Celebrated Doll Artist Robert Tonner to Visit FAO Schwarz Flagship Store to Meet with Fans

WAYNE, NJ (September 6, 2012) – For more than 20 years, doll collectors have made FAO Schwarz® their first stop when searching for the newest creations from the Tonner Doll Company, a mainstay in the fashion doll world and high-end collectible industry. In conjunction with the celebration of its 150th Anniversary, today the world-famous toy store unveiled a walk-around gallery showcasing a collection of stylish dolls from the Tonner Doll Company, timed to coincide with Fashion Week in New York City. “A Fashionable Collection of Tonner Dolls” is displayed prominently throughout the famed flagship location in New York City. The exhibit will run through October 16 and can be viewed online beginning September 13 at FAO.com. Items from the exhibit will also be featured on the company’s timeline at Facebook.com/FAO.

Haute Couture Meets Fashionable Fun

Tonner Doll Company has been one of the definitive names in fashion and licensed dolls for more than two decades, merging fashion-forward designs and pop culture sensibilities. Now, FAO Schwarz is celebrating the brand with 25 display cases filled with products from the Tonner Doll Company. Starting with two examples of Tonner’s earliest work – porcelain versions of Alice in Wonderland and Little Red Riding Hood – visitors will see extraordinary interpretations of Harry Potter characters and WONDER WOMAN™, as well as classic Tonner designs, including Sydney Chase™, alongside selections from Tonner Doll’s sister company, Wilde Imagination, among others.

“Since Tonner first began designing dolls, collectors have been drawn to his attention to quality, high-fashion and detail showcased at FAO Schwarz,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys“R”Us, U.S. “Robert and the Tonner Doll Company have been great partners in bringing high-quality, one-of-a-kind and exclusive items to the doll collectors who frequently visit FAO Schwarz.”

“Dollmaking is the most creative outlet there is for me, combining sculpting, painting and clothing design,” said Robert Tonner, company namesake, CEO and celebrated doll artist. “I couldn’t be more proud, and am truly humbled, that classic selections from the Tonner Doll Company are now featured as part of the 150th anniversary celebration of FAO Schwarz, alongside the Tonner and Wilde Imagination products sold in the store daily.”

After working in the fashion industry for almost 18 years, Robert Tonner established the Tonner Doll Company in 1991 (originally Robert Tonner Doll Design), and the company produces staple fashion collections: Tyler Wentworth™, Antoinette™, Cami & Jon™, Precarious™ and more. In addition to Tonner’s successful fashion doll collections, he has also expanded to licensed product, creating masterful miniature versions of characters from Harry Potter, Twilight, The Hunger Games and Gone with the Wind, as well as numerous characters from the DC Comics and Marvel Universe comic book worlds.

The Tonner Doll Collection at FAO Schwarz

Customers visiting FAO Schwarz are regularly dazzled by collectible dolls on display in the store, and poised at the entrance to the store’s doll collection is the display dedicated to the Tonner Doll Company. Featuring nearly two dozen different items to choose from, highlights of the Tonner assortment at FAO Schwarz include:

Ms. Beetlejuice – This limited edition, fashionable take on the whimsical movie by Tim Burton offers a femme fatale version of Beetlejuice with white taffeta coat with applied black taffeta stripes, white chiffon blouse with black tie and black and white striped knit tights.
Emily – Stepping out of the Tim Burton film, Corpse Bride, this 16-inch doll, limited edition doll features a blue/grey chiffon and lace gown, washed pale blue net and lace veil with floral headpiece, stretch lace and net gauntlets and more.
City Girls – With multiple dolls and fashions to choose from, the City Girls are ready to showcase their dazzling designer outfits. Available this fall, FAO Schwarz will be the exclusive retailer offering this brand new, high-fashion line.
Robert Tonner Signing Event on September 24

In honor of “A Fashionable Collection of Tonner Dolls,” FAO Schwarz will host a special event with Robert Tonner. On Monday, September 24 at 5 pm, Mr. Tonner will meet with fans and sign Tonner Doll Company and Wilde Imagination product purchases.

For high resolution images of the items featured in “A Fashionable Collection of Tonner Dolls,” at FAO Schwarz, please visit: https://toysrus.sharefile.com/d/sac9659b0d85443ca. Items displayed in the collection (listed in alphabetical order) include:

Alice in Wonderland Collection

In an ongoing partnership with Disney, Tonner’s Alice in Wonderland Collection is a tribute to the incredibly imaginative version of the childhood favorite story by filmmaker/director Tim Burton, starring Johnny Depp.

AmFar Model

In 1996, Tonner teamed with Demi Moore to develop more than 125 one-of-a-kind dolls dressed by designers such as Bill Blass and Ralph Lauren for an Aids Research Foundation, AmFar event. This piece was dressed by fashion designer, Ellen Tracy.


First produced in 2010, Tonner’s Antoinette sculpt is his leanest, most fashion-accurate figure to date. Her realistic proportion and attitude make her a perfect model and muse for haute couture fashion with no detail spared.

City Girls

With the support of three industry experts as partners, Tonner started Tonner Toys in 2011 with a mission to bring smart design and high quality into the children’s play market. One of the first lines is the high-fashion City Girls line.

Ghosts of Christmas

Tonner is known for reimagining ordinary stories in an extraordinary way. This example of The Ghosts of Christmas Past, Present and Future, inspired by the Dickens classic A Christmas Carol, features the ghosts as fashion figures.

Porcelain Alice and Red Riding Hood

Robert Tonner started Tonner Doll Company (originally Robert Tonner Doll Design) in 1991 with handmade porcelain dolls, including the Alice and Red Riding Hood on display. As the company grew, Tonner switched to more mass-produced items.

Ellowyne Wilde, Blithe Spirit

In 2006, Tonner started “Wilde Imagination,” a direct marketing company to reach collectors. His desire to create unique, quirky and beautiful dolls culminated with Ellowyne Wilde who has both an offbeat storyline and fashion sense.

Evangeline Ghastly with Coffin

Evangeline Ghastly was designed by Joe Petrollese, the design director for Tonner Doll Company, and sculpted by Tonner, himself. Like all “Wilde Imagination” products, Evangeline has a very quirky back story as evidenced by her “bed!”

Fashion Bird with stand

Take to the skies with Tonner because being fashionable is for the birds! This collection, inspired by flights of fancy, was created for Tonner’s Collector’s Convention in early 2012 to fit the event theme of aviation.

Gone with the Wind Collection

One of Tonner’s staples, the Gone with the Wind Collection is an enchanting combination of fashion and pop culture. Based on Walter Plunkett’s legendary costuming from the film, this collection brings the film to life.

Harry Potter Collection

Tonner’s Harry Potter Collection was a milestone for the company, jumpstarting their work with licensed properties. Launched in 2005, this collection remains hugely popular with more than twenty five characters for the films produced.

Marvel Collection

Tonner hit the ground running with their recently acquired Marvel Universe license. Focusing on the art style from the Golden Age of comics, the Marvel Collection has become an instant fan favorite for its classic appeal.

Mary Englebriet Set – Doll with Bed and Toys

In conjunction with illustrator and writer, Mary Engelbreit, Tonner created Ann Estelle, inspired by Engelbreit’s popular paper doll. Many characters were added to her world, as well as toys, furniture and an extensive wardrobe.

Memoirs of a Geisha

Based on the award-winning film, Tonner created his version of Colleen Atwood’s Oscar winning costumes in 2005 for this highly detailed set.

Miss Piggy and Kermit the Frog

A Tonner favorite, Miss Piggy takes the fashion world by storm in original Tonner couture. The Muppets™ fashionable first lady hits the collectible doll scene with her greatest accessory, Kermit the Frog.

22” Model in Court Gown

To showcase highly detailed period and contemporary fashion, Tonner created the 22” American Model™ Collection. Tonner’s period pieces are a favorite among collectors, and this silk Court Gown outfit sold out in minutes with a price of $250.

22” Model in Goth Gown

Created in 2012 and standing an impressive 22”, this American Model™ wears a mix of the finest fabrics, cut in the most interesting ways. Tonner is regarded for his use of exquisite, fine fabrics – a rarity in today’s collectible doll world.

New York City Ballet

Inspired by the New York City Ballet’s holiday classic, the Nutcracker, the highly detailed collection by Tonner was purchased by doll collectors and ballet enthusiasts alike.


Introduced this past year, the Precarious™ Collection is avant-garde high fashion with sculpted shapes, edgy styles and fascinating fabrics. This collection features all the high drama of cutting edge couture.

Steampunk, Imperium Park

Another Wilde Imagination product, Imperium Park is the story of a brother and sister caught in a war of cultures in another time. The highly styled collection is based on a “Steampunk” aesthetic.

Sydney Chase™ at the Piano

One of Tonner’s most popular dolls is Tyler Wentworth’s friend, Sydney Chase™, displayed with her accurately scaled piano and wearing a gown of blue silk lame and chiffon. Tonner is known for unique and sophisticated accessories for his dolls.

Tyler Wentworth Fashion Designer with “Model”

Tyler Wentworth, a young fashion designer at the House of Wentworth, was introduced in 1999. This line became one of Tonner’s legendary doll collections, with numerous characters and sophisticated fashions, as well as an extensive storyline.

Winkin, Blinkin and Nod set

A Tonner Doll exclusive, this set is a re-imagined version of the nursery rhyme Winkin, Blinkin and Nod and was created originally for a Tonner Collector’s Convention in 2011.

The Wizard of Oz set

The Wizard of Oz is one of Tonner’s favorite themes and over the years, the company has produced dozens of versions of the childhood classic, including this collection of the four main characters.


A fan of pop culture, one of Tonner’s reoccurring themes is DC Comics’ WONDER WOMAN™. Produced in many sizes and materials over the years, this 22” WONDER WOMAN™ from 2011 is Tonner’s most resplendent incarnation to date.

About FAO Schwarz

Since 1862, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of one-of-a-kind toys that have enchanted generations and cultivated a loyal clientele. In 2012, the brand commemorates its 150th anniversary as one of the most cherished retailers in the country with a year-long celebration of its storied history. The famous FAO Schwarz flagship store in New York City, which attracts millions of visitors annually, is the only one of its kind in the world. The complete assortment of the company’s extraordinary merchandise, including a line of unique toys marketed under the FAO Schwarz brand name, can be found in-store and online at FAO.com. The iconic FAO Schwarz brand is exclusively operated by Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer.

For additional information about the brand or its 150th anniversary, visit FAO.com and follow FAO Schwarz on Facebook at Facebook.com/FAO.

About Tonner Doll Company

Headquartered in Kingston, New York, Tonner Doll Company, Inc. develops and markets high quality collectible Character Figures and Dolls like TWILIGHT, Marilyn Monroe, James Dean, Gone With The Wind, The Wizard of Oz, DC Stars, Marvel Universe, HARRY POTTER™, and PIRATES OF THE CARIBBEAN, as well as fashion dolls such as Tyler Wentworth™, Antoinette™, Precarious™, and Cami & Jon™.

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Media Contacts:
Toys“R”Us, Inc.
Adrienne O'Hara
(973) 617-4383

Kerry Smith
(973) 617-4380