Manhattan, New York, October 24, 2005 - No longer are parents and expectant parents alike forced to travel to the outer boroughs of the city to fulfill their children's needs. With the opening of Manhattan's first Babies "R" Us store, preparing for a baby is now easier than ever. Boasting three floors, the shopping encompasses over 30,000 square feet, at 24-30 Union Square East.

"We are excited to open our new home in Manhattan," said Rick Markee, President of Babies "R" Us. "With more than 100,000 babies born in New York City each year, this Babies "R" Us store offers the best and largest selection of newborn and infant merchandise for all the families in the area."

Babies "R" Us at Union Square epitomizes the brand's hallmark features of value, quality and convenience, ideal for the New York parent who is constantly on the go. Featuring the largest selection of juvenile products - furniture, strollers, car seats, infant care products and more - Babies "R" Us is the quintessential one stop shop. Additionally, Babies "R" Us at Union Square offers select luxury and state-of-the-art merchandise exclusive to the location, including the Inglessina Zippy Stroller and Peg Perego P3 Stroller in Anice, Mint and Rose, Avent breast pump and the 900MHz Two Child Scanning Monitor with Night Vision.

In addition, the signature designs of famed nursery stylist, Wendy Bellisimo, are now available to all Babies "R" Us consumers. "When Babies "R" Us approached us with a vision of expanding their reach to include the more upscale fashion-conscious consumer, we immediately knew the perfect partnership had been born," said Wendy Bellisimo. Her product line, comprised of four original lines of baby bedding and nursery accessories, is now expanding to include Wendy Bellisimo furniture and layette collections, exclusive to Babies "R" Us stores. An authority on quality, style, comfort and design, Wendy Bellisimo has created over two hundred custom nurseries for celebrities including Kelly Ripa, Brooke Shields, Cedric the Entertainer and Mel Gibson.

Babies "R" Us is the nation's premier baby products retailer and specialty store chain and a leader in the juvenile industry. Since opening its first store in Westbury, NY in early 1996, the company has grown to more than 200 locations nationwide. Babies "R" Us features a wide selection of products for newborns and infants, including: cribs and furniture, car seats, strollers, formula, diapers, health and beauty aids, bedding, clothing for preemies through size 48 months, toys, and plenty of gift ideas in store and online at

Further information about Toys "R" Us, Inc. is available at

Lauren J. Kucerak
Bragman Nyman Cafarelli

Susan McLaughlin
Babies "R" Us