All-New Collection Commemorates Iconic Brand’s 150 Years of Providing Quality Toys and Magical Play Experiences to Children of All Ages; FAO Schwarz Fifth Avenue Encourages Holiday Shoppers to Join in the Spirit of Giving By Helping the Marine Toys for Tots Foundation Spread Christmas Cheer to Kids in Need

WAYNE, NJ (November 1, 2012) – FAO Schwarz®, known best for offering high-quality playthings and creating cherished memories for generations of kids, will once again bring the magic of the holiday season to its customers through wondrous toys, whimsical décor at its flagship store in New York City and charitable giving. To help commemorate the beloved brand, which is celebrating its 150th anniversary, the company is issuing a special edition of its annual holiday catalog that will arrive in homes across the country beginning next week. Kids and kids at heart will enjoy thumbing through the 40-page book, overflowing with hundreds of toys, from classic playthings and over-the-top gifts to one-of-a-kind items that children and collectors will adore, including a special assortment of 150th anniversary collectibles showcased prominently within. In addition, FAO Schwarz Fifth Avenue is encouraging Big Apple residents and visitors alike to make cash contributions in-store through Christmas Eve to benefit the Marine Toys for Tots Foundation and help spread the holiday spirit to kids in need.

“FAO Schwarz has long served as a one-stop destination for gift-givers seeking both classic and truly unique playthings for little ones,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys“R”Us, U.S. “After more than a century of providing unforgettable shopping experiences to kids and adults alike, we’re thrilled to introduce our very special holiday catalog, along with a collection of commemorative toys designed to help consumers celebrate the undeniable magic of the FAO Schwarz brand in its sesquicentennial year.”

Beloved Toy Brand Delivers Magical Play Experiences with 150th Anniversary Catalog and Limited-Edition Collection of Commemorative Toys

With families across the country – and around the world – already beginning to check items off their holiday shopping lists, the FAO Schwarz catalog is set to arrive in homes across the country in the coming week. In this year’s edition of the FAO Schwarz holiday shopping catalog, customers will enjoy browsing a carefully crafted selection of toys perfect for little ones seeking BIG fun, adventurous play and more.

To celebrate 150 years of providing whimsical, high-quality and innovative toys, FAO Schwarz has created a limited collection of timeless playthings, including gifts sure to be cherished for generations to come. Showcased prominently within the catalog, this unique assortment features one-of-a-kind items, from a Barbie doll dressed as the FAO Toy Soldier and collectible bears with “150th” imprinted on their paws, to special-edition Märklin Train Sets and Madame Alexander dolls, and is sure to capture the imagination of kids and collectors everywhere.

Guests can also view a digital, “flippable” version of the catalog online at FAO.com beginning November 9. In addition, all items featured within the 40-page guide can be purchased via phone by calling 800-426-8697.

FAO Schwarz Fifth Avenue Helps Bring the Magic of the Holidays to Children in Need

To encourage customers of all ages to join in spreading holiday cheer to the more than 16 million children living in poverty in the United States, the FAO Schwarz flagship store in New York City is once again collecting cash donations to benefit the Marine Toys for Tots Foundation. All funds donated at the store through Christmas Eve will help Toys for Tots purchase toys for children who might otherwise go without a gift on Christmas morning.

On Friday, December 7, FAO Schwarz Fifth Avenue will celebrate the company’s annual Toys for Tots campaign by hosting a special event from 9am – 4pm, during which Marine Toys for Tots representatives will be stationed on the Plaza to encourage visitors to make cash and new, unwrapped toy donations. Collected toys for Toys for Tots will be distributed to children within the local community.

Following is a sampling of the distinctive playthings available at FAO Schwarz Fifth Avenue and online at FAO.com, which shoppers will find when browsing the catalog:

FAO Schwarz 150th Anniversary Railroad Starter Set from Märklin
The perfect addition to the base of any Christmas tree or train enthusiast’s collection, this Railroad Starter Set brings together two brands with a long-standing commitment to providing high-quality toys and magical play experiences. The set includes an engine featuring the FAO Schwarz logo and enchanted character Wit, two additional cars and train track pieces. 2 “AAA” and 3 “C” batteries required (included). Ages 8 and up.

FAO Schwarz 150th Anniversary Barbie Doll Toy Soldier from Mattel®
The world’s most fashionable doll dons her own version of the uniform worn by FAO Schwarz toy soldiers in celebration of the brand’s sesquicentennial. Barbie’s uniform features a red skirt with black and gold trim, and matching collared vest and wrist cuffs. Black tights, boots and a tall bearskin cap complete the ensemble, with Barbie raising a hand in salute to the historic retailer. Ages 6 and up.

FAO Schwarz 150th Anniversary 12” Moharir Bear from FAO Schwarz®
Since creating its first teddy bear in 1902, Steiff plush animals have always had a special place in the hearts of children and collectors alike. In celebration of the brand’s 150th anniversary, Steiff has created a 12” Mohair Bear with light brown fur and a beautiful red bow around the neck featuring the FAO Schwarz 150th anniversary logo and enchanted character Wit in gold script. It is available exclusively at FAO Schwarz Fifth Avenue. Ages 12 months and up.

Big Play Theater from FAO Schwarz®
It’s show time! With four interchangeable play environments, children can make believe they are at the Le Chateau De FAO, whip up scrumptious treats at the Sweet Shop, create illusions at the Magic Show or perform at the classic Theater. This FAO Schwarz exclusive is perfect for kids looking for some role play fun! Made of solid wood, kids will enjoy drawing on included chalk boards, distributing admission tickets and store receipts, and organizing their favorite props in pockets. And, a clock tells friends and family when the next show will start! Ages 2 to 5 years.

Big Fire Engine Pedal Ride On from FAO Schwarz®
Aspiring firefighters can pedal their way to saving the day with the FAO Schwarz vintage-inspired fire truck! Equipped with bells, whistles and a wood grain ladder, this fire engine will light up kids’ way with working headlights, and includes extra space to store kids’ gear. 2 “D” batteries required (not included). Ages 3 to 7 years.

Blue Ribbon Plush German Shepherd from FAO Schwarz®
Introducing the best in show! This pup proudly dons his blue ribbon badge of honor. Covered in super-soft fur, this 11-inch German Shepherd features a realistic face with brown and black features. It’ll be puppy love at first site as this adorable stuffed plaything wags into little ones’ hearts. Ages 3 and up.

Monkey Pod Wooden Airplane Puzzle from FAO Schwarz®
This Airplane Puzzle is sure to soar to the top of each child’s wish list this year. The limited edition Monkey Pod is intriguing, beguiling and brilliantly fun! Crafted of solid wood, this exclusive puzzle is perfect for shoppers seeking entertaining and educational gifts. Ages 8 and up.

Big Solar System from FAO Schwarz®
Kids can reach for the stars with this 47- by 71-inch hanging solar system. This oversized wall hanging includes 40 large scale, handcrafted removable icons, featuring eight planets, astronauts, stars, spacecrafts and more! For nighttime fun, little ones can simply expose the solar system and icons to light for 20 minutes and enjoy plenty of glow-in-the-dark excitement with orbit rings, moon, and constellations. An included colorful learning guide will teach your child outer space basics, while also encouraging lots of fun! Ages 4 and up.

Crocodile from Hansa Toys
This 98.5-inch long plush Crocodile is ready to impress all nature lovers! Straight from the special edition collection from Hansa Toys, incredible detail and color give this one-of-a-kind toy a realistic, yet child-friendly look. The plush pal comes with a “Toys that Teach” tag, providing kids facts about a crocodile’s life in the wild. Ages 3 and up.

Pajanimals Snuggle Up Story Mat from Jim Henson Company
The Pajanimals gang is leaping off the screen and into every kid’s home. Perfect for bed time fun, this cuddly mat features the kid-favorite singing quartet. This FAO Schwarz exclusive product is a pillow, mat and blanket all in one! The soft pillow can flip open and turn into a book for little ones to enjoy. Ages 2 and up.

City Girls Taxi! Doll from Robert Tonner
With a flair for fashion and impeccable standards for detail, Robert Tonner introduces City Girls dolls, available exclusively at FAO Schwarz. One of six in the collection, Billy is on the way to her new Buttercream Bakery in Soho, and she needs to catch a cab! She’s always stylish with her trendy jean jacket and high-heeled bootlets. Ages 5 and up.

Swan from Robert Tonner
One of three in Robert Tonner’s all-new collection of avian-themed dolls, Swan features the Duchess head sculpt and Antoinette™ body with multiple points of articulation for dynamic posing, as well as platinum Saran hair, golden brown painted eyes and a Tyler skin tone. In keeping with Tonner’s elevated craftsmanship, Swan is constructed with fine vinyl and hard plastic, and boasts hand-painted facial details. Exclusive to FAO Schwarz, Swan is a limited edition item, with only 100 pieces available. Ages 14 and up.

Porsche 911 6-Volt Car from TT Toys
Kids will ride in style as they cruise around in this silver Porsche! Made with an exquisite design and impeccable curves, this toy car is a true reflection of the real model. 1 “6V” rechargeable battery required (included). Ages 6 and up.

World of Warcraft Stormwind Assault from Mega Bloks
Escape and enter the era of Warcraft! With over 100 customizable parts, little builders can make Deathwing the dragon come to life, creating an epic playtime experience as he attempts to attack the buildable Stormwind Castle. Kids can join King Varian Wrynn as he and his trusted Alliance allies, Barton and Mythrin defend their home. Promoting creativity and imaginative play, this item also includes a loot drop, armor and weapons for added fun. Ages 8 and up.

8-Inch Plush Puff the Magic Dragon Musical Waggy from Kids Preferred
A legendary creature worthy of big hugs, this classic tale comes to life in colorful, creative detail. This 8-inch, plush version will mesmerize baby with a musical performance and bobbing head – an absolute joy to watch and listen to! Ages 0 to 3 years.

About FAO Schwarz

Since 1862, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of one-of-a-kind toys that have enchanted generations and cultivated a loyal clientele. In 2012 the brand commemorates its 150th anniversary as one of the most cherished retailers in the country with a year-long celebration of its storied history.The famous FAO Schwarz flagship store in New York City, which attracts millions of visitors annually, is the only one of its kind in the world. The complete assortment of the company’s extraordinary merchandise, including a line of unique toys marketed under the FAO Schwarz brand name, can be found in-store and online at FAO.com. The iconic FAO Schwarz brand is exclusively operated by Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer.

For additional information about the brand or its 150th anniversary, visit FAO.com and follow FAO Schwarz on Facebook at Facebook.com/FAO.

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Media Contacts:
FAO Schwarz
Adrienne O'Hara

Kerry Smith