PAUL FRANK TO LAUNCH SMALL PAUL COLLECTION EXCLUSIVELY AT BABIES“R”US

PAUL FRANK TO LAUNCH SMALL PAUL COLLECTION EXCLUSIVELY AT BABIES“R”US

Paul Frank Teams Up with Leading Juvenile Products Retailer to Offer Customers a Brand-New Assortment Based on the Hit Brand

Hollywood, CA (May 14, 2012) – Paul Frank, known for its fun-loving and recognizable character, Julius the Monkey, is partnering with Babies“R”Us to launch all-new Small Paul designs that will be available exclusively at Babies“R”Us stores nationwide beginning May 23. The joining of these two brands, which are both distinguished and playful in nature, is sure to create buzz among moms and fans of all ages.

“This partnership was a natural next step for Paul Frank, as Babies“R”Us is the leading authority on juvenile products. We are very proud of Paul Frank’s Small Paul collection, and we’re excited about the opportunity to offer Babies“R”Us customers this unique assortment of items for infants and toddlers,” says Elie Dekel, President Saban Brands.

Parents can now outfit even the tiniest of tots in Small Paul apparel and accessories, available in sizes 0-5T. The line also includes Small Paul-branded bags, backpacks, footwear and hosiery, as well as adorable Julius plush, perfect for little ones. The collaboration offers colorful and fun pieces that remain true to the Paul Frank brand, while integrating a whimsical twist for the younger audience.

“At Babies“R”Us, we recognize the undeniable popularity of the Paul Frank brand among kids and parents everywhere,” said Aaron Kopolow, Vice President, Divisional Merchandising Manager, Babies“R”Us. “We’re constantly on the look-out for new, trend-right products from kid-favorite brands to introduce to our overall assortment. With this partnership, we’re excited to bring the widely celebrated Small Paul designs to the moms who frequent our stores and the kids who will be thrilled to wear them.”

Paul Frank’s Small Paul merchandise will be showcased in a dedicated shop in Babies“R”Us stores nationwide through July, in which the company will display distinctive in-store signage featuring the friendly face of Julius the Monkey. Babies“R”Us will also support the collection with social and email marketing.

About Paul Frank:
Acquired in 2010 by Saban Brands, Paul Frank began in 1997 as an independent accessories company in a Southern California beach town. The brand has steadily grown to become a globally recognized, iconic brand that features artistic and entertaining designs inspired by a love of avant-garde, modern influences and everyday objects. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home décor, bicycles and more. To see what’s new and exciting at Paul Frank, visit www.paulfrank.com.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

# # #


Media Contacts:
Red Light PR
Jennifer Lopez
Sophia Ly
(323) 463-3160
JenLopez@redlightpr.com
Sophia@redlightpr.com

Toys“R”Us, Inc.
Kerry Smith
(973) 617-4380
Kerry.Smith@toysrus.com