Engage on our social spaces:
Toys“R”Us: THE Destination for Aspiring Toy Authorities
Hoping to break into the business of making kids smile? Become a part of “R” team today! Toys“R”Us is hiring 40,000 seasonal employees to assist in our stores and distribution centers as we prepare for the most exciting time of the year. Help gift-givers fulfill the wishes of children in their lives all season long…and beyond!
Part-time sales employees, stock crew and operations staff.
|Key Attributes: Friendly, motivated, customer-focused individuals who enjoy working as part of a team and want to help provide memorable shopping experiences.|
|Distribution Center Jobs: Full- and part-time warehouse workers, department managers and online fulfillment coordinators.||Growth Opportunities Abound: Last year, 20% of our seasonal employees – 9,000 workers – retained positions after the holidays ended.|
|Flexible Scheduling: Seasonal hires typically work between 18 to 20 hours per week, and up to 30 hours during peak season, with flexible schedules offered during weekdays, weeknights or weekends.||Apply Today! Store interviews begin at the end of September and new hires start working in early October. Hiring at our distribution centers began in July and will continue through November.|
Meet “R” #ToyExperts!
A big part of what makes working for Toys“R”Us so much fun is our employees who are passionate about toys and creating memorable shopping experiences for our customers. This holiday season, get to know some of our top #ToyExperts across the country.
YOUR Destination for a FUN Career
Working during the holiday season provides an opportunity to see what retail is all about – and many find that working for THE toy authority is not only fun, exciting and fast-paced, but also a rewarding experience. We’re always looking to add high-performing workers to “R” team. Some of our seasonal hires have even gone on to full-time management positions. Learn more from those who have been there – and are still part of “R” team today!
With a global e-commerce presence, robust mobile platform, enhanced omnichannel offerings and dedicated social media channels, it has never been easier to connect and shop with THE toy and baby products authority.
Toys“R”Us, Inc. has a strong portfolio of online brands, including Toysrus.com, Babiesrus.com and FAO.com in the U.S., and is a leader in web search results for toys and baby products. These well-established online destinations provide shoppers with a broad selection of distinct merchandise, as well as product reviews, shipping options, unique services and more.
- Operates a more than $1.2 billion global online business
- e-Commerce presence in 18 countries around the world, as well as in eight of its licensed markets
- Toysrus.com is one of the most visited sites in the retail category with more than 41 million visits on average each month
Mobile growth has rapidly become the most important driver of the company’s e-commerce traffic. Mobile customers can shop for products, read item reviews and descriptions, view video content and place an order conveniently while on-the-go by accessing the company’s mobile-optimized websites or dedicated apps for iOS and Android. Other features include a store locator, access to local ads and deals, a barcode scanner and omnichannel services, including Free Store Pickup.
- Operates mobile-optimized sites and/or apps in 18 countries worldwide, as well as in six of its licensed markets
- 57% of Toys“R”Us, U.S. digital visits came from a mobile or tablet device in 2014
As an advanced omnichannel retailer, Toys“R”Us, Inc. leverages its stores and online business to provide customers with a seamless shopping experience so they can shop the items they want whenever, wherever and however they choose. These robust offerings, which are available in the U.S. and select global markets around the world, include: Buy Online, Pickup in Store, Ship to Store, Ship from Store and Pay in Store.
- 44% of global e-commerce sales in 2014 were directly connected to omnichannel offerings
- Ship from Store capabilities are available in 15 countries across four continents
- The Buy Online, Pickup in Store service is offered in four countries – Canada, Germany, the U.K. and the U.S. In the U.K., the process is known as Click and Collect.
Social Media Sites
Toys“R”Us, Inc. leverages social media as a communication platform to interact with customers in meaningful, two-way dialogue. Social media also enables the company to provide its social community of fans and followers with current, relevant information quickly and easily, whether it’s showcasing new products or raising awareness for one of its many charitable campaigns. Toys“R”Us, Inc. continually builds on its relationship with customers by responding to comments in real-time, addressing customer service inquiries and simply engaging one-on-one with individuals.
Follow Toys“R”Us at:
Engage with Babies“R”Us at:
Connect with FAO Schwarz at:
Toy Buying Tips for Parents and Caregivers of Children with Special Needs
Prepared by the National Lekotek Center
Selecting a toy for a child with special needs can be overwhelming. That is why Toys“R”Us has worked for more than two decades with the National Lekotek Center to develop the Toys“R”Us Toy Guide for Differently-Abled Kids, a resource for those who love and care for a child with different abilities.
To help parents and caregivers through their toy purchasing journey, the play experts at the National Lekotek Center compiled the following questions to ask yourself when choosing developmentally appropriate toys for kids with special needs.
Does the toy respond with lights, sounds or movement to engage the child? Are there contrasting colors? Does it have a scent? Is there texture?
Method of Activation
Will the toy provide a challenge without frustration? What is the force required to activate? What are the number and complexity of steps required to activate?
Places the Toy Will Be Used
Will the toy be easy to store? Is there space in the home? Can the toy be used in a variety of positions such as side-lying or on a wheelchair tray?
Opportunities for Success
Can play be open-ended with no definite right or wrong way? Is it adaptable to the child's individual style, ability and pace?
Is it a toy that will help the child with special needs feel like ''any other kid''? Does it tie in with other activities – like books and art sets – that promote other forms of play?
Does the toy allow for creativity, uniqueness and making choices? Will it give the child experience with a variety of media?
Does it have adjustable height, sound volume, speed and level of difficulty?
Child's Individual Abilities
Does the toy provide activities that reflect both developmental and chronological ages? Does it reflect the child's interests and age?
Safety and Durability
Does the toy fit with the child's size and strength? Does it have moisture resistance? Are the toy and its parts sized appropriately? Can it be washed and cleaned?
Potential for Interaction
Will the child be an active participant during use? Will the toy encourage social engagement with others?
Toys“R”Us, United Kingdom
Toys“R”Us opened its first stores in the U.K. in 1985 with locations in Cardiff, Bristol, Woking and Basildon. The company currently operates more than 70 Toys“R”Us stores in the U.K., as well as five Side-by-Side locations that combine Toys“R”Us and Babies“R”Us under one roof.
Shoppers visiting Toys“R”Us stores in the U.K. will discover toys and baby products from companies native to the country, like Hornby, which produces train and road race sets, as well as global toy manufacturers like LEGO, Mattel and Hasbro. The U.K. stores have also been a launch pad for brands that have become well-known globally, notably Teletubbies and Bob the Builder, and more recently, Fireman Sam and Peppa Pig.
Toys“R”Us, U.K. established e-commerce operations in 1996 and currently operates websites for Toys“R”Us (Toysrus.co.uk) and Babies“R”Us (Babiesrus.co.uk). It continues to expand its online product and service offerings, including adding a “Click and Collect” service in 2010, which allows customers to order an item online and pick it up in a local store just hours later. In 2012, Toys“R”Us, U.K. launched its first mobile-optimized e-commerce site, making it even easier for customers to shop on-the-go, and in 2014, launched its “Ship from Store” service, enabling a more efficient distribution facility by leveraging inventory from stores to complete online purchases.
Connect with Toys“R”Us, U.K. online via its social media channels:
For a list of store locations in the U.K., please click here.
A big part of what makes working for Toys“R”Us so much fun includes our highly-engaged, diverse employees, who are passionate about toys and enjoy sharing their vast knowledge with customers. This holiday season, get to know some of our top #ToyExperts from stores across the country.
Have a question about a video game system, upcoming release, or just can’t beat that next level? Ask James from White Plains, NY! James is an avid gamer who provides customers with sound advice and recommendations for all gaming needs. He takes great pride in his work and ensures that all his customers leave the “R” Zone happy – GAME ON!
Taylor from Franklin, TN, is a Pokémon expert and fanatic who has been collecting cards and playing the game for 16 years! He is passionate about helping customers find the products they need and even gets them involved in the Pokémon community outside of the store. Taylor has placed 3rd or higher in at least four Pokémon City Championships in five states! His enthusiasm for his work and Pokémon always brings customers back for more fun.
With an academic minor in astronomy, it’s no wonder Manny loves helping kids shoot for the stars by discovering science. Manny is an expert in our Learning department, and knows all about telescopes, science and discovery activities. He shares his knowledge and passion with the next generation of budding scientists at our Porter Ranch, CA store!
Jeffrey is the resident LEGO expert at our store in Saginaw, MI. A Toys“R”Us kid at heart, he loves to test his skills putting new sets together. Whenever Jeffrey is on duty, kids, parents and gift-givers alike know they can ask for his help to find out what’s new and coming soon in the world of LEGO.
John from St. Louis, MO is hooked on action. In fact, for the ten years he has worked with Toys“R”Us, John has become an expert in various areas of the store, but none get him quite as revved up as wrestling. He owns thousands of action figures, and shares his vast knowledge with both customers and colleagues. In his spare time, he attends Comic-Con and local shows, as well as studies up on action figures to stay on top of the latest products and information. He is also a huge movie buff, who enjoys working with toys stemming from popular films, making him an all-around action enthusiast.
Patty from Chicago, IL is a true Skylanders specialist, who has worked with Toys“R”Us for more than 20 years! A mom, whose son fell in love with Skylanders Spyro’s Adventure, Patty made it her mission to become a true Portal Master. She pulls from her own family’s experience to connect with customers and makes the Skylanders line accessible, understandable and inviting to shoppers of all ages. Whether explaining the difference between a normal and legendary character or rattling off new release dates, Patty is the primary source of Skylanders product knowledge.
Jonathan is a talented musician who leverages his passion for playing music when talking with kids and families at our Columbus, GA store about guitars, drum sets and more. His expertise doesn’t stop there! Jonathan also has vast knowledge in all areas of our electronics department and keeps up-to-date on game systems and new releases. He’s known for going beyond the call of duty to ensure each customer he meets finds exactly what they’re looking for and receives the best experience possible, all with a smile!
From collecting and designing action figures from her favorite movies to attending Comic Con, Amber has always been a true Toys“R”Us kid at heart. She even has a room in her house dedicated to her toy finds! During her seven years at our Parma, OH store, Amber has always been quick to share her enthusiasm for all things action with kids, parents and collectors alike.
A passionate bike buff, Bernard has been assembling bicycles for over 20 years, and has been part of the Toys“R”Us family for eight. From the history of bikes to how they are designed, Bernard has been dubbed the bicycle encyclopedia! In his spare time, Bernard works…on bikes! His goal is for all children to have a perfect bicycle to enjoy.
Toys“R”Us Lancaster, CA
Nancy is a mother, grandmother and avid crafter, who works at our Lancaster, CA Toys“R”Us. She loves to be creative both in and outside of work, and enjoys sharing fun activities and games with kids and parents alike. Nancy is very knowledgeable about our learning products, and when it comes to arts and crafts, her passion truly shines!
For a history of celebrities and other recognizable personalities who have appeared on the cover of the Guide, see below.
Actress and Philanthropist
Holly Robinson Peete
Comedian and Host of
Host of Who Wants To Be
First Lady of California
Voice of Kimi
on the Rugrats
Mattie J.T. Stepanek
Poet, Author and 2002
First Lady of California
Toys“R”Us has partnered with Save the Children for more than a decade, supporting the organization’s efforts to assist children and families in the wake of natural disasters through monetary and in-kind donations.
One of the most important things we do as a company is to assist parents in keeping their kids safe, and that’s why we’ve worked with Save the Children to provide you with a checklist that will help ensure that your family is prepared to react quickly should a natural disaster threaten your area.
See below for some basic steps you can take to prepare your family and keep them safe in times of crisis, and be sure to download the full checklist located on this page.
Disaster Preparedness Checklist for Parents and Families
Make a Family Plan:
- Find out which facilities in your area will be used as emergency shelters
- Designate a meet-up location if your family is separated and a family contact outside of your area who would not be affected by a local disaster
- Ensure your child’s care facility has your most recent contact info, and has its own plan for responding to emergencies.
- Their basic personal information
- Best contact number
- How to dial 911
Have a Communication Strategy:
- Ensure all cell phones have an “ICE” (In Case of Emergency) contact programmed into them
- Remind family members that text messages can often get through even when a call can’t
Stock Up at Home:
- Keep an available supply of water, flashlights, battery-powered radio and extra batteries and personal hygiene items for kids and adults
- Stock up on non-perishable food items like formula, pre-packaged baby food, ready-to-eat canned foods (and opener!), dry cereals and protein bars and vitamins
- Make medical supplies like fever reducers, antibacterial ointments and children’s medications part of your emergency kit
Create a “Go” Kit:
Prepare a backpack for each family member with essential hygiene items and contact information should you need to leave home. “Go” kits should include:
- Each child’s contact and medical info
- Recent photo of each child
- Comfort food and treats
- Activity items like books and games
- Comfort items like a stuffed animal or blanket
Toys“R”Us has a long history of supporting the special needs community, and proudly served as a Founding Partner of the 2014 Special Olympics USA Games and the Presenting Sponsor of the first-ever Young Athletes Festival. This event served to highlight the Young Athletes Program, an innovative play program for children ages 2 to 7 with and without intellectual disabilities that helps kids develop critical early cognitive, social and motor skills. Throughout the Games, employees volunteered their time at the Young Athletes Festival, facilitating games and activities for children and their families, as well as escorting participants throughout the Festival.
In addition to being a Founding Partner of the 2014 USA Games, Toys“R”Us also served as the Presenting Sponsor of the Law Enforcement Torch Run, during which more than 100 law enforcement officers and Special Olympics athletes from all 50 states took part in a multi-day torch run leading up to the Games’ Opening Ceremony, with stops at the company’s flagship store, Toys“R”Us Times Square, and its Wayne, NJ headquarters.
In total, Toys“R”Us and the Toys“R”Us Children’s Fund provided more than $1.2 million in grant funding to support this historic event.
As a company that continues to grow internationally, Toys“R”Us marked its entry into Poland in 2011 when it opened its first location in the capital city of Warsaw. Additional locations opened in Rzeszów and Gdańsk in Spring 2012. The company continues to open new stores throughout the country and now, operates approximately 10 Toys“R”Us stores wherekids, parents and gift-givers can find special toys, games, sporting goods, electronics, software, baby products, children’s apparel and baby furniture.
Shoppers visiting Toys“R”Us stores in Poland will discover toys and baby products from well-known companies native to Poland, such as Canpol, Trefl, Dumel, Cobi, Egmont and CD Projekt, as well as global toy manufacturers like Mattel and Hasbro. In addition, locations showcase nursery furniture displayed within actual rooms, helping parents imagine what the pieces would look like in their own homes. Toys“R”Us stores in Poland celebrate “Children’s Day” annually on June 1.
Connect with Toys“R”Us, Poland online via its social media channels:
Headquarters: Kawasaki-shi, Kanagawa
First Store Opened: 1991
Store Locations: More than 160 Toys“R”Us, Babies“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2000
Number of Employees: Approximately 7,000
Toys“R”Us, Inc. established operations in Japan in 1989 through a joint venture with McDonald’s Japan, and opened its first store there in December 1991 – Toys“R”Us Arakawa-oki, located in Ibaraki prefecture. Toys“R”Us, Japan has continued to grow rapidly since that time, with 50 stores by 1996, and 100 by the end of 2000. Babies“R”Us merchandise was added to Toys“R”Us Shingu in 1997, with the first stand-alone Babies“R”Us store opening five years later in Shin Urayasu. In April 2007, following a model adopted in the U.S. and Canada, Toys“R”Us, Japan opened its first Side-by-Side store featuring Toys“R”Us and Babies“R”Us together under one roof. Toys“R”Us, Japan, continues to introduce new store formats, including seasonal Toys“R”Us Express locations.
Toys“R”Us, Japan was listed on the JASDAQ from 2000 until early 2010, when it became a wholly owned subsidiary of Toys“R”Us, Inc. It is the second largest country, in terms of store density and volume, in the Toys“R”Us, Inc. portfolio.
Shoppers visiting Toys“R”Us and Babies“R”Us stores in Japan will discover toys and baby products from well-known local companies, such as Bandai, Tomy, Aprica and Combi, as well as global toy and baby manufacturers like Fisher-Price, LEGO, Graco and Ergobaby. In addition, “R”Us stores in Japan offer many brands that can only be found in that country, such as Agatsuma, Mega House, PeopleandPilot Ink. Character-themed toys continue to be among the most sought-after children’s products in Japan.
Toys“R”Us, Japan established e-commerce operations in 2000 and currently operates the Toys“R”Us and Babies“R”Us online store at Toysrus.co.jp, as well as storefronts at Rakuten and Yahoo! Japan. Beginning in 2012, the company successively introduced and expanded a number of omnichannel initiatives, including Ship from Store, In-Store Pick Up and Order Online in Store, providing a seamless shopping experience no matter where or when a customer chooses to shop.
Connect with Toys“R”Us, Japan online via its social media channels:
Headquarters: Madrid, Spain
First Stores Opened: 1991 (Spain); 1993 (Portugal)
Store Locations: More than 55 Toys“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2011
Number of Employees: Approximately 1,600
Since opening its first store in Barcelona, Spain in 1991, Toys“R”Us, Iberia has grown to include approximately 50 Toys“R”Us stores in the region, as well as several Side-by-Side store locations that combine Toys“R”Us and Babies“R”Us together under one roof. Toys“R”Us, Iberia, continues to introduce new store formats, including both permanent and seasonal Toys“R”Us Express locations.
Shoppers visiting “R”Us stores in Iberia will discover toys and baby products from well-known local brands, such as Educa, Diset, Falomir, Famosa and Concentra, as well as global toy manufacturers like Mattel and Hasbro. Three Kings Day, commemorated on January 6 each year, is a major holiday in Spain, with significant shopping for gifts taking place in the days leading up to the holiday.
Connect with Toys“R”Us, Iberia online via its social media channels:
For more information, please click here to see a list of store locations in Spain and Portugal.
First Store Opened: 1987
Store Locations: More than 65 Toys“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2010
Number of Employees: Approximately 1,700
Toys“R”Us opened its first store in Koblenz, Germany in September 1987, and added stores in Kaiserslautern, Wallau and Essen by the end of that year. The company currently operates more than 65 Toys“R”Us stores in Germany. It also has several Side-by-Side store locations, which feature the Toys“R”Us and Babies“R”Us brands under one roof.
Shoppers visiting Toys“R”Us stores in Germany will discover toys and baby products from well-known companies native to Germany, such as Carrera slot cars, as well as global toy manufacturers like Mattel and Hasbro. Toys“R”Us, Germany celebrates “Children’s Day” annually on June 1, inviting kids and parents to attend in-store events with competitions and games related to popular products.
Toys“R”Us, Germany established e-commerce operations in 2010 for Toys“R”Us (Toysrus.de) and Babies“R”Us (Babiesrus.de), and continues to expand its online product and service offerings, including adding Baby Registry and Wish List, as well as an online Kids Club page, entertainment center and Click and Collect capabilities.
Connect with Toys“R”Us, Germany online via its social media channels:
First Store Opened: 1989
Store Locations: More than 45 Toys“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2010
Number of Employees: Approximately 1,700
Toys“R”Us said “bonjour” to France in September 1989 when it opened locations in Vélizy and Parinor, and added three more stores by the end of that year. The company currently operates more than 35 Toys“R”Us stores in France, as well as more than 10 Side-by-Side locations, which combine the Toys“R”Us and Babies“R”Us brands under one roof. The Toys“R”Us, France flagship location in La Défense (Paris) is not only larger than other locations across the country, but also has dedicated feature shops that showcase brands like Corolle, Disney, Orchestra, LEGO, Papo/Schleich, Playmobil and more. Toys“R”Us, France also continues to roll out new store formats, including seasonal Toys“R”Us Express locations.
Shoppers visiting Toys“R”Us stores in France will discover toys and baby products from well-known companies native to France, such as Smoby and Meccano, as well as global toy manufacturers like Mattel, Hasbro and LEGO. Toys“R”Us, France is also known for being first-to-market in offering hot toys while offering a broad assortment of exclusive products. Loyal customers also enjoy VIP evenings, during which stores are closed to the general public and Franfinance loyalty card members shop privately.
Toys“R”Us, France established e-commerce operations in 2010 for both Toys“R”Us (Toysrus.fr) and Babies“R”Us (Babiesrus.fr), and continues to expand its online product and service offerings, including adding Baby Registry and Wish List.
Connect with Toys“R”Us, France online via its social media channels:
Toys“R”Us, China and Southeast Asia
Founded: 1984 (Singapore)
Headquarters: Hong Kong
First Store Opened: Singapore (1984), Hong Kong (1986), Malaysia (1988), Taiwan (1988), Macau (2005), Thailand (2005), China (2006) and Brunei (2011)
Store Locations: More than 120 Toys“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2012 (China)
Number of Employees: Approximately 2,500
Toys“R”Us, Inc. opened its first international stores in 1984, including a licensed location in Singapore. Since then, the company has continued to expand aggressively in China and Southeast Asia, opening more store locations with respected business partners through licensing agreements. In 2011, Toys“R”Us, Inc. formed a joint venture with Li and Fung Retailing for its businesses in China and Southeast Asia, and at that time, stores in Brunei, China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand became wholly owned operations of Toys“R”Us, Inc.
Shoppers visiting Toys“R”Us stores in China and Southeast Asia will discover toys and baby products from well-known local brands, such as Auldey in China and Swaveboard in Singapore, as well as global toy manufacturers like Mattel and Hasbro for items like Macau-themed Monopoly. In these markets, Toys“R”Us is also a leader in offering a broad assortment of learning toys. Toys“R”Us stores in celebrate a variety of holidays by country, including “Children’s Day,” Chinese New Year, Christmas and others.
Toys“R”Us, China launched a dedicated e-commerce site at Toysrus.com.cn in 2012, and customers can find out more about the products they’ll see in stores in Taiwan, Singapore, Malaysia and Hong Kong by visiting their respective websites – Toysrus.com.tw, Toysrus.com.sg, Toysrus.com.my and Toysrus.com.hk.
For more information, please click here for a list of store locations in China and Southeast Asia.
Toys“R”Us, Austria and Switzerland
Headquarters: Linz, Austria and Zurich, Switzerland
First Store Opened: 1992 (Austria); 1993 (Switzerland)
Store Locations: More than 20 Toys“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2010 (Austria); 2011 (Switzerland)
Number of Employees: Approximately 600
Toys“R”Us opened its first stores in Austria in 1992 with five locations in cities, including Vienna, Linz, Graz and Innsbruck. The first Toys“R”Us stores in Switzerland opened in 1993, with locations in Zurich and Lausanne, among others.
Shoppers visiting “R”Us stores in Austria and Switzerland will discover toys and baby products from well-known European brands such as Carrera, as well as global toy manufacturers like Mattel and Hasbro. Toys“R”Us stores in these countries celebrate “Children’s Day” annually on June 1, inviting kids and parents to attend in-store events with competitions and gaming activities related to popular products.
Toys“R”Us established e-commerce operations for its businesses in Austria and Switzerland at Toysrus.at and Toysrus.ch in 2010 and 2011, respectively. It also sells juvenile products through Babiesrus.at and Babiesrus.ch.
Headquarters: Concord, Ontario
First Store Opened: 1984
Store Locations: More than 80 Toys“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2004
Number of Employees: Approximately 5,000
Toys“R”Us opened its first stores in Canada in September 1984 with locations in Brampton and Hamilton, Ontario, followed by an additional store opening in Thornhill, Ontario in November of that year. Canada was the first country to debut the integrated Side-by-Side concept, which features the Toys“R”Us and Babies“R”Us brands under one roof, a model that was later adopted in the U.S. and in many of the company’s other locations around the world. Toys“R”Us, Canada continues to introduce new store formats, including seasonal Toys“R”Us Express locations.
Shoppers visiting Toys“R”Us stores in Canada will discover toys and baby products from well-known Canadian companies, such as Spin Master, Wooky, Orb Factory, Heys and Calego, as well as global toy manufacturers like Mattel, Hasbro and LEGO. Toys“R”Us stores in Canada often host experiential events or play days, during which kids and parents can create or build a toy to take home.
Toys“R”Us, Canada established e-commerce operations in 2004 for Toys“R”Us (Toysrus.ca) and Babies“R”Us (Babiesrus.ca), and continues to expand its online product and service offerings, including Baby Registry and Wish List.
Connect with Toys“R”Us, Canada online via its social media channels:
First Store Opened: 1993
Store Locations: More than 30 Toys“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2009
Number of Employees: Approximately 1,700
Toys“R”Us embarked on a new adventure “down under” in September 1993 when it opened its first stores in Australia in Melbourne, Highpoint and Knox City, with four more locations opening by the end of that year. The company currently operates approximately 20 Toys“R”Us stores in Australia, including its flagship location in Sydney. It also operates 15 Side-by-Side store locations, combining the Toys“R”Us and Babies“R”Us brands under one roof.
Shoppers visiting Toys“R”Us stores in Australia will discover toys and baby products from more than 100 Australian toy companies like Moose Toys, as well as global manufacturers like Mattel and Hasbro. Toys“R”Us stores in Australia host a number of in-store events throughout the year with fun activities for kids to celebrate holidays, introduce new products and provide a welcoming atmosphere for families.
In 2011, Toys“R”Us and Babies“R”Us stores in Australia re-introduced Layby, allowing customers to set up payment plans for everything from small toys to large trampolines. Toys“R”Us, Australia established e-commerce operations in 2009 for Toys“R”Us (Toysrus.com.au) and Babies“R”Us (Babiesrus.com.au), and continues to expand its online product and service offerings, including Baby Registry and Wish List.
Connect with Toys“R”Us, Australia online via its social media channels:
For a list of store locations in Australia, please click here.
Toys“R”Us, Inc. is proud to support members of the U.S. armed forces by continually striving to hire veterans and active duty military service men and women while also supporting current employees who have been deployed overseas or domestically. The company continues to bolster its initiatives to get troops back to work by actively recruiting on a number of military job boards and at career fairs and military bases, as well as partnering with military employment-focused organizations.
Further assisting veterans and transitioning service members in identifying the best job opportunities for their skill set, the company launched a Military Skills Translator in November 2012. The translator matches military personnel with Toys“R”Us, Inc. job openings based on their core Military Occupational Specialty (MOS), as well as secondary and tertiary MOS codes, subspecialties, certifications and additional training the applicant may have obtained while serving and protecting in the U.S. military.
Toys“R”Us, Inc. currently partners with the following military employment-focused organizations and career websites:
- 100,000 Jobs Mission
- Employer Support of the Guard and Reserve
- Hiring Our Heroes
- Military Spouse Employment Partnership
Choosing a Safe Car Seat
By Sarah Haverstick
Safety Advocate and Certified Car Seat Technician Instructor, Evenflo
There are so many options when you are searching for a car seat or booster seat for your child, it can certainly be overwhelming. I had the good fortune to become a car seat technician prior to even thinking about having children. When I had my first child, keeping her safe in the car was literally the only part of parenthood that wasn’t terrifying to me.
First and foremost, ensuring your child is in a car seat that meets current safety standards is paramount. Never purchase these products at garage sales or accept old or secondhand car seats from friends or family members, as they may contain potential hazards from wear and tear, unseen damage or missing parts. Always choose a reputable retailer such as Babies“R”Us, which offers a trade-in event where consumers can exchange old baby gear (like car seats) for savings on new items with the latest innovations, and features products that meet or exceed federal standards.
Next, it is important to consider best practice recommendations for your child’s age and size, as well as the manufacturer’s instructions, when determining the appropriate type of car seat or booster seat for your child.
Here are some other items to consider before making your purchase:
To be sold in the United States, car seats and booster seats must meet all applicable Federal Motor Vehicle Safety Standards. However, some companies choose to test their car seats even further than required. Evenflo tests all of its car seats for structural integrity at energy levels that are approximately twice the federal crash test standard. Additionally, Evenflo engineers developed the Evenflo Side Impact test protocol, which simulates the energy in severe 5-star government side impact tests conducted for automobiles. Now, Evenflo is the first company in the U.S. to include dynamic rollover testing on select car seats and consumers can find this newest innovation in car seat safety – the SafeMax All-in-One Car Seat – at Babies“R”Us stores nationwide and Babiesrus.com.
Ease of Use
Look for innovative features that make it easier to place your child in the car seat. A no-rethread harness means you can easily adjust the harness without having to uninstall your car seat every time your child hits a growth spurt. There are also features that make it easier to install the car seat in your vehicle. Push-on lower anchor connectors are generally easier to use than the hook-style connectors. Some car seats also offer lock offs that can help with seat belt installations.
Let’s face it – kids of all ages know how to make big messes. Whether it’s from diapers or crumbs, your car seat is going to get dirty. Check out the washing instructions to determine what the requirements are for the car seat before you purchase. Some manufacturers will allow machine washing and drying – but many require air drying and some even require hand washing.
Children are likely to spend a lot of time traveling in their car seat, so their comfort is important. Visit your local Babies“R”Us to touch and feel the car seats. Put the car seat on the floor in the store and harness your child in the seat. If your child is older, give them some options and let them help make the decision with you.
When in doubt, ask!
There are more than 38,000 car seat technicians all across the U.S. ready to help you with selecting and using your car seat. Find a tech near you by visiting http://cert.safekids.org.
Also, car seat manufacturers are a great resource, as many companies have car seat technicians on staff. For example, here at Evenflo we have more than 35 technicians on our team! And, our ParentLink PREMIER service, available for the Evenflo SafeMax All-in-One Car Seat, provides consumers with access to expert customer service advice, including live video installation service with a certified car seat technician.
Top 5 Tips for Buying Fun, Safe Toys This Holiday Season
By Joan Lawrence
SVP, Standards and Regulatory Affairs, Toy Industry Association
Nothing is more priceless than the look on a child’s face when he or she opens up the gift of a toy during the holidays. That’s why parents and caregivers go to great lengths to find the perfect playthings for the kids on their shopping lists. And while it may seem like a daunting task, it doesn’t have to be! To help you pick out toys that are both fun and safe for the children in your life, I’ve put together my top tips to keep in mind before you get started on your holiday shopping:
Follow the age guidance and other safety information on toy packaging.
Did you know that a recent national survey found that less than a third of U.S. parents were using the age recommendation on a toy package to guide toy purchases? It may seem harmless, but giving a toy or game that doesn’t match a child’s age is not appropriate. The age grading isn’t about how smart a child is – it’s safety guidance based on the developmental skills and abilities of children at a given age, and the specific features of the toy, so it is important to follow the age recommendation.
Avoid toys with small parts for kids under 3.
Toys that have small parts are fine for older kids, but they can pose a choking hazard for children 3 years old and younger. Toys that contain small parts will have a warning label on the packaging and be age-graded accordingly, so keep a careful eye out as you shop.
Choose a toy that matches a child’s age and interests.
If a toy is too advanced, the child will become frustrated, and if it’s too simple, he or she will get bored. If you don’t know the interests of the child you are buying a gift for, a chat with their parents may help, or visit PlaySafe.org to see an age-by-age toy buying guide.
Shop at a retailer you know and trust.
Look for established businesses. Store staff will usually be knowledgeable about age-appropriate toys, and when you’re shopping online, that information will likely be included in the product description or elsewhere on the site. The same may not be true for garage sales, secondhand stores or temporary retailers that may not be around after the holidays; these sellers may not be knowledgeable of the latest safety information and certified products.
Once the gifts are unwrapped…
If you have children of different ages in the home, including a child under three, make sure you store older children’s toys away from younger children to prevent little ones from having access to small parts. Toys should be stored safely in an easily accessible storage bin to prevent slips, trips and falls.
It’s important to know that all toys sold in the U.S., no matter where they are made, are subject to strict mandatory safety standards. Before a toy makes its way to a store shelf or website, it’s required to have been tested and certified as compliant with more than 100 standards and tests for safety – and be certified by an accredited toy-testing lab. So when you’re shopping, you can relax! Just be sure to pick out toys that match a child’s age and interests… and don’t be shy about getting on the floor to play with the kids during the holidays. Showing little ones how to properly use a toy or game is the best way to make sure they understand how to safely enjoy it.
Joan Lawrence, a.k.a. the “Toy Safety Mom,” is a lifelong child safety advocate with more than 20 years of experience in the toy industry. As the Toy Industry Association’s (TIA) Senior Vice President of Standards and Regulatory Affairs, Joan manages TIA’s product safety programs, including the development of safety standards and efforts to educate families about toy safety. Joan is also TIA’s primary toy safety spokesperson and regularly gives advice on toy safety issues in major broadcast and print media. Joan is the daughter of a prominent pediatrician and herself a mother of three.
Ensure Safe Sleep While Traveling with Baby
By Joyce Davis
Founder, Keeping Babies Safe
As we approach the holiday season, there will be plenty of expected travel for families, from visiting grandma for Thanksgiving to heading out on a long, well-deserved vacation.
When staying overnight at a friend’s or family’s place, it is important to maintain the same sleep practices as you do at home. Your baby should be sleeping in a safe, modern crib that meets the latest standards.
If your baby must sleep in a soft-sided play yard, it is critical that a supplemental mattress not be used, as it is a proven suffocation hazard. At Keeping Babies Safe, we strongly recommend that you only use the thin pad provided with the play yard. We also suggest that parents remove all soft bedding, such as pillows, comforters, blankets, billowy bumpers, toys, etc. from the crib, and always place the baby to sleep on his/her back.
While preparing for holiday travel, many first-time parents are unaware that there are federal crib standards for hotels, motels and other places of lodging where families may stay. The Consumer Product Safety Commission has tightened its rules on the safe use of cribs – greatly affecting places of public accommodation. The new crib safety rules require stronger wood to prevent slat breakage, as well as anti-loosening devices to keep hardware secure and prevent detaching. There are also strengthened mattress supports now required, as well as more rigorous safety testing for cribs.
As of December 28, 2012, hotels and motels that provide cribs for the use of their customers or guests must comply with the new federal standards. No longer can they offer traditional drop-side cribs. In addition, immobilizers and repair kits for cribs are not allowed. These businesses now play a key role in the collective effort to prevent crib-related deaths and ensure that children sleep safely when they are away from home.
Please call ahead if staying in a hotel/motel to see what model of crib they are using. Make sure it hasn’t been recalled by checking at www.recalls.gov. Also, please do not use a portable crib, such as a soft-sided play yard, for full-time crib use. A proper crib is the safest place for your baby to sleep.
Parents who bring their babies to places of lodging should closely inspect the cribs and ensure they meet the standards. Also, it is also important that the hotel/motel provides a fitted crib sheet. If one is not offered, do not use a twin sheet. We always suggest that parents bring their own crib sheet to ensure there is no issue.
Keeping Babies Safe, a non-profit organization that advocates for safe sleep practices, is an ongoing resource to parents. We encourage you to visit our website at KeepingBabiesSafe.org, where we have the latest information, such as our “Safe Sleep Environments for Babies” video.
To learn more about crib safety laws, call the CPSC hotline at (800) 638-2772 or visit www.cpsc.gov.
Keeping Your Child Safe on Halloween
By Jane Howard
Community Health Supervisor, Injury Prevention
Children’s Hospital of Wisconsin
Kids love Halloween, but it is important to stay safe, especially on the spookiest night of the year. According to the National Highway Traffic Safety Administration, traffic crashes are the leading cause of death for children ages 1 to 13. In fact, children are twice as likely to be hit by a car and killed on Halloween than on any other day of the year. There are several safe and effective measures that families can take to reduce the risk of injury among children. One is to consider going to a Halloween party rather than trick-or-treating. Many schools, churches and community centers sponsor Halloween activities that provide a safe alternative to trick-or-treating on the streets.
However, if you and your children decide to go trick-or-treating in the neighborhood, follow these tips to help make it a safe night (and click here to download and print a quick reference guide!):
Suit Up for Safety
- Make sure that drivers can see your child’s costume in the dark.
- Have kids carry flashlights or glow sticks so that they are seen by drivers.
- Decorate costumes and bags with reflective tape and stickers. If possible, choose bright colors.
- Use non-toxic face paint and makeup when possible, since masks can obstruct a child’s vision.
- If a mask is used, be sure it fits snuggly and that your child can see.
- Use nonflammable costumes.
Pick Your Place
- Cross the streets at crosswalks and intersections.
- Go with your child when they trick-or-treat. Children under the age of 12 should not be alone at night without supervision.
- Teach your child to stop at street corners. Look left, right and left again before crossing. Don’t cross between parked cars.
- Make sure your child only goes to well-lit neighborhoods and houses.
Inspect the Loot
- Make sure to empty the bag and go through every piece of candy with your child.
- Throw away anything that has been opened and is not commercially wrapped.
- Throw away all fruit received from an unknown source.
Enjoy a fun and safe Halloween!
Children’s Hospital of Wisconsin, located in Milwaukee, is one of the leading pediatric medical centers in the United States. For more information visit chw.org.
Car Seats and Boosters: Simple Steps for a Safer Ride
By Dr. Mark R. Rosekind
Most parents understand that car seats are a necessity to keep children safe on every ride. Getting maximum protection for your child means finding the correct seat for your child’s age and size, ensuring that it’s correctly installed, and registering it with the manufacturer so you can be notified in case of a safety recall.
As part of our mission to protect Americans whether they choose to drive, ride or walk, NHTSA is helping to make choosing, installing and registering your child’s safety seat as easy as possible. We want parents to have the knowledge and tools necessary to protect children when riding in a vehicle. Our Parents Central Page at SaferCar.gov is all about child safety, especially as it relates to car seats.
Car seats save lives. In passenger cars, child safety seats reduce the risk of fatal injury by 71 percent for infants and by 54 percent for toddlers. For infants and toddlers in light trucks, the corresponding reductions are 58 percent and 59 percent, respectively.
Parents, please follow these three steps to protect your child when riding in the car:
First, find the correct type of seat for your child’s age and size. To maximize safety, keep your child in the car seat for as long as possible – that means as long as the child fits within the manufacturer’s height and weight requirements. Click here to download a helpful guide to make sure your child is in the right seat as they grow up.
Second, immediately after buying a new car seat, register it with the manufacturer so that you’ll be notified if a safety recall should occur. This simple but critical step will help ensure that you will be notified if a defect is discovered with your car seat so it can be repaired and keep your child safe. Every seat comes with a postage-paid registration card that you should fill out and put in the mail. If you can’t find the card, you can register your seat online to stay informed. Toys“R”Us offers the ability to sign up for automatic notifications on their dedicated safety site at Toysrus.com/Safety should an item sold in their stores be recalled. You can also download NHTSA’s SaferCar app for the iPhone or for Android devices to check on recalls, review our Five Star Safety Ratings and other helpful information.
Third, properly installing a car seat can be a challenge for even the handiest parents – and even if you’ve done it before you might wonder if the seat is installed correctly. Help is available from experts known as Certified Child Passenger Safety Technicians and with this useful locator on SaferCar.gov they can be found at a location near you. Just search by state or zip code and then visit these pros; they are trained to help parents protect kids in car seats.
These three steps will help keep your child safe on the road. Now and into the future, protect your child by bookmarking our Parents Central Pageat SaferCar.gov and follow NHTSA’s tips to keep your child safe from their first ride in the car as a baby through when they get their driver’s license. Parents Central has it covered. Remember: until they are old enough to protect themselves it’s up to us to protect children.
Do You Have a Plan to Stay Connected?
By Erin Bradshaw
Sr. Director, U.S. Preparedness, Save the Children
If you’re like me, there’s one thing you always give your kids before sending them off to school or child care for the day – a kiss. I wouldn’t give it up for the world and I bet you wouldn’t either.
But consider another expression of parental love that’s also worth sharing. Something else to leave your child with each day. Something that helps children stay safe – and only takes a few minutes to make.
I’m talking about an emergency contact card. Does your child have one? Is it always with them when you are not?
Think about it. If a disaster strikes and your family is separated – how easily could your child or your child’s caregiver locate your emergency contact information? What if the power is out or cell phone batteries die? What if local communications are down – does your family have an agreed out-of-town contact?
As part of our commemoration of the 10-year anniversary of Hurricane Katrina, the Save the Children Get Ready Get Safe team is encouraging all families to make emergency contact cards through our Stay Connected campaign.
Can you guess how many cases of missing children were reported after that devastating disaster? Can you guess how long it took to reunite the last child with her family?
The answers may shock you.
More than 5,000 missing child reports were made. Many of these kids were separated from parents for days and weeks. Some longer. It took seven months to reunite the last 4-year-old girl with her family.
Yet even a matter of hours of separation can put children at high risk during an emergency of any magnitude. We don’t know where and when disaster will strike, but we know it will. In the past year alone, there were 47 major disasters declared in the United States.
It’s wonderful to have Toys“R”Us as a partner in our work to protect U.S. children before and after disaster strikes. And we love that Toys“R”Us engages families around the country in taking personal action and in supporting broader efforts for kids. Every time someone purchases a Save the Children reusable bag at Toys“R”Us stores, $1 from the purchase of each bag goes toward our Domestic Emergency Fund.
Thanks to help like this, if a major disaster affects children in your area, we can be there to make sure they get the supplies, protection and support they need. And we can help all families take action now that will help keep their children safe in the future.
So what can you do? Why not take a moment right now to create emergency contact cards for your family. Our online tool makes it easy and you can print out cards right at home. They fit nicely in a luggage tag and can be put in the bag or wallet that your child has with them every day. Taking this simple action could help keep your child safe and help give you peace of mind – which can be just as heartwarming as that kiss!
Make your cards here: www.savethechildren.org/connect
Check out one mom’s reflections on how the simple act of making an emergency contact card could have helped her find her 2-year old daughter when Katrina separated them 10 years ago.
Erin Bradshaw leads Save the Children’s Get Ready Get Safe initiative.
Think This Can’t Happen to You? Think Again.
By Janette E. Fennell
President & Founder, KidsAndCars.org
Every summer at KidsAndCars.org, we brace ourselves for the rising number of children who will die of heatstroke in vehicles. In the past 20 years, more than 670 U.S. children have lost their lives after unknowingly being left in a vehicle or gaining access to a vehicle on their own.
Please, do not stop reading here because you believe you could NEVER forget your child in a vehicle. After working on this issue for more than 18 years, I can assure you that the absolute worst mistake any parent or caregiver can make is to think that this could never happen to them – and that they are not capable of unknowingly leaving their child behind.
After experiencing the most unthinkable tragedy one could endure, the parents we work with are the first ones to admit that they NEVER thought something like this could happen to them or their family. The suffering these families experience is simply unimaginable.
These same parents have every safety device available in their homes and love and cherish their children above all. They are moms and dads, just like you and me. In 90% of the cases where children die in a hot vehicle, the parents are pillars of their community and from all walks of life – a minister, dentist, doctor, college professor, construction worker, stay-at-home parents, the CEO of a hospital, a vice-principal and yes, even a rocket scientist.
Fatigue, lack of sleep, a minor change in daily routine or distractions can throw anyone’s life off course. Still, many people question how a parent or caregiver could forget their child. KidsAndCars.org works with memory experts who have studied these type of cases. Their findings indicate that the brain processes involved in forgetting a child and material objects are disturbingly similar. Scientific studies confirm that you cannot assume your memory will never fail, even when it involves your precious child – and the consequences of a memory failure can be catastrophic when it does involve your child.
Current state laws require putting your baby in a rear-facing child safety seat in the backseat of vehicles. These laws have saved the lives of thousands of children in car crashes. The correlation between the rise in heat stroke deaths and the mid-1990s move to put children in the backseat is striking. An unintended consequence of this shift to the backseat is that when the child is “out of sight” those quiet little unobtrusive passengers can slip “out of mind.”
In addition, children are particularly vulnerable to heatstroke since a child’s body temperature rises three to five times faster than an adult’s and their respiratory system is not fully developed. This fact and knowing the temperature in a car can rise very quickly, even with the windows slightly opened, can lead to deadly consequences in a matter of minutes.
KidsAndCars.org works tirelessly year-round to educate parents and caregivers about these dangers, including our nationwide “Look Before You Lock” program. One tip to avoid this type of tragedy is to leave your cellphone, employee badge or handbag in the backseat on the floorboard in front of your child. This way you’ll be forced to open the backdoor when you arrive at your destination and look in the backseat before you lock your vehicle.
Also, make sure you have a plan with your childcare provider. Parents should agree to always call the provider if the child will not be coming in as scheduled. Then, if your child does not arrive as planned, the childcare provider should promise to call every emergency number you have given them until they confirm the whereabouts of your child. This one telephone call can save the life of a child who has been unknowingly left alone in a vehicle.
Additionally, to ensure that children cannot get into vehicles on their own, always keep your car locked, even in the garage and driveway, and keep keys and key fobs out of their reach. If a child is missing, immediately check the inside and trunk of all vehicles in the area very carefully, just as you would a swimming pool or other body of water.
By being cautious, attentive and safety minded with your children, you can help to make sure they stay safe in and around vehicles. For more information please visit the KidsAndCars.org website at www.KidsAndCars.org. To download a list of safety tips, please click here.
Making Sure Your Children’s Products Meet the Latest Safety Standards
By Laura Nikolovska
Kids In Danger
When Kids In Danger (KID) started in 1998, there were few mandatory safety standards for children’s products in America. This is something that usually surprises parents, but KID has been hard at work for the past 15 years to change this. As a result of our work, most children’s products have federal safety standards. Some of these standards include:
- Full-Size, Non-Full-Size Cribs – Manufactured on or after June 28, 2011
- Play Yards – Manufactured on or after February 28, 2013
- Bassinets – Manufactured on or after April 14, 2014
- Bassinets and Cradles – Manufactured on or after April 23, 2014 with the standard for removable bassinet beds going into effect on April 23, 2015
- Infant Swings – Manufactured on or after May 7, 2013
- Strollers – Mandatory federal standard will go into effect on September 10, 2015. In the meantime, make sure the stroller purchase meets ASTM F15-833-13b voluntary standard and avoid strollers with adjustable grab bars.
The key takeaway here is to look for the manufacture date, not the date of sale of a product. If the manufacture date is before those listed above, consider updating the products in your home. Additionally, products that meet federal standards can still be recalled, so it’s important to keep up with recalls. KID makes this easier through monthly email alerts and a recall digest poster. Sign up for these and additional safety resources at KidsInDanger.org.
Clearly, great progress has been made as many children’s products now have mandatory standards. But, KID advises consumers to watch out for products that are not required to meet any mandatory safety standards, including:
- Sleep products. Remember, the safest place for a baby to sleep is a crib that hasn’t been recalled and meets the federal standard. Bassinets and play yards also must meet safety standards. The same is not true for many other sleep products.
- Infant seats. KID recommends that caregivers use a bouncer seat or a swing instead as these products have standards they need to meet.
- Accessories not sold with the product, but as aftermarket items such as seat covers, extra mattresses, crib tents, etc. Products added may change how a product works and cause safety problems; most don’t have standards.
Visit KidsInDanger.org for more information about child product safety.
Keeping Toy Safety Top of Mind, All Year Long
By Patricia H. Adkins
U.S. Consumer Product Safety Commission
The holidays are over and hopefully your kids are still having fun with the toys they received as gifts. For many families, the holiday season is the time of year that they look to us for assurance that the toys on store shelves are safe. We know that the only way we can give you confidence in the safety of toys is if we are advocating for your child all year long.
This is why our Chairman, Elliot F. Kaye, is in Southeast Asia right now at the Hong Kong Toys and Games Fair. He is speaking to the world’s leading manufacturers and suppliers about their need to create a culture of safety and to comply with our nation’s toy safety standard (which is the strongest in the world). Next month, Chairman Kaye and other CPSC officials will be in New York City to talk safety with even more manufacturers at the International Toy Fair.
Throughout the year, CPSC will work to keep America’s children safe through our global toy safety system including:
- Requiring mandatory independent third-parting testing of toys
- Requiring stringent federal limits on toxic metals in toys
- Working closely with U.S. Customs and Border Protection to stop violative toy shipments at the ports before reaching store shelves.
No matter the time of year, when shopping for toys, keep safety in mind, as there are some hazards you want to avoid. The majority of toy-related deaths are associated with choking on small parts, small balls and balloons, while riding toys account for the majority of hospital ER visits.
What you can do:
- Keep small balls and other toys with small parts away from children under 3.
- Keep deflated and broken balloons away from children.
- Use age labeling on toy packaging as a guide when shopping.
- For riding toys, be sure to include safety gear such as helmets, elbow and knee pads for bikes and scooters.
So continue to shop and play with confidence all year long, use products with care, and visit CPSC.gov for additional toys and product safety information.
CPSC’s guest blog submission does not indicate an endorsement of Toys”R”Us or the products sold by the company.
Car Safety for Kids During the Holiday Season
By Amber Rollins
Director & Volunteer Manager
Our children are usually the first ones to remind us about the true joy and fun of the holiday season. And, it’s up to us to help keep them safe so they can enjoy all the season has to offer. Here at KidsAndCars.org, we want to share some ideas about how you - parents, grandparents, aunts and uncles, friends - can protect children from some of the holiday season dangers that you might not have thought about.
Distracted and impaired driving is at an all-time high during this cheerful time of year both on and off the roads; and especially around shopping centers. Drivers are preoccupied with planning for visitors, scoring the best deals and rushing to get last minute gifts making parking lots and garages an especially dangerous place during the hustle and bustle of the season.
Every year during the holidays there are thousands of vehicle related incidents that cost consumers millions of dollars and tragically for some… the life of a loved one. The good news is these accidental injuries and deaths are both predictable AND preventable.
Backover and Frontover Dangers
Thousands of children are killed or seriously injured each year because a driver backing up or slowly moving forward didn't see them. These tragedies take place mostly in parking lots and home driveways.
Every vehicle has a blind zone directly in front of the vehicle and behind the rear bumper where a child cannot be seen by the operator, even when the driver is using their rearview and side mirrors correctly. The blind zone behind all vehicles averages about eight feet wide, and twenty to thirty feet long. There are also blind zones in front of vehicles which are typically between six to eight feet wide and long.
Pulling out of parking spots becomes increasingly dangerous when vehicles parked on either side of an automobile eliminate the driver’s vision of pedestrians walking into the path of their car, truck or van. The bottom line is that a motorist cannot avoid hitting something or someone they cannot see. As drivers, we must be extra vigilant in parking lots during the holidays and as pedestrians we must do the same.
Make sure children hold hands with an adult in parking lots at ALL times. If you have multiple children and not enough hands, create a hand-holding train or fasten the younger children into a stroller and make sure everyone stays together. Always watch for cars, trucks or vans pulling in or out of spots when walking through parking lots. Teach children that “parked” cars might move and make sure they understand that the driver might not be able to see them, even if they can see the driver.
Parents should also be extra cautious at home as many driveway backovers and frontovers increase during busy holiday times and when there are changes in daily routines. Always make sure children are being actively supervised when people are coming and going from the home. Any sledding or snow activities should be closely supervised and done far away from all vehicles, roadways, parking lots and driveways.
NEVER leave children alone inside a vehicle, not even for a minute
We all understand the extra effort it takes to load, unload and reload a child into a vehicle. It is exhausting. But, we must never put our own convenience above the safety of our children. A quick run into the store can easily take much longer than expected; (long lines, distractions, unexpected delays, etc.) but it only takes a few seconds for things to go very wrong when a child is alone inside a car, truck or van.
Car thieves are always on the prowl so leaving a child alone in the back seat is NOT a risk you want to take. They expect there to be holiday goodies in your car which is an added bonus to stealing your ride. Many times the thief doesn’t even realize there is a child inside until they have left with your car. Typically, children are physically unharmed but after being abandoned by the thief, the emotional and psychological scars of being ‘taken’ can be quite serious.
Power windows in vehicles have killed or injured thousands of children. Children are curious and like to push buttons without realizing the dangers of what can happen. This takes place very quickly and power windows exert an upward force so powerful that children can be suffocated or maimed within seconds.
Every year hundreds of children are hospitalized or killed after accidentally setting a car into motion. Most drivers believe that their vehicle cannot be shifted into gear unless the vehicle is running and the driver has their foot on the brake. However, this is NOT the case, especially with older vehicles.
Within minutes a young child can begin to suffer the life-threatening symptoms of heatstroke, even on days when the outside temperature is in the lower 60s, or hypothermia (cold) when left in a car, truck or van in frigid temperatures without the heat on.
To learn more about how to keep your children safe in and around vehicles or to support the work of KidsAndCars.org, please visit our website KidsAndCars.org.
Being There for Kids When They Need It Most
By Jeanne-Aimee De Marrais
Senior Director for U.S. Emergencies
Save the Children
In my work, I’m reminded again and again how vulnerable children are when disasters strike. The children I meet have just lost people or things at the center of their world. A tornado, hurricane or fire may have just destroyed their school, child care center or home. Family members or classmates may have been lost or severely injured in a violent storm or other tragic event.
But, the truth is, I have the best job in the world. When we hear about terrible things happening in the media, I have the blessing of being able to go and help. I can comfort parents while they’re crying and let them know we’ll keep their kids safe as they start to rebuild their lives. I can play with children and help them connect with little friends and find moments of carefree laughter again.
I’ve been at Save the Children for 11 years, and these memories stretch way back. I remember so clearly a mom in Mississippi after Hurricane Katrina. Flooding had destroyed all child care facilities in her community, but she couldn’t afford to lose her job at a fast food restaurant. So she brought her baby to work and laid her precious bundle down in a car seat on the floor behind the counter. I was so happy to invite this mom to the emergency child care facility we started out of the corner of a FEMA tent. Imagine her relief at knowing her child would be safe and well cared for while she was at work.
Children need support from the moment a disaster strikes and Save the Children is often on the ground within hours. We distribute essential child-focused food and supplies like diapers, cribs and car seats. And, we set up our signature child-friendly spaces to provide care and support for kids and families in shelters and community centers.
I’ll never forget two little girls in Moore, Oklahoma, giggling over pipe cleaner crowns they created and modeled. They had a chance to stop reeling from their losses, including a brother lost in the tornado.
As we help children rebound through this immediate recovery work, we also work to help damaged child care centers quickly reopen and activate our long-term emotional recovery program in schools. Through play, a normal routine and the chance to express themselves, children tap their natural resiliency. Distress doesn’t become long-lasting behavioral and academic problems. Coping skills allow kids to face their fears and move forward. Children can continue to learn and develop.
I’m so glad we’re able to reach children when they need us most. But, I also know there is more we all can do. Our “Get Ready Get Safe” initiative helps families, educators and communities to plan ahead. If you don’t already have a family emergency plan, make one. If you haven’t already checked on the plan at your child’s school or child care facility, do so. We all must work together to protect children in our families and communities. The children are counting on us to keep them safe.
Click here to learn more about how Save the Children and Toys“R”Us are helping families prepare for emergencies.
Keeping Kids Safe at Home
By Lois K. Lee, MD, MPH
Injury Free Coalition for Kids of Boston Principal Investigator
Staff physician, Division of Emergency Medicine, Boston Children’s Hospital
Assistant Professor of Pediatrics, Harvard Medical School
Windows, stairs, bathtubs, toilets.
To the average person, these are essential parts of a home. However, as a pediatric emergency medicine physician, I see all of these as potential hazards, especially to young children, because I see injuries from these common household fixtures every day.
Most of the time the injuries are minor – cuts and bruises. But some injuries in the home can lead to serious brain injury – for example a fall from the window or down the stairs.
Falls are one of the most common causes of injury among children. Although every parent is excited when their young child starts to walk, with this mobility comes more potential for injuries. Stairs are a common site for falls in the home, even for the older toddler or child. Thankfully, stair gates are very effective in preventing falls. At the top of the stairs, these gates should be mounted into the wall to ensure stability. Pressure-mounted gates can be pushed over; and therefore, they are not adequate for safety at the top of the stairs. Gates at the bottom of the stairs can be pressure-mounted, although they should be routinely checked to make sure they are not coming loose.
And every spring, I know we will see several children in the emergency department who have fallen out the window of houses or apartments. After a long cold winter, families are happy when spring comes and they can open up a window to let in some warm air. However, window screens do not protect children from falling out of windows. The best way to prevent young children from falling out of windows is to use window guards. Or, if your window can open from the top, just open the window down from the top half. Also, make sure there is no furniture, like a bed or chest, onto which the child can climb to reach the window.
Bathtubs must always be used with constant supervision as they can be a serious drowning threat for infants and young children, even in just a few inches of water. Young children don’t have the knowledge to move their head out of the water if their head falls into it. A young child should NEVER be left alone in the bathtub, even for a short period of time and even if you are using an infant tub. The best prevention against bathtub drowning is constant supervision. Children can also fall with their head into a toilet and drown. Again supervision is important, but also making sure the door to the bathroom is closed or even using toilet seat locks, can protect a young child from this type of injury.
So although home related injuries are common, especially in young children less than five years old, taking care to put safety equipment in place and close supervision are effective strategies to prevent these injuries.
Hidden Hazards in the Home
By Nancy A. Cowles
Kids In Danger
The danger of recalled products was brought home recently when two young children were trapped in a recalled hope chest and suffocated. The chest was made decades ago and a recall was announced in 1996, providing a new latch that could be opened from the inside. Yet, nearly 20 years later, dangerous products such as this hope chest remain in homes, posing dangers to children.
This story is close to our hearts here at KID, as our founders’ 16-month-old-son, Danny, died in a recalled portable crib that was still in use at his childcare facility. A state inspector missed the recalled crib just one week prior to Danny’s death. Recalled products don’t have broken parts or obvious flaws that are easily visible to consumers – only by knowing of the recall can families protect themselves.
A product is recalled by the government, usually the U.S. Consumer Product Safety Commission (CPSC) when it is found to present a reasonable risk of serious injury or death. Sometimes a product is recalled only after a child is injured, but other times, CPSC or manufacturers catch a flaw or hazard prior to injury and are able to announce the recall before an injury takes place.
You might be surprised to learn that most recalled products remain in use. Many people are never aware of the recall, and others never get around to responding even if they hear of it. This means there could very likely be recalled products in your home.
To keep our children safe, regulators and manufacturers – and the public -- need to do more to get recalled products out of use.
To begin, products must be made as safe as possible from the beginning stages of innovation. The CPSC now requires testing to strong standards for most children’s products including toys, cribs, bassinets and more. Look for new products that meet these updated standards.
But to remove hidden hazards from our homes and childcare facilities, parents and caregivers should inventory the items they use with their children and check them against the list at CPSC.gov or visit KidsInDanger.org on your mobile device to search for recalls.
Right now, the only way to be sure manufacturers contact you directly when a product you own is recalled is through product registration – sending in the card that comes with your product or registering online. Learn more about registering products on the Product Safety Vigilance Program page on this site.
Then, help others learn about the recall. Share information on social media, download a monthly Recall Digest to post any place parents and caregivers gather and never donate or hand down recalled products.
Together with these steps, we can help make our homes safer.
Go-To Guidelines for Grandparents – Product Safety Standards Continue to Evolve
By Laura Nikolovska
Kids In Danger
More than 2 million grandparents have assumed the role of primary caregiver for their grandchildren, and all grandparents at some time care for their grandchildren and occasionally purchase children’s products. Yet a recent study by the United States Census Bureau found that many grandparents do not know the newest safety guidelines for children. The survey focused on appropriate sleep position, crib safety and car seat use. Below are the most recent safety guidelines for children in regards to these three areas:
- Babies must be put to sleep on their backs to help prevent SIDS.
- The crib should be bare – with only a snug mattress and tightly-fitted sheet. The survey found that almost 50 percent of grandparents thought soft bedding was safe for the child, but in fact, soft bedding poses a suffocation hazard.
- Children should remain in rear-facing car seats until two years of age. This is the safest possible position for children in the event of a crash.
Further, caregivers might be tempted to re-use old cribs and play yards, but it is important to know that there are tough new regulations for these products. By visiting the U.S. Consumer Product Safety Commission’s (CPSC) website at CPSC.gov you can learn more about these new safety standards and how they will help keep your grandchildren safer.
Kids In Danger (KID) has also developed a handy Yard Sale Safety Checklist that grandparents can bring with them as they shop for their grandchildren. The checklist is full of great advice for buying or using secondhand products, but here are our 3 favorite tips:
- A product with missing or broken pieces might seem like a good deal and an easy fix, but even if you can repair it that doesn’t ensure the product will be safe for your grandchild. Avoid buying items that will need repair.
- Do not waste your money on dangerous products like bath seats, baby walkers and crib bumper pads. Don’t think bargain when you see these items, think beware!
- We all attach sentimental value to things we’ve saved from when our own children were kids. But before you pull them out for the grand kids, remember that they may pose real hazards. For example, you shouldn’t use, buy, or sell cribs made before June 28, 2011 because they do not meet tough new federal standards. Even if your grandkids will only be using the product for a short time, they are still not safe to use.
Kids In Danger (KID) is a nonprofit organization focused on protecting children by improving child product safety. Our Debby Sayah Grandparent Outreach Program seeks to help grandparents protect their grandchildren from dangerous children’s products by providing lifesaving information on how to identify and remove these items from homes and other settings. The program was named in honor of Debby Sayah, grandmother to twins Andy and Jake. In 2001, Andy was killed by a foam sleep positioner when he was just 2 months old.
For more information, please visit www.KidsInDanger.org.
Furniture Tip-Overs – A Hidden Hazard in Every Home
By Lisa Siefert
Founder and President
“Love you,” I had said to my baby boy, Shane. “Love you,” he said back from his bed as I closed the door to his bedroom for his afternoon nap. Later, I went to wake my baby from his nap as my husband came in from yard work. My husband heard a sound that was unrecognizable — my screams. My baby’s dresser had fallen on him. Shane had just turned two years old when he died.
This story would be quite different if we had known the safety hazards associated with the dresser. Or better yet, if my son’s dresser/changing table had come with a strap to secure it. As we would later find out, some new furniture and TVs include a safety strap or anchor, but many items, even nursery and youth furnishings, do not.
A new U.S. Consumer Product Safety Commission (CPSC) data report issued December 2012 shows that one child dies every two weeks and over 25,000 injuries are reported each year to children under 18 from TVs, furniture or appliances toppling over onto them. 2011 had the highest one-year number of fatalities reported.
Tip-overs are “one of the most dangerous hidden hazards in the home” according to the CPSC. While tragedies involving falling furniture or televisions are not uncommon, there are measures that can be taken to remove the risk. If safety straps are not included with the furniture you purchase, they only cost a few dollars and are not difficult to install. Low-cost anchoring devices are effective in preventing tip-over incidents. In addition to securing the furniture and televisions in your own home, be mindful of anywhere your child spends time, such as grandparents’ homes, day care centers or even your gym’s nursery. Be sure to not overlook short furniture as it is just as dangerous as larger pieces. The changing table/dresser that took Shane's life was only 35 inches tall.
To help prevent tip-over tragedies, CPSC recommends the following safety measures in homes where children live or visit:
- Anchor furniture to the wall or the floor.
- Place TVs on sturdy, low bases, or anchor the furniture and the TV on top of the base, and push the TV as far back on the furniture as possible.
- Keep remote controls, toys, and other items that might attract children off of TV stands or furniture.
- Keep TV and/or cable cords out of reach of children.
- Make sure freestanding kitchen ranges and stoves are installed with anti-tip brackets.
- Supervise children in rooms where these safety tips have not been followed.
For more furniture safety tips, please visit www.ShanesFoundation.org.
How to Shop for a Crib that is Right for Your Baby
By Joyce Davis
Keeping Babies Safe
A new baby brings happiness and some challenges to a family. Before bringing your new baby home, make sure that you’ve taken every step possible to ensure that he or she is safe and secure.
Purchasing a crib is an essential part of this process, and it can be a little daunting. After all, the crib is the only place you leave your baby unattended.
When choosing a crib, we recommend that you purchase a new crib that meets the stronger safety standards that were enacted in June 2011. The standards require stronger parts and hardware and prohibit the manufacture or sale of drop-side rail cribs.
If you have an older crib that was made before the new safety standards were enacted, we recommend discarding it. Also, it’s important to check the crib frequently to make sure the hardware is tight and parts aren’t broken or missing. And always stay on the lookout to see if the crib you have has been recalled.
Some things to look for in the crib you choose: slats should be no more than 2 3⁄8” apart due to entrapment risks. All parts should fit tightly. Wood must be smooth without cracked or peeling paint, and surfaces should be covered with lead-free paint safe for nursery furniture. End panels should be solid, without decorative cutouts. Corner posts should be flush with the end panel as posts even 5/8” can be dangerous.
Remember to make sure all hardware, including screws, bolts and nuts, are present as part of your original equipment purchase. Never substitute original parts with something from a hardware store. Do not use the crib if there are any missing, damaged, or broken parts. It’s also very important to make sure the mattress is the same size as the crib so there are no gaps. If you can fit more than two fingers between the mattress and the side of the crib, the crib and mattress combination should not be used.
Once you have purchased your crib, these are good Safe Sleeping Practices to implement:
It’s important to place your baby to sleep on his or her back. Adding pillows, bumper pads, quilts, and other soft products, can increase the risk of suffocation. Consider using a sleeper or other sleep clothing as an alternative to blankets, with no other covering, and make sure your baby’s head remains uncovered during sleep. We also recommend that you place the crib in the room with you, but do not co-sleep.
For additional crib safety information and educational videos created in tandem with the American Academy of Pediatrics and the U.S. Consumer Product Safety Commission, please visit our website, www.keepingbabiessafe.org.
Considerations for Outdoor Safe Play for Kids with Special Needs
By Ellen Metrick
Director of Industry Relations & Partnerships
National Lekotek Center
At the National Lekotek Center, the leading authority on toys and play for children with special needs, we believe accessibility and safety go hand in hand. We all know that children benefit from being outside and playing in nature. After all, what kid can’t use a healthy dose of grass, sand castles and mud pies? Parents and caregivers are encouraged to make an effort to connect their child with special needs to the wonders of the outdoor and use this experience to teach children new skills, to meet new challenges and to develop new capabilities. Go nature, go green, go safe!
Sun exposure needs to be monitored especially if a child has not been exposed previously to intense sunlight. Hats, sunscreen, umbrellas and shade should all be used when appropriate. Keep in mind, children on some medications can be hyper-sensitive to sun exposure. Check recommendations from pediatrician or The American Academy of Dermatology for specific information.
Temperature & Apparel can be tricky when moving from cool air-conditioned space to hot and humid outdoors. Children who have disabilities such as chronic health conditions, sensory processing issues or developmental delays may face higher risks of becoming overheated during the summer weather and feeling uncomfortably cold in winter. Layering apparel is always a wise option so the child is never too hot or too cold. Foot apparel should provide balance, comfort, stability and non-skid soles. For children with visual impairment, eyewear can include security straps for glasses or sunglasses to allow the child to participate in active play.
Balance can be a challenge for some children with special needs so be aware of uneven ground, hard to navigate terrain and footing impediments like wood chips or overgrown areas. Kids who use wheelchairs can face additional navigational obstacles. Research the location prior to your visit to note any potential problems and ensure a successful trip.
Playground Play ideally should always have adult supervision. Ensure outdoor activity centers have ground cushioning or mulch to lessen risk of injury. Make sure outdoor plastic activity gyms and houses are balanced, sturdy and not next to other structures children can scramble or jump on. When climbing, make sure children have a safe way down (with railings to hold on to) if they become reluctant to use slides after climbing up.
Ride-on vehicles, wagons and wheels of any kind need to provide necessary body stability including foot wells or foot rests when needed and body stabilizers when necessary. Helmets are always recommended along with knee pads and other protective gear when appropriate. Children who have intellectual delays may enjoy using ride-ons for a longer period of time. Be sure to check weight tolerances and recommendations on specific products.
Edible, non-edibles and picnic foods need to be monitored and have adult supervision especially if children are still mouthing when around potentially poisonous plants, rocks or small objects. Be cautious of non-edible materials with appealing scents that may prompt children to put it in their mouths. This is also true of play food articles. Additionally, children can be allergic to different types of foods, like peanuts. Make sure they are appropriately avoided. Wash children’s hands before eating finger food and carry antiseptic wipes for clean up.
Fenced in areas are preferred if playing ball, chase or any activity that children can become distracted during and risk running into obstacles or traffic, especially kids who are deaf or hard of hearing.
Bugs and Bees can cause problems, especially for children who are allergic to bee stings. Mosquitoes can also be problematic for children with limited mobility so make sure to take precautions.
Beaches, pools, water and sand always demand adult supervision. Some children who have Pica may eat non-food such as sand, clay and dirt. Throwing sand can damage eyes and sand in clothing can cause chaffing and irritation if not removed.
Swings offer great ways for children with limited mobility to enjoy the outside, just make sure they have back and side support as well as a seat belt. Area should also have soft rubber or mulch base to lessen risk or injury.
Following these tips can help ensure children with special needs have not only a safe, but enjoyable time playing outdoors during the summer months.
Bedtime Basics for Babies – Safe Sleep Saves Lives!
By Kelly Neal Mariotti
Chief Executive Officer
As a new parent, one of the most important decisions you will make is where your baby will sleep. Thousands of babies die in their sleep every year. At this time, there is no known way to prevent all sudden infant deaths (SUIDs), but experts believe 80-90 percent of these deaths are the result of unsafe sleep practices. The following information will help you keep your baby safe from Sudden Infant Death Syndrome (SIDS), suffocation and accidents during sleep.
Room Sharing NOT Bed Sharing! The safes
Operation Shower hosts joyful baby showers for expecting military families to ease the stress of deployment during their pregnancy. In addition to being separated from their spouses, moms-to-be are often far away from friends and family. The organization ensures these women receive some of the basic essentials they need for their newborns. Operation Shower began with a simple act of kindness when LeAnn Morrissey sent a “shower in a box” to a few expectant wives whose husbands were deployed. Encouraged to do more, LeAnn organized her first large-scale shower at Fort Bragg, North Carolina in June 2007 and Operation Shower was officially born. Since then, the organization has showered nearly 2,000 military moms through hard work and generous donations. Showers are held on bases across the country for all branches of the armed forces – Army, Navy, Air Force, Marines, Coast Guard and National Guard.
Since 2012, Babies“R”Us has partnered with Operation Shower to co-host baby shower events for military families nationwide. To date, Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund have donated more than $600,000 through grant funding and in-kind donations to Operation Shower, including Babies“R”Us gift cards, so that moms-to-be are able to shop for items they need most.
About Our Supply Chain – Standards for Business Partner Conduct – California Transparency in Supply Chains Act of 2010
Toys“R”Us has developed and maintains its Standards for Partner Conduct which require that anyone working on behalf of our company, including business partners (including vendors and suppliers), service providers, independent contractors and each of their subcontractors (jointly “Partners”), comply with all laws and regulations in each country in which it operates, or in which Toys“R”Us operates, as well as with company procedures and policies. As such, our Partners must adhere to the same policies as Toys“R”Us employees when it comes to the treatment of workers.
In particular, the Standards for Partner Conduct require that all Toys“R”Us Partners adhere to an absolute prohibition on the use of involuntary labor of any kind, including child labor and indentured labor. Partners must comply with all applicable laws, whether they be at the national or local levels, concerning age requirements, child labor, working conditions, hours worked, and wages earned. Working conditions must adhere to all applicable laws regarding safe, healthy and clean work site conditions; these requirements extend to any housing provided to workers by Partners.
In many instances, Toys“R”Us requires its Partners to certify and warrant their compliance with these standards. For example, the company’s standard purchase orders and agreements expressly require its Partners to warrant that the products they provide are manufactured, produced and packaged in accordance with all applicable laws and employment requirements and without the use of forced labor of any kind, including child labor and indentured labor. Toys“R”Us employees undergo regular training regarding these Standards and their enforcement requirements.
Partners who produce exclusive-brand items for Toys“R”Us are subject to random, unannounced assessments by both Toys“R”Us teams and third-party conformity labs. All other Toys“R”Us Partners are required to arrange factory assessments through an accredited third-party lab, and assessments must be conducted in accordance with the Toys“R”Us Standards for Partner Conduct.
Toys“R”Us has the right to monitor compliance with this policy through the unannounced inspection of facilities by third party monitors as well as by Toys“R”Us representatives. Partners are required to maintain on site documentation regarding their compliance with these Standards and permit full access to facilities for the inspection of worker records. Partners must also make workers available for confidential interviews without fear of retaliation.
In addition, as part of our Standards for Partner Conduct, business partners, contractors and service providers may not harass, discriminate against or retaliate against any worker because of his or her race, religion, national origin, gender, age, marital status, sexual orientation, gender identity, personal characteristics or beliefs or other category protected by applicable law.
The company also engages an independent auditor to ensure that Partners who produce exclusive-brand items for Toys“R”Us adhere to the standards set forth by the Customs-Trade Partnership Against Terrorism (C-TPAT) program, which includes processes to guard against human slavery and trafficking. Partners who use raw materials in the manufacture of exclusive-brand products must maintain records certifying that all raw materials used are sourced in compliance with the applicable laws on forced labor.
In addition to ensuring the ethical treatment of workers at all points in our supply chain, we take very seriously the trust parents place in us to provide only the safest products for their children. As such, all Toys“R”Us exclusive-brand products are tested by accredited third party labs to standards that meet or exceed federal requirements related to each individual product. Other Partners must have their products tested by accredited laboratories, and Toys“R”Us can request verification of such testing at any time. All testing documentation must be provided to Toys“R”Us within 48 hours of such a request.
To maintain internal accountability for ensuring these standards and procedures are upheld, these policies are documented and available online for the company’s employees and Partners. Special attention to these standards and procedures is required for Toys“R”Us employees with responsibility for sourcing and supply chain management. Furthermore, company employees and Partners who supply exclusive-brand products for Toys“R”Us are regularly provided with training on the company’s standards and requirements from accredited third-party labs, as well as the company’s internal teams.
Compliance with all provisions of these standards is mandatory for Toys“R”Us Partners. We reserve the right to assess any business partner, contractor and/or service provider, and their facilities, to ensure they are in compliance. Toys“R”Us also reserves the right to terminate its business relationship with any Partner that violates the law, the Toys“R”Us Standards for Partner Conduct, or any other applicable company policy and/or fails to remediate areas of non-compliance.
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The Toys“R”Us Children’s Fund would like to thank the many organizations that submitted grant proposals to the 2011 New Jersey grant initiative. We truly appreciate the good work they continue to do on behalf of children in the state of New Jersey.
The Toys“R”Us Children’s Fund received a high volume of applications, as the need for assistance across our state continues to be great. The mission of the Fund is to keep kids safe and help them in times of need. In accordance with that mission, we are pleased to announce the recipients (in alphabetical order) of the 2011 New Jersey grant initiative:
- All Saints Community Service and Development Corporation
- American Cancer Society
- ARC (Warren County Chapter)
- Arthritis Foundation, New Jersey Chapter Northeast Region
- Autism New Jersey
- Boys & Girls Club of Northwest New Jersey
- Catholic Family and Community Services
- Catholic Youth Organization of Mercer County
- Center for Family Resources
- Central Jersey Family Health Consortium
- Children on the Green
- Children's Hospital of New Jersey at Newark Beth Israel Medical Center
- Collier Youth Services
- Concordia Learning Center at St. Joseph's School for the Blind
- Easter Seals New Jersey’s Camp Merry Heart
- Embrace Kids Foundation
- Eva's Village
- FoodBank of Monmouth and Ocean Counties
- Foundation of University of Medicine and Dentistry, New Jersey
- Franciscan Charities
- Garden Academy
- Glassboro Child Development Centers
- Healing the Children New Jersey
- Keeping Babies Safe
- Lakewood Resource and Referral Center / CHEMED Health
- Liberty Science Center
- Maria L. Varisco Rogers Charter School
- Martin Luther King Youth Center
- Morris County Organization for Hispanic Affairs
- Morristown Neighborhood House
- Mt. Carmel Guild
- Mt. Olive Child Care and Learning Center
- Muscular Dystrophy Association
- Our Military Kids
- Reed Academy
- Shelter Our Sisters
- South Jersey Eye Center
- The Arc of Somerset County
- The Community FoodBank of New Jersey
- The Elizabeth Coalition to House the Homeless
- Tri-County Community Action Agency
- United Cerebral Palsy of Hudson County
- Wayne Police Athletic League
- YMCA Camp Ockanickon
- YMCA Cumberland Cape Atlantic
- YMCA Hamilton Area
- YMCA Ocean County
- YMCA of Burlington and Camden Counties
- YMCA of Gloucester
- YMCA Somerset Hills
- York Street Project
- YWCA of Bergen County
- Zufall Health Center
En Toys“R”Us, Inc., los niños son el corazón de nuestro negocio y su seguridad es nuestra mayor prioridad. Trabajamos pensando atentamente en nuestros clientes para subir el listón de la seguridad de los productos en nuestras tiendas, mientras que el gobierno y las agencias reguladoras continúan mejorando los estándares de seguridad de las industrias de juguetes y productos para bebés. Hemos desarrollado un sitio web dedicado a la seguridad, Toysrus.com/Safety, para compartir información importante sobre la seguridad de productos y otros temas. Existen además unos sencillos pasos que los padres pueden seguir a fin de que, en caso de tener un problema de seguridad con un producto propio, sean capaces de tomar las medidas adecuadas. A continuación se muestran ocho pasos sencillos que los padres pueden tomar para ayudar a asegurar que tomen las acciones apropiadas si descubren un asunto de seguridad con un producto en su posesión.
- REGISTRAR LOS NUEVOS PRODUCTOS COMPRADOS: Envíe al fabricante las tarjetas de registro del producto (o rellene el registro electrónico por el Internet, si está disponible) justo después de la compra. Lea las instrucciones del nuevo producto en su totalidad para garantizar su uso adecuado, siguiendo también todas las recomendaciones sobre limitaciones de uso según la edad y supervisión. Guarde todas las instrucciones y los manuales, sobre todo de productos como las cunas, que deben montarse y desmontarse para su uso y almacenaje.
- REGISTRE LAS COMPRAS NUEVAS Y ANTIGUAS: Toys“R”Us, Inc. ofrece una lista de registro de productos (disponible aquí) para que escriba los datos al comprar o recibir productos. Puede añadir productos que ya tenga, como sillas de coche, cunas, tronas, cochecitos y balancines. Al llevar un registro de los números de modelo de producto y otra información, puede identificarlos fácilmente en caso de ser retirados del mercado.
- CONVIÉRTASE EN UN EXPERTO EN SEGURIDAD DE PRODUCTOS: Registre su dirección de correo electrónico en Recalls.gov y en Toysrus.com/Safety para recibir notificaciones cuando un producto sea retirado del mercado. Añada Recalls.gov a sus favoritos sitios web y revise los productos que posee para comprobar que no han sido retirados del mercado. Compruébelo también cuando reciba regalos. Preste atención a las fechas de caducidad (en artículos como las sillas de coche, por ejemplo) y mantenga un seguimiento riguroso del desgaste diario que podría comprometer la seguridad de un producto.
- SEA PRECAVIDO AL UTILIZAR PRODUCTOS DE SEGUNDA MANO: Las principales organizaciones sobre seguridad recomiendan no adquirir cunas, parques infantiles ni moisés usados. Los expertos en seguridad también recomiendan a los consumidores no comprar sillas de coche usadas, ya que podrían haber sufrido daños por accidente o contener materiales deteriorados a causa de la exposición al sol, lo cual es difícil de detectar.
- HAGA CORRER LA VOZ: Comparta la lista de registro de productos (disponible aquí) con amigos, familiares y cuidadores (como guarderías y niñeras) y anímeles a crear su propio registro de todos los productos infantiles que utilicen. Pídales que se inscriban para recibir notificaciones de productos retirados y que consulten Recalls.gov para saber si los productos que usan son seguros.
- HAGA LAS PREGUNTAS DIFÍCILES DE HACER: Exija conocer la política de los cuidadores sobre el control que realizan en cuanto a la seguridad de los productos. Cuando viaje, llame a la empresa de alquiler de vehículos, al hotel, a amigos o familiares para preguntarles por el tipo de sillas de coche, cunas, tronas, cochecitos y balancines que tendrá que utilizar para su niño y, antes de salir, compruebe los números de modelo en Recalls.gov para asegurarse de que dichos productos son seguros.
- COMUNIQUE LOS PROBLEMAS: Si tiene dudas sobre seguridad o problemas con los productos, comuníquelas inmediatamente a la Comisión para la Seguridad de los Productos de Consumo (Consumer Product Safety Commission - CPSC) a través de su sitio web, CPSC.gov. Si tiene dudas sobre sillas de coche o asientos de seguridad, comuníquelas a través del sitio web de la Administración Nacional de Seguridad del Tráfico en las Carreteras (National Highway Safety Administration - NHTSA), NHTSA.gov.
- TÓMESE LA SEGURIDAD EN SERIO: Los productos no se retiran del mercado si no hay pruebas de que existan daños o peligros potenciales para el niño. Asegúrese de que sus familiares, amigos y cualquiera que cuide a su niño se tome en serio las retiradas de productos del mercado y deje de usar inmediatamente cualquier producto peligroso.
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At Toys“R”Us, Inc., children are at the heart of our business and their safety is our highest priority. We work vigilantly on behalf of our customers to raise the bar on product safety in our stores, while government and regulatory agencies continue to improve safety standards across the toy and baby products industries. We’ve developed a dedicated Safety website, Toysrus.com/Safety, to provide valuable information on product safety, among other topics. There are also eight simple steps parents can take to help ensure they take the appropriate actions to become safety advocates for their children, if there is ever a safety issue with a product in their possession.
- REGISTER NEW PURCHASES: Return all product registration cards to the manufacturer (or complete registration online if available) immediately after making a purchase. Read new product instructions completely to ensure proper use, including following all age-grading and supervision recommendations. Keep all instructions and manuals, especially for items like cribs that may have to be assembled and disassembled for use and storage.
- TRACK NEW AND PAST PURCHASES: Toys“R”Us, Inc. offers a Product Record List (available here) for you to fill out information as you buy or receive items. You can add products such as car seats, cribs, high chairs, strollers, and swings already owned. By keeping a record of product model numbers and other information, you can easily determine if they are affected in the event of a recall.
- BECOME A PRODUCT SAFETY EXPERT: Register your e-mail address at Recalls.gov and Toysrus.com/Safety to receive notifications when a product is recalled. Bookmark Recalls.gov and check all currently owned products to make sure they haven’t been recalled. Check again when you receive gifts. Pay attention to expiration dates (on items like car seats, for example) and keep close track of everyday wear and tear that could impact a product’s safety.
- BE MINDFUL OF USING SECONDHAND PRODUCTS: Leading safety organizations recommend against purchasing used cribs, play yards and bassinets. Safety experts also suggest consumers do not buy used car seats, as these could have damage from an accident, or there could be deterioration of materials from sun exposure, which is difficult to detect.
- SPREAD THE WORD: Share the Product Record List (available here) with friends, family members, and caregivers (such as daycare centers and babysitters) and encourage them to keep their own document of all baby products currently in their use. Ask them to sign up for recall notifications and check Recalls.gov to ensure all products currently in use are safe.
- ASK TOUGH QUESTIONS: Demand to know caregivers’ policies for checking products for safety. When traveling, call your car rental location, hotel, friends or family members to ask what car seats, cribs, high chairs, strollers, and swings you will be using for your child, and before you go, check model numbers against Recalls.gov to make sure all products are safe.
- REPORT PROBLEMS: If you encounter safety concerns or problems with products, report them immediately to the Consumer Product Safety Commission (CPSC) via its website, CPSC.gov. If you have a concern regarding a car seat or booster seat, report it to National Highway Traffic Safety Administration (NHTSA) at its website, NHTSA.gov.
- TAKE SAFETY SERIOUSLY: Items are not recalled without evidence of potential injury or danger to a child. Ensure that you, your family members, your friends and anyone caring for your child take recalls seriously and remove all unsafe products immediately.
For a printable version, click here.
At Toys“R”Us, Inc. we believe strongly in a child’s inalienable right to a life filled with fun and wonder. Our love for kids has made us a household name with more than 1,550 stores worldwide, earned us Fortune 500 status and solidified our position as THE toy and baby products authority. We’re constantly on the lookout for people who share our beliefs as we do – motivated individuals who can lead by example and inspire others to greatness. The opportunities are endless and the rewards rich for those who believe job satisfaction and career success both begin with a child’s smile.
NOTICE OF PROPOSED SETTLEMENT AND RIGHT TO OPT OUT
The United States District Court for the Central District of California has preliminarily approved a national class action settlement in:
In Re: Toys ‘R’ Us–Delaware, Inc. –Fair and Accurate Credit Transactions Act (FACTA) Litigation - MDL No. CV 08-01980-MMM (FMOx).
To learn more about the settlement, you can visit the Settlement Administrator’s website, www.ToysRUsReceiptSettlement.com.
Excellence through diversity is more than just a philosophy at Toys“R”Us, Inc. – it is a core component of how we play to win, achieve business results and distinguish ourselves as an employer of choice. Our commitment to diversity includes embracing both similarities and differences in our customers, employees and suppliers. As a company that operates in many different markets worldwide, our employee base includes people of diverse backgrounds, cultures, religions, ages and lifestyles – and we value those differences.
We recognize that diversity encourages creativity and innovation, and by taking advantage of a wide variety of perspectives and experiences, we are able to be more creative and ensure we are meeting and exceeding the needs of our customers. Our performance-based culture encourages open communication and learning from each other, and by sharing our varied experiences, we can collaborate more effectively, which strengthens our ability to succeed.
We believe that a great workplace includes colleagues who share their knowledge and experiences, listen actively and demonstrate mutual respect. By cultivating an environment that empowers our employees to incorporate diversity into all aspects of our business, we can continue to create a competitive edge that benefits our customers and supports our mission of being the world’s greatest kids brand.
Diversity makes us stronger.
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In August 2009, Toys“R”Us, Inc. acquired the KB Toys™ brand, which includes its URL, KBToys.com, its trademarks and other intellectual property rights.
Founded in 1922, KB Toys was once well known as the largest mall-based toy retailer in the United States. Its operations included KB Toys stores in large shopping malls, KB Toy Works™ stores in outdoor shopping centers and KB Toys Outlet™ and Toy Liquidators stores in outlet centers, as well as an online store. KB Toys closed its doors in February 2009, following a bankruptcy filing.
Since 1862, FAO Schwarz® has been synonymous with quality and innovation, offering an unparalleled selection of extraordinary toys that have enchanted generations of children.
In 1862, Frederick August Otto Schwarz and his two brothers from Westphalia, Germany founded FAO Schwarz, opening their first toy retailing business, “Toy Bazaar,” in Baltimore, MD. Following its success, Frederick moved to New York City in 1870, where he opened “Schwarz Brothers – Importers,” while his brothers operated separate toy stores in Baltimore and Boston. The FAO Schwarz New York location was destined to dominate the family business. Over the next hundred years, FAO Schwarz expanded and grew its international reputation through beautiful catalogs and an online presence at FAO.com.
Today, FAO Schwarz is not only the oldest toy store in the United States, but one of the oldest retail establishments of any kind, as it has evolved from a toy store to a must-see tourist destination. FAO Schwarz has carried on the tradition of introducing new and exciting products to consumers and in 2012, celebrated its 150th anniversary as one of the most cherished brands in the world.
The FAO Schwarz brand has been a pop culture icon for generations and was the subject of classic depictions of kids and kids-at-heart, including a 1930s cartoon in The New Yorker and starring roles in countless major motion pictures – perhaps none more renowned than BIG in 1988, in which actors Tom Hanks and Robert Loggia dance on the FAO Schwarz’s giant foot piano. In 2011, it was prominently featured in the first live action, 3D film dedicated to The Smurfs.
In 2009, FAO Schwarz was acquired by Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Together, Toys“R”Us® and FAO Schwarz have been delighting kids for over 200 years and the combination of these two marquee brands represents an unparalleled expertise in toy retailing.
In 1996, the Toys“R”Us® family gave birth to a new addition with the launch of Babies“R”Us®, the nation’s largest dedicated baby products retailer. Since opening its first store in Westbury, New York, Babies“R”Us has grown to more than 230 locations across the country, as well as more than 200 side-by-side stores, which combine Toys“R”Us and Babies“R”Us under one roof, offering everything new and expectant parents need for their bundle of joy for nearly 20 years.
Babies“R”Us features a broad selection of baby products, including cribs, car seats, strollers, formula, diapers, bedding, clothing for preemies through size 5T, toys and plenty of unique gift ideas. All of this is paired with exceptional, personal customer service from an expert team of product specialists to make shopping for baby easy and enjoyable.
As the top choice for expectant parents everywhere, the Babies“R”Us Registry eliminates guesswork and geographic barriers from gift-buying. It’s the reason more than 21 million parents have registered with Babies“R”Us since the inception of the program in 1996. Friends and relatives can easily visit any store location or Babiesrus.com/Registry to select, buy and send the perfect present directly to parents-to-be. When registering at any Babies“R”Us store, expectant parents receive a Dream Registry Guide that includes the brand’s “Must Have” checklist, baby shower registry invitation cards, invaluable advice from trusted baby experts and more.
Babies“R”Us also offers a number of convenient services and amenities, such as a Mother’s Room for baby care and Expectant Mom/Parents with Newborn parking spaces conveniently located near the front of the store for easy access for customers. In addition, Babies“R”Us hosts complimentary classes, as well as special in-store events, for families, parents and parents-to-be offering guidance and practical advice on important baby topics. From registry must-haves to product demonstrations, Babies“R”Us truly understands how to address the needs of new and expectant parents because we are the expertsand understand the joys and challenges of parenting.
Toys“R”Us, Inc. holds a strong portfolio of e-commerce sites, further advancing its position as the leading dedicated toy and baby products retailer. These well-established online destinations provide shoppers with a broad selection of distinctive merchandise. The company’s portfolio of online brands, which includes Toysrus.com, Babiesrus.com, eToys.com, FAO.com and Toys.com, is a leader in web search results for toys and baby goods, driving increased traffic to the company’s e-commerce businesses and providing parents and gift givers with a wide assortment of the most sought-after products.
The Online Toy Authority
Toysrus.com is a leading online specialty store for a broad assortment of the most sought-after playthings, providing visitors many of the same products at “R”Us® stores, plus many more, and the time-saving and convenience factor of the Internet. Launched in 1998 to cater to busy moms, dads and other toy-buying adults, Toysrus.com is one of the most visited sites in the retail category with approximately 55,000 toys and video game items, exciting toy exclusives, approximately 50,000 baby products and fantastic deals every day.
Designed with functionality and practicality in mind, Toysrus.com assists online shoppers by offering toy recommendations by age, category, brand and more; pointing out top sellers in each category. Visitors can easily locate gifts that will challenge the mind and stretch the imagination, cater to artistic and musical desires, appeal to those with a love of the outdoors or are devoted to physical activity. In addition, Toysrus.com supports user reviews, allowing shoppers to view peer recommendations and advice on appropriate toys for children of all ages.
Toysrus.com also offers helpful features and functionality to reflect the type of product knowledge, convenience and customer service that is provided in-store by Toys“R”Us® employees, creating a unique online shopping experience for customers. These include:
- Gift Finder: Online shoppers can filter gift options by answering a series of questions related to the age, interests and personality traits of the gift recipient.
- Free Store Pickup: Shoppers can browse and shop from the comfort of their own homes, and, when applicable, choose to pick up their order in under an hour at their local store or have it shipped to their local store for pickup within 5-10 days, free of charge.
- Info Center: This resource hub enables customers to access information about services, such as Price Match Guarantee and Layaway, details about fun in-store events for the family, facts on shipping and payment options and much more, all in one convenient location.
- Savings Center: The savvy shopper’s one-stop destination for all of the best deals at Toys“R”Us, customers can easily access their local weekly ad, current specials and clearance items, which shoppers can browse by category, all from this savings destination.
- Toy and Baby Boards: A fun, easy-to-use feature that allows shoppers to collate an assortment of their most-wanted products into a themed “board,” which can then be shared with family and friends via Twitter, Facebook and Pinterest.
- Wish List: This application serves as an online registry for kids, allowing Toys“R”Us shoppers to grant wishes the easy way. Parents and caregivers can browse products with kids to create and update a list of their most desired gifts for holidays, birthdays or other special occasions. Once created, kids can share their Wish Lists with family and friends via e-mail and gift-givers can also print them in “R”Us stores.
In 2009, the company introduced mobile shopping options to provide busy shoppers convenient access to its Toys“R”Us and Babies“R”Us® brands from any web-enabled device. Since then, time-strapped customers have been able to shop the mobile-enabled “R”Us sites, and take advantage of the company’s dedicated shopping apps for iOS and Android. Mobile customers can search and browse products, read reviews and item descriptions, view video content and place an order conveniently while on-the-go. Other mobile perks include a store locator, access to local ads and deals and barcode scanner. Additionally, mobile shoppers can take advantage of some of the company’s popular omnichannel services, including “Buy Online, Pick Up In Store.”
Destination for All Things Baby
In order to meet the needs of new and expectant parents, Babiesrus.com launched in 2000 as a dedicated resource that supports parents through pregnancy and baby’s first year. The site provides a vast Babies“R”Us® product selection, seamless shopping experience and informational tools to assist customers through the early stages of parenthood.
Babiesrus.com offers convenient access to the Babies“R”Us Registry, a premier resource, which eliminates guesswork and geographic barriers from gift buying so friends and relatives can easily go online to select, buy and send the right gift directly to the expectant parents. The online registry is extremely popular, as more than 18 million moms to date have made Babies“R”Us their registry of choice.The site also features product buying guidelines and advice, allowing visitors to access information and recommendations on baby gear before making purchases. Visitors can browse through top rated items per category, ranging from top-sellers in books, bath and bedding, among others. In addition, those who need to pick up a baby gift will enjoy searching the top registry items, making shopping for baby effortless.
Online Access to the Legendary Toy Retailer
For more than 150 years, FAO Schwarz® has been an iconic brand synonymous with quality and innovation, offering a timeless selection of unique toys and a special shopping experience. In 2009, Toys“R”Us, Inc. obtained the exclusive right to operate the legendary brand and relaunched its website, FAO.com, for customers who prefer to explore the full FAO Schwarz toy assortment from the comfort of their homes. Featuring a simple, easy-to-navigate layout, online shoppers can browse the selection of distinct FAO Schwarz merchandise, searching by specific toy categories and brands.
Whether children adore animals, admire the arts, prefer entertainment and dress-up, are crazy about construction or wish to fuel their fantasy with powered toys and action figures, FAO.com offers something to fit every child’s interests and desires. Online shoppers can also access a virtual version of the famous Muppet Whatnot™ Workshop offered in the FAO Schwarz flagship store on Fifth Avenue, which allows customers to choose from a series of bodies, hairstyles, eyes, noses and costumes to customize their own Muppet Whatnot puppet.
FAO.com offers the same magical experience customers have come to expect from the legendary brand. The site features detailed product pages that bring to life some of FAO Schwarz’s most in-demand products, including Playmobil®, Steiff®, Madame Alexander® and Melissa & Doug®.
Customers can take advantage of the various services FAO.com offers, including managing individual accounts and “shopping bags,” and signing up for exclusive promotional e-mails. The site also features a Wish List, which allows parents and kids to work together to create a tailored list of toys, and provides parents more input on the gifts their children receive for holidays and birthdays.
Additionally, visitors to the Big Apple can check out FAO.com for detailed information about visiting the FAO Schwarz flagship store on Fifth Avenue, including upcoming special events and store tours.
Childhood Dreams Delivered
Toys“R”Us, Inc. acquired the highly regarded e-commerce site, eToys.com, from The Parent Company in February 2009. Well-known for offering a differentiated assortment of toys, eToys.com is a brand with a rich heritage of innovation and growth. The site was founded in 1997 as the first online toy retailer, and by 1998, eToys.com became the third largest e-commerce site in the country. Over the years, eToys.com became known for offering online shoppers an extensive assortment of the hottest toys, great deals everyday and top-notch customer service. Today, the site places a strong emphasis on learning and educational products.
With the ability to search the site for toys by brand, age, category or theme, and even price, shoppers can conveniently find the toy that is right for the child in their lives and fits their budget. In addition, eToys.com features a Wish List, which allows parents and caregivers to browse the wide selection of products with their kids to create a tailored list of toys based not only on what the child wants, but on their age, interests and abilities.
Hub for Unadvertised and Exclusive Deals
Toys“R”Us, Inc. acquired the Internet domain, Toys.com, one of the most commonly used URLs when consumers search online for toys, in March 2009. Today, the site exists as a destination for online shoppers to find a wide range of unadvertised and exclusive deals on toys and baby products available through Toysrus.com, eToys.com and FAO.com.
Toys“R”Us, Inc. is a company that has successfully translated its business to 38 countries and jurisdictions outside of the United States. It operates more than 755 Toys“R”Us®, Babies“R”Us® and Side-by-Side stores in Canada, China, France, Germany, Japan, Spain and the U.K., among others. The company also has more than 250 licensed Toys“R”Us stores through agreements with respected retail partners around the globe.
Since opening its first international locations in 1984 with wholly-owned stores in Canada and a licensed store in Singapore, Toys“R”Us, International has embodied a customer philosophy of quality, value and selection under one roof that resonates with parents worldwide. The company continues to grow internationally, particularly in China and Southeast Asia. In addition, Toys“R”Us, Inc. has further strengthened its digital capabilities with dedicated e-commerce websites, mobile apps, optimized sites and omnichannel services in many of its international markets, making Toys“R”Us more accessible than ever to customers globally.
Toys“R”Us, Inc. continually tracks toy trends around the world, and is able to move quickly when it identifies an emerging hot product in any given country. For example, a popular item in Japan could be the next big thing in Germany, and subsequently make its way to the U.S., or vice versa. Being a global retailer in the toy business year-round helps Toys“R”Us obtain early indications on what’s hot, allowing the company to have the best in-stock position on must-have items. Major movie releases, such as Avengers: Age of Ultron, Jurassic World, MINIONS, The LEGO® Movie and Transformers, and successful television programs like Sofia the First, PAW Patrol, Blaze and the Monster Machines and Octonauts™ drive licensed product offerings around the world.
In addition to offering a broad assortment of toys across the world, Toys“R”Us, International continues to assert its authority position with exclusive and first-to-market merchandising initiatives. Furthermore, regional management teams that understand cultural nuances from country to country contribute to the success of Toys“R”Us, International by selecting merchandise and implementing programs that are both relevant and meaningful to customers in each market.
Baby products sold through Babies“R”Us stores and in select Toys“R”Us locations are extremely popular and serve as a driving force in attracting new customers. Toys“R”Us stores are also widely known as the gaming headquarters when it comes to the latest, most highly anticipated video game hardware and software releases.
Today, Toys“R”Us, International celebrates more than 30 years as THE global toy authority, bringing smiles to kids everywhere, and continues to grow the presence of Babies“R”Us, providing new and expectant parents with everything they need for baby.
To learn more about the markets in which Toys“R”Us, Inc. operates internationally, view the global profiles on the right.
With more than 65 years in the business and 565 store locations in the United States, Toys“R”Us® is known as THE toy authority for generations of parents and kids alike. Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection under one roof. Featuring its iconic mascot Geoffrey® the Giraffe, who was introduced in February 1960, along with its catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid®,” Toys“R”Us is one of the most recognized and beloved brands in the world.
In the company’s early days, Charles Lazarus realized that success in the toy business meant focusing on the everyday shopper, such as a parent searching for the perfect birthday gift or a child hoping to spend his or her weekly allowance on a much cherished toy. Today, Toys“R”Us embodies those same ideals by focusing on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and a knowledgeable and toy-trained sales staff.
Because there’s no better place to introduce new playthings, Toys“R”Us is generally first-to-market on all of the hottest toys. Whether it’s the must-have new doll or the latest Doc McStuffins merchandise, no one can showcase or build toy brands like Toys“R”Us. From board games and video games to action figures or a child’s first LEGO® set, Toys“R”Us offers a broad selection of products for children of all ages at prices parents appreciate.
Toys“R”Us also has a strong commitment to selling products that provide a learning experience through play. The entry of Toys“R”Us into the rapidly growing educational and learning toys business was solidified with the company’s purchase of Imaginarium® in 1998. Today, many Toys“R”Us stores in the U.S. feature an Imaginarium “boutique” offering a broad selection of educational toys from category leaders that promote creativity, learning and “smart play.”
In the early 1980s, Toys“R”Us branched out into children’s clothing when it opened its first Kids“R”Us® stores in Paramus, New Jersey and Brooklyn, New York. Although Toys“R”Us closed its freestanding Kids“R”Us locations in 2003, the company remains committed to the apparel business and continues to sell a wide variety of name-brand designer and private brand boys and girls clothing in its Toys“R”Us stores across the country.
In 2001, Toys“R”Us opened its international flagship store in New York City’s Times Square, which quickly established itself as The Center of the Toy Universe®. Replete with a 60-foot Ferris wheel, a 20-foot animatronic T-Rex dinosaur, a lifesize Barbie dollhouse and a New York City skyline constructed entirely of LEGOs, Toys“R”Us Times Square has become one of the top tourist attractions in the Big Apple for families from around the world. The prestigious Zagat’s U.S. Family Travel Guide has rated Toys“R”Us Times Square one of the top family destinations in New York City.
Further assisting time-strapped parents during the 2009 holiday shopping season, Toys“R”Us opened Toys“R”Us Express pop-up stores nationwide in malls and other shopping centers, as well as Toys“R”Us Express shops within the company’s Babies“R”Us® stores. The company continues to increase its presence in malls and shopping centers during the holiday season, making Toys“R”Us more accessible than ever for busy shoppers. With customers responding extremely well to these smaller format stores, in 2010, the company began opening permanent Toys“R”Us Outlet locations across the country, many of which were successful Express stores during previous holiday seasons.
With millions of smiles achieved throughout the years, Toys“R”Us is proud of its legacy as THE toy authority.
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Toys“R”Us maintains a list of products that have recently been recalled, in cooperation with the Consumer Product Safety Commission or other federal agencies, for failure to meet national safety standards. Click on any of the items below for further details. It is also limited to recent recalls, since we generally remove items 120 days after the recall notice has been made public. This list is intended for your convenience only; it is not intended to be an authoritative list of recalled products. For more information about product safety and safety recalls, we urge you to visit www.recalls.gov, www.nhtsa.gov and www.cpsc.gov.
Current Product Recalls
If a recall is issued for a product you purchased at any “R”Us store (online purchases included), click on the product link below for information regarding that recall. This information will advise you on how to proceed with getting your product repaired or returned. To learn more about what happens in our stores when a recall is announced, click here.
Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund together focus their charitable giving on national organizations to better centralize our philanthropic efforts. In turn, these national partners allow us to help countless local charities in the communities we serve.
Please carefully review the guidelines below prior to submitting a donation request.
If your group is similar in focus to any of our current charitable partners (click here to learn more) please direct your requests to that national charity. All of our support for these particular causes will be centralized with these partners, and we would respectfully decline support to a local organization that overlaps efforts with a national partner.
In addition, please note the following restrictions:
- We cannot offer grants or product donations to individuals or families. We can only give to tax-exempt, nonprofit organizations as defined by IRS Code 501(c)(3).
- We will not support programs that do not focus their efforts on children’s issues.
- We will not offer grants to individuals or groups for religious purposes.
- We will not support capital expenditures, political or partisan programs, national ceremonies, memorials, conferences, fundraising dinners or lunches, testimonials or similar events.
- We will not support organizations that discriminate on the basis of race, gender, religion or sexual orientation.
Donation requests must be made in writing at least 90 days prior to the date in which the donation is needed. Please email TRUCF@toysrus.com with the information below. Please do NOT send attachments of any kind:
- TAX ID: Your tax ID number and the state where you are formally registered as a not-for-profit/tax exempt organization as defined by IRS Code 501(c)(3).
- SUMMARY: A 200-word targeted summary about your organization, including what you do, who you help and where you receive your primary funding.
- REQUEST: Your specific request (product or grant, the specific amount needed) and why the request is needed at this time.
- WHO WILL BENEFIT: Who your request will help, including the age range of children who will benefit.
- WEBSITE: Link to your organization’s website.
If we feel there is a potential opportunity, we will respond and request additional information and documentation. We thank you in advance for understanding our donation request guidelines.
We are very proud that our employees across the country share in the company’s philanthropic mission to keep children safe and help them in times of need. Members of the “R”Us team are encouraged to get involved in charitable causes in their local community, as well as support company giving programs.
“R” Volunteer Program
In addition to volunteer opportunities available through the company’s signature philanthropic partners, “R” Volunteer Program, in collaboration with VolunteerMatch, provides Toys“R”Us employees with tools and information to find organizations in the communities where they live and work that share in the company’s mission to keep kids safe and help them in times of need. Whether volunteering on their own, participating in team-building activities with co-workers or engaging their children and families, “R” Volunteer Program makes it easy for employees to give back.
The Geoffrey Fund
When Toys“R”Us, Inc. employees face financial challenges, the Geoffrey Fund can serve as a resource to help them in times of crises. Established in 1992, the Geoffrey Fund is a nonprofit organization providing monetary assistance to company employees affected by natural disasters or personal hardships. It is funded entirely by generous donations from Toys“R”Us, Inc. employees wishing to help fellow team members when they need it most.
Matching Gifts Program
While children are at the heart of our business, we realize that our employees also care about causes and organizations on a broader level. The company’s Matching Gifts Program is a wonderful way for Toys“R”Us, Inc. to partner with its employees to support causes that reflect their own personal interests and passions. To that end, the company will match contributions up to $1,000 annually made by employees to approved nonprofit organizations that keep children safe and help them in times of need; organizations that support the research, treatment, prevention and cure of diseases or disorders that impact families and children; and educational institutions.
A Billion + Change
As a company dedicated to being a caring and reputable neighbor, Toys“R”Us is proud to be a part of A Billion + Change, joining hundreds of the country’s leading brands by pledging service to the communities where we live and work. A Billion + Change is a national campaign to mobilize pro bono and skills-based volunteerism from corporate America. As part of the company’s ongoing commitment to volunteerism, Toys“R”Us encourages employees to not only donate their time, but to leverage their unique skills on behalf of charities across the country. Whether employees apply their finance skills to help a nonprofit balance the books, or leverage their logistics experience to help an organization manage in-kind donations, together we hope to inspire, in partnership with A Billion + Change, the largest commitment of corporate service in history.
Save the Children
Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund together have provided product and monetary donations specifically to aid in Save the Children’s efforts to help protect children, ensure their safety in shelters and at community recovery sites and support their emotional recovery during times of disaster. Financial support totaling almost $4.3 million has been donated for immediate disaster relief and response on behalf of children and infants. Through our partnership we have helped victims of devastating events, including tornadoes in Oklahoma, Hurricane Sandy, flooding in Thailand, severe storms and tornados that struck the Southeast United States, the earthquake and tsunami in Japan, Pakistani flooding, the Haitian earthquake, Hurricanes Gustav and Ike in Texas and Louisiana, Midwest U.S. flooding and tornados, Southern California wildfires and the tsunami in Southeast Asia. In 2010, Toys“R”Us, Inc. received the Corporate Recognition for Humanitarian Assistance honor for its disaster response work with Save the Children from InterAction, a coalition of U.S.-based international nongovernmental organizations focused on the world’s poorest and most vulnerable people.
Toys“R”Us Makes $1 Million Donation to Hurricane Sandy New Jersey Relief Fund as Part of Ongoing Efforts to Help Impacted Families
The Toys“R”Us Children’s Fund made a $1 million donation to the Hurricane Sandy New Jersey Relief Fund, created by New Jersey Governor Chris Christie and First Lady Mary Pat Christie to aide, comfort and rebuild the Garden State in the wake of the devastation that impacted so many children and families. The donation to the Hurricane Sandy New Jersey Relief Fund adds to the company’s continuing efforts to help kids and families affected by the superstorm, which to-date have included an immediate $500,000 donation by the Toys“R”Us Children’s Fund to Save the Children; product donations of essential baby supplies in some of the hardest hit areas including Staten Island, New York and Toms River, New Jersey; $25,000 worth of toys to the Marine Toys for Tots Foundation for distribution in the tri-state area; $10,000 to Newark Now’s annual “Brighter Holidays” event, which included assistance to families that were impacted by Sandy; support for a charity initiative led by Nynell Langford, the wife of Atlantic City’s Mayor Lorenzo Langford, to provide toys for children impacted by the storm’s devastation to the Jersey Shore; and $5,000 in gift cards to New York Governor Andrew Cuomo’s office to help provide toys for families in hard-hit areas of the state. In addition, Toys“R”Us, Inc. provided support to employees impacted by Hurricane Sandy through the Geoffrey Fund, a company program that offers financial assistance in times of hardship.
Headquartered in Wayne, NJ, Toys“R”Us, Inc. is committed to the communities it serves, and to being a caring and reputable neighbor. The company partners with national nonprofit organizations on an ongoing basis to help fulfill the needs of countless local charities and other organizations across the country.
- Partnering annually with Toys for Tots to host toy collections in stores nationwide. All toys collected stay in the communities where they are donated.
- Working with Kids in Distressed Situations to assign each store, distribution center and our headquarters with an “adopted” charity, which then receives product donations based on availability.
- Partnering with Alex’s Lemonade Stand Foundation to raise funds that help provide services to families across the country who have been impacted by childhood cancer.
- Partnering with local police and fire departments to support their efforts to help the communities they protect and serve.
We know that a child’s safety is a parent’s top priority, and it’s ours too. As such, one of the core philanthropic missions of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe. To fulfill this mission, we have established partnerships with several leading national safety organizations.
Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund have been longtime supporters of First Candle, one of the nation’s leading nonprofit organizations dedicated to safe pregnancies and the survival of babies through the first years of life. The organization’s areas of focus include research, education and awareness, advocacy and family support programs for sudden infant death syndrome (SIDS) and stillbirth.
Injury Free Coalition for Kids
Injury Free Coalition for Kids is a hospital-based, community-oriented injury prevention program focused on research, education and advocacy. Each of the organization’s more than 40 sites are led by a local physician, and injury prevention programs implemented at each site are based on the specific safety needs of that community. These include programs centered on bike and wheeled-sport safety, water safety, home safety and more. Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund work with Injury Free Coalition for Kids to provide grant funding for local safety initiatives across the country.
Keeping Babies Safe
Keeping Babies Safe is a nonprofit organization that provides education, assistance, advocacy and leadership in protecting babies against preventable injuries associated with unsafe sleep environments and unsafe cribs. Grant funding from the Toys“R”Us Children’s Fund has helped provide safe cribs to parents from economically-challenged environments through the organization’s partner hospitals and clinics nationwide. Since its inception, Keeping Babies Safe has provided more than 8,000 cribs and tens of thousands of educational materials to hospitals across the country.
KidsAndCars.org is a nonprofit organization that focuses on preventing injuries and death to children in or around motor vehicles. With support from Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund, the organization educates parents, caregivers, legislators and the public about the dangers of leaving children unattended in or around vehicles, including heat stroke, power window strangulations and low-speed, high-severity crush injuries like backovers and frontovers.
Toys“R”Us Inc. and the Toys“R”Us Children’s Fund support Shane’s Foundation, a nonprofit child safety organization dedicated to preventing death and injuries from furniture tip overs through awareness, education and advocacy. The organization provides educational resources to local hospitals, pediatricians and safety groups across the country to inform parents and caregivers about tip-over safety.
The Toys“R”Us Children’s Fund has provided nearly $800,000 in grant funding to support leading national safety organizations like those noted above, among others.
- American Society for Testing and Materials (ASTM)
- International Council of Toy Industries (Toys“R”Us, Inc. serves on the Advisory and Safety committees)
- Toy Industry Association (TIA)
Toys“R”Us, Inc. is committed to children of all abilities and one of the company’s philanthropic areas of focus is supporting kids with special needs, from strategic partnerships with national organizations to featuring children with differing abilities throughout the company’s marketing materials.
For more than 15 years, the Toys“R”Us Children’s Fund has directed grants to Special Olympics, primarily to support the Young Athletes™ Program, an inclusive, innovative play program for children that develops critical early cognitive, social and motor skills and introduces kids, 2 ½ to 7, to the world of sports.
In 2015, Toys“R”Us significantly expanded its ongoing partnership with Special Olympics with an initiative centered around #MyFirstSportsMoment. Through a $1.25 million commitment from the Toys“R”Us Children’s Fund, the company served as a Games Level sponsor of the 2015 Special Olympics World Games, held in Los Angeles, CA. The Toys“R”Us Children’s Fund also awarded a $500,000 grant to Special Olympics to aid in the organization’s five-year plan to strengthen and expand the Young Athletes Program in the U.S. and around the globe.
Toys“R”Us was a Founding Partner of the 2014 Special Olympics USA Games held in New Jersey through a $1 million grant from the Toys“R”Us Children’s Fund. Additionally the company served as the Presenting Sponsor of the first-ever Young Athletes Festival, which debuted at the 2014 Games.
Since the partnership began in 2000, funding from Toys“R”Us Inc., the Toys“R”Us Children’s Fund and customer donations have provided more than $5.3 million to Special Olympics.
TOYS“R”US TOY GUIDE FOR DIFFERENTLY-ABLED KIDS
For more than 20 years, Toys“R”Us, Inc. has published the Toys“R”Us Toy Guide for Differently-Abled Kids®, a go-to resource for families featuring specially selected toys that aid in the development of children with physical, cognitive or developmental disabilities. These toys are everyday playthings that kids can enjoy alongside their peers, siblings and friends while also building development skills.
Since 1994, Toys“R”Us has partnered with the National Lekotek Center, a nonprofit organization dedicated to making the world accessible to children of all abilities, to assess the play value of hundreds of toys for children with special needs. Through therapeutic play sessions with some of the toughest toy critics – kids! – the National Lekotek Center investigates skill-building traits inherent in each toy that appears in the Guide.
Toys“R”Us has worked with some of the most recognizable personalities in the country who have volunteered to serve as the “face” of the Guide. Among these many celebrities are Nick Lachey, Albert Pujols, Gabrielle “Gabby” Douglas, Nancy O’Dell, Eva Longoria, Holly Robinson Peete, Meredith Vieira, Maria Shriver, John Ritter and Marlee Matlin. And because safety is also a cornerstone of our business, the Guide features a section on “Safe Play Tips for Children with Special Needs,” created with guidance from leading safety and special needs organizations to help avoid playtime injuries.
Click here to learn more about the Guide.
A LONG HISTORY OF SUPPORT FOR THE SPECIAL NEEDS COMMUNITY
Toys“R”Us, Inc. has a long history of supporting the special needs community through the Toys“R”Us Children’s Fund, a public charity affiliated with the company. Organizations which receive support include: American Society for Deaf Children, Autism Speaks, Children and Adults with Attention-Deficit/Hyperactivity Disorder, Muscular Dystrophy Association, National Down Syndrome Society, National Lekotek Center, National Organization of Parents of Blind Children, Spina Bifida Association and United Cerebral Palsy. Click here to see our valued special needs partners.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer and is committed to serving its communities globally as a caring and reputable neighbor.
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. In addition to financial and product donations, the company hosts multiple in-store fundraising campaigns annually benefiting charities – and children – across the globe.
Toys“R”Us Children’s Fund
The Toys“R”Us Children’s Fund is a public charity affiliated with Toys“R”Us, Inc. Since it was founded in 1992, the Fund has contributed millions of dollars annually to qualified organizations that keep children safe and help them in times of need, including those providing disaster relief to children and families who are victims of large-scale crisis. The Fund also provides grants to leading organizations that assist children with special needs. Primary fundraising activities include the annual Toys“R”Us Children’s Fund Gala, a private, invitation-only event that showcases the work of the Fund and raises money to support its many beneficiaries.
Alex’s Lemonade Stand Foundation™
Alex’s Lemonade Stand Foundation™ (ALSF) started as a front yard lemonade stand hosted by 4-year-old Alexandra “Alex” Scott, who was diagnosed with cancer just before her first birthday. Wishing to help doctors find a cure for childhood cancer, Alex held her first lemonade stand in 2000, raising $2,000 in one day, and continued to host lemonade stands every year thereafter. In 2004, Alex lost her life to cancer at the age of 8, but not before she raised $1 million to help find a cure for the disease that she bravely battled for so many years. Through one little girl’s inspiration, ALSF was formally established as a charitable organization in 2005 by Alex’s parents, Liz and Jay Scott. ALSF continues to encourage families nationwide to work toward Alex’s dream of a cure for all children with cancer. Since the partnership began in 2011, donations from customers, Toys“R”Us and the Toys“R”Us Children’s Fund together have provided more than $10.5 million to ALSF.
For nearly 20 years, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. have partnered with Make-A-Wish® America, one of the world’s leading children’s charities, serving children in every community in the United States and its territories, to help fulfill wishes for hundreds of kids across the country facing life-threatening medical conditions. A visit to Toys“R”Us is a top request for many “wish children”, and throughout the year, Toys“R”Us stores nationwide create celebratory shopping events for these inspiring kids. In addition to these very special outings, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. have supported the mission of Make-A-Wish with more than $3 million to help even more children experience the magic of a wish. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish every 38 minutes and has fulfilled more than 254,000 wishes in the United States since its inception.
Marine Toys for Tots Foundation
As the largest retail partner in the history of Toys for Tots, Toys“R”Us, Inc. has raised nearly $48 million and collected 4 million toys throughout its 12-year partnership with the organization. Each year, during the holiday season, cash and toy donations are collected in all Toys“R”Us and Babies“R”Us stores nationwide, and monetary donations are accepted online. All toys collected remain in the community where they are donated to benefit local children in need. Toys for Tots, the U.S. Marine Corps Reserve’s premier community action program and one of the nation’s flagship Christmas charitable causes, is dedicated to delivering a message of hope and bringing the joy of Christmas to America’s less fortunate children.
K.I.D.S./FASHION DELIVERS, INC.
K.I.D.S./Fashion Delivers, Inc., a 501(c)(3) nonprofit organization, unites retailers, manufacturers, foundations and individuals to provide new merchandise to families and people impacted by poverty and tragedy. Donated product, including apparel, accessories, shoes, home furnishings, toys, books, school supplies and other items, delivers hope and dignity to people in need through a network of community partners. Since 1988, the “R”Us family has given K.I.D.S./Fashion Delivers over $47 million in product donations from its corporate office, distribution centers and stores in the United States. Additionally, the organization has received more than $1 million in funding from the Toys“R”Us Children’s Fund.
Bundled in Hope® Benefiting Save the Children
In collaboration with Save the Children, a global humanitarian agency working to create positive change for children in the United States, Toys“R”Us has provided thousands of blankets to babies in need in the U.S. through the company’s Bundled in Hope campaign. This initiative has also provided Save the Children with more than $2.5 million in donations from Toys“R”Us, the Toys“R”Us Children’s Fund and customer contributions in support of the organization’s early childhood programs in impoverished regions around the country.
The core philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. We focus efforts on helping children when they need us most, supporting children with special needs, keeping kids safe, and offering immediate relief in the wake of natural disasters.
Toys"R"Us, Inc. partners with leading organizations to provide parents and caregivers with valuable information about keeping children safe during key times of the year when they are at most risk of accidental injuries. The company has established partnerships with the Home Safety Council, the only national nonprofit organization solely dedicated to preventing home related injuries that result in nearly 20,000 deaths and 21 million medical visits on average each year, and Safe Kids Worldwide, the world's leading childhood injury prevention organization.
As the world's leading dedicated toy and baby products retailer, we understand the trust parents place in us to ensure the safety and ethical production of the products we sell and to provide only the safest shopping environment for them and their families. We take that responsibility very seriously. One of the important parts of our mission as a company is to help parents keep their kids safe.
We fulfill this mission by working vigilantly on behalf of our customers to look for ways to raise the bar on product safety in our stores. In many instances, we have gone beyond existing standards to ensure we offer the safest shopping environment for our customers. In addition, we provide the resources parents, grandparents and childcare providers need to ensure they have the most up-to-date information on product safety and recalls.
Beyond product safety, we strive to make available the necessary information and products to help parents and caregivers prevent accidental injuries – one of the leading causes of death in children under the age of 14. We do this by partnering with organizations like First Candle and the Injury Free Coalition for Kids to develop tips and guides, and ensuring that our merchandise assortment includes products and equipment like bike helmets and elbow and knee pads.
At Toys“R”Us, Inc., we love kids and babies, and our commitment to their safety is non-negotiable. You can be sure that at every turn, we will continue to look for ways to fulfill our commitment to the safety of the families we serve.
Information About Toys“R”Us, Inc. Product Safety Standards
The safety of our customers is, and always has been, our highest priority. We simply will not tolerate unsafe products on our store shelves. Failure by manufacturers to meet our safety requirements has consequences – up to and including termination of our business relationship.
Furthermore, as a global retailer, we monitor safety issues in the countries where we have a presence and take appropriate action, often on a global scale.
Increased Quality Assurance Standards and Oversight
In line with our commitment to the safety of the kids and families we serve, our company has very strict requirements for all the products we carry, and we require that each product we purchase complies with all applicable state and federal laws, industry standards, codes and requirements. For example, manufacturers are required to test products for a variety of potential safety concerns including lead, cadmium, small parts, sharp edges, flammability and other hazards.
Products sold in Toys“R”Us® and Babies“R”Us® stores must meet the following safety standards:
- All production samples must be tested yearly by an accredited third-party lab before they are shipped to our stores;
- Date-coding must be provided on all products;
- Surface coatings shall not exceed 90 ppm for lead;
- Substrate materials shall not exceed 100 ppm for lead; and
- All children’s jewelry, feeding products, child care articles intended to go in the mouth and toys for children up to age 12 received by the company is tested for cadmium to a soluble extraction limit of 75ppm, lower than the current amount allowed in the U.S., and in line with standards that have been in place for several years in Europe, Australia and Japan. Soluble extraction tests are used to mimic a child chewing or mouthing an object.
SAFETY STANDARDS FOR CRIBS SOLD IN-STORE AND ONLINE
As of June 28, 2011, all cribs manufactured and sold in the U.S. must comply with tough new federal safety standards. The new standards, which apply to full-size and non full-size cribs, prohibit the manufacture or sale of traditional drop-side rail cribs, strengthen crib slats and mattress supports, improve the quality of hardware and require more rigorous testing. As a company dedicated to the safety of children, Toys“R”Us, Inc. proactively made the decision to eliminate drop-side cribs from its assortment before these requirements were put in place, and we have not carried drop-side cribs since December 2009. All cribs sold in our stores and online are fully compliant with the updated standards mandated by the U.S. Consumer Product Safety Commission (CPSC).
USE OF CHEMICALS IN TOY AND BABY PRODUCTS
Prior to federal regulations being put in place in 2008, Toys“R”Us, Inc. proactively mandated that baby products shipped to the company must be produced without the addition of phthalates that have raised concerns about infant safety.
Recognizing that some of our customers are seeking PVC-free products for infants, since 2007 the company has taken steps to eliminate or reduce PVC in baby products manufactured exclusively for Toys“R”Us, Inc. Specific categories, such as vinyl bibs, have been removed entirely from store inventories and replaced with PVC-free merchandise lines. In addition, PVC reductions have been made in certain infant bath, feeding and teething lines produced solely for the company. Toys“R”Us, Inc. continues to look for ways to reduce or replace PVC in its exclusive product offerings for infants.
In 2014, Toys“R”Us, Inc. urged its global suppliers to reduce or eliminate substances that may not be the subject of current legislation, but are nevertheless of potential concerns to human health and the environment. At the same time, the company advised suppliers to avoid substituting substances of equal or greater concerns and asked them to review the potentially hazardous substances lists promulgated under Washington’s Children’s Safe Products Act, Maine’s Toxic Chemicals in Children’s Products law, California’s Proposition 65 and the European Union’s Regulation on Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) as a guide. It also reminded its suppliers to routinely review the Toys“R”Us, Inc. global product protocols for the most current details on the regulatory chemical restrictions and the company’s global requirements, some of which may exceed and/or be more stringent than the limits specified by law.
Elimination of Nickel-Cadmium Batteries from All Products Manufactured Exclusively for Toys“R”Us, Inc.
Since late 2008, all products made exclusively for Toys“R”Us, Inc. are produced without the use of nickel-cadmium batteries.
Elimination of Baby Feeding Products Containing Bisphenol-A (BPA)
All of the bottles, feeding and nursing accessories available in our stores meet the standards set forth by the U.S. Food and Drug Administration (FDA). As of January 1, 2009, all baby bottles and baby feeding products sold in “R”Us® stores and through our websites are BPA-free.
While the FDA is currently evaluating its position on the safety of products made with BPA, in light of growing consumer concerns on this topic, we worked with manufacturers to phase out all baby bottles and other baby feeding products containing BPA in Toys“R”Us and Babies“R”Us stores nationwide.
Elimination of Bath Seats
While bath seats are deemed safe for use with proper adult supervision by the Consumer Product Safety Commission (CPSC), in recent years children’s safety advocates have cited ongoing instances where bath seats have created a false sense of security among parents. This has resulted in children being left unattended in the bathtub, causing injury and in some cases, unintentional drowning. Out of an abundance of caution, Toys“R”Us, Inc. has eliminated bath seats as part of its in-store and online assortments in the U.S. and Canada, and has begun to phase them out in countries worldwide.
Elimination of Sleep positioners
In the fall of 2010, the U.S. Consumer Product Safety Commission (CPSC) and Food and U.S. Drug Administration (FDA) together issued a warning advising parents to stop using sleep positioners, including both flat mats with side bolsters or inclined (wedge) mats with side bolsters.
This warning was issued as a result of several infant deaths associated with the use of these items. Following this warning, Toys“R”Us, Inc. immediately removed sleep positioners from its in-store and online assortments throughout North America and no longer carries these products as part of its inventory.
Toys“R”Us, Inc. Position on Crib Bumpers
Toys“R”Us, Inc. has developed and mandated stringent standards for crib bumpers from its manufacturers. In March 2009, we communicated the following requirements to our manufacturers for bumpers sold in our stores and online:
- All bumpers must use a firm filling material measuring no more than 1” thick in the relaxed state, meaning that Toys“R”Us, Inc. no longer allows “pillowy” bumpers.
- All bumpers must be manufactured as four separate panels.
- All bumpers must have top and bottom ties.
- For longer panels, eight sets of bumper ties must be used, and on shorter panels, six sets of bumper ties must be used.
- Bumper ties must not exceed nine inches in length.
- A warning label providing direction on preventing entanglement or strangulation with bumper ties, as well as advising parents to stop using bumper pads when a child can sit up unaided or pull up to a standing position, must be printed on the item’s packaging. A warning label also must be placed on one short panel and one long panel of the bumper set.
- Instructions must be included with the bumpers to ensure proper use of the panels.
In addition, the company has mandated that manufacturers no longer include bumpers as part of bedding sets sold in its stores or online. With the bumper sold separately, parents may choose whether or not to include the bumper as part of their baby’s nursery.
As a company, we are committed to helping parents provide a safe sleeping environment for their babies.
Recall Process and Return Policy
When a recall takes place, we act with urgency to guarantee the safety of our customers. We immediately remove items from our sales floors, stockrooms, websites and distribution centers. Each of the removed items must be properly accounted for in our systems and a systemic “stop-sale” is placed on the product. This ensures that the item cannot be sold at the register, and that recalled items do not leave the distribution centers for stores.
We hold our store managers accountable for removing all recalled products from our store shelves immediately. They are also responsible for displaying recall posters on our Safety Boards and checking them daily. And, we post all recall information here on our Safety website in the “Product Recalls” section.
When a product is recalled, we believe the most important thing is to get that product out of children’s hands. We have a “no quibble” policy when it comes to recalls. This means Toys“R”Us and Babies“R”Us stores will take back recalled products sold at a Toys“R”Us or Babies“R”Us store or our e-commerce sites at any point during the recall period. No receipt or proof of purchase is necessary to return a recalled product to one of our stores. If you do not have a receipt, you will receive a store credit for the lowest sale price of the product within the last 30 days. There are some exceptions to this policy, so be sure to check with your local store for more details.
Other Actions by Toys“R”Us, Inc. on Product Safety
We continue to enhance our safety standards, and make resources available for parents and caregivers to ensure they have the most up-to-date information on product recalls. Here on our Safety website – Toysrus.com/Safety – we house important information about product safety, as well as tips to help parents prevent accidental childhood injuries. We encourage you to visit this website often, which we continue to update with the most pertinent safety information. In addition, we have an email notification system for product recalls, offer bilingual recall notices, and we feature a Safety Board in all our stores that displays up-to-date recall information.
Providing a Safe Shopping Environment For Our Customers
To further ensure we fulfill our commitment to providing a safe shopping environment for our customers, we have adopted and implemented the following policies:
Video Games Policy
All video and computer games sold at Toys“R”Us stores carry ratings by the Entertainment Software Rating Board (ESRB). Toys“R”Us takes the issue of video game ratings very seriously, and as part of our responsibility to protect children and keep them safe, we instituted a company-wide policy in 1999 to prohibit the sale of “M” rated video games to anyone under the age of 17 unless accompanied by an adult. We also do not carry any “adults-only” merchandise.
We have the following practices in place to enforce this policy:
- “M” rated video games are locked up in our stores and require a store associate to access them for sale;
- Any customer who wishes to purchase a mature item, regardless of their perceived age, must show appropriate age identification prior to purchase;
- Our store cash registers have a prompt system that stops the transaction at the point of sale as soon as an “M” rated video game is scanned, reminding sales associates to check for I.D. before the sale can continue; and
- On Toysrus.com, we request age confirmation for “M” rated games before a sale can be completed.
To ensure compliance with the video game policy, we conduct random audits in our stores. Any store associate who violates this policy is subject to immediate disciplinary action, including termination.
In addition to these practices, information is available in stores and on Toysrus.com about what each of the video game ratings symbols signify to ensure our customers understand the ESRB ratings system. Our store employees are also well trained on these ratings so they may assist customers in finding games that are suitable for the intended audience.
Recognizing our responsibility to provide a safe environment and safe products for our customers, we do not sell any toy gun that could be mistaken for a real gun. Toys“R”Us was the first retailer in the U.S. to adopt this policy, which has been in place since 1994.
As part of our commitment to providing a safe environment for our youngest customers, Toys“R”Us was one of the first retailers to adopt the “Code Adam” procedure when it was developed by the National Center for Missing & Exploited Children. In the event that a child is reported missing in one of our stores, the Code Adam procedure ensures that our store associates instantly mobilize to conduct a search and that the store can be secured to prevent the child from being taken by someone other than his or her parent or guardian.
All of our store associates are trained to perform the specific steps in the Code Adam procedure.
Our Standards to Protect the Safety of Our Employees
In addition to the steps we take to help parents keep their kids safe, we also have in place standards to maintain the safety and well-being of our employees. We take a very proactive approach to employee safety, which involves ongoing safety-related discussions and training with our employees.
Excellence through diversity is more than just a philosophy at Toys“R”Us, Inc. – it is a core component of how we achieve business results and distinguish ourselves as an employer of choice. Our commitment to diversity includes embracing both similarities and differences in our customers, employees and suppliers. As a company that operates in many different markets worldwide, our employee base includes people of diverse backgrounds, cultures, religions, ages and lifestyles, who utilize their own experiences to better assist our customers. We greatly value these differences.
We recognize that diversity encourages creativity and innovation, and by taking advantage of a wide variety of perspectives and experiences, we are able to meet and exceed the needs of our customers. Employees of diverse backgrounds possess their own unique strengths, which help contribute to our company’s collective success. Our customer-focused culture encourages open communication and learning from each other, and by sharing our varied experiences, we can collaborate more effectively, which allows our company to thrive.
We believe that a great workplace includes colleagues who share their knowledge, listen actively and demonstrate mutual respect. By cultivating an environment that empowers our employees to incorporate diversity into all aspects of our business, we can continue to create a competitive edge that benefits our customers and advances our expert position as THE toy and baby products authority.
Diversity makes us stronger.
At Toys“R”Us, Inc. we believe in providing our employees with benefits well beyond a paycheck. In addition to competitive pay, the employee benefits program offers one of the best total compensation packages available in retail. Medical, dental and vision insurance coverage are all included, as well as a 401(k) with a generous company match program and a wide range of other benefits.
The “R”Us® family is committed to providing affordable health and welfare benefits that meet our employees’ individual needs, as well as those of their dependents. Eligible employees have several insurance plans to choose from that include comprehensive medical, dental, vision and prescription coverage. Additionally, employees have the opportunity to participate in Flexible Spending Accounts for out-of-pocket healthcare or dependent care expenses.
Furthermore, basic life and basic AD&D insurance coverage equal to 100 percent of target cash compensation and company-paid LTD coverage is available for eligible employees, as well as business travel insurance. Supplemental Life, Supplemental AD&D, Spouse and Child Life and Long-Term Care insurance coverage are also available at affordable rates.
Vacation, Sick Time and Personal Days
Toys“R”Us, Inc. believes one of the keys to maintaining a productive employee base is to offer a competitive paid time off program based on length of service and hours worked. The Corporate Headquarters observes six holidays and closes early on select days preceding a major holiday. Due to the nature of our business, some departments may be required to provide coverage during holidays. In these circumstances, time off is typically given in lieu of the holiday. In addition, eligible employees can receive up to four personal days per year.
Saving for Your Future
Eligible employees may participate in the company’s 401(k) plan, which provides a generous match contribution of $1 for $1 on up to 4 percent of earnings, with immediate vesting available. A 529 College Savings Plan is also available to help save for future college expenses with ease and convenience.
Matching Gifts Program
Toys“R”Us, Inc. continuously supports organizations that keep children safe and help them in times of need. While children are at the heart of our business, we realize that our employees also support causes and organizations on a broader level. Due to our commitment to philanthropy, the company will match contributions made by eligible employees to nonprofit organizations that meet certain criteria.
Employee Assistance Programs
Each day, our employees work hard to meet the needs of the children and families our company serves. Toys“R”Us, Inc. strives to ensure that its employees have access to the appropriate resources when they need them the most. The “R”Us family offers employees and their families professional and confidential counseling and referral services for work and other issues, legal matters, financial issues, addiction and recovery problems, reliable resources for seniors and childcare and any stress-related issues that require assistance. The company also provides financial support to assist employees adopting a child.
“R”Us® Store Culture
We are proud of our legacy as the world’s leading dedicated toy and baby products retailer. In addition to offering a wide assortment of toy and baby merchandise, a key element to maintaining our authority position is staffing our Toys“R”Us® and Babies“R”Us® stores with expert employees, who place a strong emphasis on customer satisfaction. Store teams are integral in creating memorable shopping experiences for customers and helping families nationwide find the right products that will bring joy to the children in their lives.
If you are a hard-working, dedicated individual who enjoys working in a fast-paced, challenging environment that fosters teamwork, then a career in a Toys“R”Us or Babies“R”Us store may be the perfect place for you. Positions in “R”Us® stores offer competitive benefits, a fast-track career plan and outstanding opportunities for growth and advancement.
As part of the “R”Us store leadership team, store managers play a vital role in running a growing business and helping to ensure that customers receive excellent service and enjoy their in-store experience. Store managers are responsible for leading and motivating a high-performing, highly engaged, diverse team of sales associates to deliver on our mission as being THE toy and baby products authority and definitive destination for kid fun, gift-giving solutions and parenting services. Most of all, store managers will have a tremendous opportunity to grow a career within a world-renowned and respected company and work among the most dynamic professionals in retail.
Store managers are also responsible for:
- Day-to-day store operations
- Ensuring exceptional customer and sales associate satisfaction
- Overseeing and providing guidance for inventory control, merchandising, human resources, safety, asset protection and expense control
- Inspiring employees to do their very best
Exciting growth opportunities for career enhancement are available to individuals that work hard, contribute to the company’s success, demonstrate sharp business insight and have a commitment to excellence.
To apply for a management position at an “R”Us store, .
As ambassadors of the “R”Us brand, hourly sales associates serve an important role in providing a memorable shopping experience for customers and promoting childhood fun. Sales associates enjoy a fast-paced learning environment where they are responsible for a high level of customer satisfaction. Store associates are also responsible for:
- Assisting customers with product selection
- Ensuring a positive in-store experience and customer satisfaction
- Completing sales transactions with a smile
- Maintaining a clean, safe shopping environment
Distribution Center Opportunities
As THE toy and baby products authority, Toys“R”Us, Inc. is committed to stocking its stores with the most sought-after products, as well as a broad assortment of merchandise to ensure customer satisfaction. The company’s regional Distribution Centers operate with the highest standards of excellence and are located in California, Georgia, Illinois, Maryland, Missouri, New Jersey and Texas.
Exciting management and hourly opportunities exist for three separate shifts at “R”Us Distribution Centers in the following areas:
- Supply Chain
- Human Resources
ABOUT THE TOYS“R”US, INC. CORPORATE HEADQUARTERS
The Toys“R”Us, Inc. Corporate Headquarters is located just 20 miles outside of New York City in Wayne, New Jersey, and is accessible from several major highways, making it a convenient commute from areas throughout New Jersey, New York and Connecticut. It serves as the Global Resource Center for the company’s teams around the world and is comprised of three buildings, on a beautiful, woodsy 192-acre campus that overlooks a reservoir, including a path that is ideal for lunchtime walks.
Approximately 1,700 employees work at the Corporate Headquarters and take advantage of many conveniences the campus has to offer, including a cafeteria with an extensive menu, a cozy café serving Starbucks with its own lounge, a dry cleaner, ATM, and an affordable, state-of-the-art fitness center.
Toys“R”Us, Inc. employees enjoy a fast-paced work environment with diligent, creative and passionate colleagues; the opportunity to develop cross-functional skills; and recognition and rewards for valuable contributions that drive the company’s success.
To foster career advancement and skill development, employees are encouraged to take advantage of a variety of learning opportunities. An open-door policy enables employees to interact regularly with all management levels and promotes ongoing and open communication, assisting employees in their professional and personal growth. In addition, the company’s effective performance management process helps employees understand what they need to achieve in order to succeed personally and help contribute to the company’s success.
Explore Opportunities at the Corporate Headquarters
to apply for one of our open positions.
Formerly known as Dr. G. Raffe, Geoffrey the Giraffe made his public debut in the 1950s in print advertisements for Children’s Bargaintown, the predecessor of Toys“R”Us. He was famous for saying things like, “Toys ‘R’ Us,” a quote that paved the way for the future of the company. In the 1960s, when Children’s Bargaintown became Toys“R”Us, Dr. G. Raffe was renamed Geoffrey and was crowned the official Toys“R”Us “spokesanimal.” Geoffrey the Giraffe has been a beloved member of the Toys“R”Us family ever since.
Over the past 50 years, as the company evolved, so did Geoffrey. And, although his appearance has changed over time, he remains an enduring and iconic symbol associated with the brand and a fun-loving, playful friend for generations of kids.
Click on the box below to follow Geoffrey’s evolution through the years at Toys“R”Us.
Charles P. Lazarus was born on October 4, 1923 in Washington, D.C. Son of a local entrepreneur, Lazarus’ father operated a bicycle shop. From a young age, Lazarus shadowed his father while he worked in the shop, and as he got older, began helping his father fix bicycles and assist customers. A budding young businessman, Lazarus often thought about ways to grow his father’s business, and dreamed that one day he, too, might operate a store of his own.
After returning from World War II, Lazarus began to consider what type of business he could open. Inspired by his uncle who was in the baby furniture business, Lazarus opened his first baby furniture store, Children’s Bargain Town in 1948, in Washington, D.C.
“GIVE THE CUSTOMER WHAT THEY WANT” – CHARLES P. LAZARUS
After two years in business and several customer requests, Lazarus began to feature a select assortment of toys along with the baby furniture. Lazarus learned early on in the toy business that, unlike furniture, toys broke or fell out of fashion with children. This prompted parents to make return visits to the store, which positioned toys as a lucrative commodity. Lazarus always focused on two things: customer desire and how to deliver it. As customer demand for toys grew, the store’s merchandise became more varied, and soon included a much broader assortment of playthings.
Lazarus, motivated by the success of emerging self-service grocery supermarkets, restructured his business in the late 1950s. Following a supermarket store format enabled Lazarus to stock a broader assortment of products, and allowed customers to serve themselves and utilize carts to shop. After this reorganization, Lazarus opened his first store solely dedicated to toys – Toys“R”Us®. The iconic Toys“R”Us logo was created featuring a backwards “R,” in order to give the impression that a child wrote it. Lazarus continued building his fledgling business into a global toy conglomerate and eventually saw his brainchild become a public company in 1978. Today, Toys“R”Us sells merchandise in more than 1,800 stores, including 856 Toys“R”Us and Babies“R”Us® stores in the United States, and more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions.
GIVING BACK TO THOSE LESS FORTUNATE
In 1985, with the simple goal of improving the health and well-being of children, Lazarus gathered colleagues and manufacturers in the toy and juvenile products industries for a large-scale benefit dinner in New York City to raise money for charity. This later inspired the creation of the Toys“R”Us Children’s Fund, which was founded in 1992. Over the years, the Toys“R”Us Children’s Fund, a public charity, has donated millions of dollars to nonprofit organizations that keep children safe and help them in times of need.
Lazarus was inducted into the Toy Industry Association’s Hall of Fame in 1990, for his success in revolutionizing the toy and baby products industries and building Toys“R”Us into one of the most iconic brands in the world. He also received the National Retail Federation’s Gold Medal Award in 1995, the industry’s highest honor presented to outstanding industry leaders who have excelled and broken new ground in the field of retailing.
In 1994, 46 years after founding the company, Lazarus stepped down as Chairman and CEO, but remained an important member of the board as Chairman Emeritus. Today, Toys“R”Us, Inc. continues to embody the same ideals set forth by Lazarus upon establishing the company. Toys“R”Us customers are treated to an exceptional shopping experience, with a broad assortment of toys and baby products and outstanding customer service. In addition, the company remains committed to serving as a caring and reputable neighbor in the communities it serves.
PR News CSR Awards
- Product Design/Redesign Award for the company’s reusable bag program benefiting Save the Children’s Domestic Emergency Fund
PR News CSR Awards
- Corporate/Community Partnership Award for the company’s campaign encouraging customers to “Give Back With Shaq” benefiting the Marine Toys for Tots Foundation
- Honorable Mention in the Facebook Communications Award category for the company’s campaign encouraging fans to “Take the Lemon Smiles Challenge” benefiting Alex’s Lemonade Stand Foundation
PR News CSR Awards
- Corporate/Community Partnership Award for the company’s “Fighting Childhood Cancer, One Cup at a Time” fundraising campaign benefiting Alex’s Lemonade Stand Foundation
- Received Innovator Award from Starlight Children’s Foundation at The Starlight Awards
- Received Marketplace Award from Disability Matters for the company’s work with Autism Speaks
PR News CSR Awards
- Corporate/Community Partnership Award for the company’s “Fight Childhood Cancer, One Cup at a Time” fundraising campaign benefiting Alex’s Lemonade Stand Foundation
- Honorable Mention in the Nonprofit/Corporate Partnership category for the company’s work with Alex’s Lemonade Stand Foundation
- Honorable Mention in the Social Media Campaign category for the company’s online efforts to support Autism Speaks
Received Honorable Mentions at the PR News CSR Awards in the following categories:
- Corporate/Community Partnership for the company’s Trick-or-Treat for UNICEF Fundraising Campaign
- CSR on a Shoestring for the company’s Product Safety Vigilance Program
- Social Media Campaign for the company’s “Join Shaq Give Back” Marine Toys for Tots Foundation Campaign
Cause Marketing Forum Halo Awards
- Silver Award in the Best Message-Focused Campaign category for the company’s Trick-or-Treat for UNICEF fundraising campaign
Cause Marketing Forum Halo Awards
- Silver award in the Best Social Service/Education category for the Toys“R”Us Focus on Baby Safety Campaign
- Silver award in the Best Digital Marketing Campaign category for the “Join Shaq Give Back” Marine Toys for Tots fundraising initiative
- Honoree at the National Down Syndrome Society Gala
- Finalist at the Disability Matters Awards in the Marketplace category for the Toys“R”Us Toy Guide for Differently-Abled Kids
- Received Corporate Recognition for Humanitarian Assistance honor from InterAction
- Ranked 20 on TWICE magazine’s list of the Top 100 Consumer Electronics Retailers
POPAI (Point of Purchase Advertising International) Outstanding Merchandising Achievement Awards
- Gold award in the Specialty Retailers & Services category for the TRANSFORMERS Feature Shop with Archway
- Choice award for the TRANSFORMERS Feature Shop with Archway
Oppenhiem Toy Portfolio Awards
- Platinum award in the Babies and Toddlers category for Journey Girls
- Nominated as Best Retailer for Daniel Tiger’s Neighborhood property by the Licensing Industry Merchandisers Association (LIMA) Licensing Excellence Awards
Oppenhiem Toy Portfolio Awards
- Platinum award in the Babies and Toddlers category for Journey Girls
- Toys“R”Us, Poland named Children’s Retailer of the Year at the Shopping Center Forum in Warsaw, Poland
- Toys“R”Us, France named Best Chain Store of the Year and Best Toy Store, and Babies“R”Us, France elected Best Childcare Store by Retailer of the Year France
- Ranked 20 on TWICE magazine’s list of the Top 100 Consumer Electronics Retailers
- Ranked 35 on Interbrand’s Top 50 Most Valuable U.S. Retail Brands
- Ranked 20 on TWICE magazine’s list of the Top 100 Consumer Electronics Retailers
- Ranked 29 on Internet Retailer magazine’s Top 500 Guide
- Ranked 37 on STORES magazine’s Top 100 Retailers List
- Ranked 39 on Interbrand’s Top 50 Most Valuable U.S. Retail Brands
- Ranked 62 on STORES magazine’s Top 250 Global Powers of Retailing list
Oppenhiem Toy Portfolio Awards
- Platinum award in the Babies and Toddlers category for the Journey Girls Kelsey and Friends Wheelchair and Crutch Accessory Set
- Ranked 20 on TWICE magazine’s list of the Top 100 Consumer Electronics Retailers
- Ranked 37 on Internet Retailer magazine’s Top 500 Guide
- Ranked 38 on STORES magazine’s Top 100 Retailers List
Retail Advertising and Marketing Association’s RACie Awards
- Silver award in the Print: In-Store Display (non-digital) category for the Toys“R”Us 2010 Holiday Sign Package
- Bronze awardin the Digital: Mobile/Apps category for The Great Big Christmas Book iPad App
Debbie Lentz, Senior Vice President, Chief Supply Chain Officer, presented with the AWESOME (Achieving Women’s Excellence in Supply Chain Operations Management and Education) Legendary Leadership award
- Aney Chandy, Vice President, Labor and Employment Counsel, presented with a Corporate Leadership Award by the Asian and Pacific American Lawyers Association of New Jersey
- Monika Merz, President, Toys“R”Us, Asia Pacific named Leader of the Year by the American Chamber of Commerce in Japan
- Leila Nosrati, Buyer, recognized by the Women in Toys organization as Wonder Woman of the Year in the retail category
David Schwartz, Executive Vice President, General Counsel, Corporate Secretary, Toys“R”Us, Inc., recognized by ExecRank as a Top General Counsel for 2012
- Ranked 2 on NJBIZ magazine’s Top 100 Private Companies in New Jersey list
- Ranked 13 on Reputation Institute’s Top 50 Most Reputable U.S. Retail Companies list
- Ranked 245 on the Fortune 500
New Jersey Law Journal’s Best In-House Legal Departments
- Corporate Compliance Award for the company’s global Safety and Quality Assurance program
- Ranked 2 on NJBIZ magazine’s Top 100 Private Companies in New Jersey list
- Ranked 22 on Solar Energy Industries Association’s Solar Means Business Report
- Ranked 39 on New Jersey Business magazine’s Top 100 Employers in New Jersey list
- Ranked 223 on the Fortune 500
- Ranked 1 on NJBIZ magazine’s Top 100 Private Companies in New Jersey list
- Ranked 22 on Solar Energy Industries Association’s Solar Means Business Report
- Ranked 204 on the Fortune 500
- Ranked 1 on NJBIZ magazine’s Top 100 Private Companies in New Jersey list
- Ranked 12 on Solar Energy Industries Association’s Solar Means Business Report
- Ranked 39 on New Jersey Business magazine’s Top 100 Employers in New Jersey list
- Ranked 194 on the Fortune 500
- Named to Fortune’s World’s Most Admired Companies list
- Ranked 25 on Boston College Center for Corporate Citizenship and Reputation Institute’s annual Corporate Social Responsibility Index
- Ranked 51 on Diversity Employers magazine’s Top 100 Employers list
- Ranked 65 on Forbes 100 Top Brands list
- Ranked 176 on the Fortune 500
- Recognized by the New Jersey Retail Merchants Association as Retailer of the Year
- Ranked 36 out of 150 Most Respected U.S. Companies by the Reputation Institute
- Ranked 58 on the Human Resource Executive magazine’s Top 100 Companies list
- Ranked 171 on the Fortune 500
- Recipient of Breastfeeding-Friendly Workplace Award from the New York City Breastfeeding Leadership Committee
- Appeared on Inc. 5000 ranking of the Fastest-Growing Private Companies in America
- International Consumer Product Health and Safety Organization
- Military Spouse Employment Partnership
- New Jersey Business & Industry Association (NJBIA)
- Toy Industry Association, Inc. (TIA)
At Toys“R”Us®, we love kids! Since the company’s founding more than 65 years ago, kids have been central to who we are and what we do. We approach our business operations with responsibility and integrity, understanding the trust parents place in us to do the right thing and act as a reliable partner as they navigate the various stages of parenthood.
It is our mission to bring JOY to the lives of our customers, whether they are kids or kids at heart. To achieve this, we are dedicated to making our stores easy to shop, serving as experts in the toy and baby products business and providing fair prices to our customers. These guiding principles shape our vision to be the EASIEST place in the world to find solutions at FAIR prices for kids and babies because we are EXPERTS and understand the joys and challenges of parenting.
“R” Strategic Pillars
In 2014, we began to implement our “TRU Transformation” strategy to deliver on our mission by asserting our position as THE toy and baby products authority and definitive destination for kid fun, gift-giving solutions and parenting services. The following strategic pillars are key to accomplishing these objectives:
- Transform the Customer Experience – optimize both the e-commerce and in-store shopping experiences for our customers.
- Develop High-Performing, Highly Engaged Diverse Teams – recalibrate expectations for talent within the company. Improve the organizational structure and strengthen talent to allow for greater customer focus, flexibility and rapid change.
- Become Fit for Growth – strengthen the foundation of the company to determine what aspects of the business should be designated for future growth.
In 1948, 25-year-old Charles Lazarus turned his dream of creating a child-oriented business into a reality. A visionary for his time, Lazarus started a baby furniture store, Children’s Bargain Town, in Washington, D.C. to cater to the post-war baby boom era. Lazarus filled his store with cribs and baby furniture and ran it single-handedly, overseeing everything from bookkeeping to delivering merchandise to customers’ homes.
Continually looking for new ways to satisfy his customers’ needs, Lazarus introduced infant products and toys for older children into the store’s growing product assortment. The first toy he added to the inventory was a cradle gym. When it proved a strong seller, he added tricycles, books and other toys. Lazarus learned early on in the toy business that unlike furniture, toys broke or fell out of fashion with children, prompting parents to return to the store again and again.
Almost 10 years later, Lazarus adopted the supermarket model for his store, which allowed customers to examine and pick out products on their own and pay for them at a checkout stand. With the opening of his second store, he settled on the name Toys“R”Us® with a backward “R.” Although the name drew ire from parents and teachers alike for its grammatical incorrectness, Lazarus knew it was an attention-getter.
Lazarus believed that success meant focusing on the everyday shopper, such as a parent searching for the perfect birthday gift or a child hoping to spend his or her weekly allowance. In the pre-mall, pre-discount store days, specialty retailing and off-price positioning were revolutionary concepts that Lazarus leveraged to his advantage. Through his ingenuity, Lazarus expanded his fledgling business into a toy conglomerate that became a public company in 1978 with established community roots and a loyal customer base from coast-to-coast. With its iconic mascot Geoffrey® the Giraffe introduced in February 1960 and the catchy jingle, “I Don’t Want to Grow Up, I’m a Toys“R”Us Kid®,” Toys“R”Us has become one of the most recognized and beloved brands in the world.
By the early 1980s, Toys“R”Us looked to diversify its portfolio by finding new incentives to attract parents with an extension of the “R”Us® brand. In 1983, the company branched out into children’s clothing when it opened its first Kids“R”Us® stores in Paramus, New Jersey and Brooklyn, New York. Although Toys“R”Us, Inc. closed its freestanding Kids“R”Us locations in 2003, the company remained committed to the apparel business and continued to sell a wide variety of name-brand designer and private label boys and girls clothing. Thus, in 1996, due to positive apparel sales, the company added apparel to most of its Toys“R”Us stores across the country and gave birth to a new addition in the “R”Us family with the launch of its first Babies“R”Us® location in Westbury, New York.
Today, Babies“R”Us is the nation’s leading baby products specialty retailer and the chain has grown to more than 230 locations across the country since its first store opened. The stores offer new and expectant parents everything they need for their little one, including an incredible selection of baby products and supplies from leading manufacturers at prices to fit any budget.
In addition to expanding “R”Us stores and brands in the United States, Toys“R”Us launched a worldwide presence in 1984 when the company opened its first international wholly-owned store in Canada and licensed operation in Singapore. Almost 10 years later, former President George H.W. Bush traveled to Japan to open the country’s first Toys“R”Us store. Now, more than 30 years after the first store opening, Toys“R”Us, International operates more than 755 stores and more than 250 licensed stores in 38 countries and jurisdictions outside the United States, including Australia, Canada, France, Germany, Portugal, Spain and the United Kingdom, among others. The company continues to grow internationally, particularly in China and Southeast Asia.
In 2011, Toys“R”Us, Inc. formed a joint venture with Li & Fung Retailing for the Toys“R”Us business in Southeast Asia and Greater China, acquiring a majority stake in its previously licensed business. With this agreement, Toys“R”Us, Inc. assumed ownership and oversight of 90 existing Toys“R”Us stores in Brunei, China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
More Ways to Shop Toys“R”Us
Recognizing the incredible potential of the Internet, Toys“R”Us launched Toysrus.com in June 1998, and it quickly became one of the fastest growing sites in the toy and baby products shopping categories. Today, Toysrus.com is one of the most visited sites in the specialty toy and baby products retail category with a vast assortment of toys for kids of all ages. The site also offers exciting exclusives, helpful and distinct services, as well as fantastic deals every day. In addition, Babiesrus.com offers a wide selection of baby products and supplies and a convenient, premier baby registry.
In 2001, Toys“R”Us opened its international flagship store in New York City’s Times Square, which quickly established itself as The Center of the Toy Universe®. Complete with a 60-foot Ferris wheel, a 20-foot animatronic T-Rex dinosaur, a life-size Barbie dollhouse and a New York City skyline constructed entirely of LEGO® bricks, Toys“R”Us Times Square has become one of the top tourist attractions in the Big Apple for families from around the world. The prestigious Zagat’s U.S. Family Travel Guide has rated Toys“R”Us Times Square the top family destination in New York City.
Positioning the global franchise for the future, Toys“R”Us became a private company in July 2005 when an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. (KKR) and Vornado Realty Trust completed the acquisition of Toys“R”Us, Inc. for $6.6 billion.
Since that time, Toys“R”Us, Inc. has further strengthened its industry leadership and continued to evolve in meeting the needs of today’s customers. Following are highlights:
- Growth of Exclusive Brands: In 2009, the company introduced an exclusive line of baby essentials marketed under its trusted Babies“R”Us brand nameand easily identified by its distinctive purple and white Babies“R”Us logo, offering parents and gift-givers a wide range of infant and toddler care products for everyday needs at a great valueSince then, it has expanded the Babies“R”Us-branded assortment to include more than 1,600 affordable, high-quality products, such as infant formula, diapers, wipes, laundry detergent and purified water, as well as gear, apparel, bedding, room décor, food, and snacks among other must have items.
- Toys“R”Us Express and Outlet Locations: Further assisting time-strapped parents during the 2009 holiday shopping season, Toys“R”Us opened Toys“R”Us Express pop-up stores nationwide in malls and other shopping centers, as well as Toys“R”Us Express shops within the company’s Babies“R”Us stores. Through this concept, the company continues to increase its presence in malls and shopping centers during the holiday season, making Toys“R”Us more accessible than ever for busy shoppers. With customers responding extremely well to these smaller format stores, in 2010, the company began opening permanent Toys“R”Us Outlet locations across the country, many of which were successful Express stores during previous holiday seasons.
- Omnichannel Offerings: The company continues to focus on creating a seamless in-store and online shopping experience for customers, allowing them to shop with Toys“R”Us and Babies“R”Us whenever, wherever and however they choose. With enhanced omnichannel offerings including Buy Online, Pickup in Store, Ship to Store, Ship from Store and Pay In Store, a robust e-commerce site, mobile shopping platform, social networking sites and a vast network of stores across the country, it has never been easier to shop with THE toy and baby products authority.
Building a Portfolio of Brands
Understanding the nature of evolving merchandise offerings in the retail industry early on, Toys“R”Us, Inc. purchased its first competitor, educational and learning toy business, Imaginarium® in 1998. The company has since maintained the exclusive product assortment, and today, all Toys“R”Us stores in the United States showcase Imaginarium products, offering a broad selection of toys that promote creativity, learning and smart play.
Looking to broaden its web-based portfolio, in February 2009, Toys“R”Us, Inc. acquired the highly regarded e-commerce site, eToys.com, and around the same time, the company acquired Toys.com, providing a new way to redirect online customers to its family of e-commerce sites.
In May 2009, Toys“R”Us, Inc. obtained the exclusive right to operate FAO Schwarz®, one of the most iconic children’s retailers in the world and a brand synonymous with quality and innovation. Together, Toys“R”Us and FAO Schwarz have delighted kids for a combined history of nearly 220 years, and the combination of these two marquee brands represents expertise in toy retailing. The company operates FAO.com, which provides Toys“R”Us, Inc. with the unique opportunity to grow its toy specialist market share and advance its authority position in the overall toy category.
With a story as unique and exceptional as the customers who have shopped in its stores for more than 65 years, Toys“R”Us has solidified its position as THE toy authority by becoming the place for the hottest product launches and most in-demand toys. And, with the company’s foray into the baby products market, Babies“R”Us has become an expert source for everything new and expectant parents need when preparing for the joys and challenges of parenting.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 856 Toys“R”Us® and Babies“R”Us® stores in the United States and Puerto Rico, and in more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz® brand and sells extraordinary toys at FAO.com.
With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, it provides shoppers with a broad online selection of distinctive toys and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. has an annual workforce of approximately 66,000 employees worldwide.
Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.
Toys“R”Us, Inc. operated as a public company from 1978 until July 2005. At that time, an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. (KKR) and Vornado Realty Trust completed an acquisition of Toys“R”Us, Inc. for $6.6 billion. The acquisition encompassed all worldwide operations of Toys“R”Us, Inc., including the Toys“R”Us and Babies“R”Us businesses. With the completion of this transaction, each of the investors owns an equal stake in Toys“R”Us, Inc.
The mission of Toys“R”Us, Inc. is to bring joy into the lives of its customers! In 2014, the company began to implement its “TRU Transformation” strategy to deliver on this mission by asserting its position as THE toy and baby products authority and definitive destination for kid fun, gift-giving solutions and parenting services.
Grounded in consumer research and customer insights, this strategy is anchored by three guiding principles – Easy, Expert, Fair – We will be the EASIEST place in the world to find solutions at FAIR prices for kids and babies because we are EXPERTS and understand the joys and challenges of parenting.
To accomplish these objectives, Toys“R”Us, Inc. is focused on fully transforming the customer experience; developing high-performing and highly focused teams; collaborating with business partners to drive differentiation, innovation and value; and positioning the business for growth.
Toys“R”Us, Inc. Headquarters
One Geoffrey Way
Wayne, New Jersey
Main Number: 973-617-3500
The core philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need.
You can learn more about our mission, the scope of our charitable giving and our national partnerships by visiting the links on the left.
As part of its 2015 nationwide in-store and online fundraising campaign, Toys“R”Us, Inc. raised more than $5.8 million and collected more than 200,000 toys to benefit the Marine Toys for Tots Foundation, helping bring holiday joy to children in need across the United States. NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joined the company’s efforts as his alter ego Shaq-A-Claus, encouraging customers to #PlayItForward and donate to Toys for Tots.
As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys“R”Us has raised nearly $48 million and collected more than 4 million toys since the partnership began in 2004.
Through generous in-store and online donations from Toys“R”Us and Babies“R”Us customers, the company raised nearly $2.2 million during its fifth consecutive nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer. During the program, Toys“R”Us encouraged social media users to show support for the cause and for Alexandra “Alex” Scott, the inspiration behind ALSF, by joining the conversation online using #Stir4ACure. Since the partnership began in 2011, donations from customers, Toys“R”Us and the Toys“R”Us Children’s Fund together have provided more than $10.5 million to the organization.
Toys“R”Us, Inc. is proud to partner with Nick Lachey, father of two, philanthropist, multi-platinum recording artist and television personality who appears on the cover of the 2015 edition of the Toys“R”Us Toy Guide for Differently-Abled Kids®. For more than 20 years, this beloved catalog has been a go-to resource for families in the special needs community, showcasing specially selected toys that aid in the skill development of children who have physical, cognitive or developmental disabilities. Toys featured in the Guide have been chosen in partnership with the National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities. To learn more about this complimentary guide, please click here.
In 2015, Toys“R”Us significantly expanded its ongoing partnership with Special Olympics, building upon its leadership in advocating for children of all abilities around the world. The company introduced a new initiative designed to ensure all kids experience the thrill of their #MyFirstSportsMoment by learning how to hit balls, run bases, take jump shots and more.
During a recent in-store and online fundraising campaign, more than $2 million was raised in support of the 2015 Special Olympics World Games, to be held in Los Angeles, CA from July 25 to August 2, and to the expansion of the organization’s Young Athletes™ Program. One hundred percent of donations collected were directed to Special Olympics and will be used to support these two programs. The company will also serve as a Games Level sponsor of the 2015 World Games, with a $1.25 million commitment from the Toys“R”Us Children’s Fund.
As part of the partnership expansion, the Toys“R”Us Children’s Fund awarded a $500,000 grant to Special Olympics to aid in the organization’s five-year plan to strengthen and grow the Young Athletes Program in the U.S. and globally. This inclusive, innovative play program for children with and without intellectual disabilities helps kids ages 2½ to 7, develop critical early cognitive, social and motor skills and introduces them to the world of sports.
Toys“R”Us Introduces Reusable Tote Bag Benefiting Save the Children
Expanding its partnership with Save the Children, the company’s primary disaster response partner for domestic and global emergencies, Toys“R”Us stores nationwide are now carrying an exclusive, 100% recyclable reusable tote bag. One dollar from the purchase of each bag will be donated directly to Save the Children’s Domestic Emergency Fund to help further strengthen disaster preparedness programs and relief efforts in the United States.
Additionally, Toys“R”Us and Save the Children are working together to provide families important information on how to best prepare for emergencies. Disaster planning tips and a co-branded preparedness checklist can be found on the company’s dedicated safety site, Toysrus.com/Safety. Also included is a list of essential supplies for at-home and to-go emergency kits. Customers are also encouraged to visit Toysrus.com/SaveTheChildren to view the organization’s official registry of products such as diapers, wipes and clothing, as well as toys and games, which are distributed in “child-safe” shelters and recovery centers in the wake of a disaster. Items purchased from the registry will be shipped directly to Save the Children.
In conjunction with this initiative, the Toys“R”Us Children’s Fund has provided a $100,000 grant to the Domestic Emergency Fund, reinforcing the company’s commitment to children and families during times of crisis.
As the world's leading dedicated toy and baby products retailer, we understand the trust parents place in us to ensure the safety of the products we sell and to provide only the safest shopping environment for them and their families. We take that responsibility very seriously. One of the important parts of our mission as a company is to help parents keep their kids safe. Click here to learn more about our Safety Practices.
Tips & Helpful Hints
Toys“R”Us, Inc. partners with safety experts to provide parents and caregivers with valuable information about keeping children safe during key times of the year when they are at most risk of accidental injuries.
Click here to access this valuable information.
Toys“R”Us maintains a list of products that have recently been recalled, in cooperation with the Consumer Product Safety Commission or other federal agencies, for failure to meet national safety standards. Click here for further details.