The Definitive Kids' Guide to Holiday Gifts Features 80 Pages of Bikes, Dolls and Games, Plus Hundreds of Incredible Deals and Special Offers; Facebook Preview Available Friday

WAYNE, NJ (October 27, 2009) - With the official start to the holiday shopping season only a few short weeks away, the Toys"R"Us Biggest Big Book has begun to arrive in homes nationwide. Chock-full of every type of plaything that a child might dream of opening on Christmas morning, the Biggest Big Book will thrill parents by offering even bigger deals than ever before on bikes, trains, dolls, video games, electronics and other items. Boasting up to $5,500 in affordable fun savings, the Biggest Big Book features an unbeatable selection of today's hottest toys at prices that can fit any budget. Beyond offering more deals, more toys and more gift-with-purchase offers, for the first time ever the ultimate guide to everything kids might desire during the holiday season includes classic toys from the legendary FAO Schwarz. The entire Biggest Big Book can be viewed at beginning November 1, where select deals from the catalog will also be offered online. A special preview of the Toys"R"Us Biggest Big Book is available to fans of the official Toys"R"Us Facebook fan page at starting this Friday.

"Children nationwide are already checking their mailboxes in anticipation of being the first on their block to flip through the Toys"R"Us Biggest Big Book," said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys"R"Us, U.S. "As children thoughtfully write their holiday wish lists using the Biggest Big Book as their guide, we know parents will appreciate the incredible savings, including dozens of free gifts-with-purchase and hundreds of fantastic deals."

Amazing Savings on Bikes, Trains, Dolls, Video Games and More!
Featuring products that children will play with for days, weeks and years to come, the Biggest Big Book showcases hot new items like the Disney-Pixar Toy Story Interactive Buddies (Buzz and Woody) and Harumika Bridal Collection, as well as classic brands like Barbie®, LEGO®, Star Wars and Fisher-Price®. With more toys than kids can imagine, the 2009 Toys"R"Us Biggest Big Book offers customers 80 pages packed with savings. Specials are valid from Sunday, November 1 through Thursday, November 26, while supplies last. Highlights of the savings and deals include:

FREE $10 Toys"R"Us gift card with any purchase of $75 or more (see back cover of the Biggest Big Book for details)
FREE $10 Toys"R"Us gift card with the purchase of any iPod® valued at $100 or more
FREE $10 Toys"R"Us gift card with the purchase of any Disney movies valued at $40 or more
FREE Mini Alive Cub® with the purchase of any Alive Cub priced at $59.99 ($19.99 value)
FREE Little Mommy® Doctor Set with the purchase of a Little Mommy Baby Ah-Choo doll ($14.99 value)
FREE SpongeBob SquarePants® Ants in the Pants board game with the purchase of select SpongeBob SquarePants board games ($9.99 value)
FREE Crayola® 50th Anniversary 64-count Crayon tin with any Crayola purchase of $19.99 or more ($9.99 value)
FREE Cars® Backpack with any Cars purchase of $25 or more ($9.99 value)
SAVE $100 on the Big Backyard® Crestwood Lodge Gym Set
SAVE $100 on the Peg Perego® Polaris Ranger RZR
The Biggest Big Book of Toys Helps Kids Make Their Wish List and Share It with Santa
With the holiday season rapidly approaching, kids everywhere will be mesmerized once they open the Toys"R"Us Biggest Big Book and find the incredible selection of toys waiting inside. As the ultimate guide to everything a child might desire for the holidays, the Biggest Big Book makes it easy for kids to let Santa know what they dream of receiving on Christmas morning. Next to each item in the Biggest Big Book, a space is provided for kids to make their mark, letting everyone know which toys have made their list.

To help children navigate the hundreds of items available, the Biggest Big Book features an easy-to-use "Toy Finder" system, which categorizes items on pages that are color-coded by themes, such as Preschool, Creative Toys, Dolls & Dollhouses, Action & Adventure, Outdoor & Wheels, Music & Electronics and Video Games. This added element makes it simple for kids to find the toys they like, while offering parents entire categories of options for every child on their list.

After kids pick the gifts they wish to receive, parents can share their child's must-have presents by using the new, in-store Toys"R"Us Wish List™. This complimentary service lets parents and kids create a tailored list of toys based not only on what the child wants, but on their age, interests and abilities. Parents and kids can take the Biggest Big Book to a Toys"R"Us store to scan their holiday selections into a Wish List that can be shared with family, friends or even Santa over email or at in-store registry kiosks. Wish Lists can also be created, updated and maintained online at

Classic Toys from the Legendary FAO Schwarz
To help make FAO Schwarz products accessible to customers nationwide, for the first time ever the 2009 Biggest Big Book will include select toys from the legendary retailer. Featuring two pages dedicated to items that reflect the brand's rich heritage of innovation, quality and creativity, the Biggest Big Book will showcase traditional, classic products such as wooden toys, stuffed animals and even a jack-in-the-box. To help shoppers easily find these unique items, Toys"R"Us stores will showcase dozens of exclusive FAO Schwarz products in every location across the country. These select toys from the FAO Schwarz collection include the FAO Schwarz 2009 Collectible Bear, Patrick and Penelope the Pups, the FAO Schwarz Big Piano, FAO Schwarz Humming Top and more.

Customers Can Preview The Biggest Big Book on Facebook or Download It onto iPod Touch and iPhone
To give members of the official Toys"R"Us Facebook fan page a jumpstart on developing their holiday shopping lists, a special preview of the Biggest Big Book will be uploaded to the site starting this Friday. Available as a viewable image, fans of can flip through all 80 pages of the catalog.

Additionally, to coincide with the release of the Biggest Big Book in newspapers nationwide, Toys"R"Us will launch a downloadable version of the holiday catalog as a complimentary App, available only on iTunes for the iPod Touch and iPhone, beginning November 1. The App will allow customers to sort through products available in the Toys"R"Us Biggest Big Book, develop their gift list and share it with friends and family. With the App, users can also see customer ratings of each featured product and find the closest Toys"R"Us store.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including,,, and, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.


For more information please contact:

Toys"R"Us, Inc.
Bob Friedland

Adrienne Giordano