The Ultimate Guide to Play is Here!


May the wish list making begin


TO October 18, 2017 by Taylor O'Donnell

Get out your favorite marker, because The Ultimate Guide to Play, a.k.a. THE source for every kid’s holiday wish list, is here! Beginning Thursday, October 19, kids can start circling all the toys they are hoping to see under the tree (so, basically everything) – and parents can start taking advantage of deals as early as October 26. Deals run through Saturday, November 18 – so it’s a great opportunity for gift-givers to get a head-start on holiday shopping without fighting Black Friday crowds.

We are espcially excited to feature stories inspired by the toys within the book written by kids from the Writer's Room at 826NYC! Read them with your kids, and see what crazy-fun stories they come up with, too.

But that's not all!

On the heels of our recent rebrand, we are bringing our stores to life this season in a number of ways – all to help make shopping more fun and a place to Play! 

  •  Play Chaser in Big Book

Toys are literally (well, virtually) popping off the pages of The Ultimate Guide to Play catalog. Simply look for the “scan” icon within the catalog, hover over it while in the Play Chaser app and tap the “scan” button to watch the toys come to life.

To add an item in The Ultimate Guide to Play to your favorites, hover over the item and tap it to see more information on it, then rate how much you’d like it to add it to your favorites! Five stars means your kiddo is dying to have it. Once kids have made a list of all their favorites, parents can easily share with friends and family through email.

  • Parents Night Out Events

Isn’t it so wonderful when you don’t have to bring your kids shopping (or is that just me?). Juggling holiday shopping with kids can be rough, especially when there are toys everywhere! So Toys“R”Us is giving parents the opportunity to shop without their kids during Parents Night Out Events. On Sunday, November 12 and Thursday, November 30 from 8-10 pm (local time), Toys“R”Us stores will host events where gift-givers will have access to a designated shopping expert and navigator, hot toy demonstrations, giveaways and games (because we know big kids want to play too!). 

  • Play Labs

On Wednesday, November 1, 42 Toys“R”Us stores will debut Play Labs where families can test out the hottest toys. Play Labs are open (and free) spaces staffed by a dedicated Toy Demonstrator where kids will find a rotating selection of toys, and parents can finally understand what the heck a Fingerling is, and why their kid wants it so badly. 

Even our holiday services are getting refreshed for the holidays!

  • Layaway Lottery

In addition to free layaway services that began in August, starting Sunday, November 5, through Saturday, December 9, Toys“R”Us will pay off one layaway per day (up to $200)*. Winners will be chosen at the end of each week and will be given a gift card to help pay off their layaways (or buy more toys)! Want more information? Visit

  • Price Match

The holidays are a time for giving, and that’s why this season, any customer that takes advantage of our Price Match Promise (find a better price somewhere else? We’ll match it), Toys“R”Us will donate $1 to Toys For Tots (up to $1 million). Pretty awesome, right?

For more information on this year’s Ultimate Guide to Play visit,

About Taylor O'Donnell: As a child, Taylor could generally be found with her nose in a book, coloring away in her notebook (and once on the wall — sorry mom!), or acting out epic dramas (ok, recreating soap operas) with her stuffed animals -- anyone would agree that she certainly had an active imagination. As an adult, Taylor loves that every day, she gets to cultivate the imaginations of children through toys by working her dream job at Toys"R"Us! Well that, and being able to play with all of the hottest toys herself!