Force Friday II Comes to Toys“R”Us

Toys“R”Us to debut new Star Wars Saga toys at 12am on Friday, September 1

JO August 25, 2017 by Jessica Offerjost

In an otherwise impossible intergalactic assemblage, aspiring Rebels, Jedis and Siths will unite on Force Friday II to celebrate the launch of the all-new toy line based on the highly-anticipated next chapter of the Star Wars Saga, The Last Jedi.

On Friday, September 1 at midnight, all Toys“R”Us stores in the U.S. and select locations across the globe will host special midnight celebrations for fans of all ages who will be among the (super excited) first to purchase never before seen Star Wars toys – AND items they’ve been coveting for weeks, like the exclusive Luke Skywalker’s Landspeeder from Radio Flyer (#whipgoals).

Shoppers who visit our stores at midnight will also receive a free t-shirt and exclusive collectible poster – the first in a series of four. Quantities are limited and available only while supplies last – so get to your store early.

Planning to chill at home with a bowl of popcorn and a Star Wars movie marathon? That’s cool. New products will be available on Toysrus.com at 12am EST.

But Wait, There’s More!

Beginning on Force Friday II, customers who visit a Toys“R”Us store can experience something out-of-this-world – no really, it’s actually Augmented Reality. Within each of our Star Wars shops, there are five “triggers” that when using the Star Wars app, allows users to unlock unique content every day from September 1-3, making them eligible to win prizes.

For more information on how to download the app and unlock fun experiences, visit Toysrus.com/DestinationStarWars

Be sure to follow @Toysrusnews and @Toysrus to join the conversation on Force Friday II – we’ll see you at midnight!

May the Force Be With You.


*Note – Toys“R”Us stores in the U.S. will open at 12:00am local time on Friday, September 1, except for stores in Paramus, NJ, and Dedham, MA which have varying store open times due to local ordinances (Toys“R”Us Express and Toys“R”Us Outlet locations are excluded from this event). All store hours can be found online at www.Toysrus.com/StoreLocator.


About Jessica Offerjost: Between juggling a tenacious toddler and an exciting career with Toys"R"Us, Jessica is a kid-at-heart who loves recreating moments of play from her childhood with her two-year old daughter. From Barbie dolls and Star Wars characters to Play-Doh and Mr. Potato Head, this spokesmom has provided her insight into the toys and games that bring smiles to the faces of children.