Based on Feedback from Moms and Dads, Company Has Enhanced Its e-Commerce Sites with New Features and Easier-to-Use Navigation; Just in Time for the Holiday Shopping Season, Shoppers Can Organize Their Most-Wanted Items on Toy and Baby Boards to Share Socially with Family and Friends

Wayne, NJ (November 12, 2013) – Toys“R”Us, U.S. today announced its redesigned and updated e-commerce sites, and – the leading online specialty stores for a broad assortment of the most sought-after playthings and juvenile products. The websites have a fresh design and layout, revamped navigation and new features to help everyone from deal seekers to last-minute shoppers find great savings and information about the company’s offerings with ease. In addition, the sites have introduced social shopping – allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing the most popular and trending products on the sites.

Since their launches in 1998 and 2000, respectively, and have catered to busy moms, dads and grandparents for all their toy-buying needs, and today provide convenient access to approximately 55,000 toys and 50,000 baby products. Updates to and have been implemented as a result of feedback from the company’s loyal customers and fine-tuned with focus groups and surveys to bring shoppers an even better online shopping experience.

“Our e-commerce websites receive more than 450 million visits annually, and we are proud to introduce a new look and enhanced functionalities to improve the shopping experience for our customers,” said Fred Argir, Senior Vice President, Chief Digital Officer, Toys“R”Us, Inc. “ and are the go-to destinations for a broad assortment of toys and juvenile products, and we have implemented helpful, interactive features, such as a new social shopping component that provides customers with insight into the most popular and trending products, plus improved navigation capabilities, that will make it easier to find the right gift for a child or expectant parent.”

New and enhanced features on and include:

Toy & Baby Boards – Created by People Like You
Shoppers can now organize their most-wanted items in toy and baby “boards,” one of the newest advancements in social shopping. This fun feature allows moms and dads to gather an assortment of products into a themed “board,” which can then be shared with family and friends via Twitter, Facebook and Pinterest. Users can also invite their friends to create boards. For example, a mom looking for inspiration for her daughter’s first birthday party can pull together different items across all categories into one, convenient and shareable collection, and get ideas from what others are planning for their little one’s big day.

New Homepage and Site Navigation – Clean and Simple
Upon their first visit to the revamped sites, customers will notice that the homepage features cleaner design and layout, with a larger space for current featured products and promotions. In addition, shoppers can move seamlessly between and with the brands presented in tabs at the top left of the page. New “Shop By” navigation gives each subcategory its own merchandising space, making it a snap for parents and gift-givers to narrow down the thousands of choices they have available to them on their child’s age and interests or the recipient’s needs.

Product Detail Page – Bigger, Brighter Images!
The product detail page for each item available on and has been enhanced with bigger and brighter images to help customers get the full picture of what they are purchasing. Each page also features customer-supplied images and videos, special offers for the item, customer reviews and more. In addition, various ways customers can receive the item are much more visible and can quickly indicate if the item is available to be shipped to the customer’s home, or if it’s available for free in-store pickup within an hour or free shipping to the store within 5-7 days.

Info Center – Quick Access to Information on Services, Shipping, Returns and More and are making it simple for parents and grandparents to find everything they need for birthdays, holidays and school, including great ways to save, all at their fingertips. The Info Center allows customers to quickly access information about services, such as Price Match Guarantee and Free Layaway, details about fun in-store events for the family, facts on shipping and payment options and much more, all in one convenient location.

Savings Center – The Hub for the Greatest Deals and Offers at Toys“R”Us
The Savings Center is the savvy shopper’s one-stop destination for all of the best deals at Toys“R”Us and Babies“R”Us. Customers can access their local weekly ad, current specials and clearance items, which shoppers can browse by category, all from this savings hub.

Gift Finder – Let the Toy Experts Help You Find the Perfect Present
Searching for the perfect gift? Shoppers can utilize the toy authority’s refreshed Gift Finder to search a broad assortment of items by age and budget to find the ideal present.

“R” Live Chat – “How May We Help You?”
Customer service is the ultimate priority on the company’s e-commerce sites, and it’s now faster to connect directly with an “R”Us representative while shopping online. The site recently launched live chat capabilities to further assist customers with any questions they may have while browsing the site.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 878 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 690 international stores and over 170 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at and

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Media Contact:
Katie Reczek
(973) 617-4381