Digital Wish Finder and New Wish List Wizard App Make Finding the Perfect Gift Easy, Ensuring Parents Get Their #WishinAccomplished; Customers Can Unwrap This Highly Anticipated Holiday Shopping Resource This Week, Then Visit Toys“R”Us Stores Throughout November to Build their Ultimate Wish Lists During Special WISH Events

WAYNE, NJ – (October 29, 2013) – Toys“R”Us® today announced that The Great Big Toys“R”Us Wish Finder, an annual go-to resource for gift-givers, will begin to arrive in homes this week and in newspapers on Saturday, November 2, bringing holiday cheer to kids across the country. New this year, more than 6.5 million Toys“R”Us customers will receive a special edition of The Great Big Toys“R”Us Wish Finder, which features a unique cover that children can unwrap – just like a present – to reveal the coveted book, plus a fun activity highlighting kid-favorite characters from the Swappable, Unstoppable™ world of Skylanders SWAP Force™. Those who enjoy the convenience of shopping from home or on their smartphone can browse the online version of The Wish Finder at, or choose an item from a child’s ultimate Wish List created using the company’s brand-new Wish List Wizard app.

The highly anticipated, 80-page resource for wishers and wish-granters features nearly 1,000 of the season’s must-have toys and showcases the advantages of shopping with Toys“R”Us, such as the company’s compelling services, broad assortment of merchandise from Fisher-Price®, Hasbro®, LEGO® and Mattel®, and more than 100 exclusive items that customers can’t find anywhere else. To support its debut, Toys“R”Us will begin airing a 30-second commercial on all major broadcast, cable and syndicated television networks this weekend, along with spots on major radio networks, announcing that The Great Big Wish Finder has arrived.

“Among the truest signs that the holiday season has begun, is the arrival of The Great Big Toys“R”Us Wish Finder on families’ doorsteps. Every year, kids carefully comb through this beloved book, studying each item, and checking off the toys they hope to unwrap on Christmas morning,” said Peter Reiner, Senior Vice President, Marketing, Toys“R”Us, U.S. “While children tackle the project of making their wish lists with great determination, parents also are steadfast in their hunt for great deals, and will be thrilled to find incredible savings, as well as Free Layaway, Extended Returns and Price Match Guarantee, to help make all their kids’ wishes come true when shopping at Toys“R”Us.”

The Digital Wish Finder Helps Shoppers Get Their #WishinAccomplished

Parents wishing to complete their holiday gifting from the comfort of their homes can do so at Through this dedicated website, online shoppers can browse a digital version of The Great Big Toys“R”Us Wish Finder, where they can shop for presents by a child’s individual interest, including Builders, Outdoor Adventurers and Pretend Players, as well as:

Techies: Kids that go gaga for gizmos can find gadgets a-plenty, including tabeo™e2, Meep!™ x2, Samsung Galaxy, as well as video games, controllers, Apple® iPods, headphones, protective cases and more.
Scientists: Young explorers ready for their next expedition can find telescopes, microscopes globes, chemistry kits, robots and more, to help them discover their world, right from their own backyard.
Animal Lovers: Aspiring veterinarians can find a cuddly monkey that giggles, a mischievous dog that learns tricks, a large plush panda that’s perfect for hugs and a giraffe standing 3-feet tall, as well as fun games like Hungry Hungry Hippos® and Chasin’ Cheeky™.
Movie Buffs: Amateur film enthusiastscan find the hottest new releases on Blu-ray Disc™ and DVD, including Monsters University, Turbo and The Croods, as well as toys based on kid-favorite movies such as Talking Minion Dave, Gru and Agnes from Despicable Me 2 and RC Wing Control Dusty Crophopper from Planes.
Kids Scan Top Picks with The Wish List Wizard App

To ensure every present unwrapped this holiday season elicits squeals of delight, Toys“R”Us will help parents find gifts kids are sure to love with The Toys“R”Us Wish List Wizard. By turning parents’ smartphones into a scanner, the app allows children to create their ultimate Wish List by scanning their “must have” items in-store, which are then added to a digital Wish List that can be shared with family and friends. Parents can jump-start their children’s Wish Lists by texting WISH to 78697 (RTOYS) to download The Toys“R”Us Wish List Wizard app (available on iOS and Android devices). Plus, as an added incentive, customers who create a Wish List between November 1 and November 27 will have the opportunity to earn a $10 e-Gift Card when $100 worth of toys are purchased from the list.

Toys“R”Us to Host Saturday WISH Events in November

As little ones begin making their lists (and checking them twice!), families are invited to participate in a series of events that will be held on November 2, 9, 16 and 23 from 10am to 2pm at Toys“R”Us stores nationwide. These special, in-store events will give kids the opportunity to create their Wish Lists using The Toys“R”Us Wish List Wizard app with the guidance of the stores’ toy experts. Attendees will also enjoy family activities, toy demos and giveaways (while supplies last), as well as the opportunity to enter a raffle to win a $100 Toys“R”Us Gift Card, among other fun prizes.

And, in support of the company’s decade-long partnership with the Marines Toys For Tots Foundation, parents and kids who attend Saturday WISH events will also have the chance to help fulfill the Christmas wishes of children in need by taking part in the #NoWishTooBig social media initiative. Inside of their complimentary WISH bag, shoppers will find a coloring activity sheet featuring instructions on how to draw and share their toy suggestions for a child in need on Facebook, Twitter and Instagram using the hashtag #NoWishTooBig. For every child’s toy suggestion that is made and shared using the dedicated hashtag, Toys“R”Us will donate a toy to the Marine Toys for Tots Foundation, up to $1 million worth of toys.

Hot Toys for Kids, Great Deals for Parents

Kids eager to compile their holiday wish lists can check off their favorite items in The Great Big Toys“R”Us Wish Finder to let parents and relatives know what toys they hope to discover under the Christmas tree. Whether gift-givers are shopping for a trendy teen, a sports enthusiast or the tiniest tot, this valuable resource is designed to help customers find the ideal gift for their loved ones.

The Wish Finder highlights items from the Toys“R”Us Holiday Hot Toy List, including the “Fabulous 15” – from Laugh & Learn™ Crawl Around Car, and LEGO Legends of Chima™ The Lion CHI Temple, to Shimmer N’ Sparkle Cra-Z-Loom™ and Crazy Cart™ – all of which can be easily identified by a green and white “HOT TOY” logo. Featuring more than $6,000 in savings, this resource offers gift-givers the opportunity to save big on the season’s most coveted toys.

Following are highlights of the deals and discounts available at Toys“R”Us, valid from Sunday, November 3 to Saturday, November 23, while supplies last:

FREE $10 Toys“R”Us Gift Card with ANY Disney movie purchase of $40 or more* ** ***
FREE Skylanders® Show and Go Case with ANY Skylanders video game, figure or video game accessory purchase totaling $50 or more* ****
FREE Special Edition Skylanders Gill Grunt figure with ANY Skylanders SWAP Force video game, figure and video game accessory totaling $100 or more* **** *****
FREE Disney Infinity capsule or album with ANY Disney Infinity purchase totaling $50 or more*
FREE Exclusive WWE Triple H figure with ANY WWE purchase totaling $30 or more — $17.99 value*
FREE NERF® Ammo with purchase of ANY NERF blaster — $6.99 value* ******
25% OFF ALL Disney Princess dolls, role play, accessories and bike purchase totaling $35 or more******
25% OFF ALL Monster High™ dolls, playsets, electronics, karaoke and musical instrument purchase totaling $30 or more ******
SAVE $15 on ALL Barbie™ dolls, Barbie accessories and Barbie role play purchase totaling $50 or more******
SAVE $15 on Toys“R”Us holiday plush with ANY purchase of $50 or more
Special Services for Value-Conscious Shoppers

To help parents shop and save, Toys“R”Us offers a variety of compelling services and promotional programs this holiday season, such as:

Free Layaway: From securing must-have gifts of the holiday season, to making a series of flexible payments over time, or even hiding big gifts at a local store rather than the basement or garage, there are so many reasons to take advantage of Free Layaway. Back by popular demand, Toys“R”Us will offer this program through December 15 with no up-front service fee and no minimum purchase requirement. New this year, after an order is created in-store, subsequent payments can be made online at

Price Match Guarantee: Removing any doubt that customers are receiving the best available prices, in addition to matching local competitors’ in-store pricing, Toys“R”Us now matches online pricing from,,,,,,,,, and Amazon Marketplace) on in-store purchases of identical items. Additionally, Toys“R”Us will match pricing found on and in its stores, except in the instance of online-only prices.

Free Store Pickup: For customers who want to avoid shipping costs, or need a last-minute gift, Free Store Pickup allows them to buy online, with the flexibility to pick up purchases conveniently from a local Toys“R”Us store within an hour or less.

Extended Returns: A new extended return policy allows customers to shop now with even more confidence for their holiday purchases, knowing they can make returns through January 25*******.

Providing Online Community a “Sneak Peek” of The Wish Finder

To generate excitement among the social media community, Toys“R”Us will give fans and followers of the company’s official Facebook (, Pinterest (, Twitter (@Toysrus) and Instagram (@Toysrus) pages a sneak peek of all 80 pages of The Great Big Toys“R”Us Wish Finder beginning today. And, throughout the holiday season, wishers and wish-granters alike are encouraged to follow the conversation using the hashtag #WishinAccomplished.

*Quantities are limited; no rain checks.
**Offer available in store only.
***Promotional Gift Card valid beginning 6 hours after activation and expires 2/1/14. Limit one Promotional Gift Card per guest.
****Figures sold separately
*****Offer available for Rewards“R”Us members only.
******Exclusions Apply
*******Select Electronics & Entertainment items (computer hardware such as eReaders, netbooks, and tablets) are excluded from the 90-day return policy. Items purchased on or after November 1 may be returned or exchanged until January 9, 2014.

For images of The Great Big Toys“R”Us Wish Finder, click here:

For images of The Toys“R”Us Wish List Wizard App, click here:

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 878 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 690 international stores and over 170 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at and

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Media Contacts:
Toys“R”Us, Inc.
Nicole Hayes

Jessica Offerjost