MOTHER’S DAY MARKS THREE YEAR ANNIVERSARY OF BABIES“R”US® PARTNERSHIP WITH OPERATION SHOWER

Company Continues Support by Hosting Baby Showers for America’s Military Moms Through 2016

Wayne, NJ (May 12, 2015)– Babies“R”Us® today announced that it will continue its commitment to honor families of the United States armed forces through a collaboration with Operation Shower, an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed. Since the partnership’s inception, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., along with Toys“R”Us, Inc., has provided more than $500,000 to the organization through grant funding and in-kind donations.

Click here to tweet: Support America’s Military Families through @BabiesRUs Registry at www.Babiesrus.com/OperationShower

“Since joining forces with Operation Shower in 2012, we have had the opportunity to bring joy to the lives of more than 500 American military families who are bravely serving our country,” said Kathleen Waugh, Chairman of the Toys“R”Us Children’s Fund. “It is our honor to support military moms-to-be by celebrating such an exciting time in their lives and providing them with not only wonderful memories, but also countless baby essentials so they can feel comfortable and confident as they prepare to bring their little ones home. Most importantly, we are thrilled to help facilitate opportunities for these expectant parents to meet others going through a similar experience and strengthen their network of support while far from family and friends.”

Creating Unforgettable Memories for Military Moms-To-Be

Since the partnership began, Babies“R”Us has showered expectant moms with thousands of donated must-have items for their newborns. In addition, the company has enlisted the support of celebrity hosts, including Heidi Klum, the Kardashian sisters and Holly Robinson Peete, among others, to help celebrate these deserving women. Over the next year, Babies“R”Us will co-host two grand-scale events with Operation Shower benefiting more than 150 families across the country from all branches of the military, including Army, Navy, Air Force, Marines and National Guard. Military moms-to-be are invited to attend the shower with a loved one and experience all the joy associated with a traditional baby shower – from themed décor to receiving exciting prizes and presents. The women also receive a Babies“R”Us gift card, allowing them to shop for the baby items they still need, as well as resource materials that can help them welcome their new arrivals.

“We are extremely thankful to Babies“R”Us for their continued support and commitment to helping military families by hosting amazing baby showers and engaging their customers nationwide to contribute to the cause,” said LeAnn Morrissey, founder of Operation Shower. “As we embark on another year of partnership, we look forward to working together to continue our mission to make a difference in the lives of those who so valiantly serve our country by recognizing these deserving moms with an unforgettable experience.”

Opportunity to Support America’s Military Families through Babies“R”Us Registry

Babies“R”Us continues to host a dedicated landing page at Babiesrus.com/OperationShower, where visitors can learn how they can support this program and ensure military moms-to-be receive basic essentials for their newborns. The company will also continue to utilize its best-in-class registry to generate awareness and donations for this organization. Those who register online at Babiesrus.com can add an Operation Shower donation of $1 or more to their new or existing registry, enabling their friends and family to make a contribution to Operation Shower just as they would purchase a gift from the registry.

Babies“R”Us customers, as well as local businesses and organizations, can donate products to these moms by purchasing items from the Operation Shower baby registry. To date, hundreds of products have been donated to support military families. All items purchased off the organization’s official Babies“R”Us Registry are shipped directly to Operation Shower and used as gifts for expectant moms at upcoming shower events.

Babies“R”Us will drive awareness of the partnership through a multi-faceted marketing program, inclusive of social media and more, to encourage customers to contribute to the Babies“R”Us campaign benefiting Operation Shower.

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Charitable Giving at Toys“R”Us

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners. Babies“R”Us® today announced that it will continue its commitment to honor families of the United States armed forces through a collaboration with Operation Shower, an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed. Since the partnership’s inception, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., along with Toys“R”Us, Inc., has provided more than $500,000 to the organization through grant funding and in-kind donations.

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Media Contacts:
Samantha Xenis
973-617-5306/646-366-8826
Samantha.Xenis@toysrus.com

Cheryl O’Brien
973-617-4380/646-366-8825
Cheryl.Obrien@toysrus.com