It’s Here!

The 2017 Toys“R”Us Holiday Hot Toy List!

Say goodbye to the Fab 15 and hello to Geoffrey’s Top 20

MS September 7, 2017 by Meghan Sowa

Sleigh bells ring – are you listening? It’s that time of year again: the announcement of our annual Holiday Hot Toy List (aka the only toy list that matters). We’re mapping out the toys we know will be super-hot this holiday season. So, read on and starting prepping that list now! 

Top reasons why this year ROCKS:

  • For two decades, Toys“R”Us has given parents and gift-givers the official scoop on the toys kids REALLY want from Santa. Think, Tickle Me Elmo, Zhu Zhu Pets, Hatchimals and more. Aka... We got you, mom and dad.
  • But that’s not where the 20-year fun stops – to celebrate this milestone, our team of experts has selected not 15 Fabulous toys, but Geoffrey’s Top 20, which are expected to be the most sought-after gifts for kids this holiday season. Check them out, along with all 49 (yes, 49!) toys on the list, below or at our dedicated online shop: Toysrus.com/HotToys.
  • Our Price Match policy is even bigger and better this year. Skip multiple shopping trips at every retailer known to man – find a hot toy, or any toy, really, advertised at a lower price at another store, and we’ll match it.
  • We also offer Free Layaway if you want to stretch those dolla-dolla bill and pay over time, picking up the gifts at Toys"R"Us in December just in time for the holidays. Or, use Layaway to hide big gifts from curious eyes. If you're like us, you're running out of creative places to store presents...basement - spotted; coat closet - found; attic - those little rascals even manage to weasel their way up there!
  • You'll have a good laugh watching these bad boys – videos of big kids (aka mom and dad) unboxing and playing with toys. #enoughsaid Plus, you might learn a thing or two, so the next time your kids asks you to join in on playtime, you'll have some street cred to back you up.
  • Searching for the hot toys and need help navigating the store? We feel you. We're here to help you find them faster and easier! Visit the Hot Toy Finder, type in the hot toy you’re looking for, and just like that – a pin point will appear on the exact aisle in your store where the toy can be found. 

To download a word document of the full Holiday Hot Toy List and product descriptions, please click here

But in all seriousness, let’s get back to the stars of the show – the toys.

3-in-1 Sports Zone from Little Tikes®
Baby So Sweet 16-Inch Nursery Doll from Toys“R”Us®
Coco Interactive Guitar from Mattel®
Doc McStuffins All-in-One Nursery from Just Play™
Fingerlings™ from WowWee™
FURREAL ROARIN’ IVORY, THE PLAYFUL TIGER from HASBRO
Glimmies™ Glimtern from Just Play™
Hatchimals Surprise™ from Spin Master™
Imaginext® DC Super Friends™ Batbot Xtreme from Fisher-Price®
L.O.L Surprise™ Big Surprise from MGA Entertainment®
NERF RIVAL NEMESIS MXVII-10K Blaster from HASBRO
Nintendo Switch™ with Gray Joy-Con™ from Nintendo
Of Dragons, Fairies, and Wizards™ Magical Fairy Wand Fairy Princess Fern  from Cepia LLC
Oonies™ Mega Starter Pack from Moose Toys™
PAW Patrol Sea Patroller™ from Spin Master™
Pikmi Pops™ Surprise! Jumbo Plush from Moose Toys™
Boomerang™ from Power Wheels®
Power Rangers Ninja Steel Lion Fire Fortress Zord from Bandai™
Project Mc2™ Smart Pixel Purse from MGA Entertainment®
Shimmer and Shine™ Magical Light-Up Genie Palace from Fisher-Price®
3-in-1 Sports Zone from Little Tikes®
3-in-1 Sports Zone from Little Tikes®

Little ones can triple the play with this 3-in-1 Sports Zone that grows through the baby and toddler years. Featuring 3 modes of play – bowling, soccer and basketball – tiny tots can learn all while moving and having fun. The basketball feature includes an adjustable height hoop that grows with baby and encourages counting while shooting. Little ones can then build gross motor skills during soccer and learn shapes, colors and cause and effect while bowling. When playtime is over, parents can simply fold the sports center in half and store away. 3 “AA” batteries required (not included). Ages 9 to 36 months. 

Baby So Sweet 16-Inch Nursery Doll from Toys“R”Us®
Baby So Sweet 16-Inch Nursery Doll from Toys“R”Us®

Baby So Sweet’s collection of baby dolls is designed for little ones who love nurturing pretend play just like mom and dad. This 16-inch soft-bodied baby doll has a weighted bottom and finely sculpted facial features, giving it the look and feel of a real baby. The Baby So Sweet collection includes 3 dolls with assorted fashions and accessories, each crafted with premium fabrics, elegant trimmed collars and sweet embroidered embellishments. No batteries required. Ages 3 years and up. Available only at Toys"R"Us.

Coco Interactive Guitar from Mattel®
Coco Interactive Guitar from Mattel®

Budding musicians can recreate music from Disney Pixar’s, Coco, with this interactive guitar that allows kids to learn and practice, “Remember Me,” a popular song from the film through fully functioning strings, working lights and true-to-movie details. This guitar is topped by a skull that chomps when the first chord button is pressed and also comes with sheet music so kids can practice the day away. 3 “AA” batteries required (included). Ages 3 years and up. Available beginning November 1, 2017.

Doc McStuffins All-in-One Nursery from Just Play™
Doc McStuffins All-in-One Nursery from Just Play™

Preschoolers can learn to nurture and care right alongside Chief Resident Doc McStuffins with the All-in-One Nursery, an adorable role-play center full of exciting features and accessories to explore. Little docs in training can use her portable electronic patient laptop, featuring a light-up screen, sounds and lullaby music to diagnose patients right at home. The light and sound stethoscope is perfect for listening to baby’s heartbeat, and when it's time for a check-up, measure baby’s height and weight on the scale. After the checkup is complete, baby can be bandaged from the sticker dispenser. After a long day, kids can spin the baby mobile and rock the cradle – the best prescription for sweet dreams. 3 “AG-13” or 3 “AAA” batteries required (not included). Ages 3 years and up. 

Fingerlings™ from WowWee™
Fingerlings™ from WowWee™

This unique little pet fits perfectly on kids’ fingers and will go everywhere – just like a real pet. Each Fingerlings™ responds to noise, motion and touch. Kids can pet their head to put them to sleep, blow a kiss or make a loud noise and watch them get excited. Gigi the Unicorn is the perfect companion and is available only at Toys“R”Us. 4 “LR44” batteries required (included). Ages 5 years and up. 

FURREAL ROARIN’ IVORY, THE PLAYFUL TIGER from HASBRO
FURREAL ROARIN’ IVORY, THE PLAYFUL TIGER from HASBRO

Kids can bring home an adorable baby tiger to love, play and care for as their own. Make a noise or give a loud jungle roar and ROARIN’ IVORY will roar back in response. ROARIN’ IVORY features 100-plus sound and motion combinations with sensors on her forehead, back, and muzzle allowing her to respond to touch in fun ways. Littles ones can nuzzle her cheek and she’ll respond with expressive eyes, sounds and tail movements. 4 “C” batteries required (not included). Ages 4 years and up. Available only at Toys"R"Us beginning November 1, 2017.

Glimmies™ Glimtern from Just Play™
Glimmies™ Glimtern from Just Play™

The Glimmies™ Glimtern is a beautiful lantern-shaped house that makes the perfect home for the light up star creatures who live inside. Kids can place Glimmie in her Glimtern and she will magically light up, then hang the Glimtern from the ceiling to create a fairy light. Glimmies hide their light during the day, but when the lights go out, these magical friends will shine bright in the dark. Little ones can bring them wherever they go and even cup them in their hands to see their Glimmie light up. Sent by the moon to keep peace and harmony in nature, Glimmies are magical friends with their own personalities. This playset is compatible with all Glimmies dolls. Requires 3 “AG-13” batteries (included). Ages 3 years and up. Available only at Toys"R"Us.

Hatchimals Surprise™ from Spin Master™
Hatchimals Surprise™ from Spin Master™

Since the global launch of Hatchimals™ in 2016, HatchiFans have been captivated and enchanted by these magical creatures that deliver a true hatching experience to kids. The newest Hatchimals hold a surprise inside - twins. Little ones can rub the egg until it hatches and watch the twins pop out from the egg and immediately interact with one another. Puppadee is available only at Toys"R"Us. Ages 5 years and up. 

Imaginext® DC Super Friends™ Batbot Xtreme from Fisher-Price®
Imaginext® DC Super Friends™ Batbot Xtreme from Fisher-Price®

Standing over 2-feet tall, this action-packed toy makes kids feel like Batman from the wings, down to projectile launchers and motorcycle. While in battle mode, aspiring super heroes can speak into the voice changer for awesome sound transformations, and control Batbot using 3 power pads on the shoulders and legs. 3 “AA” batteries required (included). Ages 3 to 8 years. 

L.O.L Surprise™ Big Surprise from MGA Entertainment®
L.O.L Surprise™ Big Surprise from MGA Entertainment®

From L.O.L. Surprise!™, the collectible craze that combines unboxing, collecting and fashionable doll surprises inside, comes L.O.L Surprise Big Surprise. With 50 surprises inside each item, this limited edition toy is sure to please collectible fans this holiday season. No batteries required. Ages 6 years and up. 

NERF RIVAL NEMESIS MXVII-10K Blaster from HASBRO
NERF RIVAL NEMESIS MXVII-10K Blaster from HASBRO

Kids can dominate blaster battles with this NERF RIVAL blaster that features the first-ever easy load hopper with a capacity of 100 foam rounds. The blaster is also compatible with the NERF RIVAL rechargeable battery pack (sold separately), helping to outlast the competition. 2 “D” batteries required (not included). Ages 14 years and up.

Nintendo Switch™ with Gray Joy-Con™ from Nintendo
Nintendo Switch™ with Gray Joy-Con™ from Nintendo

Nintendo Switch™ gives users the freedom to have fun wherever and whenever they want. This versatile system connects to a TV at home and can instantly transform into an on-the-go handheld using its 6.2-inch high-definition screen. Nintendo Switch comes with two Joy-Con that can each act as a standalone controller with built in motion-sensing technology and new HD Rumble. This bundle includes the Nintendo Switch console, Nintendo Switch dock in black, with contrasting left and right Joy-Con controllers – one blue, one red. Also available with Neon Red and Neon Blue Joy-Con. No batteries required. Ages 6 years and up.

Of Dragons, Fairies, and Wizards™ Magical Fairy Wand Fairy Princess Fern  from Cepia LLC
Of Dragons, Fairies, and Wizards™ Magical Fairy Wand Fairy Princess Fern from Cepia LLC

This magical fairy wand opens the doors to a world of dragons, fairies and wizards, putting magic at kids’ fingertips. Little sorcerers can interact with Fern, the pink fairy who lives inside of the wand, and learn over 16 magic spells, including spells unique to Fern, with the swish and flick of the wrist. Kids can enjoy limitless spellbound possibilities with an illustrated spell book, and meet magical creatures such as unicorns and pixies along the way. 1 Lithium rechargeable battery required (included). Ages 4 years and up.

Oonies™ Mega Starter Pack from Moose Toys™
Oonies™ Mega Starter Pack from Moose Toys™

Oonies™ are inflatable mini balloons that magically stick together, allowing crafty kids to create an ooniverse of characters, games, challenges and activities. The Oonies™ Mega Starter Pack has everything needed to make even more Oonies, pellets, deco bits and connectors. Super easy and super fun, kids can inflate the Oonies pellets in the inflation chamber, stick them together and then decorate. This starter pack comes complete 90 pellets and 90 connectors, allowing kids to create up to 50 Oonie designs. No batteries required. Ages 4 years and up. Available only at Toys"R"Us.

PAW Patrol Sea Patroller™ from Spin Master™
PAW Patrol Sea Patroller™ from Spin Master™

Tiny tots can sail to the rescue with the newest PAW Patrol team vehicle – the Sea Patroller™. With an amazing sea-to-land transformation, the Sea Patroller is prepared for wherever the rescue leads. It’s equipped with a boat-load of features including lights and sounds, a working crane, a life-saver launcher and storage for basic vehicles. The Sea Patroller comes with an exclusive Ryder figure and his ATV, an exploration cage and a baby octopus. 3 “LR44” button cell batteries required (included). Ages 3 years and up.

Pikmi Pops™ Surprise! Jumbo Plush from Moose Toys™
Pikmi Pops™ Surprise! Jumbo Plush from Moose Toys™

Pikmi Pops™ are collectible mini plush living inside a lollipop, waiting to be discovered. Each character has its own unique pattern, personality and dessert-inspired scent. Pikmi Pops look and smell like candy, and are sweet and caring on the inside, too. Each lollipop comes with a personal message from a Pikmi Pop character giving kids a compliment, an encouragement and a little bit of love. No batteries required. Ages 5 years and up. Available only at Toys"R"Us.

Boomerang™ from Power Wheels®
Boomerang™ from Power Wheels®

This vehicle is a young racer’s dream, allowing kids to tilt and spin into awesome, fully controlled drifts. Kids will love how this rad, all-wheel drive ride-on powers over different terrains and races at a max speed of 5 mph in the forward direction. Maximum weight limit is 100 lbs. 12-volt battery and charger required (included). Ages 5 to 10 years. Available only at Toys"R"Us.

Power Rangers Ninja Steel Lion Fire Fortress Zord from Bandai™
Power Rangers Ninja Steel Lion Fire Fortress Zord from Bandai™

This 3-in-1 Megazord and playset offers 3 play modes – Megazord, Ultra Megazord and Fortress – and features more than 20 authentic sound effects. Standing over 20-inches high in Megazord mode, kids can gear up for battle with twin firing cannons, a helipad, cockpit and jail to hold captured villains. 2 “LR44” batteries required (included). Ages 4 years and up. Available only at Toys"R"Us.

Project Mc2™ Smart Pixel Purse from MGA Entertainment®
Project Mc2™ Smart Pixel Purse from MGA Entertainment®

Project Mc2™ is a team of super-smart and seriously cool girls who use their love of science and spy skills on missions for the secret organization, NOV8 (that's “innovate”!). As seen in the Emmy nominated Netflix original series, this Smart Pixel Purse is the ultimate fashion must-have for the NOV8 agents’ next mission. This on-the-go accessory allows fans to show off their tech genius and comes pre-programmed with over 10 animations for easy out-of-the-box play. Kids can also customize the multi-color LED display with their own designs or phrases using the free iOS and Android app (smart device not included). 4 “AA” batteries required (included). Ages 6 years and up.

Shimmer and Shine™ Magical Light-Up Genie Palace from Fisher-Price®
Shimmer and Shine™ Magical Light-Up Genie Palace from Fisher-Price®

Based on the hit animated TV show, the Shimmer and Shine™ Magical Light-Up Genie Palace features over 3 levels of play for little ones to explore and more than 100 phrases and sounds that activate when tiny tots make a wish and clap their hands. Preschoolers can help their favorite genies get ready for the day at the vanity or have a genie-rific tea party at the table. No batteries required. Ages 3 years and up. Available only at Toys“R”Us.

High-resolution photos, videos and more of toys from the Toys“R”Us Holiday Hot Toy List and Geoffrey’s Top 20 can be found at https://toysrus.sharefile.com/d-sf83f835b4ca4addb


About Meghan Sowa: As a mom to a larger-than-life little boy, Meghan stays close to the toy industry – both personally and professionally. From Barbie to PAW Patrol, Meghan loves to share her toy insight by linking personal childhood memories to the way her son plays and engages with toys now. Meghan wants nothing more than to see a child’s face light up with excitement and help parents nail down those must-have toys for their kids.