Kids Can Have “Turtle Time” With Action Figures, Playsets and Vehicles Available at The World’s Greatest Toy Store®

WAYNE, NJ (July 18, 2012) – Nickelodeon’s Teenage Mutant Ninja Turtles toys are making their debut at Toys“R”Us® stores nationwide, and this month. The lineup of action figures, vehicles, role play items and playsets developed by Playmates Toys, will excite and entice fans new and old. The all-new, CG-animated series which explores the camaraderie of four teenage brothers training to become heroes in a half shell, premieres Saturday, Sept. 29, at 11:00 a.m. (ET/PT) with a one-hour special event.

“Nickelodeon has a hit on its hands with this relaunch of Teenage Mutant Ninja Turtles, and we fully expect kids to be clamoring to play with their favorite heroes in a half shell,” said Lisa Harnisch, Vice President, General Merchandise Manager, Toys“R”Us, U.S. “We worked closely with Nickelodeon and Playmates Toys to create Teenage Mutant Ninja Turtles merchandise and be the first to offer these items in our stores so fans can experience the magic of ‘Turtle power’ even before the show airs.”

Ninja Turtles Leap From Sewer Lair Into Toys“R”Us Stores

The new Teenage Mutant Ninja Turtles line is currently displayed within a dedicated space at each Toys“R”Us store. Designed to look like the Sewer Lair of the Ninja Turtles, the area features images of all four Teenage Mutant Ninja Turtles above a grey brick wall that opens into an image of a sewer pipe. Lined with piping to evoke a realistic sewer feel, the area will be expanded once again as more of these products begin to arrive in Toys“R”Us stores in August.

“We’re excited that Toys“R”Us is rushing Teenage Mutant Ninja Turtles toys to their shelves, proving the strength of ‘Turtle Power’,” said Manuel Torres, Senior Vice President, Global Toys, Nickelodeon Consumer Products. Creating the atmosphere of the Ninja Turtle’s sewer lair in their stores makes it look like the Turtles are leaping out of our TV series and into kids’ hands.”

“Working with Toys“R”Us to offer this updated version of the Teenage Mutant Ninja Turtles in their stores first is absolutely the best way to reintroduce kids to these iconic characters,” Karl N. Aaronian, Sr. Vice President, Boys Marketing, Playmates Toys. “This innovative toy line gives everyone the opportunity to recreate that unique ‘Ninja Turtles’ experience and fans will love the incredible Toys“R”Us exclusive products based on the show.”

Digital Amphibians – Ninja Turtles Take the Fight Online and Get Social

Those interested in purchasing the Teenage Mutant Ninja Turtles toys online can visit to browse the spectacular assortment. Beginning in August, the dedicated page will become a hub of ninja excitement with downloadable content for Turtle fans, including wallpapers and coloring sheets. Additionally, kids can preview videos of Nickelodeon’s Teenage Mutant Ninja Turtles TV show.

Fans of the Toys“R”Us Facebook will also get “Turtle Time” when they visit with trivia, product information and more about the Teenage Mutant Ninja Turtles posted on the company’s wall.

The following Teenage Mutant Ninja Turtles items from Playmates Toys are now available at Toys“R”Us stores across the country and online at Images of these items can be found at

Nickelodeon™ Teenage Mutant Ninja Turtles action figures

Leonardo, Donatello, Raphael and Michelangelo are ready for ninja-action in new figures that flip out of their new animated series. The four brothers, each wearing his signature bandana, are ready for battle and come with their core ninja weapons and an added weapons rack for hours of ninja playing excitement. Individually sculpted, the Turtles range in height from 4.25 to 4.75-inches, reflecting their new look and heights.

Toys“R”Us Exclusive Nickelodeon™ Teenage Mutant Ninja Turtles 10.5-inch action figures

Fans can find 10.5-inch oversized versions of Leonardo, Donatello, Raphael and Michelangelo based on their new design from the upcoming Nickelodeon animated series with these special edition action figures. Packaged with their signature weapons and additional accessories, each Turtle is individually sculpted with multiple points of articulation. Plus, the back shell on each Turtle opens to offer weapon and accessory storage.

Nickelodeon™ Teenage Mutant Ninja Turtles Deluxe Power Sounds FX action figures

Each of these 5.5-inch action figures spring to life, delivering realistic battle phrases with awesome sound effects. Kids can grip the arms and legs of their favorite Turtle to hear signature phrases such as, “I’m invincible” and “Hiiiiiiii-yaa!”

Nickelodeon™ Teenage Mutant Ninja Turtles Ninja Gear

Kids can “Turtle up” and take on the role of their favorite character with this selection of role play items. Each set features one of the Turtle’s signature bandana and weapon, as well as two ninja throwing stars, allowing kids to transform into Leonardo with his katana, Donatello with his bo staff, Raphael with his sais and Michelangelo with his nunchuks to battle the evil forces of the Shredder.

Nickelodeon™ Teenage Mutant Ninja Turtles Shellraiser

When the Turtles need to hit the road and take command and control with them, they all pile into the Shellraiser. Built to run either on the subway rails or on the busy streets of New York City, the Shellraiser delivers all the fire power needed for the Turtles to travel together to take down Shredder and the Foot Clan! With entrances on the top, in the front and on the side of the car, up to eight Basic Action Figures can fit inside. The Shellraiser really packs a punch with Ninja Battle Boost technology, including a spring loaded cannon on the top of the car and a side door that automatically opens with the touch of a button, sending kids’ favorite hero in a half shell flying out the side with 360 degree Ninja flip-kicking action, to wage battle on anything standing in its way!

Nickelodeon™ Teenage Mutant Ninja Turtles Vehicles

This assortment of vehicles really helps the Turtles get moving. The Sewer Spinnin’ Skateboard looks just like the one featured in the TV show and includes “Ninja Battle Boost” technology that allows it to perform over 10 different skateboard tricks. The Rippin’ Rider comes complete with classic Turtle details and textures, including chopper front forks, quadruple rear exhaust and a T-shaped headlight. The Ninja Stealth Bike, with a Raphael action figure, features a textured Turtle shell that reveals its rider with the flip of a button. The Foot Soldiers can try to escape with the Dragon Chopper, which lets riders do a 360 degree flip over the handle bars to lands on their feet, ready for battle. The Dragon Chopper also comes with an exclusive Foot Soldier action figure.

Toys“R”Us Exclusive Nickelodeon™ Teenage Mutant Ninja Turtles Secret Sewer Lair Playset

Kids can bring the Turtles back to their base with this oversized, 42-inch high, playset that recreates the Sewer Lair home and the building above, available exclusively at Toys“R”Us stores nationwide and online at Packed with 20 different ninja features, the Turtles can keep track of the city with a telescoping periscope, practice battle skills on a Shredder dummy, douse intruders with ooze (not included) and attach lines to objects to rappel into battle and more! Additionally, an elevator can transition the Turtles between floors while Donatello can visit his computer lab to master his latest invention. (Available in August)

Toys“R”Us stores nationwide and will continue to receive Teenage Mutant Ninja Turtles items throughout the year.

Nickelodeon’s Teenage Mutant Ninja Turtles begins as the turtles emerge from their hidden lair in the sewers for the very first time, ready to confront the wondrous and hostile world of New York City and face enemies more dangerous and pizza more delicious than anything they could have imagined. Funnier and with more Ninjutsu than ever before, the show will explore the companionship of four teenage brothers learning to rely on themselves and one another as they unravel the mystery of their existence and grow to become the heroes in a half-shell that they are destined to be. The premiere episode was executive produced by Ciro Nieli, Joshua Sternin & Jeff Ventimilia and Peter Hastings.

The 26-episode, half-hour action-comedy series breathes new life into the wildly popular band of reptile brothers played by Jason Biggs (American Pie) as “Leonardo,” Sean Astin (Lord of the Rings) as “Raphael,” Greg Cipes (Teen Titans) as “Michelangelo” and Rob Paulsen (Planet Sheen) as “Donatello” (Paulsen also voiced the original “Raphael” from 1987-1996 in the very first TMNT series).

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at and

About Playmates Toys

With a history of over 40 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR HEARTS GIRLS and WATERBABIES. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit or

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

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Media Contacts:
Toys“R”Us, Inc.
Bob Friedland