TOYS“R”US, INC. CELEBRATES COMPLETION OF NEW E-COMMERCE DISTRIBUTION CENTER IN NEVADA TO SUPPORT ITS ENHANCED OMNICHANNEL STRATEGY

TOYS“R”US, INC. CELEBRATES COMPLETION OF NEW E-COMMERCE DISTRIBUTION CENTER IN NEVADA TO SUPPORT ITS ENHANCED OMNICHANNEL STRATEGY

Chairman and CEO Jerry Storch Joined by Governor Brian Sandoval, State and County Officials and Economic Development Organizations at Event to Mark the Company’s Expansion in the Silver State

WAYNE, NJ (September 19, 2011) – Toys“R”Us, Inc. today celebrated the completion of its new dedicated e-commerce fulfillment center near Reno, NV, which will help increase online order capacity and expedite deliveries to customers in the western United States, while supporting its omnichannel fulfillment services. During an event held at the facility located in the Tahoe-Reno Industrial Center this morning, the company welcomed Governor Brian Sandoval, county and state officials and members of the Northern Nevada Development Authority, along with representatives of the Nevada Commission on Economic Development. Attendees gathered with Toys“R”Us, Inc. Chairman and CEO Jerry Storch, for a ribbon-cutting event to commemorate the facility and to recognize its importance for the company and the state.

“Toys“R”Us continues to make important investments to advance service and satisfaction across its distribution channels and the new McCarran facility will significantly increase our capacity to meet the demand of customers utilizing our enhanced omnichannel services,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “We’re proud to expand our presence in Nevada and thank Governor Sandoval, the Northern Nevada Development Authority, the Nevada Commission on Economic Development and the Storey County Community Development Department for their tremendous support in helping us bring jobs and commerce to the state.”

“I congratulate Toys“R”Us on the completion of this state-of-the-art distribution center and applaud its continued investment in Nevada. The key to Nevada’s future lies in job creation and with the opening of this facility, Toys“R”Us has demonstrated its commitment to economic growth and job development in our state,” said Brian Sandoval, Governor of Nevada.

The McCarran distribution center will support the growing Toys“R”Us® e-commerce business, which is fueled by the company’s omnichannel strategy, allowing customers to shop seamlessly in stores, online and engage with Toys“R”Us and Babies“R”Us® from anywhere, including through mobile devices. The McCarran facility began operating in July as the newest of 12 company sites dedicated to store distribution and e-commerce fulfillment and currently employs more than 60 full- and part-time associates, with the plan to build that staff to more than 120 full- and part-time employees annually. During the holiday season, approximately 230 seasonal positions will be added to help fulfill orders. Candidates seeking employment can visit Ruscareers.com for more information, as well as a list of available positions.

Following an extensive search of potential sites in the western United States, McCarran, NV was selected for its optimal location to the nearby city of Reno and access to interstate transportation networks. The Toys“R”Us distribution center resides in a newly constructed warehouse within the Tahoe-Reno Industrial Center. The 300,000-square-foot facility was renovated to suit high-tech innovations in warehouse control technology that streamline both inbound and outbound transport. The site also employs an effective, efficient shipping process and utilizes a state-of-the-art robotic picking system to move and complete outbound orders.

Click here to download photos from the Toys“R”Us event.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 520 international stores and over 200 licensed stores in 34 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

# # #


Media Contacts:
Toys"R"Us, Inc.
Katelyn DeRogatis
973.617.4398
Katelyn.DeRogatis@toysrus.com

Jennifer Albano
973.617.5632
Jennifer.Albano@toysrus.com