TOYS"R"US, INC. CAMPAIGN TO BENEFIT TOYS FOR TOTS RAISES MORE THAN $3.4 MILLION AND NEARLY 335,000 TOYS FOR CHILDREN IN NEED

TOYS"R"US, INC. CAMPAIGN TO BENEFIT TOYS FOR TOTS RAISES MORE THAN $3.4 MILLION AND NEARLY 335,000 TOYS FOR CHILDREN IN NEED

As Part of Campaign, Nearly Half a Million New Facebook Fans Pledged to "Join Shaq Give Back"

WAYNE, NJ (January 21, 2010) – Toys"R"Us, Inc. today announced that its 2009 holiday fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $3.4 million and nearly 335,000 toys to help bring smiles to America's neediest children. Results of the company's successful sixth annual campaign represent contributions received from both customers and the company.

Through a new partnership with four-time NBA Champion Shaquille O'Neal, in the guise of "Shaq-A-Claus," Toys"R"Us and Babies"R"Us customers were encouraged to donate to Toys for Tots. In the virtual space, the company brought the "Join Shaq Give Back" campaign to Facebook, where Toys"R"Us, Inc. pledged to donate $1 worth of toys for every new Toys"R"Us and Babies"R"Us Facebook fan who joined throughout the nine-week campaign.

"Toys"R"Us and Shaquille O'Neal share a love of all kids, and we know how important it is for children to experience the magic of play," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "We are truly thankful for the generous donations from our customers and the heartfelt efforts of our employees to help bring toys – and smiles – to children in the communities we serve."

"For the past 15 holiday seasons I've shopped at Toys"R"Us to buy toys for children in need on Christmas morning, which earned me the name Shaq-A-Claus," said Shaquille O'Neal. "Partnering with Toys"R"Us in its campaign to benefit Toys for Tots helped bring joy to some of the 14 million kids who might not have had any toys this holiday season."

As the largest retail partner in the more than 60-year history of Toys for Tots, Toys"R"Us, Inc. has raised more than $20 million and nearly 2.7 million toys since 2004. Each year during the holiday season, cash and toy donations are collected in all Toys"R"Us and Babies"R"Us stores nationwide and monetary donations are also accepted online at Toysrus.com. All toys collected remain in the community where they are donated to benefit local children. In addition to these efforts and to kick off the 2009 campaign, the Toys"R"Us Children's Fund awarded the Marine Toys for Tots Foundation with a $250,000 grant.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 849 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.


For more information please contact:

Toys"R"Us, Inc.
Bob Friedland
646-366-8862
Friedlab@toysrus.com

Adrienne Giordano
973-617-4383
Giordana@toysrus.com