In-store Halloween “Spook”tiques Filled with Everything Little Ones Need to Enjoy a Night of Happy Haunting; Online Costume Catalog and All-New Fashion Show Videos Help Children and Parents Pick the Perfect Costumes

WAYNE, NJ (September 1, 2011) – As the spookiest night of the year approaches, Toys“R”Us® is carving out space in its stores nationwide and online at, where parents and kids can find everything they need to celebrate a thrilling Halloween. Dedicated in-store “spook”tiques offer a broad assortment of costumes and accessories, safety gear, candy and more. To prepare the whole family for a fang-tastic day of haunted happenings, customers can also visit to browse the company’s vast Halloween product assortment, including 145 costumes featured in a 17-page, flippable digital catalog. And, to extend the fun of Halloween while providing kids with an added opportunity to celebrate this fa“boo”lous occasion, Toys“R”Us will host a special trick-or-treat event in its stores nationwide on Saturday, October 29.

“From cute and cuddly animals for infants to blockbuster heroes for boys and princesses for girls, Toys“R”Us is the one-stop shop for costumes and accessories that kids can’t wait to wear,” said Lisa Harnisch, Vice President, General Merchandise Manager, Core Toys and Seasonal, Toys“R”Us, U.S. “Trick-or-treaters seeking inspiration will also be able to view online videos of this year’s most popular costumes, showcased by boys, girls and toddlers as they walk the runway in all-new Halloween fashions.”

Halloween “Spook”tiques in Toys“R”Us Stores Nationwide

Whatever ghoulish getup children dream to don this Halloween, Toys“R”Us is the place to find the newest, cutest and spookiest costumes of the season. Throughout September and October, Halloween “spook”tiques can be found in all Toys“R”Us stores nationwide filled with the hottest costumes to disguise little ones as Halloween heroes, wicked witches, muscle men, pretty princesses and more.

For Tiny Tots Too Cute to Spook

Even the tiniest trick-or-treater can be a princess this year with fancy fashions from Disney®, available exclusively at Toys“R”Us. Parents will also find adorable creatures, sure to be as cozy as they are cute, including a monkey, dinosaur, monster, skunk and more.

Toddlers Set to Dress Both Traditionally and On-Trend

From fuzzy bumblebees and ladybugs, to winged fairies and dragons, parents can find a broad assortment of traditional Halloween costumes and accessories for their little ones. Kids can also dress as their favorite Disney•Pixar® Cars 2 characters, including Lightning McQueen, as well as all-new Mater and Finn McMissle costumes, available exclusively at Toys“R”Us.

Movies and Muscles to Top Boys’ Lists

Today’s hottest costumes for boys come straight from the big screen, including Captain America®, TRANSFORMERS and Green Lantern®. For those interested in more classic characters, Toys“R”Us is the place to shop for Star Wars: The Clone Wars® and Super Mario Brothers® costumes.

Girls Seeking Classic Glam and Ghoulish Goth

Girls can get all dolled up this Halloween in classic Disney looks, including a Rapunzel costume, which comes complete with a long blonde wig. Trick-or-treaters will also be thrilled to find costumes that mimic their favorite Monster High™characters, including the ghoulish girls of the Fear Squad, available exclusively at Toys“R”Us.

Teeth, Tiaras and Tutus, Oh My!

Toys“R”Us has also stocked its in-store and online Halloween shops with dozens of accessories. Kids will find spooky jewelry, wigs, tiaras, makeup and more to complete the perfect costume. Parents can also choose from a variety of Halloween safety products, such as flashlights, illuminating necklaces and glow-in-the-dark pails, to help keep their little ones safe while trick-or-treating. Serving as a true one-stop Halloween shop, Toys“R”Us also offers a wide range of treats, including Geoffrey-branded candy, an exclusive assortment of bite-sized sweets.

Halloween Goes Digital

For those who want to shop for Halloween items from their home, the company today launched an Online Costume Catalog, available at, which features an extensive assortment of costumes and accessories for kids of all ages.

The site will also serve as a source for parents and kids to draw costume inspiration, as three new fashion show videos – coming soon – will shine a spotlight on trick-or-treaters walking the runway in the trendiest costumes of 2011. Girls will be seen donning classic princess costumes, while boys show off their muscled movie favorites as they safeguard the streets from a city rooftop. Parents will also see Halloween garb perfect for their tiny tots as toddlers show off cute looks, including Lightning McQueen, Clubhouse Minnie and Buzz Lightyear.

Additionally, the company will utilize its official Toys“R”Us and Babies“R”Us® Facebook pages to engage the online community in the weeks leading up to Halloween with thematic trivia, video content and more. Toys“R”Us Facebook “fans” will also be encouraged to share photos of their kids in their cutest – or scariest – costumes from Halloweens past in anticipation of the big night.

For tips on ensuring a safe outing, parents should visit the company’s dedicated safety website,, for Halloween safety tips.

Kids Invited to Join Geoffrey for an In-Store Halloween Parade

Toys“R”Us stores across the country are inviting kids and families to join an afternoon of fun during “Geoffrey’s Halloween Parade!” On Saturday, October 29, from 12 noon – 3pm, kids can celebrate All Hallow’s Eve with Geoffrey the Giraffe two days early by dressing up in their favorite costumes for an event with more treats than tricks! Attendees will receive a complimentary, reusable Trick“R”Treat bag, which can be used to stow goodies during the event and as they’re trick-or-treating, while supplies last. While in-store, kids can also pick up Geoffrey’s Halloween Safety Pledge, which provides a list of safety tips that should be reviewed with parents before venturing out on October 31.

In addition, Toys“R”Us Times Square will host a spook-tacular Halloween event from 12 noon – 3pm on Saturday, October 29. Activities will include “Geoffrey’s Halloween Parade,” costumed character appearances, face painting, giveaways and much more. Plus, guests can enjoy an appearance by Dr. Dreadful, the malicious mad scientist who creates gruesome goodies that kids can eat.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys“R”Us and Babies“R”Us stores in the United States, and in more than 520 international stores and over 200 licensed stores in 34 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

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Media Contacts:
Toys"R"Us, Inc.
Kerry Smith

Adrienne Giordano