Online Pre-orders and Hot Toy Reservations Placed for tabeo, Coupled with Brisk First-Day Selling, Signal Significant Consumer Demand; Company Supports its First-Ever Consumer Electronics Device with Nearly a Dozen tabeo-branded Accessories Including iHome Docking Station, Comprehensive Website at and Dedicated Customer Service Channels

WAYNE, NJ (October 22, 2012) – A month after Toys“R”Us® announced the introduction and pre-sale of its first-ever consumer electronics device developed and designed by the company, tabeo™ is now officially available in all of its stores across the country and online at The brand-new 7-inch, multi-touch tablet comes with 50 free, preinstalled apps sure to engage and entertain kids, plus great safety features that parents are proving to appreciate. The nationwide rollout included the launch of a variety of tabeo-branded accessories to complement the device – from noise-cancelling headphones and colorful earbuds, to stylish folio cases and supplementary AC adaptors for charging tabeo on-the-go. The company also developed to serve as the ultimate online hub for consumers interested in learning more about tabeo’s features, browsing the full list of available apps, viewing details on the tablet’s specs and placing an online order. Additionally, to ensure that tabeo owners receive dedicated customer service for any questions they might have, Toys“R”Us has established a variety of channels through which consumers can speak with tabeo representatives either via Live Chat, email or phone, all accessible through

“Consumer demand for tabeo has been very strong since we announced its introduction last month, and we’re proud to roll out this exciting new kid-friendly tablet to consumers nationwide,” said Troy Peterson, Vice President, Divisional Merchandise Manager, Toys“R”Us, U.S. “Eager shoppers and early gift-givers finally have the chance to check this item off their kids’ wish lists, and will be pleased to find that there is an entire ecosystem of accessories, such as earbuds, cases and more that come in fun colors, helping to build on kids’ tabeo experience.”

Kid-Friendly Features and Tech-Savvy Sophistication Make for a Winning Combination

Right out of the box, dozens of kid-friendly apps and games are available on the device, including Cut the Rope, Angry Birds, Fruit Ninja, Temple Run and more. Additionally, tabeo is a great educational resource for kids of all ages, as it includes programs such as AlphaTots, Operation Math and TechCalc, along with a library of various literary titles. Plus, kids will have fun with the multitude of included creativity, photography and activity apps provided, from Putt Putt Zoo and Camera App to Freddy Fish and Stolen Shell. Thousands of free apps also can be found through the tabeo App Store, including must-haves like Skype, allowing users to expand the content on their device. Coming soon, users will be able to access the new Toys“R”Us Movies app, where thousands of family-friendly movies and TV shows are available for streaming and download. Also, through the tabeo Web browser, kids also can access YouTube and other top-visited sites.

While the Internet provides children endless opportunities to explore, Toys“R”Us is committed to ensuring the safety of young tabeo users, and, as such, developed customizable controls so parents don’t have to worry about their children viewing inappropriate online content. Adults can create up to eight user profiles, tailoring levels of access for children of different ages, and can take advantage of the unique filtering system to block up to 27 categories of content or specific sites deemed inappropriate by the device administrator.

Though tabeo is engineered – inside and out – to be kid-friendly, it is just as sophisticated as other high-tech tablets on the market. With 4GB of memory, expandable up to 32GB, users can rest assured there is enough room for all of their videos, photos and desired apps. The 7-inch capacitive screen displays more than 16 million colors with an 800 x 480 screen resolution, so kids can see their games and pictures with incredible clarity. Since convenience is key, tabeo can be charged quickly and easily with a USB cable and power adapter to ensure 7 hours of battery life so children never have to leave the tablet behind.

Ecosystem of Accessories Available to Complement tabeo User Experience

In addition to the included lime green bumper that helps keep tabeo protected when dropped from low heights or when bumped into other objects, one USB cable and USB power adaptor are also included to ensure easy connection to a computer or wall outlet for charging.

To coincide with tabeo’s official launch, a suite of accessories that have been specially created for the device also became available for purchase. Following is a sampling of the accessories that can be found at Toys“R”Us stores nationwide and online at, which range in price from $5.99 to $39.99:

tabeo Folio Case Stand from Toys“R”Us®
tabeo Screen Protector Set from Toys“R”Us®
tabeo Mini HDMI to HDMI 2M from Toys“R”Us®
tabeo Mini HDMI to HDMI 3M from Toys“R”Us®
tabeo Dual USB Car Adaptor from Toys“R”Us®
tabeo Micro USB to USB Cable from Toys“R”Us®
tabeo 2-in-1 Stylus 3-Pack from Toys“R”Us®
tabeo Earbud Set with Cable Tie from Toys“R”Us®
tabeo Headset Volume Controller from Toys“R”Us®
tabeo AC Power Adaptor from Toys“R”Us®
tabeo Folio Case (available in purple, blue and pink) from Toys“R”Us®
tabeo Silicone Case (available in purple, blue and pink) from Toys“R”Us®
tabeo Case ft. Angry Birds Space Red Bird from Gear 4
tabeo Case ft. Angry Birds Space Family (Pink) from Gear 4
tabeo Case ft. Skylanders (Grey) from Sakar®
tabeo Case ft. Hello Kitty (Pink with Hearts) from Sakar®
tabeo iHome Docking Station with Audio System from iHome®
High-res images of tabeo and the available accessories are available at Broadcast-quality video footage of tabeo and the available accessories is available at:

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 635 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at and

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Media Contacts:
Toys“R”Us, Inc.
Kathleen Waugh
973-617-5888 / 646-366-8823

Adrienne O’Hara
973-617-4383 / 646-366-8863