ABC’S The Toy Box Returns

Season two is packed with more judges, more toys and more fun!

MS September 29, 2017 by Meghan Sowa

Calling all fellow toy fanatics – ABC’s The Toy Box is back beginning on Sunday, October 1 at 7 pm ET for a showstoppin’ second season premiere – with Toys“R”Us once again as THE one-stop-shop for toys from the show!

#ICYMI: Season 1 Recap

  • The first season kept viewers on their toes as adult toy inventors had to make it past adult mentors, but most importantly, the no-nonsense kid judges.
  • Artsplash™ was crowned the winner, and as a nice surprise to viewers, The Sweet Shaper™ and NOISY PERSONS™ were also made by Mattel and are still available only at Toys“R”Us.

What’s the 411 on Season 2?

  • This season, all of the inventors will head straight into the Toy Box to meet face-to-face with the judges – there will be a few adult toy experts that pop-up throughout the season, but the kids hold the power.
  • Eric Stonestreet will also return! The hilarious host has a serious passion for great toys – and the kids, of course.
  • Noah Ritter will keep his seat as a judge on the show, but we’ll definitely see some new faces.
  • Our very-own, President of Play, Ariana Gentry, will also make a special guest appearance to share some of her toy expertise – you go girl!

We Can Reserve the Winning Toy? Count Me In!

  • Super fans can reserve the toy on Toysrus.com beginning premiere night, Sunday, October 1 – through November 18 – (don’t worry, we won’t give away the winner – the toy will still be a secret).
  • The coolest part about reservation this year? You’ll also be entered into “The Toy Box Sweepstakes,” with the grand prize as a trip for 4 to NYC to see the Rockettes.
  • Just remember to get yours before November 9 to be entered in the sweeps! #yesplease

There you have it – a bite size look at season two! Who will make it to the finale…dun, dun, dun.


About Meghan Sowa: As a mom to a larger-than-life little boy, Meghan stays close to the toy industry – both personally and professionally. From Barbie to PAW Patrol, Meghan loves to share her toy insight by linking personal childhood memories to the way her son plays and engages with toys now. Meghan wants nothing more than to see a child’s face light up with excitement and help parents nail down those must-have toys for their kids.