New e-Commerce Site,, Offers Customers Thousands of Products from The World’s Leading Dedicated Toy and Baby Products Retailer; Mobile-Optimized Site Will Provide Convenient Access to Shoppers On-the-Go

WAYNE, NJ (October 16, 2014) – Toys“R”Us, Inc. today announced it has launched a new e-commerce site,, in Poland, adding to its growing portfolio of global online stores. The company currently operates eight Toys“R”Us locations in the country, and the web store extends the brand’s reach to an even greater customer base. Establishing an e-commerce presence provides consumers the ability to shop thousands of toy and baby products, including the hottest items and exclusive merchandise that can’t be found anywhere else, and have them delivered directly to their doorsteps.

In conjunction with the launch of the online store, the company will also introduce a mobile-optimized website in the coming weeks, ensuring on-the-go shoppers a convenient experience, as they can access Toys“R”Us as easily from their web-enabled phones as from their homes.

“We are excited to bring online and mobile-optimized shopping to our Toys“R”Us customers in Poland, providing parents and gift-givers with greater access and more ways to shop with us, just in time for the holiday season,” said Fred Argir, Senior Vice President, Chief Digital Officer, Toys“R”Us, Inc. “The launch of this web store is an integral part of our global e-commerce growth strategy and expanding omnichannel capabilities.”

Online orders will be fulfilled directly from the company’s “Ship from Store” program. This omnichannel service effectively transforms the country’s existing Toys“R”Us stores into mini distribution centers by leveraging their inventory to complete e-commerce purchases.

The launch of the company’s Poland web store and upcoming mobile-optimized site further strengthens its international e-commerce and mobile presence. Toys“R”Us, Inc. will now operate online stores and mobile-optimized sites in 14 countries, providing customers around the world the ability to shop with Toys“R”Us and Babies“R”Us whenever, however and wherever they choose.

Toys“R”Us, Inc. established business operations in Poland in 2011 with the opening of its headquarters and first store in Warsaw. Since then, the company has opened seven additional Toys“R”Us stores in major cities throughout the country, including Gdańsk, Krakow, Lublin, Poznan, Rzeszów, Szczecin and Wroclaw.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 710 international stores and over 195 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at and

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Media Contacts:
Toys“R”Us, Inc.
Alyssa Peera

Linda Connors