PRICE MATCH GETS A MAKEOVER AT TOYS“R”US® – BENEFITS THE MARINE TOYS FOR TOTS FOUNDATION

PRICE MATCH GETS A MAKEOVER AT TOYS“R”US® – BENEFITS THE MARINE TOYS FOR TOTS FOUNDATION

Charity’s Largest Corporate Sponsor Kicks Off Annual In-Store and Online Fundraising Campaign, Commits to Donating $1 for Every Customer That Takes Advantage of Company’s Price Match Promise Policy

 

WAYNE, NJ (October 26, 2017) – Today, Toys“R”Us® announced its annual nationwide in-store and online fundraising campaign to benefit The Marine Toys for Tots Foundation. The company is encouraging customers to help spread joy to some of the nearly 16 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country through Friday, December 15. All toys donated in-store will go to children located within that local community. Benefactors can also make cash donations both in-store and online at Toysrus.com/ToysforTots through Sunday, December 24. 


However, families choose to give back during the season of giving, a contribution to the Marine Toys for Tots Foundation addresses a communal need – in this case, putting a smile on the faces of local children who would otherwise go without a present on Christmas morning. “I’ve visited homes where people have lost everything from floods or fires and then the marines show up with bags of toys – it changes the whole dynamic of the family’s life,” said Henry Butts, Toys for Tots Coordinator in Volusia County, FL. “We give them hope and let them know they mean something to somebody.”

To further its commitment to children in-need, new this year, Toys“R”Us will donate $1 to Toys for Tots for every customer that takes advantage of the company’s all-new Price Match Promise (up to $1 million) now through Sunday, December 24. With the Toys“R”Us Price Match Promise, there is no need for shoppers to visit multiple retailers to get the best deal. If a customer finds an item advertised at a lower price somewhere else, we’ll match it. For more information about this program, visit Toysrus.com/PriceMatch.

As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys“R”Us has raised more than $53 million and collected approximately 4.5 million toys since the partnership began in 2004.

For more information about the Toys for Tots program or our Price Match Promise, visit our corporate blog, No Assembly Required.

Charitable Giving at Toys“R”Us
Toys“R”Us, Inc. is a global partner in philanthropic programs that advocate for the safety and happiness of all children. The company places a strong focus on partners and programs that provide basic necessities and opportunities for children in-need. Together with its charitable arm, the Toys“R”Us Children’s Fund, Toys“R”Us has contributed more than $230 million to changing the lives of children around the globe.