New Program Offers Customers the Opportunity to Make Payments Over Time on "Big Gifts" at Toys"R"Us and Babies"R"Us Stores Nationwide

WAYNE, NJ (October 19, 2009) – Toys"R"Us, Inc. today announced the introduction of in-store layaway to help customers purchase that "big gift" – and pay over time – this holiday. Through this program, customers may reserve toys, such as bikes and play kitchens, early in the season and make a series of small payments over an extended period. In addition, expectant parents and their families can benefit by using layaway to purchase items such as cribs, car seats and strollers. The "Big Gift" layaway is available beginning today in Toys"R"Us and Babies"R"Us stores nationwide*.

"Through the 'Big Gift' layaway, gift-givers can make important holiday purchases early in the busy holiday season when selection is at its best, giving shoppers peace of mind that they have reserved the exact item at the top of a loved one's wish list," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "The program offers added convenience and flexibility, providing customers another option for budgeting their holiday spending and allowing them to make smaller payments over time."

Big Gifts for Kids

Toys"R"Us will offer layaway on hundreds of items available in its stores as an extension of the company's unique value proposition – affordable fun! Whether a BMX bike, a Power Wheels® ride-on vehicle or a two-story dollhouse, gift-givers can fulfill childhood wishes and rest assured that the big items on their holiday shopping lists are available when they want them through the "Big Gift" layaway. With the best and broadest assortment of gifts to delight kids of all ages, Toys"R"Us offers layaway on the following toy categories:

Battery-Powered Ride-On Vehicles
Play Kitchens
Outdoor Play Equipment and Playsets, including metal gym sets, wood gym sets, trampolines, houses, teeter-totters and climbers
Pools and Water Slides
Preschool Ride-Ons, such as cozy coupes, horses, metal tricycles and wagons
Basketball Systems
Karaoke Machines
Keyboards and other Musical Instruments for toddlers to teens
Indoor Table Games, including air hockey, foosball and table tennis
Big Gifts for Babies

For family and friends shopping for new and expectant parents this holiday season, Toys"R"Us and Babies"R"Us stores will also offer layaway on a wide selection of items for babies. These "big gift" items are perfect for in-laws, grandparents, aunts, uncles or anyone who wants to get a jumpstart on doting on the newest addition to the family. Baby items that are part of the "Big Gift" layaway include:

Infant and Toddler Furniture
Car Seats
High Chairs
Play Yards
Strollers and Travel Systems
Placing a product on layaway at any Toys"R"Us or Babies"R"Us store requires a deposit of 20% of the total purchase, including all applicable taxes, and a $10 service charge. Payments may be made at the store at any time in the form of cash, check, credit card, debit card or gift card. Merchandise will be made available within 7-10 days of final payment, so items must be paid for in full by December 6 to ensure that the gift is available for pickup before Christmas. A fee will apply to canceled layaway orders**.

The "Big Gift" layaway will be promoted in print and online advertising, as well as through extensive in-store signage. More details on the program are included in brochures available in all Toys"R"Us and Babies"R"Us stores nationwide.

*The program will not be available in Maryland at this time.
**Ohio and Rhode Island have different policies for canceled orders. See stores for details.

Images of in-store signage are available for download through this link –

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including,,, and, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.


For more information please contact:

Jennifer Albano
(973) 617-5632

Katie Reczek
(973) 617-4381