Company Introduces Brand-New BOO! Label, Offering Customers Classic Costume Favorites They Can’t Find Anywhere Else

WAYNE, NJ (September 6, 2012) – To help kids and parents celebrate Halloween in style, Toys“R”Us® today announced the launch of Trick“R”Treat “boo”tiques in its stores nationwide and online. Filled with a broad assortment of Halloween costumes, accessories, candy, gear and more, little ones are sure to find the perfect disguise when they visit The World’s Greatest Toy Store™. Adding to its assortment of merchandise that shoppers can’t find anywhere else, this year, the company is offering an all-new, affordable line of classic Halloween fashions for infants, toddlers and big kids called BOO!, available exclusively at Toys“R”Us stores nationwide. For even more fang-tastic fun for the family, shoppers can visit, where they can browse hundreds of costumes for kids and kids at heart using a digital catalog, and access additional interactive content.

Toys“R”Us Introduces Exclusive Brand Halloween Costume Assortment

To help children of all ages find the perfect outfit for trick-or-treating, Toys“R”Us is introducing an all-new costume assortment, which is available only at Toys“R”Us stores nationwide and online. Shoppers can find this exciting collection under the BOO! label. Kids who are busy brainstorming about the spook-tacular disguises they’d like to don this Halloween, can peruse this new assortment, offering dozens of styles, from wicked witches and spooky ghosts, to “boo”tiful bugs and fashionable fairies, ranging in price from $14.99 to $29.99.

For tiny trick-or-treaters, parents will find adorable BOO! animals and winged creatures, including top sellers like a spider, bumble bee, monster, butterfly and plush pumpkin, among others. Toddlers, too, can dress in BOO! with dinosaur, dragon, pirate, witch and lady bug costumes. For boys and girls, Toys“R”Us is the place to shop for dozens of fun and frightful looks, like a mad scientist, fire fighter, zombie, autumn fairy, crystal witch and more, all available exclusively at Toys“R”Us.

“At Toys“R”Us, we love to celebrate Halloween and to offer a fun, frightful and fanciful selection of costumes that kids will be so happy to show off with family and friends,” said Lisa Harnisch, Sr. Vice President, General Merchandise Manager, Toys“R”Us, U.S. “We’re excited to introduce the BOO! label, providing affordable and classic costumes, from cuddly animals for infants to cute – and spooky – looks for older kids that reflect the continued popularity of traditional Halloween styles, while helping parents stay on budget.”

Toys“R”Us Stores Nationwide Stock Shelves with Top Halloween Picks

With nearly 200 costumes to choose from in-store, Toys“R”Us is the place to find the newest and most sought-after Halloween looks. This season’s top trending costumes include:

For Boys: Kids love superheroes, and Toys“R”Us is helping boys get into character, whether it’s exploring the underground as a Teenage Mutant Ninja Turtle, making a muscle as Iron Man™ or thunder as THOR. Top costumes for toddlers also include an exclusive Jake and the Neverland Pirates outfit with foam sword, as well as The Incredible Hulk™, Wolverine and Captain America™. Additional top picks for boys include Annoying Orange and Angry Birds.

For Girls: Customers are sure to find perennial favorites for girls of all ages at Toys“R”Us, from superheroes to every Disney Princess™. Toddlers – and parents – will also fall in love with Lalaloopsy™, while bigger girls get all dolled up in Monster High™ looks.

Fashionable Accessories: Serving as a true one-stop Halloween shopping destination for families, Toys“R”Us is stocking its shelves with Halloween accessories. From makeup and wigs, to super hero masks, jewelry and more, trick-or-treaters are sure to find the perfect accessory to complete their costume. Additionally, shoppers will find Geoffrey-branded candy perfect every sweet tooth, as well as other playful accessories, like glow-in-the-dark and character-themed pails, stickers and more.

Online Destination for Cool Costumes and Family Fun

Now through October 31, customers who prefer to shop from the comfort of their own home can visit, an online hub showcasing an extensive assortment of costumes, accessories, decorations, themed merchandise and more. In addition to Halloween products, kids – and parents – will enjoy even more engaging content, including downloadable activity pages and wicked wallpapers, online games like Mummy’s Mashup and Shadowy Shuffle!, and two fashion show videos that shine a spotlight on this season’s hottest costumes.

To generate excitement among the social media community in the weeks leading up to All Hallow’s Eve, Toys“R”Us will spookify its Facebook, Twitter, Pinterest and YouTube channels to provide fans and followers with Halloween safety tips, trivia, videos and thematic activities.

For helpful tips on how to keep kids safe while trick-or-treating, parents should visit the company’s dedicated safety microsite at There, visitors will find Halloween-themed tips from Safe Kids Worldwide, the world's leading childhood injury prevention organization, including where to, and where not to trick-or-treat, how to choose the right costume, how to ensure treats are safe to eat and more.

For images of this year’s top costumes available at Toys“R”Us, click here.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 635 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at and

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Media Contacts:
Toys“R”Us, Inc.
Kerry Smith
(973) 617-4380

Adrienne O'Hara
(973) 617-4383