New Program at Toys"R"Us Stores Nationwide Provides Customers with a Special Christmas Bonus for Planning Ahead

Wayne, NJ (June 16, 2010) – For many parents, Toys"R"Us® is the most important stop when purchasing Christmas gifts on their little ones’ wish lists. To help families prepare for their holiday shopping and provide an alternate way to budget for gift-giving, Toys"R"Us today introduced its first-ever Christmas Savers Club, a program that allows shoppers to begin setting aside money with the added benefit of earning a bonus, simply for saving early. Customers can start growing their holiday savings today by requesting a Christmas Savers Club Card at any Toys"R"Us store throughout the country.*

Those who sign up for the Christmas Savers Club between now and October 16, 2010, will receive a three percent bonus based on the total funds they save. Customers can save up to $2,500 per card, which means the most aggressive savers can earn up to $75 on top of the money they load on their cards. The bonus savings can be enough to buy any one of hundreds of big gifts that will "wow" little ones this holiday season. To maximize the amount of time to save for holiday purchases, the bonus will be added to shoppers’ cards on October 31, 2010, for the kickoff of the holiday shopping season.**

"Through our Christmas Savers Club, parents and gift-givers can better plan their holiday spending well in advance of the season, while we provide them with a convenient, effortless way to budget," said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys"R"Us, Inc. "We know that a trip to Toys"R"Us is part of every parent’s holiday shopping ritual, so saving early for the gifts they will likely buy is smart – plus, the added bonus they receive can cover the cost of additional presents."

The Christmas Savers Club program was designed to allow Toys"R"Us customers to set aside funds based on a flexible system that works for them. Whether shopping for little ones or big kids, customers can conveniently use their Christmas Savers Club Card at all Toys"R"Us and Babies"R"Us® stores across the United States. Additionally, shoppers can make purchases with their Christmas Savers Club Card online at and With no fees associated with the program, shoppers can start their Christmas Savers Club Card with as little as $1, and the value on the card never expires.***

To sign up for a Christmas Savers Club Card or to add value, customers are encouraged to visit any Toys"R"Us location to pick up an informational brochure at checkout registers for complete details about the program. The colorful pamphlet features the iconic Toys"R"Us mascot, Geoffrey® the Giraffe, dressed in a Santa suit depositing coins into his Christmas Savers Club piggy bank. The brochure includes a comprehensive overview of the initiative, complete with rules, terms and conditions. Additionally, it contains a helpful Savings Tracker, where sensible shoppers can account for each time they add value to their card, as well as a pocket holder, to organize and store receipts in one convenient location.****

The Christmas Savers Club will be promoted in print and online advertising, as well as through prominent in-store signage. To learn more about the Christmas Savers Club program, shoppers can visit

Toys"R"Us, Inc. continues to offer customers with the best deals and savings opportunities on toy and baby products. The Christmas Savers Club, along with the company’s popular layaway and Rewards"R"Us programs, is just the latest way for shoppers to save and spend on their own terms at "R"Us stores.

* For a complete list of store locations, please log on to
** This card can be used on or after October 31, 2010 only for purchases at Toys"R"Us and Babies"R"Us stores in the U.S. and Puerto Rico, or online at and
*** Cash and credit refunds on the Christmas Savers Club Cards are not allowed except where required by law.
**** Receipts are needed to redeem funds on lost or misplaced Christmas Savers Club Cards.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.


For more information please contact:

Toys"R"Us, Inc.
Jennifer Albano
(973) 617-5632

Linda DeNotaris
(973) 617-4766