 2 Booster Packs for Only $7.99
Save $200 on Furreal Friends S’mores Pony – Was: $299.99; Now: $99.99
Save $80 on Little Tikes Jump ‘n Slide Bouncer – Was: $229.99; Now: $149.99
Save $60 on STEP2 Neat & Tidy Cottage – Was: $159.99; Now: $99.99
65% Off Sleeping Beauty Styling Head Vanity – Was: $69.98; Now: $24.49
60% Off SanDisk 8GB Memory Card – Was: $49.99; Now: $19.99
50% Off ALL V-Motion and V-Smile Software
50% Off Vtech Learning Laptop – Was: $29.99; Now: $14.99
50% Off Nextar 2GB MP3 Player with Video – Was: $34.99; Now: $17.49

Early to Sleep and Early to Shop
Those who would rather catch some sleep and wake up early on Friday to begin their holiday shopping can still take advantage of great doorbusters. Following are examples of select doorbusters available at Toys"R"Us stores on Friday, November 27 beginning 5am through 1pm, while supplies last:

Save $100 on 12’ Trampoline and Enclosure – Was: $279.99; Now: $179.99
Save $75 on Razor E300 Scooter – Was: $249.99; Now: $174.99
Save $60 on Flexible Flyer Kingston Swingset – Was: $159.99; Now: $99.99
Save $50 on New! Harley Davidson Rocker Ride-On – Was: $149.99; Now: $99.99
Save $50 on Coby 7" Portable DVD Player – Was: $99.99; Now: $49.99
Save $30 on Avigo Street Style/Spectrum 20" Bikes – Was: $79.99 (each); Now: $49.99 (each)
60% Off Star Wars Clone Trooper Blaster Game – Was: $49.99; Now: $19.98
Over 55% Off DS Guitar Hero On Tour/Decades 2-Pack Bundle – Was: $69.99; Now: $29.99
50% Off You & Me Little Twins – Was: $34.99; Now: $17.99
50% Off Select Wii Fit Accessories
50% Off Bakugan BakuBowl – Was: $26.99; Now: $13.49

Weekend of Extended Savings
The holiday weekend of savings will continue at Toys"R"Us stores nationwide with amazing savings on more than 135 additional items on Friday, November 27 and Saturday, November 28. Following are examples of select hot deals available at Toys"R"Us stores during the 2-day sale all day Friday, November 27 and Saturday, November 28, while supplies last:

Select Nintendo DS Games Available for Only $9.99
Select Wii Accessories for Only $10 Each
70% Off ALL Dreamtown Role Play Sets by Playskool
60% Off TRANSFORMERS Bumper Battlers – Was: $10.99; Now: $4.39
50% Off ALL $6.99 "R" Superbuy DVDs – Was: $6.99 (each); Now: $3.49 (each)
50% Off Doodle Pro Dora & Diego – Was: $19.99 (each); Now: $9.99 (each)
50% Off Nerf N-Strike Recon CS-6 Blaster – Was: $24.99; Now: $14.99

Toys"R"Us Store Hours for Thanksgiving Weekend:
Thursday, November 26 at 12 midnight – Friday, November 27 at 10pm**
Saturday, November 28: 7am – 10pm**

*All Toys"R"Us stores nationwide will open at 12 midnight on Thursday, November 26, except for stores in Paramus, NJ and select stores in Massachusetts, which will open on Friday, November 27at 7am and 6am, respectively. The first 100 guests in line will have the opportunity to purchase the Zhu Zhu Pets Hamster, on a first come, first served basis, with a limit of one per household. Styles may vary by store.
**In general, these hours do not apply to Toys"R"Us Holiday Express locations, which will follow their respective mall hours. Check the Toys"R"Us store locator at for expanded hours in select locations.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 849 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including,,, and, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.


For more information please contact:

Toys "R"Us, Inc.
Adrienne Giordano
646-366-8863/ 973-617-4383