L.O.L Surprise! at Toys“R”Us Times Square

Fans celebrated a new product launch, unique unboxing video booth and more!

ms October 9, 2017 by Meghan Sowa

We teamed up with MGA Entertainment, the master minds behind L.O.L. Surprise!, one of the hottest collectibles, for the launch of L.O.L. Surprise! Pets. To celebrate, we brought the ultimate unboxing experience to little collectors, influencers and customers at Toys“R”Us Times Square.

Back up – what’s unboxing, and do kids still collect state quarters?

  • For those who are a little out-of-touch with what’s hip these days, the collectible craze is real – and no, it’s not state quarters.
  • That’s where L.O.L. Surprise! comes in…
  • Little ones don’t know which doll is inside L.O.L. Surprise! until they unbox them – which is why kids love filming the surprise reveal and posting it on social media!

Of course – that’s why it was a no-brainer for MGA Entertainement to bring the first-ever NYC L.O.L. Surprise! Unboxing video booth to Toys“R”Us Times Square. The event, hosted by Hilaria Baldwin, invited influencers and shoppers to make an unboxing video (up to five minutes long) with L.O.L. Surprise! Series 2 dolls and share their video straight from the booth!

Ok, now I’m hooked. Tell me more about L.O.L. Surprise! Pets

  • This adorable collectible doll line is adopting a new family member, think puppies, kittens, bunnies and ultra-rare hamsters.
  • Stay on the lookout because L.O.L. Surprise! Pets will be available this December at Toys“R”Us stores and online at Toysrus.com.

Now that you have the 411, happy collecting!


About Meghan Sowa: As a mom to a larger-than-life little boy, Meghan stays close to the toy industry – both personally and professionally. From Barbie to PAW Patrol, Meghan loves to share her toy insight by linking personal childhood memories to the way her son plays and engages with toys now. Meghan wants nothing more than to see a child’s face light up with excitement and help parents nail down those must-have toys for their kids.