The Jingle is Back – “I Don’t Wanna Grow Up…”

ms kid December 18, 2017 by Meghan Sowa

Get the tissues ready. If you’re a sucker for all things nostalgic, we have a special holiday treat for you – think the Toys“R”Us jingle we all know and love, with retro commercial snip-bits from the 70s, 80s and 90s, meets modern-day Geoffrey.

Now more than ever, we want to sing at the top of our lungs that we’ve been kids’ favorite destination for 70 years and counting.

To celebrate timeless Christmas classics and the magic of Toys“R”Us, we have holiday PSA: you can count on us to be here.

The :30 second nostalgic romp, created by BBDO Atlanta, also features the voice and face from one of my favorite movies: Troop Beverly Hills. That’s right – artist, Jenny Lewis. Lewis recorded a remix of the infamous “I Don’t Wanna Grow Up” jingle and was a child actress in early Toys“R”Us commercials. She then went on to form the band Rilo Kiley before releasing three solo albums.

Photographer: Autumn De Wilde 

Watch the full spot below and remember, you can count on us to be here.


About Meghan Sowa: As a mom to a larger-than-life little boy, Meghan stays close to the toy industry – both personally and professionally. From Barbie to PAW Patrol, Meghan loves to share her toy insight by linking personal childhood memories to the way her son plays and engages with toys now. Meghan wants nothing more than to see a child’s face light up with excitement and help parents nail down those must-have toys for their kids.