This Just In: Black Friday Deals at Toys"R"Us

Don't want to pay an arm & a leg for the hottest toys? Enough said.

to November 16, 2017 by Taylor O'Donnell

For all the shoppers who are eagerly awaiting (me, me, ME!) for the adventure that is Black Friday, the day is coming quick! We’ve eaten our turkey, gobbled down our pie, and now it’s time to shop ‘till we drop (or burn off all those calories). But really, what is there not to be excited about?

Want to get a head start before the turkey is in the oven? Toys“R”Us will offer discounts on hundreds of toys the kiddos are clamoring for earlier than ever beginning Sunday, November 19.

And if those jeans are a bit too snug after eating Thanksgiving dinner, and you can’t quite make it off the couch? Black Friday deals will begin online Wednesday, November 22 at 9pm and feature almost all the offers found in our stores.

But, if you’re like me, and have a family tradition of Black Friday marathoning shopping, doors open nationwide at 5pm local time, with doorbuster deals that will blow your socks off (save 50% on Barbie Pink Passport 3-Story Townhouse? Yes, please!).

Make sure to also take advantage of the money and time saving programs we offer like free Layaway (and a chance to get your layaway paid off with our Layaway Lottery!), In-Store Pickup and In-Store G.P.S. Navigators (no, not the ones that go in your car – Guru of Play Things!).

Check out some of the best deals below, and may the night be in your favor:

Below are highlights of “Pre-Black Friday” deals, available at Toys“R”Us stores and online at beginning SUNDAY, November 19 through WEDNESDAY, November 22 at 9pm, while supplies last (no rain checks).

  • SAVE $100 on NERF N-Strike Elite Terrascount Remote Control Drone Blaster; Was $199.99, Now $99.99
  • SAVE Over 65% on Playskool Friends™ Sesame Street™ Love2Learn Elmo; Was $69.99, Now $19.99
  • SAVE $50 on Motorola for Babies“R”Us® 5 inch Video Baby Monitor – Comfort50; Was $109.99, Now $59.99

Below are highlights of doorbusters deals available at Toys“R”Us stores only on THURSDAY, November 23 from 5pm to midnight, while supplies last (no rain checks).

  • SAVE 50% on Barbie® Pink Passport 3-Story Townhouse; Was $119.99, Now $59.99
  • SAVE $150 on Power Wheels® Boomerang™ 12 Volt Ride-On; Was $399.99, Now $249.99
  • SAVE $30 on Doc McStuffins All-in-One Nursery; Was $79.99, Now $49.99

Below is a selection of additional online and in-store savings that will be available at Toys“R”Us beginning THURSDAY, November 23 at 5pm, and Babies"R"Us beginning FRIDAY, November 24 at 8am through SATURDAY, November 25 at 12pm, while supplies last (no rain checks).

  • SAVE 33% on ALL Fisher Price® Infant Toys; Prices Vary
  • SAVE $150 on KidTrax Disney Mickey Mouse Hot Rod Coupe 12 Volt Ride or Disney Minnie Mouse Hot Rod Coupe 12 Volt Ride On; Was $349.99, Now $199.99
  • SAVE $30 on Select Video Games; Prices Vary
  • SAVE ON ALL Babies“R”Us Brand Diapers – Super Packs; Was $19.99, Now $11.99
  • SAVE ON ALL Babies“R”Us Sleep & Play Footies; Was $8.99, Now $5.00
  • BUY ONE, GET ONE FREE on ALL Babyganics products

NOTE: All Thursday through Saturday deals (exclusive of doorbusters) will also be accessible on beginning WEDNESDAY, NOVEMBER 22 at 9pm EST online at


To download a PDF of our Black Friday deals, click here.

About Taylor O’Donnell: As a child, Taylor could generally be found with her nose in a book, coloring away in her notebook (and once on the wall—sorry mom!), or acting out epic dramas (ok, recreating soap operas…) with her stuffed animals -- anyone would agree that she certainly had an active imagination. As an adult, Taylor loves that every day, she gets to cultivate the imaginations of children through toys by working her dream job at Toys“R”Us! Well that, and being able to play with all of the hottest toys herself!