Dedicated Shop in Select Stores Nationwide Features Kid-Focused Assortment of Snacks, Candy, Home and Healthcare Items

WAYNE, NJ (April 29, 2009) - To help make shopping even more convenient for time-strapped parents, Toys"R"Us, Inc. has introduced "R" Market, a new, dedicated shop featuring an expanded assortment of consumables and commodities in select Toys"R"Us stores nationwide. Located at the front of more than 260 of the company's 585 Toys"R"Us stores, "R" Market will roll out to additional locations across the country later this year.

"R" Market features nearly 1,300 essential and discretionary products from trusted brands. The product assortment in "R" Market has something for the entire family, from favorite snacks and beverages for lunchboxes, to a broad selection of candy to complete the perfect family movie night. Quick pickups such as paper goods, as well as laundry and cleaning supplies are also available at affordable prices. Additionally, while Toys"R"Us stores have always been a destination for diapers, infant formula and baby food, the company has increased the selection of these items through "R" Market to make it easier for parents to find everything they need for babies while shopping for must-have toys for bigger kids.

"As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores. This includes looking for new ways to provide busy parents with the convenience of finding everything they need for their kids under one roof," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "The introduction of "R" Market offers customers a uniquely edited presentation of differentiated, kid-focused products from well-known manufacturers, as well as newer brands."

With in-store signage featuring the iconic Toys"R"Us reversed "R" logo and a shopping cart with bursting stars, "R" Market is easily identifiable as the location for convenient pickup items. This shop bolsters the company's position as a one-stop shopping destination for families and kids. The convenient offerings of "R" Market provide a great complement to the company's unbeatable selection of toys and electronics that kids crave — an assortment that continues to expand with the addition of new products, such as the recent introduction of Webkinz®.


The assortment of necessities found in "R" Market combines many household brand names along with eye-catching products from novelty makers, sure to meet the needs of any family. Following is the current assortment of commodities and consumables available in "R" Market:

Light Snacks, Breakfast Foods and Drinks: Parents looking to fill lunchboxes or refuel while on-the-go will delight in the "R" Market assortment of snacks, including chips, puffs and pretzels, cookies and crackers, fruit snacks, cereals and nutrition bars from favorite brand names, as well as a variety of healthy munchies such as squeezable fruit and apple sauce.

"R" Market also features a variety of juice boxes, kid-sized nonperishable milks and other soda alternatives perfect for snack time. In addition, mom and dad can stock up and save on bulk packages of bottled water in regular and fun-sizes for kids.

Paper Goods: From hosting birthday parties to wiping up minor spills, customers will find a broad assortment of disposable paper goods available in "R" Market, including napkins, paper towels and toilet paper. Paper towels and toilet paper are also offered in bulk packages at value prices.

Cleaning Supplies and Laundry Detergent: Whether tidying up the house or mopping up after a messy play date, shoppers can find the supplies they need to make their homes sparkle in "R" Market. A selection of laundry detergents and fabric softeners from popular brands is also available, along with kid-friendly versions of stain removing wipes.

Expanded Assortment of Essentials for Little Ones: Parents can now find an even larger assortment of basics for baby at Toys"R"Us. The "R" Market collection features a variety of diapers, wipes and changing products from favorite brands, including Pampers®, Huggies®, Seventh Generation® and Earth's Best® in one convenient location upon entry.

Baby food and infant formula from Gerber®, Earth's Best® Organic, Similac®, Enfamil® and Nestle® Good Start® are also showcased in this unique assortment, which includes nutritional items for infants, as well as tasty snacks for toddlers and preschool-aged children.

Health and Beauty Aids: From humidifiers to hand soap, this expanded collection of health and bath essentials includes first aid and wellness products to keep kids looking and feeling good.


Shoppers who want to create tasty snacks at home or stock up on goodies for family movie night can find an assortment of innovative consumables and mouth-watering treats in "R" Market. Fun twists on everyday items are also available. "R" Market currently features the following:

Sweet Treats: In the dedicated candy section within "R" Market, customers can browse through a world of chocolate, lollipops, cotton candy, mints, and sour and hard candies. Additional treats include animal crackers, popcorn tins, giant candy bars and a wall of theater candy boxes. Toys"R"Us has also added novelty items, including marshmallow blasters, gumball machines and PEZ® dispensers to make indulging in candy even more fun. Unique candy playthings, including spinning lollipops, candy necklaces and other character-themed candies can also be found in this aisle.

Together Time in the Kitchen: For families hoping for homemade treats, "R" Market also offers an assortment of pizza kits and baking mixes to make cooking a cinch.

Kid-Focused Consumables: Making lunchtime more enjoyable is simple with the "R" Market assortment of unique fizz beverages and fruit juices featuring favorite characters, and plentiful mixes of Sesame Street® organic munchies from the makers of Earth's Best® Organic.

Making Bath Time Fun: With cool products such as motorized toothbrushes, bathtub crayons and paint from brands like Crayola®, playtime doesn't have to stop when kids jump in the tub.
For high resolution photos of "R" Market, please contact the individuals listed on this release.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,500 stores, including 847 Toys"R"Us and Babies"R"Us stores in the U.S., more than 700 international stores in 32 countries, which includes licensed and franchise stores, and through its Internet sites,,, and The company also operates the parenting resource website,

For more information please contact:

Toys"R"Us, Inc.
Jennifer Albano
Phone: (973) 617-5632

Linda DeNotaris
Phone: (973) 617-4766