The Toys Are Back in Town…This Weekend!

NYC shoppers rejoice because we’re back in Times Square
just in time for the holiday season

jc August 21, 2017 by Joe Contrino

By now you’ve probably seen our #major announcement that we’re returning to Times Square with a temporary holiday shop!

As a native New Yorker, I can vividly remember the first time that my parents took me out for a day in Times Square. It was complete with a pretzel, a “dirty water” dog and a visit to one iconic store – yep, you guessed right – Toys“R”Us. Fast forward 10 plus years, and here I am to reveal some special details about our newest location.

What’s the scoop?

I am here to tell you that our temporary holiday shop in Times Square will open this Saturday, August 26 at 9am. We welcome ALL to join us to get their shop on and check out the new play space filled with fun toy demos. And so you are fully aware and ready to shop, current hours of operation are below:

Open 7 days a week (Sunday – Saturday)
Store Hours: 9:00 AM – 11:00 PM ET (7 days a week)

Customers can find our three-floor holiday shop at 1466 Broadway – at the corner of 42nd Street and Broadway – in the historic Knickerbocker Building. Our new store will be packed with customer-favorite feature shops, city-friendly modes of transportation (bikes and scooters), NYC memorabilia, and an awesome play space where kids can play with toys out of the box. Awesome, I know.

Three cheers to our new store, but even more kudos to our awesome customers – this is for you! If you are just as excited as we are, hit us up on @ToysRUs with your pics from our new store.


About Joe Contrino: Joe is the epitome of a Toys"R"Us kid. Growing up, he could be found building megazords with his Power Rangers action figures, trading Pokémon cards or playing Super Mario on Nintendo 64 with friends. As a huge car fanatic, Joe loved venturing to Toys"R"Us to pick up the latest and greatest Hot Wheels and model cars to add to his massive collection. Today, Joe proudly serves as a member of the Toys"R"Us team and dedicates his time to vetting the tech and action toy scene to provide only the best advice, information and deals to fellow toy lovers.