COMING SOON: 30 Straight Hours of Shopping

The holiday shopping season is nothing less than a marathon. You spend months preparing – making lists, collecting coupons – all to be sure you are in tip-top shape for those 2.2 grueling miles (just kidding…).

You fuel up (turkey, stuffing and pumpkin pie) and approach the “START” line. Adrenaline kicks in and at the sound of the flare, you are off with nothing but pure excitement and drive to get you through the finish line (aka, Christmas morning).

Toys“R”Us opens its doors on Thanksgiving at 5pm, remains open through 11pm on Friday

JO November 6, 2017 by Jessica Offerjost

Ok, so you can probably tell that I haven’t run a marathon before, but I have worked on Thanksgiving at Toys“R”Us for several years, and let me tell you – this weekend of doorbusters and holiday deals is our “Super Bowl” – we train, practice and rally as we get ready to welcome the thousands upon thousands of customers who want the option to get an early start on their holiday shopping lists.

Nearly 100 million people shopped at a brick and mortar store on Thanksgiving in 2016 (NRF)

To kick-off the 2017 holiday shopping season, we are opening our doors at 5pm on Thanksgiving and will keep them open for 30.Straight.Hours of shopping (also probably the amount of time it would take me to run a marathon)*. BTW, new mamas and dads out there should rest easy – no really, get some sleep – because Babies“R”Us stores will be closed on Thanksgiving, but are opening at 8am on Black Friday with serious doorbuster deals.

Above all, we know that holiday shoppers are looking for convenience and value. We got you. Throughout the holiday weekend we are offering Free In-Store Pickup, Free Layaway and Free Shipping for online purchases of $29 or more.

Heard that Pikmi Pops are the hot new toy, but have no idea what it is? We got you. Locate a G.P.S. Navigator – or, Guru for Play Stuff. These dedicated toy experts boast an in-depth knowledge of Hatchimals, kid-favorite licensed properties, LEGO, NERF blasters and more. Donning holly-jolly red shirts, the G.P.S Navigators will be stationed at the front of Toys“R”Us stores nationwide throughout the Thanksgiving weekend; continuing on Saturdays and Sundays in November, as well as Fridays, Saturdays, Sundays in December and during peak traffic periods throughout the holiday season.

But wait, there’s more!

Ok, so if you are among the millions of people out there who begin their holiday shopping in early November (and love a good deal), now’s the time to take advantage of limited-time savings and year-round services:

  • Military Appreciation Week – Through Saturday, November 11, Toys“R”Us is offering 15% off in-store purchases** to customers who show a valid Military ID.
  • Notable November Deals– The company’s annual go-to holiday catalog, The Ultimate Guide to Play, features savings on hundreds of the year’s hottest toys and brands, such as Imaginext®, Doc McStuffins, Paw Patrol and more. Deals and offers are valid through Saturday, November 18, including a FREE $10 Toys“R”Us Gift Card on purchases of $75 or more.
  • Price Match Promise – While not available during the Thanksgiving weekend, the company’s new and improved Price Match Promise guarantees that if a customer finds a toy or baby product advertised at a lower price at another store, Toys“R”Us will honor its Price Match Guarantee, and donate $1 to the Marine Toys For Tots Foundation***. For more information, visit

Time to lace up those running shoes for a month of Holiday shopping fun!

*Toys“R”Us stores nationwide will open at 5pm on Thursday, November 23 and remain open until 11pm on Friday, November 24, except for stores in Paramus, NJ, which will open on Thanksgiving from 5 – 11pm and will reopen on Friday, November 24 at 7am – 11pm; stores in Watchung, NJ, which will open on Thanksgiving from 5 – 9pm and will reopen Friday, November 24 from 6am – 11pm; and the store in New York City (Times Square) which will open at 8am on Thursday, November 23 and remain open until 12am Saturday, November 25 (this location will reopen on Saturday, November 25 at 9am for regular business hours). Select stores in Maine, Massachusetts, and Rhode Island will also have varying store open times.
**Valid thru 11/11/17. Offer available in-store only. Offer includes active Military personnel, retirees, reservists and dependents with Military ID. Excludes baby food, diapers, formula, wipes, Gift Cards, Red Hot Deal & Hot Price items, Adidas Apparel, American Girl, Anki Cozmo, Aristotle, Baby Jogger, Baby K’Tan, Beaba, BOB, Boba, Boppy Bare Naked Pillow, Bugaboo, Build-A-Bear, Casio, Claire’s, Clek, Converse Clothing & Shoes, Cybex, Diono, Ergobaby, Halo Bassinest, LEGO construction sets, Lillebaby, Maclaren, Maxi-Cosi, Mifold, NECA (National Entertainment Collectibles Association), Nike Apparel, Nintendo Switch accessories, Nintendo Switch software, Owlet, Peg Pérego, Quinny, Sphero, Stokke, The Elf on the Shelf, Thule, Ugg Shoes, electronic learning hardware, laptops, netbooks, tablets, video games, video game hardware, video game pre-orders, Apple iPad & iPod, SquareTrade Protection Plans, phone orders, Special Orders, all fees, and shipping. One coupon per customer. Not valid with any other “R”Us total transaction offer or on prior purchases. Value is forfeited if item is returned. Coupon prorated among eligible items purchased. Only original coupons accepted. Void where prohibited. Valid USA only. Cash value 1/100 of 1¢
*** Toys“R”Us will donate $1 to the Marine Toys for Tots Foundation – up to $1 million – through December 24, 2017.

About Jessica Offerjost: Between juggling a tenacious toddler and an exciting career with Toys“R”Us, Jessica is a kid-at-heart who loves recreating moments of play from her childhood with her two-year old daughter. From Barbie dolls and Star Wars characters to Play-Doh and Mr. Potato Head, this spokesmom has provided her insight into the toys and games that bring smiles to the faces of children.