TOYS"R"US® CELEBRATES CHRISTMAS IN JULY BY OFFERING CUSTOMERS SIZZLING HOT SAVINGS USUALLY RESERVED FOR THE HOLIDAY SEASON, INCLUDING SURPRISE DEALS OF THE DAY, FREE SHIPPING AND EVEN A 'CYBER MONDAY' SALE

TOYS"R"US® CELEBRATES CHRISTMAS IN JULY BY OFFERING CUSTOMERS SIZZLING HOT SAVINGS USUALLY RESERVED FOR THE HOLIDAY SEASON, INCLUDING SURPRISE DEALS OF THE DAY, FREE SHIPPING AND EVEN A 'CYBER MONDAY' SALE

In Addition to Taking Advantage of Exceptional In-Store and Online Values Now, Customers Can Start Budgeting for Holiday Shopping with the Toys"R"Us Christmas Savers Club; Company Launches Fundraising Campaign to Support the Marine Toys for Tots Foundation to Get a Head Start on Bringing Smiles to America’s Neediest Children this Christmas

Wayne, NJ (July 14, 2010) - With temperatures around the country breaking 100 degrees, Santa has traded in his big red suit for a swimsuit, as Toys"R"Us® today announced it will offer a Christmas in July celebration that will have customers thinking "it's the most wonderful time of the year." From Sunday, July 18 through Saturday, July 24, customers can find dozens of items at prices usually reserved for the holiday shopping season at Toys"R"Us stores nationwide and online at Toysrus.com. The company will alert customers to additional savings by sending surprise deals of the day throughout the week, as well as bonus deals valid on Friday, July 23 and Saturday, July 24. Toysrus.com will also offer free shipping all week and hold a Cyber Monday sale on July 26 with additional, exclusive deals.


And, if the deals aren't enough to get customers "dreaming of a white Christmas," they can use Christmas in July as an opportunity to begin planning ahead for the holiday shopping season by signing up for the new Toys"R"Us Christmas Savers Club. This program allows shoppers to set aside money with the added benefit of earning a bonus, simply for saving early.

In addition, to ensure a place on Santa's "nice" list, customers can get a jumpstart on bringing smiles to America's neediest children on Christmas morning by donating to the Marine Toys for Tots Foundation. Since nothing ignites the Christmas spirit more than giving back to those in need, now through July 31, customers can make monetary donations in-store and online to benefit the organization.

"Christmas in July is designed to offer parents and caregivers the kinds of deals they have come to expect from Toys"R"Us during the holiday shopping season, and this year, we've kicked it up a notch by providing more opportunities to save in-store and online," said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys"R"Us, Inc. "While taking advantage of the deals, our customers can really get into the Christmas spirit by donating to Toys for Tots or opening a Christmas Savers Club account to start putting money aside for the holiday season now."

Sizzling Summer Deals at Toys"R"Us and Toysrus.com

To celebrate THIS season, Toys"R"Us is offering hundreds of dollars in savings on affordable fun to keep kids entertained until they go back to school, including outdoor activity sets and rainy day playthings, during the Christmas in July sale. Highlights of the deals available in Toys"R"Us stores nationwide and online at Toysrus.com/ChristmasinJuly from Sunday, July 18 through Saturday, July 24 include:

FREE $20 Gift Card with the purchase of Wii Fit™ Plus with Balance Board*
50% OFF ANY of these Board Games: SCRABBLE®, MONOPOLY™, SORRY!™, CONNECT 4™, TROUBLE™
50% OFF Coby® 1.8" 4GB MP3 Player with Video - Was: $49.99; Now: $24.99
50% OFF WWE™ Money in the Bank Ladder Match Ring - Was: $49.99; Now: $24.99
SAVE $40 on Power Wheels® Lil' Quads - Was: $99.99; Now: $59.99
SAVE $100 on Big Backyard™ Carlisle Wood Gym Set - Was: $499.99; Now: $399.99
30% OFF All Moxie Girlz Dolls
25% OFF Razor® Siege™ Caster and Spark Scooters - Sale: $52.49 - $67.49
20% OFF ALL First Act Musical Instruments and Casio™ and Yamaha™ Keyboards; $5.59 - $199.99

Online Shoppers Can Click and Save During Cyber Monday Sale on July 26

Those who prefer to avoid the "holiday" crowds and shop from the comfort of their own homes can visit the dedicated Christmas in July shop on Toysrus.com/ChristmasinJuly. Plus, they can take advantage of exclusive online deals and free shipping on orders of $49 and over.** In addition, cyber shoppers will receive extra tidings of good cheer on July 26, when Toysrus.com will hold a traditional Cyber Monday sale. Highlights of the deals available during the Cyber Monday sale on Toysrus.com on July 26 include***:

50% OFF ALL Crayola Color Wonder Color Explosion Products
20% OFF ALL Pacific Cycle™ Bicycles
20% OFF ALL Razor® Scooters
20% OFF ALL Barbie® items
20% OFF ALL Disney princess dolls
15% OFF ALL Big Backyard™ Wood Gym Sets
15% OFF ALL Adventure Playset™ Gym Sets
10% OFF ALL Blast Zone™ Inflatable Bouncers
Surprise Bonus Deals on Friday, July 23 and Saturday, July 24 and "Deal of the Day" Every Day Until July 24

In addition to the deals listed above, savvy Toys"R"Us shoppers who have signed up to receive e-mail notifications from Toys"R"Us or who are fans on the company's Facebook fan page, Facebook.com/Toysrus, will be alerted to surprise bonus deals valid on Friday, July 23 and Saturday, July 24.

And, during the week-long Christmas in July celebration, those same shoppers will also receive daily e-mails alerting them to a mystery "Deal of the Day," which presents customers with a new in-store deal every day through Saturday, July 24 on some of the hottest items of the season.

The Christmas in July sale will be promoted through print and online advertising and in-store signage featuring a vacationing Santa dressed in summer-wear, floating on an inner tube.

Christmas Savers Club - Presenting Smart Shoppers With a Rewarding Way to Save for the Holidays

To help families prepare for their holiday shopping and provide an alternate way to budget for gift-giving, Toys"R"Us recently launched the Christmas Savers Club, a program that allows shoppers to begin setting aside money with the added benefit of earning a bonus, simply for saving early. Customers can start growing their holiday savings by requesting a Christmas Savers Club Card at any Toys"R"Us store throughout the country.****

Those who sign up for the Christmas Savers Club between now and October 16, 2010, will receive a three percent bonus based on the total funds they save. Customers can save up to $2,500 per card, which means the most aggressive savers can earn up to $75 on top of the money they load on their cards. The bonus savings can be enough to buy any one of hundreds of big gifts that will "wow" little ones this holiday season. To maximize the amount of time to save for holiday purchases, the bonus will be added to shoppers' cards on October 31, 2010, for the kickoff of the holiday shopping season.*****

For more information, visit Toysrus.com/ChristmasSaversClub.

It's Never Too Early to Give to Toys for Tots

While stocking up on savings during the Christmas in July sale, customers also have the opportunity to get into the Christmas spirit early by donating money to the Marine Toys for Tots Foundation at all Toys"R"Us stores across the country and online at Toysrus.com/ToysforTots. All monetary donations collected during the three-week campaign will be used to help the Marine Toys for Tots Foundation ensure the neediest children have a toy to unwrap this Christmas.

For the past six holiday seasons, Toys"R"Us, Inc. has partnered with the Marine Toys for Tots Foundations to collect cash and toy donations in all Toys"R"Us and Babies"R"Us stores nationwide and monetary donations online at Toysrus.com. As the largest retail partner in the more than 60-year history of Toys for Tots, Toys"R"Us, Inc. has raised more than $20 million and nearly 2.7 million toys since 2004.

* Deal available in-store. Promotional gift card valid beginning 6 hours after activation and expires 1/31/11, except where prohibited.
** Up to a $25 value.
*** Deals available online only.
**** For a complete list of store locations, please log on to Toysrusinc.com.
***** This card can be used on or after October 31, 2010 only for purchases at Toys"R"Us and Babies"R"Us stores in the U.S. and Puerto Rico, or online at Toysrus.com and Babiesrus.com. Cash and credit refunds on the Christmas Savers Club Cards are not allowed except where required by law. Receipts are needed to redeem funds on lost or misplaced Christmas Savers Club Cards.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

# # #


For more information please contact:

Toys"R"Us, Inc.
Jennifer Albano
973-617-5632
Jennifer.Albano@toysrus.com

Linda DeNotaris
973-617-4766
Linda.DeNotaris@toysrus.com