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Toys“R”Us, United Kingdom

Founded: 1984
Headquarters: Maidenhead
First Store Opened: 1985
Store Locations: Approximately 80 Toys“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 1996
Number of Employees: Approximately 3,500


Toys“R”Us opened its first stores in the U.K. in 1985 with locations in Cardiff, Bristol, Woking and Basildon. The company currently operates approximately 75 stand-alone Toys“R”Us stores in the U.K. as well as several Side-by-Side store locations that combine Toys“R”Us and Babies“R”Us together under one roof.

Shoppers visiting Toys“R”Us stores in the U.K. will discover toys and baby products from companies native to the country, like Hornby, which produces train and road race sets, as well as global toy manufacturers like Mattel and Hasbro. The U.K. stores have also been a launch pad for brands that have become well-known globally, notably Teletubbies and Bob the Builder, and more recently, Fireman Sam and Peppa Pig.

Toys“R”Us, U.K. established e-commerce operations in 1996 and currently operates websites for both Toys“R”Us ( and Babies“R”Us ( It continues to expand its online product and service offerings, including adding a “Click and Collect” service in 2010 which allows customers to order an item online, and pick it up in a local store just hours later.  In 2012, Toys“R”Us, U.K.  launched its first mobile-optimized e-commerce site, making it even easier for customers to shop on-the-go. Customers are invited to connect with it online via its Facebook page at

For a list of store locations in the U.K., please click here.

Toys“R”Us and Special Olympics Partnership History

For more than 15 years, the Toys“R”Us Children’s Fund has directed grants to Special Olympics, primarily to support the Young Athletes Program, an inclusive, innovative play program for children, ages 2 ½ to 7, that develops critical early cognitive, social and motor skills and introduces kids to the world of sports.

Toys“R”Us Expands Support of Special Olympics to Make #MyFirstSportsMoment Possible for Kids of All Abilities

In a significant expansion of the company's ongoing support of Special Olympics and to further its leadership in advocating for children of all abilities, the Toys“R”Us Children's Fund recently pledged $1.2 million to serve as a sponsor of the 2015 Special Olympics World Games. The Toys“R”Us Children’s Fund also awarded a $500,000 grant to Special Olympics to advance in the organization’s ambitious five-year plan to strengthen and grow the Young Athletes Program in the U.S. and around the world, so kids everywhere can experience the thrill of sports while learning how to hit balls, run bases, take jump shots and more. 

New Initiative Lets Shoppers Help Children Experience the Excitement of Inclusive Sports through In-Store Giving Campaign

Now through March 31, Toys“R”Us and Babies“R”Us customers can make a donation in-store or online to assist in bringing the thrill of inclusive Unified Sports® programming to children of all abilities. 100% of customer donations received as part of the fundraising campaign will be directed to Special Olympics, and will be used to support the 2015 World Games as well as the global expansion of the Young Athletes Program.

About the 2015 Special Olympics World Games

This summer in Los Angeles, 7,000 athletes and 3,000 coaches representing 177 countries will come together from July 25 through August 2 for the Special Olympics World Games. Also, during the event, more than 30,000 volunteers and an anticipated 500,000 spectators will experience the year’s largest sports and humanitarian event anywhere in the world alongside these extraordinary athletes. Through inclusion and awareness, the company’s #MyFirstSportsMoment initiative will give young athletes the ability to experience the excitement and thrill of participating in a sporting activity on a worldwide stage. The 2015 World Games marks the first time in 16 years that the Summer World Games have been held in the U.S. Visit to learn more about the 2015 World Games. ​

A big part of what makes working for Toys“R”Us so much fun includes our highly-engaged, diverse employees, who are passionate about toys and enjoy sharing their vast knowledge with customers. This holiday season, get to know some of our top #ToyExperts from stores across the country.

James Durpey
Toys“R”Us/Babies“R”Us White Plains, NY

Have a question about a video game system, upcoming release, or just can’t beat that next level? Ask James from White Plains, NY! James is an avid gamer who provides customers with sound advice and recommendations for all gaming needs. He takes great pride in his work and ensures that all his customers leave the “R” Zone happy – GAME ON!

Taylor Espinoza
Toys“R”Us Franklin, TN

Taylor from Franklin, TN, is a Pokémon expert and fanatic who has been collecting cards and playing the game for 16 years! He is passionate about helping customers find the products they need and even gets them involved in the Pokémon community outside of the store. Taylor has placed 3rd or higher in at least four Pokémon City Championships in five states! His enthusiasm for his work and Pokémon always brings customers back for more fun.

Manny Reyes
Toys“R”Us/Babies“R”Us Porter Ranch, CA

With an academic minor in astronomy, it’s no wonder Manny loves helping kids shoot for the stars by discovering science. Manny is an expert in our Learning department, and knows all about telescopes, science and discovery activities. He shares his knowledge and passion with the next generation of budding scientists at our Porter Ranch, CA store!

Jeffrey Eagle
Toys“R”Us Saginaw, MI

Jeffrey is the resident LEGO expert at our store in Saginaw, MI. A Toys“R”Us kid at heart, he loves to test his skills putting new sets together. Whenever Jeffrey is on duty, kids, parents and gift-givers alike know they can ask for his help to find out what’s new and coming soon in the world of LEGO.

John Reis
Toys“R”Us South County, MO

John from St. Louis, MO is hooked on action. In fact, for the ten years he has worked with Toys“R”Us, John has become an expert in various areas of the store, but none get him quite as revved up as wrestling. He owns thousands of action figures, and shares his vast knowledge with both customers and colleagues. In his spare time, he attends Comic-Con and local shows, as well as studies up on action figures to stay on top of the latest products and information. He is also a huge movie buff, who enjoys working with toys stemming from popular films, making him an all-around action enthusiast.

Patty Meier
Toys“R”Us Crystal Lake, IL

Patty from Chicago, IL is a true Skylanders specialist, who has worked with Toys“R”Us for more than 20 years! A mom, whose son fell in love with Skylanders Spyro’s Adventure, Patty made it her mission to become a true Portal Master. She pulls from her own family’s experience to connect with customers and makes the Skylanders line accessible, understandable and inviting to shoppers of all ages. Whether explaining the difference between a normal and legendary character or rattling off new release dates, Patty is the primary source of Skylanders product knowledge.

Jonathan Dorrill
Toys“R”Us/Babies“R”Us Columbus, GA

Jonathan is a talented musician who leverages his passion for playing music when talking with kids and families at our Columbus, GA store about guitars, drum sets and more. His expertise doesn’t stop there! Jonathan also has vast knowledge in all areas of our electronics department and keeps up-to-date on game systems and new releases. He’s known for going beyond the call of duty to ensure each customer he meets finds exactly what they’re looking for and receives the best experience possible, all with a smile!


Amber Gaines
Toys“R”Us/Babies“R”Us Parma, OH

From collecting and designing action figures from her favorite movies to attending Comic Con, Amber has always been a true Toys“R”Us kid at heart. She even has a room in her house dedicated to her toy finds! During her seven years at our Parma, OH store, Amber has always been quick to share her enthusiasm for all things action with kids, parents and collectors alike.



Bernard Villanueva
Toys“R”Us Aiea, HI

A passionate bike buff, Bernard has been assembling bicycles for over 20 years, and has been part of the Toys“R”Us family for eight. From the history of bikes to how they are designed, Bernard has been dubbed the bicycle encyclopedia! In his spare time, Bernard works…on bikes! His goal is for all children to have a perfect bicycle to enjoy.


Nancy Miyazaki
Toys“R”Us Lancaster, CA

Nancy is a mother, grandmother and avid crafter, who works at our Lancaster, CA Toys“R”Us. She loves to be creative both in and outside of work, and enjoys sharing fun activities and games with kids and parents alike. Nancy is very knowledgeable about our learning products, and when it comes to arts and crafts, her passion truly shines!


Toys“R”Us: THE Destination for Aspiring #ToyExperts

Hoping to break into the business of making kids smile? Become a part of “R” team today! Toys“R”Us is hiring 45,000 seasonal employees to assist in our stores and distribution centers as we prepare for the most exciting time of the year. Help gift-givers fulfill the wishes of children in their lives all season long…and beyond!

Fast Facts:

If you’ve ever been interested in retail – or, more importantly, working in the toy industry – then this is the perfect opportunity for you! Apply to become part of “R” family this holiday season, as we work to bring joy to parents, children and families across the country!

Meet “R” #ToyExperts!

A big part of what makes working for Toys“R”Us so much fun includes our highly-engaged, diverse employees, who are passionate about toys and enjoy sharing their vast knowledge with customers. This holiday season, get to know some of our top #ToyExperts from stores across the country.

Cody Cober
Toys“R”Us Rapid City, SD

With instincts of a superhero, Cody is always ready to help his customers tackle their wish lists. Cody’s extensive knowledge of both the DC Comics and Marvel franchises makes him the resident action toy guru in our Rapid City, SD store. As a Batman fanatic, his passion becomes evident when providing expert advice for others. Since joining the Toys“R”Us family as a seasonal hire in 2011, Cody saves the day by making sure that children receive their sought-after superhero toys!

Triston Vance
Toys"R"Us Melrose Park, IL

Triston from Melrose Park, IL has used LEGO blocks to build imaginary worlds filled with Power Rangers, action figures and wrestlers since he was a child. For the past two years, he has loved sharing his knowledge and passion of products with customers.


Jerica Payer
Toys“R”Us/Babies“R”Us Lima, OH

Jerica from Lima, OH, knows the Frozen essentials that will transform a child’s holiday into a magical wonderland. For more than six years, Jerica has been dedicated to expert customer service and she uses her years of experience to help customers find that one toy a child cannot live without. According to Jerica, “When you think of Toys“R”Us, you think of happiness, fun…and of course, toys! As an employee, it’s always humbling when you hear how you are going to impact a child’s life in a positive way.”

Click here to learn more about "R" #ToyExperts!

YOUR Destination for a FUN Career

For a history of celebrities and other recognizable personalities who have appeared on the cover of the Guide, see below.

Gabby Douglas
2012 All-Around
Gymnastics Gold
Nancy O'Dell
Host of
Entertainment Tonight
and Philanthropist
Eva Longoria
Actress and Philanthropist
Holly Robinson Peete
Actress, Author
and Philanthropist
Whoopi Goldberg
Comedian and Host of
The View
Meredith Vieira
Host of Who Wants To Be
A Millionaire
Maria Shriver
Author and
First Lady of California
Dionne Quan
Voice of Kimi
on the Rugrats
John Ritter
Mattie J.T. Stepanek
Poet, Author and 2002
Muscular Dystrophy
Association Goodwill
Maria Shriver
Author and
First Lady of California

Toys“R”Us has partnered with Save the Children for more than a decade, supporting the organization’s efforts to assist children and families in the wake of natural disasters through monetary and in-kind donations.

One of the most important things we do as a company is to assist parents in keeping their kids safe, and that’s why we’ve worked with Save the Children to provide you with achecklist that will help ensure that your family is prepared to react quickly should a natural disaster threaten your area.

See below for some basic steps you can take to prepare your family and keep them safe in times of crisis, and be sure to download the full checklist located on this page.

Disaster Preparedness Checklist for Parents and Families

Make a Family Plan:

Teach Children:

Have a Communication Strategy:

Stock Up at Home:

Create a “Go” Kit:

Engage on our social spaces:



September 18, 2013 TOYS“R”US® ANNOUNCES THE 2013 #TRUHotToyList

Toys“R”Us has a long history of supporting the special needs community, and proudly served as a Founding Partner of the 2014 Special Olympics USA Games and the Presenting Sponsor of the first-ever Young Athletes Festival. This event served to highlight the Young Athletes Program, an innovative play program for children ages 2 to 7 with and without intellectual disabilities that helps kids develop critical early cognitive, social and motor skills. Throughout the Games, employees volunteered their time at the Young Athletes Festival, facilitating games and activities for children and their families, as well as escorting participants throughout the Festival.

In addition to being a Founding Partner of the 2014 USA Games, Toys“R”Us also served as the Presenting Sponsor of the Law Enforcement Torch Run, during which more than 100 law enforcement officers and Special Olympics athletes from all 50 states took part in a multi-day torch run leading up to the Games’ Opening Ceremony, with stops at the company’s flagship store, Toys“R”Us Times Square, and its Wayne, NJ headquarters.

In total, Toys“R”Us and the Toys“R”Us Children’s Fund provided more than $1.2 million in grant funding to support this historic event.

FTC Complaint

FTC Order

FTC Modification


Toys“R”Us, Poland

Founded: 2011
Headquarters: Warsaw
First Store Opened: 2011
Store Locations: Four Toys“R”Us stores
Number of Employees: 100

As a company that continues to grow internationally, Toys“R”Us marked its most recent entry into a new market in 2011 when it opened its first location in Poland in the capital city of Warsaw.  Additional locations opened in Rzeszów and Gdańsk in Spring 2012, where kids, parents and gift-givers can find special toys, games, sporting goods, electronics, software, baby products, children’s apparel and juvenile furniture.

Shoppers visiting Toys“R”Us stores in Poland will discover toys and baby products from well-known companies native to Poland, such as Mochtoys, Canpol, Jardrew, Faro Trefl and DEL TIM, as well as global toy manufacturers like Mattel and Hasbro. In addition, locations showcase nursery furniture displayed within actual rooms throughout the store, helping parents imagine what the pieces would look like in their own homes.

Toys“R”Us, Poland also invites customers to connect with it online via

Additional information on Toys“R”Us, Poland, including products available, as well as career opportunities, is available here. For a list of store locations, click here.

Toys“R”Us, Japan

Founded: 1989
Headquarters: Kawasaki-shi, Kanagawa
First Store Opened: 1991
Store Locations: More than 160 Toys“R”Us, Babies“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 2000
Number of Employees: Approximately 8,000

Toys“R”Us, Inc. established operations in Japan in 1989 through a joint venture with McDonald’s Japan, and opened its first store there in December 1991 – Toys“R”Us Arakawa-oki, located in Ibaraki prefecture.  Toys“R”Us, Japan has continued to grow rapidly since that time, with 50 stores by 1996, and 100 by the end of 2000.  Babies“R”Us merchandise was added to Toys“R”Us Shingu in 1997, with the first stand-alone Babies“R”Us store opening five years later in Shin Urayasu.  In April 2007, following a model with proven success in the U.S. and Canada, Toys“R”Us, Japan opened its first Side-by-Side store featuring Toys“R”Us and Babies“R”Us together under one roof.  Toys“R”Us, Japan, continues to introduce new store formats, opening one Toys“R”Us Express location in 2010, four in 2011 and six in 2012.

Toys“R”Us, Japan was listed on the JASDAQ from 2000 until early 2010, when it became a wholly owned subsidiary of Toys“R”Us, Inc.  It is the second largest country, in terms of store density and volume, in the Toys“R”Us, Inc. portfolio.

Shoppers visiting Toys“R”Us and Babies“R”Us stores in Japan will discover toys and baby products from well-known local companies, such as Bandai, Takara Tomy, Aprica and Combi, as well as global toyand baby manufacturers like Fisher-Price, Lego, Graco and Baby Bjorn.  In addition, “R”Us stores in Japan offer many brands that can only be found in that country, such as Agatsuma, Sega Toys, CCP, Mega Houseand Pilot Ink.  Character-themed toys continue to be among the most sought-after children’s products in Japan.

For customers who prefer to shop online, Toys“R”Us, Japan established e-commerce operations at in 2000.  It also sells juvenile products through  For parents and gift-givers on-the-go, Toys“R”Us, Japan introduced a mobile-optimized website in 2012, providing a seamless shopping experience no matter where or when a customer chooses to shop. 

For more information, please click here to visit Toys“R”Us, Japan’s website or here to see a list of store locations in Japan. 

Toys“R”Us, Iberia

Founded: 1991
Headquarters: Madrid, Spain
First Stores Opened: 1991 (Spain); 1993 (Portugal)
Store Locations: More than 55 Toys“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 2011
Number of Employees: Approximately 1,600

Since opening its first store in Barcelona, Spain in 1991, Toys“R”Us, Iberia has grown to include more than 50 Toys“R”Us stores in the region, as well as several Side-by-Side store locations that combine Toys“R”Us and Babies“R”Us together under one roof.  Toys“R”Us, Iberia, continues to introduce new store formats, including both permanent and seasonal Toys“R”Us Express locations.

Shoppers visiting “R”Us stores in Iberia will discover toys and baby products from well-known companies native to these countries, such as Educa, Diset, Falomir, Famosa and Concentra, as well as global toy manufacturers like Mattel and Hasbro.  Three Kings Day, commemorated on January 6 each year, is a major holiday in Spain, with significant shopping for gifts taking place in the days leading up to the holiday.

For customers who prefer to shop online, Toys“R”Us, Iberia established e-commerce operations for its businesses in Spain and Portugal at and in 2011.  It also sells juvenile products through and  Toys“R”Us, Iberia customers are invited to connect with the company online via Facebook at

For more information, please click here to see a list of store locations in Iberia. 

Toys“R”Us, Germany

Founded: 1986
Headquarters: Cologne
First Store Opened: 1987
Store Locations: Approximately 60 Toys“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 2010
Number of Employees: Approximately 2,000

Toys“R”Us opened its first store in Koblenz, Germany in September 1987, and added stores in Kaiserslautern, Wallau and Essen by the end of that year.  The company currently operates approximately 60 Toys“R”Us stores in Germany, including its flagship location in Munich which opened in December 2010.  It also has approximately 10 Side-by-Side store locations, which feature the Toys“R”Us and Babies“R”Us brands under one roof.

Shoppers visiting Toys“R”Us stores in Germany will discover toys and baby products from well-known companies native to Germany, such as Carrera slot cars, as well as global toy manufacturers like Mattel and Hasbro.  Toys“R”Us, Germany celebrates “Children’s Day” annually on June 1, inviting kids and parents to attend in-store events with competitions and games related to popular products.

Toys“R”Us, Germany established e-commerce operations in 2010 for both Toys“R”Us ( and Babies“R”Us (, and continues to expand its online product and service offerings,  through the sites, including adding Baby Registry and Wish List.  Toys“R”Us, Germany also invites customers to connect with it online via its Facebook page, Toys“R”Us Deutschland.

For information on careers with Toys“R”Us, Germany, please click here.  For a list of store locations, click here.

Toys“R”Us, France

Founded: 1988
Headquarters: Lisses
First Store Opened: 1989
Store Locations: More than 45 Toys“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 2010
Number of Employees: More than 1,500

Toys“R”Us said “bonjour” to France in September 1989 when it opened locations in Vélizy and Parinor, and added three more stores by the end of that year.  The company currently operates approximately 30 stand-alone Toys“R”Us stores in France, as well as approximately 15 Side-by-Side locations, which feature the Toys“R”Us and Babies“R”Us brands under one roof. The Toys“R”Us, France flagship location in La Défense (Paris) is not only larger than other locations across the country, but also has dedicated feature shops that showcase brands like Corolle, Disney, Orchestra, Lego, Papo/Schleich, Playmobil and more.  Toys“R”Us, France also continues to roll out new store formats, opening one Toys“R”Us Express seasonal location in 2009.

Shoppers visiting Toys“R”Us stores in France will discover toys and baby products from well-known companies native to France, such as Smoby and Meccano, as well as global toy manufacturers like Mattel, Hasbro and Lego. Toys“R”Us, France is also known for being first-to-market in offering hot toys while offering a broad assortment of exclusive products.  Loyal customers also enjoy VIP evenings, during which stores are closed to the general public and Franfinance loyalty card members shop privately. 

Toys“R”Us, France established e-commerce operations in 2010 for both Toys“R”Us ( and Babies“R”Us (, and continues to expand its online product and service offerings, including adding Baby Registry and Wish List.  Toys“R”Us, France also invites customers to connect with it online via its Facebook page,, and its YouTube channel,

For information on careers with Toys“R”Us, France, please click here.  For a list of store locations, click here. To view the retail website, please visit

Toys“R”Us, China and Southeast Asia

Founded: 1984 (Singapore)
Headquarters: Shanghai, China
First Store Opened: Singapore (1984), Hong Kong (1986), Malaysia (1988), Taiwan (1988), Macau (2005), Thailand (2005), China (2006), and Brunei (2011)
Store Locations: More than 120 Toys“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 2012 (China)
Number of Employees: Approximately 2,600

Toys“R”Us, Inc. opened its first international stores in 1984, including a licensed location in Singapore.  Over the next 25 years, the company continued to expand in China and Southeast Asia, opening more store locations with respected business partners through licensing agreements.  In 2011, Toys“R”Us, Inc. formed a joint venture with Li and Fung Retailing for its businesses in China and Southeast Asia, and at that time, stores in Brunei, China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand became wholly owned operations of Toys“R”Us, Inc. 

Shoppers visiting Toys“R”Us stores in China and Southeast Asia will discover toys and baby products from well-known local brands such as Auldey in China, Swaveboard in Singapore, as well as global toy manufacturers like Mattel and Hasbro for items like Macau-themed Monopoly.  In these markets, Toys “R” Us is also a leader in offering a broad assortment of learning toys.  Toys“R”Us stores in several of these countries celebrate “Children’s Day” annually, as well as Chinese New Year, Christmas and school holidays.

Toys“R”Us, China launched its own dedicated e-commerce site at in 2012, and customers can find out more about the products they’ll see in stores in Taiwan, Singapore, Malaysia and Hong Kong by visiting their respective websites –,, and

For more information, please click here for a list of store locations in China and Southeast Asia.

Toys“R”Us, Canada

Founded: 1984
Headquarters: Concord, Ontario
First Store Opened: 1984
Store Locations: More than 100 Toys“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 2004
Number of Employees: Approximately 5,000

Toys“R”Us opened its first stores in Canada in September 1984 with locations in Brampton and Hamilton, Ontario, followed by an additional store opening in Thornhill, Ontario in November of that year.  Canada was the first country to debut the integrated Side-by-Side concept, which features the Toys“R”Us and Babies“R”Us brands under one roof, a model that has now been widely adopted by Toys“R”Us in the U.S. and in its other locations around the world. Toys“R”Us, Canada currently has more than half of its stores in the Side-by-Side format.  It also operated Toys“R”Us Express locations since 2010.

Shoppers visiting Toys“R”Us stores in Canada will discover toys and baby products from well-known Canadian companies, such as Mega Brands, Orb Factory and Calego, as well as global toy manufacturers like Mattel, Hasbro, LEGO and SpinMaster. Toys“R”Us stores in Canada often host experiential events during which kids and parents can create or build a toy to take home.

Toys“R”Us, Canada established e-commerce operations in 2004 for both Toys“R”Us ( and Babies“R”Us (, and continues to expand its online product and service offerings, including Baby Registry and Wish List.  Toys“R”Us, Canada also invites customers to connect with it online via its Facebook pages, and

For information on careers with Toys“R”Us, Canada, please click here.  For a list of store locations, click here.

Toys“R”Us, Austria and Switzerland

Founded: 1992
Headquarters: Linz, Austria and Zurich, Switzerland
First Store Opened: 1992 (Austria); 1993 (Switzerland)
Store Locations: More than 20 Toys“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 2010 (Austria); 2011 (Switzerland)
Number of Employees: Approximately 600

Just over twenty years ago, Toys“R”Us opened its first stores in Austria with five locations in cities such as Vienna, Linz, Graz and Innsbruck. The first Toys“R”Us stores in Switzerland opened in 1993, with locations in Zurich and Lausanne, among others.

Shoppers visiting “R”Us stores in Austria and Switzerland will discover toys and baby products from well-known European brands such as Carrera, as well as global toy manufacturers like Mattel and Hasbro.  Toys“R”Us stores in these countries celebrate “Children’s Day” annually on June 1, inviting kids and parents to attend in-store events with competitions and gaming activities related to popular products.

For customers who prefer to shop online, Toys“R”Us established e-commerce operations for its businesses in Austria and Switzerland at and in 2010 and 2011, respectively.  It also sells juvenile products through and

For more information, please click here to see a list of store locations in Austria. Click here to view store locations in Switzerland. 

Toys“R”Us, Australia

Founded: 1993
Headquarters: Sydney
First Store Opened: 1993
Store Locations: More than 30 Toys“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 2009
Number of Employees: Approximately 1,700

Toys“R”Us embarked on a new adventure “down under” in September 1993 when it opened its first stores in Australia in Melbourne, Highpoint and Knox City, with four more locations opening by the end of that year.  The company currently operates more than 20 Toys“R”Us stores in Australia, including its flagship location in Sydney.  It also operates approximately 10 Side-by-Side store locations, combining the Toys“R”Us and Babies“R”Us brands under one roof.

Shoppers visiting Toys“R”Us stores in Australia will discover toys and baby products from more than 100 Australian toy companies like Moose Toys, as well as global manufacturers like Mattel and Hasbro. Toys“R”Us stores in Australia host a number of in-store events throughout the year with fun activities for kids to celebrate holidays, introduce new products and provide a welcoming atmosphere for families.

In 2011, Toys“R”Us and Babies“R”Us stores in Australia re-introduced Lay-Buy, allowing customers to set up payment plans for everything from small toys to large trampolines.

Toys“R”Us, Australia established e-commerce operations in 2009 for both Toys“R”Us ( and Babies“R”Us (, and continues to expand its online product and service offerings,  through the sites, including adding Baby Registry and Wish List.  Toys“R”Us, Australia also invites customers to connect with it online via its Facebook page at

For a list of store locations in Australia, please click here.

At Toys“R”Us, Inc. we are proud to recognize and salute the valiant service of our U.S. armed forces, veterans and their families through robust hiring initiatives, including actively recruiting on military job boards and career fairs, as well as through partnerships with military employment-focused organizations such as the 100,000 Jobs Mission to help get our troops back to work.

For more information about Toys“R”Us, Inc. military hiring initiatives, click here.

Additionally, as part our continuing mission to help children in times of need, we have partnered with nonprofit organizations dedicated to supporting military families across the U.S. whose loved ones are deployed overseas or domestically through grants, product donations, events and more.

To learn more about the company’s partnerships with organizations to support military families, click here.

We look forward to continuing to expand and strengthen our commitment to help the military community throughout this year and in the years to come.



Toys“R”Us, Inc. is proud to support members of the U.S. armed forces by continually striving to hire veterans and active duty military service men and women while also supporting current employees who have been deployed overseas or domestically. The company continues to bolster its initiatives to get troops back to work by actively recruiting on a number of military job boards and at career fairs and military bases, as well as partnering with military employment-focused organizations.

Further assisting veterans and transitioning service members in identifying the best job opportunities for their skill set, the company launched a Military Skills Translator in November 2012. The translator matches military personnel with Toys“R”Us, Inc. job openings based on their core Military Occupational Specialty (MOS), as well as secondary and tertiary MOS codes, subspecialties, certifications and additional training the applicant may have obtained while serving and protecting in the U.S. military.

Toys“R”Us, Inc. currently partners with the following military employment-focused organizations and career websites:

Making Sure Your Children’s Products Meet the Latest Safety Standards
By Laura Nikolovska
Program Director
Kids In Danger

When Kids In Danger (KID) started in 1998, there were few mandatory safety standards for children’s products in America. This is something that usually surprises parents, but KID has been hard at work for the past 15 years to change this. As a result of our work, most children’s products have federal safety standards. Some of these standards include:

The key takeaway here is to look for the manufacture date, not the date of sale of a product. If the manufacture date is before those listed above, consider updating the products in your home. Additionally, products that meet federal standards can still be recalled, so it’s important to keep up with recalls. KID makes this easier through monthly email alerts and a recall digest poster. Sign up for these and additional safety resources at

Clearly, great progress has been made as many children’s products now have mandatory standards. But, KID advises consumers to watch out for products that are not required to meet any mandatory safety standards, including:

Visit for more information about child product safety.

Keeping Toy Safety Top of Mind, All Year Long
By Patricia H. Adkins
Executive Director
U.S. Consumer Product Safety Commission

The holidays are over and hopefully your kids are still having fun with the toys they received as gifts. For many families, the holiday season is the time of year that they look to us for assurance that the toys on store shelves are safe. We know that the only way we can give you confidence in the safety of toys is if we are advocating for your child all year long.

This is why our Chairman, Elliot F. Kaye, is in Southeast Asia right now at the Hong Kong Toys and Games Fair. He is speaking to the world’s leading manufacturers and suppliers about their need to create a culture of safety and to comply with our nation’s toy safety standard (which is the strongest in the world). Next month, Chairman Kaye and other CPSC officials will be in New York City to talk safety with even more manufacturers at the International Toy Fair.

Throughout the year, CPSC will work to keep America’s children safe through our global toy safety system including:

No matter the time of year, when shopping for toys, keep safety in mind, as there are some hazards you want to avoid. The majority of toy-related deaths are associated with choking on small parts, small balls and balloons, while riding toys account for the majority of hospital ER visits. 

What you can do:

So continue to shop and play with confidence all year long, use products with care, and visit for additional toys and product safety information.

CPSC’s guest blog submission does not indicate an endorsement of Toys”R”Us or the products sold by the company.

Car Safety for Kids During the Holiday Season
By Amber Rollins
Director & Volunteer Manager

Our children are usually the first ones to remind us about the true joy and fun of the holiday season. And, it’s up to us to help keep them safe so they can enjoy all the season has to offer. Here at, we want to share some ideas about how you - parents, grandparents, aunts and uncles, friends - can protect children from some of the holiday season dangers that you might not have thought about.

Distracted and impaired driving is at an all-time high during this cheerful time of year both on and off the roads; and especially around shopping centers. Drivers are preoccupied with planning for visitors, scoring the best deals and rushing to get last minute gifts making parking lots and garages an especially dangerous place during the hustle and bustle of the season.

Every year during the holidays there are thousands of vehicle related incidents that cost consumers millions of dollars and tragically for some… the life of a loved one. The good news is these accidental injuries and deaths are both predictable AND preventable.

Backover and Frontover Dangers

Thousands of children are killed or seriously injured each year because a driver backing up or slowly moving forward didn't see them. These tragedies take place mostly in parking lots and home driveways.

Every vehicle has a blind zone directly in front of the vehicle and behind the rear bumper where a child cannot be seen by the operator, even when the driver is using their rearview and side mirrors correctly. The blind zone behind all vehicles averages about eight feet wide, and twenty to thirty feet long. There are also blind zones in front of vehicles which are typically between six to eight feet wide and long.

Parking Lots

Pulling out of parking spots becomes increasingly dangerous when vehicles parked on either side of an automobile eliminate the driver’s vision of pedestrians walking into the path of their car, truck or van. The bottom line is that a motorist cannot avoid hitting something or someone they cannot see. As drivers, we must be extra vigilant in parking lots during the holidays and as pedestrians we must do the same.  

Make sure children hold hands with an adult in parking lots at ALL times. If you have multiple children and not enough hands, create a hand-holding train or fasten the younger children into a stroller and make sure everyone stays together. Always watch for cars, trucks or vans pulling in or out of spots when walking through parking lots. Teach children that “parked” cars might move and make sure they understand that the driver might not be able to see them, even if they can see the driver.


Parents should also be extra cautious at home as many driveway backovers and frontovers increase during busy holiday times and when there are changes in daily routines. Always make sure children are being actively supervised when people are coming and going from the home. Any sledding or snow activities should be closely supervised and done far away from all vehicles, roadways, parking lots and driveways.

NEVER leave children alone inside a vehicle, not even for a minute

We all understand the extra effort it takes to load, unload and reload a child into a vehicle. It is exhausting. But, we must never put our own convenience above the safety of our children. A quick run into the store can easily take much longer than expected; (long lines, distractions, unexpected delays, etc.) but it only takes a few seconds for things to go very wrong when a child is alone inside a car, truck or van.

Car thieves are always on the prowl so leaving a child alone in the back seat is NOT a risk you want to take. They expect there to be holiday goodies in your car which is an added bonus to stealing your ride. Many times the thief doesn’t even realize there is a child inside until they have left with your car. Typically, children are physically unharmed but after being abandoned by the thief, the emotional and psychological scars of being ‘taken’ can be quite serious.

Power windows in vehicles have killed or injured thousands of children. Children are curious and like to push buttons without realizing the dangers of what can happen. This takes place very quickly and power windows exert an upward force so powerful that children can be suffocated or maimed within seconds.

Every year hundreds of children are hospitalized or killed after accidentally setting a car into motion. Most drivers believe that their vehicle cannot be shifted into gear unless the vehicle is running and the driver has their foot on the brake. However, this is NOT the case, especially with older vehicles.

Within minutes a young child can begin to suffer the life-threatening symptoms of heatstroke, even on days when the outside temperature is in the lower 60s, or hypothermia (cold) when left in a car, truck or van in frigid temperatures without the heat on.

To learn more about how to keep your children safe in and around vehicles or to support the work of, please visit our website

Being There for Kids When They Need It Most
By Jeanne-Aimee De Marrais
Senior Director for U.S. Emergencies
Save the Children

In my work, I’m reminded again and again how vulnerable children are when disasters strike. The children I meet have just lost people or things at the center of their world. A tornado, hurricane or fire may have just destroyed their school, child care center or home. Family members or classmates may have been lost or severely injured in a violent storm or other tragic event.

But, the truth is, I have the best job in the world. When we hear about terrible things happening in the media, I have the blessing of being able to go and help. I can comfort parents while they’re crying and let them know we’ll keep their kids safe as they start to rebuild their lives. I can play with children and help them connect with little friends and find moments of carefree laughter again. 

I’ve been at Save the Children for 11 years, and these memories stretch way back. I remember so clearly a mom in Mississippi after Hurricane Katrina. Flooding had destroyed all child care facilities in her community, but she couldn’t afford to lose her job at a fast food restaurant. So she brought her baby to work and laid her precious bundle down in a car seat on the floor behind the counter. I was so happy to invite this mom to the emergency child care facility we started out of the corner of a FEMA tent. Imagine her relief at knowing her child would be safe and well cared for while she was at work.

Children need support from the moment a disaster strikes and Save the Children is often on the ground within hours. We distribute essential child-focused food and supplies like diapers, cribs and car seats. And, we set up our signature child-friendly spaces to provide care and support for kids and families in shelters and community centers.

I’ll never forget two little girls in Moore, Oklahoma, giggling over pipe cleaner crowns they created and modeled.  They had a chance to stop reeling from their losses, including a brother lost in the tornado.  

As we help children rebound through this immediate recovery work, we also work to help damaged child care centers quickly reopen and activate our long-term emotional recovery program in schools. Through play, a normal routine and the chance to express themselves, children tap their natural resiliency. Distress doesn’t become long-lasting behavioral and academic problems. Coping skills allow kids to face their fears and move forward. Children can continue to learn and develop.

I’m so glad we’re able to reach children when they need us most. But, I also know there is more we all can do. Our “Get Ready Get Safe” initiative helps families, educators and communities to plan ahead. If you don’t already have a family emergency plan, make one. If you haven’t already checked on the plan at your child’s school or child care facility, do so. We all must work together to protect children in our families and communities. The children are counting on us to keep them safe.

Click here to learn more about how Save the Children and Toys“R”Us are helping families prepare for emergencies.

Keeping Kids Safe at Home
By Lois K. Lee, MD, MPH
Injury Free Coalition for Kids of Boston Principal Investigator
Staff physician, Division of Emergency Medicine, Boston Children’s Hospital
Assistant Professor of Pediatrics, Harvard Medical School

Windows, stairs, bathtubs, toilets.

To the average person, these are essential parts of a home. However, as a pediatric emergency medicine physician, I see all of these as potential hazards, especially to young children, because I see injuries from these common household fixtures every day.

Most of the time the injuries are minor – cuts and bruises.  But some injuries in the home can lead to serious brain injury – for example a fall from the window or down the stairs.

Falls are one of the most common causes of injury among children.  Although every parent is excited when their young child starts to walk, with this mobility comes more potential for injuries.  Stairs are a common site for falls in the home, even for the older toddler or child.  Thankfully, stair gates are very effective in preventing falls.  At the top of the stairs, these gates should be mounted into the wall to ensure stability.  Pressure-mounted gates can be pushed over; and therefore, they are not adequate for safety at the top of the stairs.  Gates at the bottom of the stairs can be pressure-mounted, although they should be routinely checked to make sure they are not coming loose.

And every spring, I know we will see several children in the emergency department who have fallen out the window of houses or apartments.  After a long cold winter, families are happy when spring comes and they can open up a window to let in some warm air.  However, window screens do not protect children from falling out of windows.  The best way to prevent young children from falling out of windows is to use window guards.  Or, if your window can open from the top, just open the window down from the top half.  Also, make sure there is no furniture, like a bed or chest, onto which  the child can climb to reach the window.

Bathtubs must always be used with constant supervision as they can be a serious drowning threat for infants and young children, even in just a few inches of water. Young children don’t have the knowledge to move their head out of the water if their head falls into it.  A young child should NEVER be left alone in the bathtub, even for a short period of time and even if you are using an infant tub.  The best prevention against bathtub drowning is constant supervision.  Children can also fall with their head into a toilet and drown. Again supervision is important, but also making sure the door to the bathroom is closed or even using toilet seat locks, can protect a young child from this type of injury.

So although home related injuries are common, especially in young children less than five years old, taking care to put safety equipment in place and close supervision are effective strategies to prevent these injuries.

Hidden Hazards in the Home
By Nancy A. Cowles
Executive Director
Kids In Danger

The danger of recalled products was brought home recently when two young children were trapped in a recalled hope chest and suffocated. The chest was made decades ago and a recall was announced in 1996, providing a new latch that could be opened from the inside. Yet, nearly 20 years later, dangerous products such as this hope chest remain in homes, posing dangers to children.

This story is close to our hearts here at KID, as our founders’ 16-month-old-son, Danny, died in a recalled portable crib that was still in use at his childcare facility. A state inspector missed the recalled crib just one week prior to Danny’s death. Recalled products don’t have broken parts or obvious flaws that are easily visible to consumers – only by knowing of the recall can families protect themselves.

A product is recalled by the government, usually the U.S. Consumer Product Safety Commission (CPSC) when it is found to present a reasonable risk of serious injury or death. Sometimes a product is recalled only after a child is injured, but other times, CPSC or manufacturers catch a flaw or hazard prior to injury and are able to announce the recall before an injury takes place.

You might be surprised to learn that most recalled products remain in use. Many people are never aware of the recall, and others never get around to responding even if they hear of it. This means there could very likely be recalled products in your home. 

To keep our children safe, regulators and manufacturers – and the public -- need to do more to get recalled products out of use.

To begin, products must be made as safe as possible from the beginning stages of innovation. The CPSC now requires testing to strong standards for most children’s products including toys, cribs, bassinets and more. Look for new products that meet these updated standards. 

But to remove hidden hazards from our homes and childcare facilities, parents and caregivers should inventory the items they use with their children and check them against the list at or visit on your mobile device to search for recalls.

Right now, the only way to be sure manufacturers contact you directly when a product you own is recalled is through product registration – sending in the card that comes with your product or registering online. Learn more about registering products on the Product Safety Vigilance Program page on this site.

Then, help others learn about the recall. Share information on social media, download a monthly Recall Digest to post any place parents and caregivers gather and never donate or hand down recalled products. 

Together with these steps, we can help make our homes safer.

Go-To Guidelines for Grandparents – Product Safety Standards Continue to Evolve
By Laura Nikolovska
Program Associate
Kids In Danger

More than 2 million grandparents have assumed the role of primary caregiver for their grandchildren, and all grandparents at some time care for their grandchildren and occasionally purchase children’s products. Yet a recent study by the United States Census Bureau found that many grandparents do not know the newest safety guidelines for children. The survey focused on appropriate sleep position, crib safety and car seat use. Below are the most recent safety guidelines for children in regards to these three areas:

  1. Babies must be put to sleep on their backs to help prevent SIDS.
  2. The crib should be bare – with only a snug mattress and tightly-fitted sheet. The survey found that almost 50 percent of grandparents thought soft bedding was safe for the child, but in fact, soft bedding poses a suffocation hazard.
  3. Children should remain in rear-facing car seats until two years of age. This is the safest possible position for children in the event of a crash.

Further, caregivers might be tempted to re-use old cribs and play yards, but it is important to know that there are tough new regulations for these products. By visiting the U.S. Consumer Product Safety Commission’s (CPSC) website at you can learn more about these new safety standards and how they will help keep your grandchildren safer.

Kids In Danger (KID) has also developed a handy Yard Sale Safety Checklist that grandparents can bring with them as they shop for their grandchildren. The checklist is full of great advice for buying or using secondhand products, but here are our 3 favorite tips:

  1. A product with missing or broken pieces might seem like a good deal and an easy fix, but even if you can repair it that doesn’t ensure the product will be safe for your grandchild. Avoid buying items that will need repair.
  2. Do not waste your money on dangerous products like bath seats, baby walkers and crib bumper pads. Don’t think bargain when you see these items, think beware!
  3. We all attach sentimental value to things we’ve saved from when our own children were kids. But before you pull them out for the grand kids, remember that they may pose real hazards. For example, you shouldn’t use, buy, or sell cribs made before June 28, 2011 because they do not meet tough new federal standards. Even if your grandkids will only be using the product for a short time, they are still not safe to use.

Kids In Danger (KID) is a nonprofit organization focused on protecting children by improving child product safety. Our Debby Sayah Grandparent Outreach Program seeks to help grandparents protect their grandchildren from dangerous children’s products by providing lifesaving information on how to identify and remove these items from homes and other settings. The program was named in honor of Debby Sayah, grandmother to twins Andy and Jake. In 2001, Andy was killed by a foam sleep positioner when he was just 2 months old. 

For more information, please visit

Furniture Tip-Overs – A Hidden Hazard in Every Home
By Lisa Siefert
Founder and President
Shane’s Foundation

“Love you,” I had said to my baby boy, Shane. “Love you,” he said back from his bed as I closed the door to his bedroom for his afternoon nap. Later, I went to wake my baby from his nap as my husband came in from yard work. My husband heard a sound that was unrecognizable my screams. My baby’s dresser had fallen on him. Shane had just turned two years old when he died.

This story would be quite different if we had known the safety hazards associated with the dresser. Or better yet, if my son’s dresser/changing table had come with a strap to secure it. As we would later find out, some new furniture and TVs include a safety strap or anchor, but many items, even nursery and youth furnishings, do not.   

A new U.S. Consumer Product Safety Commission (CPSC) data report issued December 2012 shows that one child dies every two weeks and over 25,000 injuries are reported each year to children under 18 from TVs, furniture or appliances toppling over onto them. 2011 had the highest one-year number of fatalities reported.

Tip-overs are “one of the most dangerous hidden hazards in the home” according to the CPSC. While tragedies involving falling furniture or televisions are not uncommon, there are measures that can be taken to remove the risk. If safety straps are not included with the furniture you purchase, they only cost a few dollars and are not difficult to install. Low-cost anchoring devices are effective in preventing tip-over incidents. In addition to securing the furniture and televisions in your own home, be mindful of anywhere your child spends time, such as grandparents’ homes, day care centers or even your gym’s nursery. Be sure to not overlook short furniture as it is just as dangerous as larger pieces. The changing table/dresser that took Shane's life was only 35 inches tall.

To help prevent tip-over tragedies, CPSC recommends the following safety measures in homes where children live or visit:

For more furniture safety tips, please visit

How to Shop for a Crib that is Right for Your Baby
By Joyce Davis
Keeping Babies Safe

A new baby brings happiness and some challenges to a family. Before bringing your new baby home, make sure that you’ve taken every step possible to ensure that he or she is safe and secure. 

Purchasing a crib is an essential part of this process, and it can be a little daunting. After all, the crib is the only place you leave your baby unattended. 

When choosing a crib, we recommend that you purchase a new crib that meets the stronger safety standards that were enacted in June 2011. The standards require stronger parts and hardware and prohibit the manufacture or sale of drop-side rail cribs.

If you have an older crib that was made before the new safety standards were enacted, we recommend discarding it. Also, it’s important to check the crib frequently to make sure the hardware is tight and parts aren’t broken or missing. And always stay on the lookout to see if the crib you have has been recalled.

Some things to look for in the crib you choose: slats should be no more than 2 3⁄8” apart due to entrapment risks. All parts should fit tightly. Wood must be smooth without cracked or peeling paint, and surfaces should be covered with lead-free paint safe for nursery furniture. End panels should be solid, without decorative cutouts. Corner posts should be flush with the end panel as posts even 5/8” can be dangerous. 

Remember to make sure all hardware, including screws, bolts and nuts, are present as part of your original equipment purchase. Never substitute original parts with something from a hardware store. Do not use the crib if there are any missing, damaged, or broken parts. It’s also very important to make sure the mattress is the same size as the crib so there are no gaps. If you can fit more than two fingers between the mattress and the side of the crib, the crib and mattress combination should not be used.

Once you have purchased your crib, these are good Safe Sleeping Practices to implement:

It’s important to place your baby to sleep on his or her back. Adding pillows, bumper pads, quilts, and other soft products, can increase the risk of suffocation. Consider using a sleeper or other sleep clothing as an alternative to blankets, with no other covering, and make sure your baby’s head remains uncovered during sleep. We also recommend that you place the crib in the room with you, but do not co-sleep.

For additional crib safety information and educational videos created in tandem with the American Academy of Pediatrics and the U.S. Consumer Product Safety Commission, please visit our website,

Considerations for Outdoor Safe Play for Kids with Special Needs
By Ellen Metrick
Director of Industry Relations & Partnerships
National Lekotek Center

At the National Lekotek Center, the leading authority on toys and play for children with special needs, we believe accessibility and safety go hand in hand. We all know that children benefit from being outside and playing in nature. After all, what kid can’t use a healthy dose of grass, sand castles and mud pies? Parents and caregivers are encouraged to make an effort to connect their child with special needs to the wonders of the outdoor and use this experience to teach children new skills, to meet new challenges and to develop new capabilities. Go nature, go green, go safe!

Sun exposure needs to be monitored especially if a child has not been exposed previously to intense sunlight. Hats, sunscreen, umbrellas and shade should all be used when appropriate. Keep in mind, children on some medications can be hyper-sensitive to sun exposure. Check recommendations from pediatrician or The American Academy of Dermatology for specific information. 

Temperature & Apparel can be tricky when moving from cool air-conditioned space to hot and humid outdoors. Children who have disabilities such as chronic health conditions, sensory processing issues or developmental delays may face higher risks of becoming overheated during the summer weather and feeling uncomfortably cold in winter. Layering apparel is always a wise option so the child is never too hot or too cold. Foot apparel should provide balance, comfort, stability and non-skid soles. For children with visual impairment, eyewear can include security straps for glasses or sunglasses to allow the child to participate in active play.

Balance can be a challenge for some children with special needs so be aware of uneven ground, hard to navigate terrain and footing impediments like wood chips or overgrown areas. Kids who use wheelchairs can face additional navigational obstacles. Research the location prior to your visit to note any potential problems and ensure a successful trip.

Playground Play ideally should always have adult supervision. Ensure outdoor activity centers have ground cushioning or mulch to lessen risk of injury. Make sure outdoor plastic activity gyms and houses are balanced, sturdy and not next to other structures children can scramble or jump on. When climbing, make sure children have a safe way down (with railings to hold on to) if they become reluctant to use slides after climbing up.  

Ride-on vehicles, wagons and wheels of any kind need to provide necessary body stability including foot wells or foot rests when needed and body stabilizers when necessary. Helmets are always recommended along with knee pads and other protective gear when appropriate. Children who have intellectual delays may enjoy using ride-ons for a longer period of time. Be sure to check weight tolerances and recommendations on specific products.

Edible, non-edibles and picnic foods need to be monitored and have adult supervision especially if children are still mouthing when around potentially poisonous plants, rocks or small objects. Be cautious of non-edible materials with appealing scents that may prompt children to put it in their mouths. This is also true of play food articles.  Additionally, children can be allergic to different types of foods, like peanuts. Make sure they are appropriately avoided. Wash children’s hands before eating finger food and carry antiseptic wipes for clean up. 

Fenced in areas are preferred if playing ball, chase or any activity that children can become distracted during and risk running into obstacles or traffic, especially kids who are deaf or hard of hearing. 

Bugs and Bees can cause problems, especially for children who are allergic to bee stings. Mosquitoes can also be problematic for children with limited mobility so make sure to take precautions.

Beaches, pools, water and sand always demand adult supervision. Some children who have Pica may eat non-food such as sand, clay and dirt. Throwing sand can damage eyes and sand in clothing can cause chaffing and irritation if not removed.

Swings offer great ways for children with limited mobility to enjoy the outside, just make sure they have back and side support as well as a seat belt. Area should also have soft rubber or mulch base to lessen risk or injury. 

Following these tips can help ensure children with special needs have not only a safe, but enjoyable time playing outdoors during the summer months.


Bedtime Basics for Babies – Safe Sleep Saves Lives!
By Kelly Neal Mariotti
Chief Executive Officer
First Candle

As a new parent, one of the most important decisions you will make is where your baby will sleep. Thousands of babies die in their sleep every year. At this time, there is no known way to prevent all sudden infant deaths (SUIDs), but experts believe 80-90 percent of these deaths are the result of unsafe sleep practices. The following information will help you keep your baby safe from Sudden Infant Death Syndrome (SIDS), suffocation and accidents during sleep.

Room Sharing NOT Bed Sharing! The safest place for your baby to sleep, for at least the first six months, is in a crib that meets the current safety standards placed near your bed. Adult beds are not safe for sleeping babies! Babies who sleep in adult beds are as much as 40 times more likely to die than babies who sleep on their backs in a safe crib. Soft bedding, such as pillows, blankets and quilts increase your baby’s risk for SIDS and suffocation. Adults or other children in the bed can accidently roll too close to or onto your baby while he sleeps. Babies can get trapped between the mattress and the wall, headboard, footboard or another piece of furniture, or your baby could fall from the bed and get hurt. Bed sharing with your baby is even more unsafe if you smoked during pregnancy or if you or your partner smoke now, your baby is less than 11 weeks old, your baby was born too early or at a low birth weight, or if you or your partner have taken drugs, alcohol or medications that make you sleepy. Falling asleep with your baby on a couch or armchair is very unsafe and other adults, children or pets should never share a sleep surface with your baby.

Create a Safe Sleep Zone. Your baby should sleep in a crib, on a firm mattress covered with only a tight-fitting crib sheet. Use a wearable blanket or other type sleeper instead of blankets to keep your baby warm. Toys, quilts, loose blankets, crib bumpers, wedges, positioners and stuffed animals should never be used in your baby’s sleep area. Always place your baby on her back for sleep! Remember to follow these guidelines even when you are visiting away from home or traveling.

Breast milk is best for your baby’s health. It’s OK to nurse your baby in bed, but when it’s time to go to sleep, be sure to place your baby back in his or her own, separate, safe sleep area!

Offer a Pacifier. Research shows that pacifiers can greatly reduce the risk of SIDS if used during the first year of life. Offer a pacifier at every nap time and nighttime. Don’t worry about putting it back in your baby’s mouth if it falls out after he or she falls asleep. Pacifiers should not be used as a substitute for nursing or breastfeeding. If your baby refuses the pacifier, don’t force him or her to take it. And, never use a string or clip (or anything else) to attach a pacifier around your baby’s neck or to clothing during sleep.

The content provided above was developed and copyrighted by First Candle and reviewed by a national panel of experts.

Playground Safety Tips to Help Your Child be Injury Free
By Karen Sheehan, MD
  Injury Free Coalition for Kids

As an emergency room physician in Chicago, Illinois, I know that when school is out, injuries from playground and other outdoor equipment increase. That’s why we at the Injury Free Coalition for Kids want to provide you with a little information about what you can do to keep your kids safe, happy and healthy as they play during the summer months.

When your children go out on the playground make sure you can see them at all times. It is important to remove all drawstrings from their clothes, and make sure all loose objects like necklaces are taken off. It’s also important to make sure your children do not wear their bicycle helmets on the playground. They should always wear them while riding their bike, but remove them before playing on the playground because of potential strangulation hazards.

The Centers for Disease Control and Prevention estimates that every year more than 200,000 children are treated in Emergency Departments for injuries they sustained on playgrounds. Most of those injuries are due to falls and nearly half of those are severe. These include fractures, internal injuries, concussions, dislocations, and amputations, though concussions and other head injuries are much more rare today because so many playgrounds have rubber surfaces.

On public playgrounds, more injuries happen when children are playing on climbers than any other equipment. On home equipment, swings are responsible for the majority of injuries. The type of playground surface children play on is the most important factor in preventing injuries and making them less severe. 

Check the playground regularly to see that the equipment is in good condition and free of missing or broken or missing parts, and/or hardware. Wood equipment should be free of rot and splinters and plastic equipment should not be cracked. It’s also important to check the temperature of the equipment. Taking a few moments to examine the places where your child plays will help ensure that they have a fun, safe, happy and healthy summer. Please click here for some playground safety tips to keep in mind over the upcoming summer months.

Kids and kids at heart can experience the excitement and joy of the Toys“R”Us international flagship store in New York City during a guided tour offered by one of the store’s Toy Team Ambassadors. Scheduled one hour prior to the store’s opening, visitors will get a behind-the-scenes look at The World’s Greatest Toy Store™ on a 45-minute private walking tour. Beginning with a “candy raid” of the Candy Land® shop, visitors can learn about the history of Toys“R”Us while encountering all of the latest and greatest toys, features and demos the store has to offer. The tour concludes with the first ride of the day on the iconic Toys“R”Us Ferris wheel! 

Tours are suited for kids of all ages and Toy Team Ambassadors can accommodate groups of 4 to 30 people. Personal shoppers are also available to assist throughout the tour, upon request. To find out more, including fees, or to schedule your very own tour today, call 646-366-8831 or e-mail


Operation Shower

Operation Shower hosts joyful baby showers for military wives to ease the stress of their husbands’ deployment. In addition to being separated from their spouses, these moms-to-be are often far away from friends and family. The organization ensures these women receive some of the basic essentials they need for their newborns. Operation Shower began with a simple act of kindness when LeAnn Morrissey sent a “shower in a box” to a few expectant wives whose husbands were deployed. The overwhelming thanks she received encouraged her to do more. After LeAnn organized her first large-scale shower at Fort Bragg, North Carolina in June 2007, Operation Shower was officially born. Since then, the organization has showered nearly 1,400 military moms through hard work and generous donations. Showers are held on bases across the country for all branches of the armed forces – Army, Navy, Air Force, Marines and National Guard.

Babies“R”Us has partnered with Operation Shower for the past two years to co-host baby shower events for military families nationwide. Through a donation of Babies“R”Us gift cards, moms-to-be will be able to shop for items they need most. Additionally, the Toys“R”Us Children’s Fund has donated $200,000 to Operation Shower so it may purchase gifts for these moms, as well as to help host festive occasions to celebrate their new arrivals.

About Our Supply Chain – Standards for Business Partner Conduct – California Transparency in Supply Chains Act of 2010

Toys“R”Us has developed and maintains its Standards for Partner Conduct which require that anyone working on behalf of our company, including business partners (including vendors and suppliers), service providers, independent contractors and each of their subcontractors (jointly “Partners”), comply with all laws and regulations in each country in which it operates, or in which Toys“R”Us operates, as well as with company procedures and policies. As such, our Partners must adhere to the same policies as Toys“R”Us employees when it comes to the treatment of workers. 

In particular, the Standards for Partner Conduct require that all Toys“R”Us Partners adhere to an absolute prohibition on the use of involuntary labor of any kind, including child labor and indentured labor. Partners must comply with all  applicable  laws, whether they be at the national or local levels, concerning age requirements, child labor, working conditions, hours worked, and wages earned. Working conditions must adhere to all applicable laws regarding safe, healthy and clean work site conditions; these requirements extend to any housing provided to workers by Partners.

In many instances, Toys“R”Us requires its Partners to certify and warrant their compliance with these standards. For example, the company’s standard purchase orders and agreements expressly require its Partners to warrant that the products they provide are manufactured, produced and packaged in accordance with all applicable laws and employment requirements and without the use of forced labor of any kind, including child labor and indentured labor.  Toys“R”Us employees undergo regular training regarding these Standards and their enforcement requirements.

Partners who produce exclusive-brand items for Toys“R”Us are subject to random, unannounced assessments by both Toys“R”Us teams and third-party conformity labs. All other Toys“R”Us Partners are required to arrange factory assessments through an accredited third-party lab, and assessments must be conducted in accordance with the Toys“R”Us Standards for Partner Conduct.

Toys“R”Us has the right to monitor compliance with this policy through the unannounced inspection of facilities by third party monitors as well as by Toys“R”Us representatives. Partners are required to maintain on site documentation regarding their compliance with these Standards and permit full access to facilities for the inspection of worker records. Partners must also make workers available for confidential interviews without fear of retaliation.

In addition, as part of our Standards for Partner Conduct, business partners, contractors and service providers may not harass, discriminate against or retaliate against any worker because of his or her race, religion, national origin, gender, age, marital status, sexual orientation, gender identity, personal characteristics or beliefs or other category protected by applicable law.

The company also engages an independent auditor to ensure that Partners who produce exclusive-brand items for Toys“R”Us adhere to the standards set forth by the Customs-Trade Partnership Against Terrorism (C-TPAT) program, which includes processes to guard against human slavery and trafficking. Partners who use raw materials in the manufacture of exclusive-brand products must maintain records certifying that all raw materials used are sourced in compliance with the applicable laws on forced labor.

In addition to ensuring the ethical treatment of workers at all points in our supply chain, we take very seriously the trust parents place in us to provide only the safest products for their children. As such, all Toys“R”Us exclusive-brand products are tested by accredited third party labs to standards that meet or exceed federal requirements related to each individual product. Other Partners must have their products tested by accredited laboratories, and Toys“R”Us can request verification of such testing at any time. All testing documentation must be provided to Toys“R”Us within 48 hours of such a request. 

To maintain internal accountability for ensuring these standards and procedures are upheld, these policies are documented and available online for the company’s employees and Partners. Special attention to these standards and procedures is required for Toys“R”Us employees with responsibility for sourcing and supply chain management.  Furthermore, company employees and Partners who supply exclusive-brand products for Toys“R”Us are regularly provided with training on the company’s standards and requirements from accredited third-party labs, as well as the company’s internal teams.

Compliance with all provisions of these standards is mandatory for Toys“R”Us Partners. We reserve the right to assess any business partner, contractor and/or service provider, and their facilities, to ensure they are in compliance. Toys“R”Us also reserves the right to terminate its business relationship with any Partner that violates the law, the Toys“R”Us Standards for Partner Conduct, or any other applicable company policy and/or fails to remediate areas of non-compliance.


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The Toys“R”Us Children’s Fund would like to thank the many organizations that submitted grant proposals to the 2011 New Jersey grant initiative. We truly appreciate the good work they continue to do on behalf of children in the state of New Jersey.

The Toys“R”Us Children’s Fund received a high volume of applications, as the need for assistance across our state continues to be great. The mission of the Fund is to keep kids safe and help them in times of need. In accordance with that mission, we are pleased to announce the recipients (in alphabetical order) of the 2011 New Jersey grant initiative:




Rhode Island

All Other States

En Toys“R”Us, Inc., los niños son el corazón de nuestro negocio y su seguridad es nuestra mayor prioridad. Trabajamos pensando atentamente en nuestros clientes para subir el listón de la seguridad de los productos en nuestras tiendas, mientras que el gobierno y las agencias reguladoras continúan mejorando los estándares de seguridad de las industrias de juguetes y productos para bebés. Hemos desarrollado un sitio web dedicado a la seguridad,, para compartir información importante sobre la seguridad de productos y otros temas. Existen además unos sencillos pasos que los padres pueden seguir a fin de que, en caso de tener un problema de seguridad con un producto propio, sean capaces de tomar las medidas adecuadas. A continuación se muestran ocho pasos sencillos que los padres pueden tomar para ayudar a asegurar que tomen las acciones apropiadas si descubren un asunto de seguridad con un producto en su posesión.

  1. REGISTRAR LOS NUEVOS PRODUCTOS COMPRADOS: Envíe al fabricante las tarjetas de registro del producto (o rellene el registro electrónico por el Internet, si está disponible) justo después de la compra. Lea las instrucciones del nuevo producto en su totalidad para garantizar su uso adecuado, siguiendo también todas las recomendaciones sobre limitaciones de uso según la edad y supervisión. Guarde todas las instrucciones y los manuales, sobre todo de productos como las cunas, que deben montarse y desmontarse para su uso y almacenaje.
  2. REGISTRE LAS COMPRAS NUEVAS Y ANTIGUAS: Toys“R”Us, Inc. ofrece una lista de registro de productos (disponible aquí) para que escriba los datos al comprar o recibir productos. Puede añadir productos que ya tenga, como sillas de coche, cunas, tronas, cochecitos y balancines. Al llevar un registro de los números de modelo de producto y otra información, puede identificarlos fácilmente en caso de ser retirados del mercado.
  3. CONVIÉRTASE EN UN EXPERTO EN SEGURIDAD DE PRODUCTOS: Registre su dirección de correo electrónico en y en para recibir notificaciones cuando un producto sea retirado del mercado. Añada a sus favoritos sitios web y revise los productos que posee para comprobar que no han sido retirados del mercado. Compruébelo también cuando reciba regalos. Preste atención a las fechas de caducidad (en artículos como las sillas de coche, por ejemplo) y mantenga un seguimiento riguroso del desgaste diario que podría comprometer la seguridad de un producto.
  4. SEA PRECAVIDO AL UTILIZAR PRODUCTOS DE SEGUNDA MANO: Las principales organizaciones sobre seguridad recomiendan no adquirir cunas, parques infantiles ni moisés usados. Los expertos en seguridad también recomiendan a los consumidores no comprar sillas de coche usadas, ya que podrían haber sufrido daños por accidente o contener materiales deteriorados a causa de la exposición al sol, lo cual es difícil de detectar.
  5. HAGA CORRER LA VOZ: Comparta la lista de registro de productos (disponible aquí) con amigos, familiares y cuidadores (como guarderías y niñeras) y anímeles a crear su propio registro de todos los productos infantiles que utilicen. Pídales que se inscriban para recibir notificaciones de productos retirados y que consulten para saber si los productos que usan son seguros.
  6. HAGA LAS PREGUNTAS DIFÍCILES DE HACER: Exija conocer la política de los cuidadores sobre el control que realizan en cuanto a la seguridad de los productos. Cuando viaje, llame a la empresa de alquiler de vehículos, al hotel, a amigos o familiares para preguntarles por el tipo de sillas de coche, cunas, tronas, cochecitos y balancines que tendrá que utilizar para su niño y, antes de salir, compruebe los números de modelo en para asegurarse de que dichos productos son seguros.
  7. COMUNIQUE LOS PROBLEMAS: Si tiene dudas sobre seguridad o problemas con los productos, comuníquelas inmediatamente a la Comisión para la Seguridad de los Productos de Consumo (Consumer Product Safety Commission - CPSC) a través de su sitio web, Si tiene dudas sobre sillas de coche o asientos de seguridad, comuníquelas a través del sitio web de la Administración Nacional de Seguridad del Tráfico en las Carreteras (National Highway Safety Administration - NHTSA),
  8. TÓMESE LA SEGURIDAD EN SERIO: Los productos no se retiran del mercado si no hay pruebas de que existan daños o peligros potenciales para el niño. Asegúrese de que sus familiares, amigos y cualquiera que cuide a su niño se tome en serio las retiradas de productos del mercado y deje de usar inmediatamente cualquier producto peligroso.

Para obtener una versión imprimible, haga clic aquí.

At Toys“R”Us, Inc., children are at the heart of our business and their safety is our highest priority. We work vigilantly on behalf of our customers to raise the bar on product safety in our stores, while government and regulatory agencies continue to improve safety standards across the toy and baby products industries. We’ve developed a dedicated Safety website,, to provide valuable information on product safety, among other topics. There are also eight simple steps parents can take to help ensure they take the appropriate actions to become safety advocates for their children, if there is ever a safety issue with a product in their possession.

  1. REGISTER NEW PURCHASES: Return all product registration cards to the manufacturer (or complete registration online if available) immediately after making a purchase. Read new product instructions completely to ensure proper use, including following all age-grading and supervision recommendations. Keep all instructions and manuals, especially for items like cribs that may have to be assembled and disassembled for use and storage.
  2. TRACK NEW AND PAST PURCHASES: Toys“R”Us, Inc. offers a Product Record List (available here) for you to fill out information as you buy or receive items. You can add products such as car seats, cribs, high chairs, strollers, and swings already owned. By keeping a record of product model numbers and other information, you can easily determine if they are affected in the event of a recall.
  3. BECOME A PRODUCT SAFETY EXPERT: Register your e-mail address at and to receive notifications when a product is recalled. Bookmark and check all currently owned products to make sure they haven’t been recalled. Check again when you receive gifts. Pay attention to expiration dates (on items like car seats, for example) and keep close track of everyday wear and tear that could impact a product’s safety.
  4. BE MINDFUL OF USING SECONDHAND PRODUCTS: Leading safety organizations recommend against purchasing used cribs, play yards and bassinets. Safety experts also suggest consumers do not buy used car seats, as these could have damage from an accident, or there could be deterioration of materials from sun exposure, which is difficult to detect.
  5. SPREAD THE WORD: Share the Product Record List (available here) with friends, family members, and caregivers (such as daycare centers and babysitters) and encourage them to keep their own document of all baby products currently in their use. Ask them to sign up for recall notifications and check to ensure all products currently in use are safe.
  6. ASK TOUGH QUESTIONS: Demand to know caregivers’ policies for checking products for safety. When traveling, call your car rental location, hotel, friends or family members to ask what car seats, cribs, high chairs, strollers, and swings you will be using for your child, and before you go, check model numbers against to make sure all products are safe.
  7. REPORT PROBLEMS: If you encounter safety concerns or problems with products, report them immediately to the Consumer Product Safety Commission (CPSC) via its website, If you have a concern regarding a car seat or booster seat, report it to National Highway Traffic Safety Administration (NHTSA) at its website,
  8. TAKE SAFETY SERIOUSLY: Items are not recalled without evidence of potential injury or danger to a child. Ensure that you, your family members, your friends and anyone caring for your child take recalls seriously and remove all unsafe products immediately.

For a printable version, click here.

At Toys“R”Us, Inc. we believe strongly in a child’s inalienable right to a life filled with fun and wonder. Our love for kids has made us a household name with more than 1,550 stores worldwide, earned us Fortune 500 status and solidified our position as THE toy and baby products authority. We’re constantly on the lookout for people who share our beliefs as we do – motivated individuals who can lead by example and inspire others to greatness. The opportunities are endless and the rewards rich for those who believe job satisfaction and career success both begin with a child’s smile.


The United States District Court for the Central District of California has preliminarily approved a national class action settlement in:
In Re: Toys ‘R’ Us–Delaware, Inc. –Fair and Accurate Credit Transactions Act (FACTA) Litigation - MDL No. CV 08-01980-MMM (FMOx).
To learn more about the settlement, you can visit the Settlement Administrator’s website,


Excellence through diversity is more than just a philosophy at Toys“R”Us, Inc. – it is a core component of how we play to win, achieve business results and distinguish ourselves as an employer of choice. Our commitment to diversity includes embracing both similarities and differences in our customers, employees and suppliers. As a company that operates in many different markets worldwide, our employee base includes people of diverse backgrounds, cultures, religions, ages and lifestyles – and we value those differences.   

We recognize that diversity encourages creativity and innovation, and by taking advantage of a wide variety of perspectives and experiences, we are able to be more creative and ensure we are meeting and exceeding the needs of our customers. Our performance-based culture encourages open communication and learning from each other, and by sharing our varied experiences, we can collaborate more effectively, which strengthens our ability to succeed.

We believe that a great workplace includes colleagues who share their knowledge and experiences, listen actively and demonstrate mutual respect. By cultivating an environment that empowers our employees to incorporate diversity into all aspects of our business, we can continue to create a competitive edge that benefits our customers and supports our mission of being the world’s greatest kids brand.

Diversity makes us stronger.

Antonio Urcelay
Chairman of the Board and Chief Executive Officer
Toys“R”Us, Inc.

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New York - Times Square (Toys"R"Us)
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Toys“R”Us Times Square, The Center of the Toy Universe™, can host your next event in The Skybox. With a 360-degree view, The Skybox provides a window to the sights and sounds of world famous Broadway and the dramatic indoor Ferris Wheel at Toys“R”Us Times Square. The conference style layout is replete with a plasma screen, Internet connectivity and elegant furniture. Nestled above the store, The Skybox offers a dynamic yet private setting that is versatile enough to create an ideal environment for either a formal or casual event.

 The Toys“R”Us Times Square will work with you to design an event with flair! Please contact us at for more information.   

 There is always something special going on at Toys“R”Us Times Square. To find out what is happening at the store during your next visit, consult the calendar of events below or call our Special Events Hotline at 646-366-8855.

Checked all the levels of the store and still can’t figure out what to buy? Or, are you pressed for time and can’t make it to the store to browse on your own? Visitors to Toys“R”Us Times Square can be assisted by the highly-trained Personal Shoppers and a Corporate Sales department to find the perfect gift or necessity. Whether you’re looking for the perfect toy that will elicit smiles from a special child in your life, the latest in hot electronics, stumped to find the right gift or just simply pressed for time, the Personal Shopping and Corporate Sales department can provide you with one-on-one attention and expert assistance to get it done quickly. The following personal services are available:

Contact us at 866-742-6423 or visit the Personal Shopping office on Level Two of the store.

  • Action Figures & More – Whether battling alongside TRANSFORMERS™, Star Wars® or Iron Man, kids are sure to find their favorite Action Figures while favorites like Superman and Spiderman protect visitors from overhead.
  • Astro Kids – Behold the most awesome collection of rocks and rare stones this side of the Mississippi! Shoppers are encouraged to get their hands dirty by sifting through an extensive selection of stones to gather their own perfect collection of shiny and special keepsakes to take home. Future geologists will delight in the accompanying Cracking Station that allows kids to watch experts take average rocks and crack them to reveal a surprisingly beautiful center!
  • Babies“R”Us – A true destination for new and expectant parents, this department provides an array of amenities, featuring the best-in-class Baby Registry and the latest baby gear including strollers, playpens, bedding, diapers and much more.
  • Barbie® Dollhouse – Everything Barbie® can be found in this 4,000-square-foot, two-story dollhouse filled with dolls, clothes, accessories, collectibles and more.
  • Candy Land® – Bringing the sugary sweet fantasy of the classic Candy Land game to life, this shop offers a tasty variety of treats, including M&M’s®, Crumbs® cupcakes, sugar drops and every gummy shape imaginable. From chocolate-covered pretzels to Swedish Fish®, it's one yummy stop!
  • Cookie Party – A fun, creative and interactive party experience and specialty bakery, offers New York City-area families a new and exciting way to celebrate kids’ birthdays. Here, customers can enjoy baking party packages, play dates, Cookie-Party-To-Go kits as a take-home activity and a specialty bakery that showcases an assortment of fresh baked cookie recipes. To book a party, call (646) 366-8800.
  • Electronics & Music – From Apple® iPods and First Act® electric guitars to HD Digital Cameras and more, this department has something to suit budding musicians and tech-savvy kids.
  • Fashion Angels® – Girls can get glam and create their own jewelry by mixing and matching at this customizable counter.
  • Ferris Wheel – The iconic Toys“R”Us Times Square 60-foot indoor Ferris Wheel has 14 individually themed cabs so guests can ride along with their favorite toys and entertainment characters.
  • Games – Guests can take one step forward or two steps back toward this library of board games, from classics like Monopoly and Hungry Hungry Hippos, to games based on the latest Hollywood Blockbusters.
  • Geoffrey’s Photo Op – Kids can meet the star of Toys“R”Us – Geoffrey the Giraffe – and parents can take home a picture of their memorable trip to Times Square.
  • Geoffrey’s Universe – This souvenir shop offers great giftable and keepsake merchandise with New York and Toys“R”Us flair.
  • Imaginarium® – Find quality toys with high play and learning value in this intimate, interactive setting.
  • Jurassic Park™ -- The prehistoric age comes to life with a five-ton, 20-foot-high and 34-foot-long animatronic Jurassic Park T-Rex dinosaur that shakes guests with its powerful roar. Behind the mighty monster Scientists-in-training can choose from a variety of kits and tools designed to teach kids about everything from the human body to excavating dinosaur fossils!
  • LEGO® Shop – New York City’s famous skyline — constructed from LEGO® bricks — enables guests to get up-close-and-personal to 25-foot-tall replicas of the Statue of Liberty, Chrysler Building and Empire State Building.
  • LittleMissMatched™ – With leg and arm warmers, socks and T-shirts in colorful stripes and polka-dots, it’s no doubt miss-matching is the new black in this colorful clothing shop!
  • Plush Pets – Cuddly lions, tigers and bears, oh my! Kids are sure to find lots of loveable companions in this area overlooking the Ferris Wheel.
  • ROBOTGALAXY – Explorers (a.k.a. kids) who visit the ROBOTGALAXY Lab can create, program and activate their own robot from over 1,000 combinations.
  • Scoops“R”Us™ – Customers can treat themselves to a sweet snack at this tasty place, where they’ll enjoy delectable desserts, such as premium ice cream from Häagen Dazs®, fresh-baked cookies from David’s Cookies®, and the best coffee drinks from Serving the Best Seattle’s Best Coffee™.
  • Sony® Shop – This one-stop shop for any family’s electronics needs features an exciting assortment of signature Sony digital cameras, laptops, music players and more.
  • Sports – B-ballers and bat-swingers, Frisbee-flingers and NERF-shooters will find accessories for every activity in this all-purpose sporting goods shop. Professional athletes watch out, there are new players in town!
  • Video Games & Movies – The hottest video games and consoles, including Nintendo® Wii™, Sony® PlayStation 3® and Microsoft® XBOX 360™, as well as a huge selection of kid-friendly film and television shows available on DVD and Blu-Ray Discs, are featured among the latest in plasma TV screens.
  • Wheel Photo Fun – Commemorate a trip to the Big Apple with a unique photograph while taking a spin on the 60-foot indoor Ferris Wheel.
  • Wheels – There are some playthings that will never go out of style, and kid-friendly vehicles are no exception! The vast array of choices at Toys“R”Us Times Square, from first trikes to big-kid bikes, turns wheel fun into real fun!
  • WONKA – Candy lovers will go on a sensory adventure of sight, smell and sound in this one-of-a-kind shop filled to the brim with fruity and chocolaty confections galore.

Since its grand opening in November 2001, Toys“R”Us® Times Square has occupied a special position in the heart of New York City as one of the Big Apple’s top tourist attractions, welcoming hundreds of thousands of kids each year. The company’s international flagship store – aptly known as The World’s Greatest Toy Store® – boasts an astounding 110,000 square feet filled with everything from toys to trains to video games and offers unique product displays, convenient customer services and exciting features and attractions.

Kids and kids at heart come from all over the world to marvel at the many attractions at The Center of the Toy Universe®, take a ride on the 60-foot Ferris wheel, hear the roar of the 20-foot animatronic T-Rex dinosaur or make themselves at home in the life-size Barbie® dollhouse. And, with dedicated areas for interactive play, boutiques displaying the hottest toys, electronics for kids of all ages and spectacular views of the crossroads of the world, Toys“R”Us Times Square is a “must see” destination.  

The store also offers specialty services, such as Personal Shopping and Corporate Sales, as well as gift-wrapping and shipping (to local, national and international locations), to ensure a convenient shopping experience. In addition, visitors to the store have the opportunity to mix and mingle with popular costumed characters, including Spider-Man and Geoffrey® the Giraffe, and enjoy special events to debut the latest and greatest products. And, Toys“R”Us Times Square store hosts appearances by some of today’s kid- and tween-favorite sensations, including Nick Lachey, NBA athletes, WWE superstars, Sesame Street characters and many more.

With all it has to offer, Toys“R”Us Times Square is a premier shopping destination and has been recognized within the retail industry for its creative designs and presentations. To learn more about Toys“R”Us Times Square, click on the links below.

Toys“R”Us Times Square
1514 Broadway at 44th Street
New York, NY
(646) 366-8800

Sunday, January 4: 10am-10pm
Monday, January 5: 10am-10pm
Tuesday, January 6: 10am-10pm
Wednesday, January 7: 10am-10pm
Thursday, January 8: 10am-10pm
Friday, January 9: 10 am-11pm
Saturday, January 10: 9am-11pm                    


In August 2009, Toys“R”Us, Inc. acquired the KB Toys™ brand, which includes its URL,, its trademarks and other intellectual property rights.

Founded in 1922, KB Toys was once well known as the largest mall-based toy retailer in the United States. Its operations included KB Toys stores in large shopping malls, KB Toy Works™ stores in outdoor shopping centers and KB Toys Outlet™ and Toy Liquidators stores in outlet centers, as well as an online store. KB Toys closed its doors in February 2009, following a bankruptcy filing.

Visitors to are invited to shop, where they will find great savings and daily deals offered by the company’s other e-commerce sites.


Since 1862, FAO Schwarz® has been synonymous with quality and innovation, offering an unparalleled selection of extraordinary toys that have enchanted generations of children. In 2012, FAO Schwarz celebrated its 150th anniversary as one of the most cherished brands in the world with in-store events, commemorative product offerings and an enhanced website that together showcased the storied history of this beloved retailer.

In 1862, Frederick August Otto Schwarz and his two brothers from Westphalia, Germany founded FAO Schwarz, opening their first toy retailing business, “Toy Bazaar,” in Baltimore, Maryland. Following the success of “Toy Bazaar,” Frederick moved to New York City in 1870 where he opened “Schwarz Brothers – Importers,” while his brothers operated separate toy stores in Baltimore and Boston. The FAO Schwarz New York location was destined to dominate the family business. Over the next hundred years, FAO Schwarz expanded its presence and grew its international reputation through beautiful catalogs and an exciting website,

Today, FAO Schwarz is not only the oldest toy store in the United States, but one of the oldest retail establishments of any kind. It has evolved from a toy store to a must-see tourist destination, and continues to be well-known for high-quality merchandise and timeless treasures. Throughout its more than 150 years, FAO Schwarz has carried on the tradition of serving as a stage to introduce new and exciting products to consumers.

A pop culture icon for generations, the flagship store in New York City draws thousands of visitors each year who come to witness the magic and wonder of FAO Schwarz. Through the ages, it has been the subject of classic depictions of kids and kids-at-heart, including a 1930s cartoon in The New Yorker and starring roles in countless major motion pictures – perhaps none more renowned than BIG in 1988, in which actors Tom Hanks and Robert Loggia dance on the store’s giant foot piano. Most recently, in 2011, the store was prominently featured in the first live action, 3D film dedicated to The Smurfs.

In 2009, FAO Schwarz was acquired by Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Together, Toys“R”Us® and FAO Schwarz have been delighting kids for over 200 years and the combination of these two marquee brands represents an unparalleled expertise in toy retailing. While continuing to preserve the distinctiveness and integrity of FAO Schwarz, Toys“R”Us, Inc. is committed to building on its legacy and taking the brand to even greater heights.

In 1996, the Toys“R”Us® family gave birth to a new addition with the launch of Babies“R”Us®, the nation’s premier baby products retailer and specialty store chain. Since opening its first store in Westbury, New York, the chain has grown to nearly 240 locations across the country. Babies“R”Us is the quintessential source for everything new and expectant parents need for their bundle of joy.  

Babies“R”Us features a broad selection of baby products to fit every budget, including cribs and gliders, car seats, strollers, formula, diapers, bedding, clothing for preemies through size 5T, toys and plenty of unique gift ideas. Babies“R”Us also carries eco-friendly merchandise, such as food, cleaning products and a crib mattress. All of this is paired with exceptional, personal customer service from a trained team of product specialists to make shopping for baby easy and enjoyable.

As the top choice for expectant parents everywhere, the Babies“R”Us Registry eliminates guesswork and geographic barriers from gift-buying. It’s the reason more than 18 million parents have registered with Babies“R”Us. Friends and relatives can easily go to any store location or to to select, buy and send the perfect present directly to the parents-to-be. When registering in person at any Babies“R”Us store, expectant parents receive a special welcome package that includes a baby registry planner with a checklist, baby shower registry invitation cards, pre-natal magazines, product samples and a coupon for $5 off any baby purchase of $25 or more.

Babies“R”Us also offers a number of convenient services and amenities, such as a Mother’s Room for baby care, Stork Parking spaces conveniently located near the front of the store for expectant moms and a Special Orders desk.  

In addition, Babies“R”Us hosts complimentary workshops, as well as special in-store events, for families, parents and parents-to-be offering guidance and practical advice on important baby topics. From registry must-haves to product demonstrations, Babies“R”Us truly understands how to address the needs of new and expectant parents and provides the tools to keep them informed on the latest advances in baby care and safety.
With a broad assortment of baby products, knowledgeable employees, helpful services and prices that are hard to beat, Babies“R”Us has earned its reputation as the best in the baby business. 

Toys“R”Us, Inc. holds a strong portfolio of e-commerce sites, further advancing its position as the leading dedicated toy and baby products retailer. These well-established online destinations provide shoppers with a broad selection of distinctive merchandise. The company’s portfolio of online brands, which includes,,, and, is a leader in web search results for toys and baby goods, driving increased traffic to the company’s e-commerce businesses and providing parents and gift givers with a wide assortment of the most sought-after products.

The Online Toy Authority is a leading online specialty store for a broad assortment of the most sought-after playthings, providing visitors many of the same products at “R”Us® stores, plus many more, and the time-saving and convenience factor of the Internet. Launched in 1998 to cater to busy moms, dads and other toy-buying adults, is one of the most visited sites in the retail category with approximately 55,000 toys and video game items, exciting toy exclusives, approximately 50,000 baby products and fantastic deals every day.

Designed with functionality and practicality in mind, assists online shoppers by offering toy recommendations by age, category, brand and more; pointing out top sellers in each category. Visitors can easily locate gifts that will challenge the mind and stretch the imagination, cater to artistic and musical desires, appeal to those with a love of the outdoors or are devoted to physical activity.  In addition, supports user reviews, allowing shoppers to view peer recommendations and advice on appropriate toys for children of all ages. also offers helpful features and functionality to reflect the type of product knowledge, convenience and customer service that is provided in-store by Toys“R”Us® employees, creating a unique online shopping experience for customers. These include:

  • Gift Finder: Online shoppers can filter gift options by answering a series of questions related to the age, interests and personality traits of the gift recipient.
  • Free Store Pickup: Shoppers can browse and shop from the comfort of their own homes, and, when applicable, choose to pick up their order in under an hour at their local store or have it shipped to their local store for pickup within 5-10 days, free of charge. 
  • Info Center: This resource hub enables customers to access information about services, such as Price Match Guarantee and Layaway, details about fun in-store events for the family, facts on shipping and payment options and much more, all in one convenient location.
  • Savings Center: The savvy shopper’s one-stop destination for all of the best deals at Toys“R”Us, customers can easily access their local weekly ad, current specials and clearance items, which shoppers can browse by category, all from this savings destination.
  • Toy and Baby Boards: A fun, easy-to-use feature that allows shoppers to collate an assortment of their most-wanted products into a themed “board,” which can then be shared with family and friends via Twitter, Facebook and Pinterest.
  • Wish List: This application serves as an online registry for kids, allowing Toys“R”Us shoppers to grant wishes the easy way. Parents and caregivers can browse products with kids to create and update a list of their most desired gifts for holidays, birthdays or other special occasions. Once created, kids can share their Wish Lists with family and friends via e-mail and gift-givers can also print them in “R”Us stores.

In 2009, the company introduced mobile shopping options to provide busy shoppers convenient access to its Toys“R”Us and Babies“R”Us® brands from any web-enabled device. Since then, time-strapped customers have been able to shop the mobile-enabled “R”Us sites, and take advantage of the company’s dedicated shopping apps for iOS and Android. Mobile customers can search and browse products, read reviews and item descriptions, view video content and place an order conveniently while on-the-go. Other mobile perks include a store locator, access to local ads and deals and barcode scanner. Additionally, mobile shoppers can take advantage of some of the company’s popular omnichannel services, including “Buy Online, Pick Up In Store.”

Destination for All Things Baby

In order to meet the needs of new and expectant parents, launched in 2000 as a dedicated resource that supports parents through pregnancy and baby’s first year. The site provides a vast Babies“R”Us® product selection, seamless shopping experience and informational tools to assist customers through the early stages of parenthood. offers convenient access to the Babies“R”Us Registry, a premier resource, which eliminates guesswork and geographic barriers from gift buying so friends and relatives can easily go online to select, buy and send the right gift directly to the expectant parents. The online registry is extremely popular, as more than 18 million moms to date have made Babies“R”Us their registry of choice.

The site also features product buying guidelines and advice, allowing visitors to access information and recommendations on baby gear before making purchases. Visitors can browse through top rated items per category, ranging from top-sellers in books, bath and bedding, among others. In addition, those who need to pick up a baby gift will enjoy searching the top registry items, making shopping for baby effortless.

Online Access to the Legendary Toy Retailer

For more than 150 years, FAO Schwarz® has been an iconic brand synonymous with quality and innovation, offering a timeless selection of unique toys and a special shopping experience. In 2009, Toys“R”Us, Inc. obtained the exclusive right to operate the legendary brand and relaunched its website,, for customers who prefer to explore the full FAO Schwarz toy assortment from the comfort of their homes. Featuring a simple, easy-to-navigate layout, online shoppers can browse the selection of distinct FAO Schwarz merchandise, searching by specific toy categories and brands.

Whether children adore animals, admire the arts, prefer entertainment and dress-up, are crazy about construction or wish to fuel their fantasy with powered toys and action figures, offers something to fit every child’s interests and desires.  Online shoppers can also access a virtual version of the famous Muppet Whatnot Workshop offered in the FAO Schwarz flagship store on Fifth Avenue, which allows customers to choose from a series of bodies, hairstyles, eyes, noses and costumes to customize their own Muppet Whatnot puppet. offers the same magical experience customers have come to expect from the legendary brand. The site features detailed product pages that bring to life some of FAO Schwarz’s most in-demand products, including Playmobil®, Steiff®, Madame Alexander® and Melissa & Doug®.

Customers can take advantage of the various services offers, including managing individual accounts and “shopping bags,” and signing up for exclusive promotional e-mails. The site also features a Wish List, which allows parents and kids to work together to create a tailored list of toys, and provides parents more input on the gifts their children receive for holidays and birthdays. 

Additionally, visitors to the Big Apple can check out for detailed information about visiting the FAO Schwarz flagship store on Fifth Avenue, including upcoming special events and store tours.

Childhood Dreams Delivered

Toys“R”Us, Inc. acquired the highly regarded e-commerce site,, from The Parent Company in February 2009.  Well-known for offering a differentiated assortment of toys, is a brand with a rich heritage of innovation and growth.  The site was founded in 1997 as the first online toy retailer, and by 1998, became the third largest e-commerce site in the country.  Over the years, became known for offering online shoppers an extensive assortment of the hottest toys, great deals everyday and top-notch customer service. Today, the site places a strong emphasis on learning and educational products.

With the ability to search the site for toys by brand, age, category or theme, and even price, shoppers can conveniently find the toy that is right for the child in their lives and fits their budget. In addition, features a Wish List, which allows parents and caregivers to browse the wide selection of products with their kids to create a tailored list of toys based not only on what the child wants, but on their age, interests and abilities.

Hub for Unadvertised and Exclusive Deals

Toys“R”Us, Inc. acquired the Internet domain,, one of the most commonly used URLs when consumers search online for toys, in March 2009. Today, the site exists as a destination for online shoppers to find a wide range of unadvertised and exclusive deals on toys and baby products available through, and

Toys“R”Us, Inc. is a company that has successfully translated its business to 36 countries and jurisdictions outside of the United States. It operates more than 730 Toys“R”Us®, Babies“R”Us® and Side-by-Side stores in the U.K., Japan, France, Germany, Spain and Canada, among others. The company has over 230 licensed Toys“R”Us stores through agreements with respected retail partners around the globe.

Since opening its first international locations in 1984 with wholly-owned stores in Canada and a licensed store in Singapore, Toys“R”Us, International has embodied a customer philosophy of quality, value and selection under one roof that resonates with parents around the globe. The company continues to grow internationally, and made its most recent entry into a new market in 2011 when it established operations in Poland, where it opened two wholly owned locations in 2012.

Also, in 2011, Toys“R”Us, Inc. formed a joint venture with Li & Fung Retailing for the Toys“R”Us business in Southeast Asia and Greater China, acquiring a majority stake in its previously licensed business. With this agreement, Toys“R”Us, Inc. assumed ownership and oversight of 90 existing Toys“R”Us stores in Brunei, China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

In 2012, Toys“R”Us, Inc. strengthened its global e-commerce capabilities with the launch of a dedicated web store,, in China, representing a significant step in the company’s plans to grow its presence with physical stores and online operations in Asia. The company also announced the development of mobile-optimized sites and apps in 11 markets around the world, including Australia, Austria, Canada, France, Germany, Japan, Portugal, Spain, Switzerland and the U.K. where it operates stores, as well as the Netherlands, where it does not currently have a store presence. Toys“R”Us is more accessible than ever before to customers around the globe.

Toys“R”Us, Inc. continually tracks toy trends around the world, and is able to move quickly when it identifies an emerging hot product in any given country. For example, a popular item in Japan could be the next big thing in Germany, and subsequently make its way to the U.S., or vice versa. Being a global retailer in the toy business year-round helps Toys“R”Us obtain early indications on what’s hot, allowing the company the opportunity to have the best in-stock position on must-have items. Major movie releases, such as Despicable Me 2, The LEGO® Movie and Transformers, and successful television programs like Sofia the First, Jake and the Never Land Pirates and Octonauts drive licensed product offerings around the world.      

In addition to offering a broad assortment of toys across the world, Toys“R”Us, International continues to assert its authority position with exclusive and first-to-market merchandising initiatives. Furthermore, regional management teams that understand cultural nuances from country to country contribute to the success of Toys“R”Us, International by selecting merchandise and implementing programs that are both relevant and meaningful to customers in a particular market.  

Baby products sold through Babies“R”Us stores and in select Toys“R”Us locations are extremely popular and serve as a driving force in attracting new customers. Toys“R”Us stores are also widely known as the “gaming” headquarters when it comes to the latest, most highly anticipated video game hardware and software releases for kids.

Today, Toys“R”Us, International celebrates more than 25 years as the global toy authority bringing smiles to kids everywhere and continues to grow the presence of Babies“R”Us to provide new and expectant moms with everything they need for baby.

With more than 65 years in the business and nearly 600 store locations in the United States, Toys“R”Us® is known as THE toy authority for generations of parents and kids alike. Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection under one roof. Featuring its iconic mascot Geoffrey® the Giraffe, who was introduced in February 1960, along with its catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid®,” Toys“R”Us is one of the most recognized and beloved brands in the world.  

In the company’s early days, Charles Lazarus realized that success in the toy business meant focusing on the everyday shopper, such as a parent searching for the perfect birthday gift or a child hoping to spend his or her weekly allowance on a much cherished toy. Today, Toys“R”Us embodies those same ideals by focusing on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and a knowledgeable and toy-trained sales staff.  

Because there’s no better place to introduce new playthings, Toys“R”Us is generally first-to-market on all of the hottest toys. Whether it’s the must-have new doll or the latest Doc McStuffins merchandise, no one can showcase or build toy brands like Toys“R”Us. From board games and video games to action figures or a child’s first LEGO® set, Toys“R”Us offers a broad selection of products for children of all ages at prices parents appreciate.  

Toys“R”Us also has a strong commitment to selling products that provide a learning experience through play. The entry of Toys“R”Us into the rapidly growing educational and learning toys business was solidified with the company’s purchase of Imaginarium® in 1998. Today, many Toys“R”Us stores in the U.S. feature an Imaginarium “boutique” offering a broad selection of educational toys from category leaders that promote creativity, learning and “smart play.”

In the early 1980s, Toys“R”Us branched out into children’s clothing when it opened its first Kids“R”Us® stores in Paramus, New Jersey and Brooklyn, New York. Although Toys“R”Us closed its freestanding Kids“R”Us locations in 2003, the company remains committed to the apparel business and continues to sell a wide variety of name-brand designer and private brand boys and girls clothing in its Toys“R”Us stores across the country.
In 2001, Toys“R”Us opened its international flagship store in New York City’s Times Square, which quickly established itself as The Center of the Toy Universe®. Replete with a 60-foot Ferris wheel, a 20-foot animatronic T-Rex dinosaur, a lifesize Barbie dollhouse and a New York City skyline constructed entirely of LEGOs, Toys“R”Us Times Square has become one of the top tourist attractions in the Big Apple for families from around the world. The prestigious Zagat’s U.S. Family Travel Guide has rated Toys“R”Us Times Square one of the top family destinations in New York City.  

Further assisting time-strapped parents during the 2009 holiday shopping season, Toys“R”Us opened Toys“R”Us Express pop-up stores nationwide in malls and other shopping centers, as well as Toys“R”Us Express shops within the company’s Babies“R”Us® stores. The company continues to increase its presence in malls and shopping centers during the holiday season, making Toys“R”Us more accessible than ever for busy shoppers. With customers responding extremely well to these smaller format stores, in 2010, the company began opening permanent Toys“R”Us Outlet locations across the country, many of which were successful Express stores during previous holiday seasons.

With millions of smiles achieved throughout the years, Toys“R”Us is proud of its legacy as THE toy authority.


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Toys“R”Us maintains a list of products that have recently been recalled, in cooperation with the Consumer Product Safety Commission or other federal agencies, for failure to meet national safety standards. Click on any of the items below for further details. It is also limited to recent recalls, since we generally remove items 120 days after the recall notice has been made public. This list is intended for your convenience only; it is not intended to be an authoritative list of recalled products. For more information about product safety and safety recalls, we urge you to visit and

Current Product Recalls

If a recall is issued for a product you purchased at any “R”Us store (online purchases included), click on the product link below for information regarding that recall. This information will advise you on how to proceed with getting your product repaired or returned. To learn more about what happens in our stores when a recall is announced, click here.

Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund together focus charitable giving on national organizations to better centralize our philanthropic efforts. These national partners, in turn, allow us to help countless local charities in the communities we serve.

Please carefully review the guidelines below prior to submitting a donation request.

If your group is similar in focus to any mentioned below, please direct your requests to that national charity. All of our support in these areas will be centralized with these partners, and we would respectfully decline support to a local organization that overlaps efforts with a national partner:

  • All toy collection (and toy donation) efforts during the holiday season are handled through the Marine Toys for Tots Foundation. If you are in need of toys, please submit a request directly at
  • Outside of the holiday season, all other product donations are coordinated through Kids in Distressed Situations. If you are a local organization seeking product donations, please register with K.I.D.S. at
  • Pediatric cancer-related support is centralized with Alex’s Lemonade Stand Foundation. To learn more about the organization, please visit
  • Disaster relief for hurricanes, tornadoes, earthquakes, flooding, wildfires and other similar events is coordinated through Save the Children, at

In addition, please note the following restrictions:

  • We cannot offer grants or product donations to individuals or to families. We can only give to tax-exempt, nonprofit organizations as defined by IRS Code 501(c)(3).
  • We will not support programs that do not focus their efforts on children’s issues.
  • We will not offer grants to individuals or groups for religious purposes.
  • We will not support capital expenditures, political or partisan programs, national ceremonies, memorials, conferences, fundraising dinners or lunches, testimonials or similar events.
  • We will not support organizations that discriminate on the basis of race, gender, religion or sexual orientation.

Donation requests must be made in writing via email 90 days prior to the date in which the donation is needed. Please e-mail with the following information. Please do NOT send attachments of any kind:

  • TAX ID: Your tax ID number and the state where you are formally registered as a not-for-profit/tax exempt organization as defined by IRS Code 501(c)(3).
  • SUMMARY: A 200-word targeted summary about your organization, including what you do, who you help and where you receive your primary funding.
  • REQUEST: Your specific request (product or grant, the specific amount needed) and why the request is needed at this time.
  • WHO WILL BENEFIT: Who your request will help, including the age range of children who will benefit.
  • WEBSITE: Link to your organization’s website.

If we feel there is a potential opportunity, we will respond and request additional information and documentation. We thank you in advance for your understanding of our donation request guidelines.

We are very proud that our employees across the country share in our company’s philanthropic mission to keep children safe and help them in times of need. In addition to supporting company giving programs, we encourage our team to personally reach out to help their own individual charitable causes.

“R” Volunteer Program

In addition to opportunities through the company’s signature philanthropic partners, “R” Volunteer Program, in collaboration with VolunteerMatch, provides team members with tools and information to find organizations in their areas that work to keep kids safe and help them in times of need. Whether volunteering on their own, participating in team building activities with co-workers, or engaging their children and families, “R” Volunteer Program makes it easy for team members to give back in the communities where they live and work.

The Geoffrey Fund

When Toys“R”Us, Inc. employees face financial challenges, the Geoffrey Fund can serve as a resource to help them in times of need. Established in 1992, the Geoffrey Fund is a nonprofit organization providing monetary assistance to Toys“R”Us, Inc. employees affected by natural disasters or personal hardships. It is funded entirely by donations from company employees, which are then matched 100% by Toys“R”Us, Inc.

Matching Gifts Program

While children are at the heart of our business, we realize that our employees also care about causes and organizations on a broader level. The company’s Matching Gifts Program is a wonderful way for Toys“R”Us, Inc. to partner with its employees to support causes that reflect their own personal interests and passions. To that end, the company will match contributions up to $1,000 annually made by employees to approved nonprofit organizations that keep children safe and help them in times of need; organizations that support the research, treatment, prevention and cure of diseases or disorders that impact families and children; and educational institutions, so employees can support their college or high school.

A Billion + Change

As a company dedicated to being a caring and reputable neighbor, Toys“R”Us is proud to join A Billion + Change and hundreds of the country’s leading brands by pledging service to the communities where we live and work. A Billion + Change is a national campaign to mobilize pro bono and skills-based volunteerism from corporate America. As part of the company’s ongoing commitment to volunteerism, Toys“R”Us is working with A Billion + Change to encourage employees to not only donate their time, but to leverage their unique skills on behalf of charities across the country. Whether our employees apply their finance skills to helping a nonprofit balance the books, or leverage their logistics experience to help an organization manage in-kind donations, together we hope to inspire the largest commitment of corporate service in history.

Save the Children

Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund together have provided product and monetary donations specifically to aid in Save the Children’s efforts to help protect children, ensure their safety in shelters and at community recovery sites and support their emotional recovery during times of disaster. Financial support totaling almost $4.3 million has been donated for immediate disaster relief and response on behalf of children and infants. Through our partnership we have helped victims of devastating events, including tornadoes in Oklahoma, Hurricane Sandy, flooding in Thailand, severe storms and tornados that struck the Southeast United States, the earthquake and tsunami in Japan, Pakistani flooding, the Haitian earthquake, Hurricanes Gustav and Ike in Texas and Louisiana, Midwest U.S. flooding and tornados, Southern California wildfires and the tsunami in Southeast Asia. In 2010, Toys“R”Us, Inc. received the Corporate Recognition for Humanitarian Assistance honor for its disaster response work with Save the Children from InterAction, a coalition of U.S.-based international nongovernmental organizations focused on the world’s poorest and most vulnerable people.

Kids in Distressed Situations (K.I.D.S.)

Originally founded in 1985 to bring aid to victims of drought and famine in Ethiopia, K.I.D.S. continues to respond to natural disasters around the world by distributing new, donated children’s merchandise rapidly to partner relief organizations in the wake of natural or other crises. Toys“R”Us, Inc. works with K.I.D.S. to help provide products where and when they are needed.

Toys“R”Us Makes $1 Million Donation to Hurricane Sandy New Jersey Relief Fund as Part of Ongoing Efforts to Help Impacted Families

The Toys“R”Us Children’s Fund made a $1 million donation to the Hurricane Sandy New Jersey Relief Fund, created by New Jersey Governor Chris Christie and First Lady Mary Pat Christie to aide, comfort and rebuild the Garden State in the wake of the devastation that impacted so many children and families. The donation to the Hurricane Sandy New Jersey Relief Fund adds to the company’s continuing efforts to help kids and families affected by the superstorm, which to-date have included an immediate $500,000 donation by the Toys“R”Us Children’s Fund to Save the Children; product donations of essential baby supplies in some of the hardest hit areas including Staten Island, New York and Toms River, New Jersey; $25,000 worth of toys to the Marine Toys for Tots Foundation for distribution in the tri-state area; $10,000 to Newark Now’s annual “Brighter Holidays” event, which included assistance to families that were impacted by Sandy; support for a charity initiative led by Nynell Langford, the wife of Atlantic City’s Mayor Lorenzo Langford, to provide toys for children impacted by the storm’s devastation to the Jersey Shore; and $5,000 in gift cards to New York Governor Andrew Cuomo’s office to help provide toys for families in hard-hit areas of the state. In addition, Toys“R”Us, Inc. provided support to employees impacted by Hurricane Sandy through the Geoffrey Fund, a company program that offers financial assistance in times of hardship.

Headquartered in Wayne, NJ, Toys“R”Us, Inc. is committed to the communities it serves, and to being a caring and reputable neighbor. The company partners with national nonprofit organizations on an ongoing basis to help fulfill the needs of countless local charities and other organizations across the country.

Examples include:

We know that a child’s safety is a parent’s #1 priority. It’s ours too.

Children are central to who we are and what we do. We love kids and babies, and our commitment to their safety is non-negotiable. As such, one of the core philanthropic missions of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe. To fulfill this mission, we have established partnerships with several leading safety organizations.

Safety is, and always has been, our highest priority, and as such, we helped to rid homes of potentially unsafe old and second-hand baby products through the “Great Trade-In” event. Babies“R”Us stores feature expanded Baby Safety Shops to put safety front and center and provide parents with a broad range of baby safety products, as well as a room-by-room guide to baby-proofing the home. In 2010, Toys“R”Us, Inc. earned a Cause Marketing Silver Halo Award for “Best Social Service/Education Campaign” for our focus on baby safety.


Keeping Babies Safe

Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund have for several years supported Keeping Babies Safe, a nonprofit foundation that provides education, assistance and leadership in keeping babies safe from preventable injuries associated with unsafe cribs and unsafe sleep environments. Grant funding has been specifically directed to donating safe cribs to parents from economically-challenged environments through the organization’s partner hospitals and clinics nationwide. Since inception, Keeping Babies Safe has provided more than 4,000 cribs and tens of thousands of educational materials to hospitals across the country.


First Candle

Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund have been longtime supporters of First Candle, one of the nation’s leading nonprofit organizations dedicated to safe pregnancies and the survival of babies through the first years of life with research, education and advocacy programs. One of the organization’s primary areas of focus is promoting safe sleep for infants and young children. First Candle works to ensure that every parent is aware of, and prepared to adopt, safe sleep practices and that every baby has access to a safe crib, even if the family can’t afford one.


Injury Free Coalition for Kids

Established in 1981, the Injury Free Coalition for Kids is a hospital-based injury prevention organization whose efforts focus on research, education and advocacy. Each of the organization’s more than 40 sites is led by a local physician, and the programs implemented in their respective communities are based on the needs of the members of that community. In the past, sites have done everything from helping to build playgrounds that give kids a safe place to play after school to instituting programs that educate new parents on baby safety. Toys“R”Us, Inc. and The Toys“R”Us Children’s Fund work with the Injury Free Coalition for Kids to provide grant funding for local safety initiatives across the country.


Keeping Babies Safe

Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund have for several years supported Keeping Babies Safe, a nonprofit foundation that provides education, assistance and leadership in keeping babies safe from preventable injuries associated with unsafe cribs and unsafe sleep environments. Grant funding has been specifically directed to donating safe cribs to parents from economically-challenged environments through the organization’s partner hospitals and clinics nationwide. Since inception, Keeping Babies Safe has provided more than 8,000 cribs and tens of thousands of educational materials to hospitals across the country.

First Candle

Toys“R”Us, Inc. and  the Toys“R”Us Children’s Fund have been longtime supporters of First Candle, one of the nation’s leading nonprofit organizations dedicated to safe pregnancies and the survival of babies through the first years of life with research, education and advocacy programs. One of the organization’s primary areas of focus is promoting safe sleep for infants and young children. First Candle works to ensure that every parent is aware of, and prepared to adopt, safe sleep practices and that every baby has access to a safe crib, even if the family can’t afford one.

Injury Free Coalition for Kids

In 2010, Toys“R”Us established a partnership with the Injury Free Coalition for Kids, a hospital-based injury prevention organization whose efforts focus on research, education and advocacy. The Injury Free Coalition for Kids was established in 1981 in the Harlem area of New York City. Since demonstrating its effectiveness in reducing injury rates among local children, the program has been successfully replicated in more than 40 hospitals around the country.

Each Injury Free Coalition for Kids site is led by a local physician, and the programs implemented in their respective communities are based on the needs of the members of that community. In the past, sites have done everything from helping to build playgrounds that give kids a safe place to play after school to instituting programs that educate new parents on baby safety.

Toys“R”Us works with the Injury Free Coalition for Kids to provide parents and caregivers with safety tips focused on summer safety, including water, bike and wheeled-sport safety, to help parents prevent unintentional injury during a time when kids are often most active. A $10,000 donation from the Toys“R”Us Children’s Fund has been designated to help the organization and its local sites.


  • American Society for Testing and Materials (ASTM)
  • International Council of Toy Industries (Toys“R”Us, Inc. serves on the Advisory and Safety committees)

At Toys“R”Us, Inc., we love all kids. One of our philanthropic areas of focus includes supporting children with special needs and the broader community of their family and caregivers. Of key importance is helping to foster inclusion, and to that end, Toys“R”Us, Inc. strives to feature children with differing abilities throughout the company’s marketing materials.


For more than 15 years, the Toys“R”Us Children’s Fund has directed grants to Special Olympics, primarily to support the Young Athletes™ program, an inclusive, innovative play program for children that develops critical early cognitive, social and motor skills and introduces kids to the world of sports.

Building upon its continued advocacy for children of all abilities, Toys“R”Us significantly expanded its ongoing partnership with Special Olympics in 2015. With a $1.25 million commitment from the Toys“R”Us Children’s Fund, the company will serve as a sponsor of the 2015 Special Olympics World Games, to be held in Los Angeles, CA from July 25 to August 2. The Toys“R”Us Children’s Fund also awarded a $500,000 grant to Special Olympics to aid in the organization’s five-year plan to strengthen and expand the Young Athletes Program in the U.S. and around the world.

In 2012, the Toys“R”Us Children’s Fund pledged $1 million to become the first Founding Partner of the 2014 Special Olympics USA Games. Toys“R”Us served as the Presenting Sponsor of the first-ever Young Athletes Festival, a unique event that debuted at the Games in June 2014. The Festival provided opportunities for children ages 2 ½ to 7 and their families to take part in the Special Olympics Young Athletes program, Healthy Athletes® activities and family seminars geared toward the future stars of Special Olympics.

Since the partnership began, the Toys“R”Us Children’s Fund has provided more than $3.3 million to the organization.

Toys“R”Us Toy Guide for Differently-Abled Kids

It has been 20 years since Toys“R”Us, Inc. first published the Toys“R”Us Toy Guide for Differently-Abled Kids®, a resource featuring specially selected toys that aid in the development of children with physical, cognitive or developmental disabilities. These toys are everyday playthings that kids can enjoy alongside their peers, siblings and friends while also building development skills.

Since 1994, Toys“R”Us has partnered with the National Lekotek Center, a nonprofit organization dedicated to making the world accessible to children of all abilities, to assess the play value of hundreds of toys for children with special needs. Through therapeutic play sessions with some of the toughest toy critics – kids! – the National Lekotek Center investigates skill-building traits inherent in each toy that appears in the Guide.

Toys“R”Us has worked with some of the most recognizable personalities in the country who have volunteered to serve as the “face” of the Guide. Among these many celebrities are Albert Pujols, Gabrielle “Gabby” Douglas, Nancy O’Dell, Eva Longoria, Holly Robinson Peete, Meredith Vieira, Maria Shriver, John Ritter, Whoopi Goldberg and Marlee Matlin. And because safety is also a cornerstone of our business, the Guide features a section on “Safe Play Tips for Children with Special Needs,” created with guidance from leading safety and special needs organizations to help avoid playtime injuries.

As part of our mission to create positive play experiences for all children, regardless of ability, we are presenting this year’s Guide with the hope that the toys featured help foster inclusion, inspire children to reach new milestones and work toward developing critical skills, while having fun.

In part because of our steadfast support of the Guide and the special needs communities it serves, the company was honored by the National Down Syndrome Society. The Guide has also been acknowledged with a Silver HALO award from the Cause Marketing Forum, and the company was a Disability Matters honoree for “substantial efforts and success in marketing” to the special needs community. 

The Guide is woven into our company’s fabric and is a labor of love for those who work together throughout the year on this initiative.

Click here to learn more about the Guide.

Autism Speaks

Toys“R”Us has helped Autism Speaks receive nearly $19 million through fundraising campaigns, donations from both the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. and the efforts of company employees.

As a result, Toys“R”Us, Inc. was honored in 2012 with the Marketplace Award by Disability Matters. The company was also honored by the PR News CSR Awards in 2012 for its online efforts to support Autism Speaks.

A Long History of Support for the Special Needs Community

Toys“R”Us, Inc. has a long history of supporting the special needs community through the Toys“R”Us Children’s Fund, a public charity affiliated with the company. Organizations which receive support include: American Society for Deaf Children, Autism Speaks, Children and Adults with Attention-Deficit/Hyperactivity Disorder, Muscular Dystrophy Association, National Down Syndrome Society, National Lekotek Center, National Organization of Parents of Blind Children, Spina Bifida Association and United Cerebral Palsy. Click here to see our valued special needs partners.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer and is committed to serving its communities globally by being a caring and reputable neighbor.

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. In addition to financial and product donations, company stores host multiple in-store fundraising campaigns annually benefiting charities – and children – around the world.

The Toys“R”Us Children’s Fund is a public charity affiliated with Toys“R”Us, Inc. Since it was founded in 1992, the Toys“R”Us Children’s Fund has contributed millions of dollars annually to various children’s organizations, including those providing disaster relief to children and families who are victims of large-scale crises. The Fund also provides grants to leading organizations that support children with special needs. Primary fundraising activities include the annual Toys“R”Us Children’s Fund Gala, a private, invitation-only event that showcases the work of the Fund. To date, the Gala has raised more than $100 million to support its many beneficiaries.

The core philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. One of our main areas of focus includes helping children facing poverty and supporting them in times of distress.


Alex’s Lemonade Stand Foundation

Alex’s Lemonade Stand Foundation (ALSF) started as a front yard lemonade stand hosted by 4-year-old Alexandra “Alex” Scott, who was diagnosed with cancer just before her first birthday. Wishing to help doctors find a cure for childhood cancer, Alex held her first lemonade stand in 2000, raising $2,000 in one day. Even as she faced illness and difficult treatments, she continued to host lemonade stands every year thereafter. In 2004, Alex lost her life to cancer at the age of 8, but not before she raised $1 million to help find a cure for the disease that she bravely battled for so many years. Through one little girl’s inspiration, ALSF was formally established as a charitable organization in 2005 by Alex’s parents, Liz and Jay Scott. ALSF continues to encourage children nationwide to work toward Alex’s dream of a cure for all children with cancer. To date, Alex’s legacy has helped raise more than $80 million. Recognizing the importance of supporting all children who are affected by a childhood cancer diagnosis, in 2014, ALSF joined forces with SuperSibs!, an organization dedicated to supporting the siblings of children with cancer.

In 2014, Toys“R”Us reaffirmed its commitment to ALSF, providing a $100,000 grant through the Toys“R”Us Children’s Fund and launching its fourth consecutive fundraising and awareness campaign, which raised more than $2.2 million for the organization. Since the partnership began in 2011, donations from customers, Toys“R”Us and the Toys“R”Us Children’s Fund together have provided more than $8.3 million to ALSF. Additionally, the partnership between Toys“R”Us and ALSF was honored with a 2012 Gold Halo Award for Best Event Marketing Campaign and a 2013 Corporate/Community Partnership CSR Award from PR News.


Make-A-Wish Foundation®

Over the past 17 years, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. have provided Make-A-Wish with more than $2.8 million to help make wishes come true for children facing life-threatening medical conditions. Shopping spree wishes are held at Toys“R”Us stores across the country, creating celebratory events for wish children as they are cheered on by our employees and Geoffrey the Giraffe. Make-A-Wish enriches the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of the children. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish every 38 minutes and has granted more than 240,000 wishes in the United States since its inception. For more information about Make-A-Wish, visit


Bundled in Hope® Benefiting Save the Children

In collaboration with Save the Children, a global humanitarian agency working to create positive change for children in the United States, Toys“R”Us has provided thousands of blankets to babies in need in the U.S. through the company’s Bundled in Hope campaign. This initiative has also provided Save the Children with more than $2.5 million in donations from Toys“R”Us, the Toys“R”Us Children’s Fund and customer contributions in support of the organization’s early childhood programs in impoverished regions around the country.


Marine Toys for Tots Foundation

As the largest retail partner in the history of Toys for Tots, Toys“R”Us, Inc. has launched award-winning campaigns that have raised over $41.9 million and collected 4 million toys throughout its 11-year partnership with the organization. Each year, during the holiday season, cash and toy donations are collected in all Toys“R”Us and Babies“R”Us stores nationwide, and monetary donations are accepted online. All toys collected remain in the community where they are donated to benefit local children in need. Toys for Tots, the U.S. Marine Corps Reserve’s premier community action program and one of the nation’s flagship Christmas charitable causes, is dedicated to delivering a message of hope and bringing the joy of Christmas to America’s less fortunate children. Our campaigns for Toys for Tots have twice been honored by the Cause Marketing Forum’s HALO awards, and the company received a SPARC award for Outstanding Corporate Citizen.


Kids in Distressed Situations

Kids in Distressed Situations (K.I.D.S.) is a global charity that distributes new, donated children’s merchandise to more than 1,000 nonprofit agencies that help children in poverty-stricken communities, homeless shelters, foster-care facilities, hospitals, AIDS clinics and relief organizations. Since 1988, the “R”Us family has given K.I.D.S. over $40 million in product donations from its corporate office, distribution centers and stores nationwide. Additionally, the organization has received more than $1 million in funding from the Toys“R”Us Children’s Fund.

The core philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. We focus efforts on helping children when they need us most, supporting children with special needs, keeping kids safe, and offering immediate relief in the wake of natural disasters.


Helping Kids in Need





Supporting the Special Needs Community


Keeping Kids Safe






Toys"R"Us, Inc. partners with leading organizations to provide parents and caregivers with valuable information about keeping children safe during key times of the year when they are at most risk of accidental injuries.  The company has established partnerships with the Home Safety Council, the only national nonprofit organization solely dedicated to preventing home related injuries that result in nearly 20,000 deaths and 21 million medical visits on average each year, and Safe Kids Worldwide, the world's leading childhood injury prevention organization.

Mission Statement

As the world's leading dedicated toy and baby products retailer, we understand the trust parents place in us to ensure the safety and ethical production of the products we sell and to provide only the safest shopping environment for them and their families. We take that responsibility very seriously. One of the important parts of our mission as a company is to help parents keep their kids safe.

We fulfill this mission by working vigilantly on behalf of our customers to look for ways to raise the bar on product safety in our stores. In many instances, we have gone beyond existing standards to ensure we offer the safest shopping environment for our customers. In addition, we provide the resources parents, grandparents and childcare providers need to ensure they have the most up-to-date information on product safety and recalls.

Beyond product safety, we strive to make available the necessary information and products to help parents and caregivers prevent accidental injuries – one of the leading causes of death in children under the age of 14. We do this by partnering with organizations like First Candle and the Injury Free Coalition for Kids to develop tips and guides, and ensuring that our merchandise assortment includes products and equipment like bike helmets and elbow and knee pads.

At Toys“R”Us, Inc., we love kids and babies, and our commitment to their safety is non-negotiable. You can be sure that at every turn, we will continue to look for ways to fulfill our commitment to the safety of the families we serve.

Information About Toys“R”Us, Inc. Product Safety Standards

The safety of our customers is, and always has been, our highest priority. We simply will not tolerate unsafe products on our store shelves. Failure by manufacturers to meet our safety requirements has consequences – up to and including termination of our business relationship.

Furthermore, as a global retailer, we monitor safety issues in the countries where we have a presence and take appropriate action, often on a global scale.

Increased Quality Assurance Standards and Oversight

In line with our commitment to the safety of the kids and families we serve, our company has very strict requirements for all the products we carry, and we require that each product we purchase complies with all applicable state and federal laws, industry standards, codes and requirements. For example, manufacturers are required to test products for a variety of potential safety concerns including lead, cadmium, small parts, sharp edges, flammability and other hazards.

Products sold in Toys“R”Us® and Babies“R”Us® stores must meet the following safety standards:


As of June 28, 2011, all cribs manufactured and sold in the U.S. must comply with tough new federal safety standards. The new standards, which apply to full-size and non full-size cribs, prohibit the manufacture or sale of traditional drop-side rail cribs, strengthen crib slats and mattress supports, improve the quality of hardware and require more rigorous testing. As a company dedicated to the safety of children, Toys“R”Us, Inc. proactively made the decision to eliminate drop-side cribs from its assortment before these requirements were put in place, and we have not carried drop-side cribs since December 2009. All cribs sold in our stores and online are fully compliant with the updated standards mandated by the U.S. Consumer Product Safety Commission (CPSC).


Prior to federal regulations being put in place in 2008, Toys“R”Us, Inc. proactively mandated that baby products shipped to the company must be produced without the addition of phthalates that have raised concerns about infant safety.

Recognizing that some of our customers are seeking PVC-free products for infants, since 2007 the company has taken steps to eliminate or reduce PVC in baby products manufactured exclusively for Toys“R”Us, Inc. Specific categories, such as vinyl bibs, have been removed entirely from store inventories and replaced with PVC-free merchandise lines. In addition, PVC reductions have been made in certain infant bath, feeding and teething lines produced solely for the company. Toys“R”Us, Inc. continues to look for ways to reduce or replace PVC in its exclusive product offerings for infants.

In 2014, Toys“R”Us, Inc. urged its global suppliers to reduce or eliminate substances that may not be the subject of current legislation, but are nevertheless of potential concerns to human health and the environment. At the same time, the company advised suppliers to avoid substituting substances of equal or greater concerns and asked them to review the potentially hazardous substances lists promulgated under Washington’s Children’s Safe Products Act, Maine’s Toxic Chemicals in Children’s Products law, California’s Proposition 65 and the European Union’s Regulation on Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) as a guide. It also reminded its suppliers to routinely review the Toys“R”Us, Inc. global product protocols for the most current details on the regulatory chemical restrictions and the company’s global requirements, some of which may exceed and/or be more stringent than the limits specified by law.

Elimination of Nickel-Cadmium Batteries from All Products Manufactured Exclusively for Toys“R”Us, Inc.

Since late 2008, all products made exclusively for Toys“R”Us, Inc. are produced without the use of nickel-cadmium batteries.

Elimination of Baby Feeding Products Containing Bisphenol-A (BPA)

All of the bottles, feeding and nursing accessories available in our stores meet the standards set forth by the U.S. Food and Drug Administration (FDA). As of January 1, 2009, all baby bottles and baby feeding products sold in “R”Us® stores and through our websites are BPA-free.

While the FDA is currently evaluating its position on the safety of products made with BPA, in light of growing consumer concerns on this topic, we worked with manufacturers to phase out all baby bottles and other baby feeding products containing BPA in Toys“R”Us and Babies“R”Us stores nationwide.

Elimination of Bath Seats

While bath seats are deemed safe for use with proper adult supervision by the Consumer Product Safety Commission (CPSC), in recent years children’s safety advocates have cited ongoing instances where bath seats have created a false sense of security among parents. This has resulted in children being left unattended in the bathtub, causing injury and in some cases, unintentional drowning. Out of an abundance of caution, Toys“R”Us, Inc. has eliminated bath seats as part of its in-store and online assortments in the U.S. and Canada, and has begun to phase them out in countries worldwide.

Elimination of Sleep positioners

In the fall of 2010, the U.S. Consumer Product Safety Commission (CPSC) and Food and U.S. Drug Administration (FDA) together issued a warning advising parents to stop using sleep positioners, including both flat mats with side bolsters or inclined (wedge) mats with side bolsters. 

This warning was issued as a result of several infant deaths associated with the use of these items. Following this warning, Toys“R”Us, Inc. immediately removed sleep positioners from its in-store and online assortments throughout North America and no longer carries these products as part of its inventory.

Toys“R”Us, Inc. Position on Crib Bumpers

Toys“R”Us, Inc. has developed and mandated stringent standards for crib bumpers from its manufacturers. In March 2009, we communicated the following requirements to our manufacturers for bumpers sold in our stores and online:

In addition, the company has mandated that manufacturers no longer include bumpers as part of bedding sets sold in its stores or online. With the bumper sold separately, parents may choose whether or not to include the bumper as part of their baby’s nursery.

As a company, we are committed to helping parents provide a safe sleeping environment for their babies.

Recall Process and Return Policy

When a recall takes place, we act with urgency to guarantee the safety of our customers. We immediately remove items from our sales floors, stockrooms, websites and distribution centers. Each of the removed items must be properly accounted for in our systems and a systemic “stop-sale” is placed on the product. This ensures that the item cannot be sold at the register, and that recalled items do not leave the distribution centers for stores.

We hold our store managers accountable for removing all recalled products from our store shelves immediately. They are also responsible for displaying recall posters on our Safety Boards and checking them daily. And, we post all recall information here on our Safety website in the “Product Recalls” section.

When a product is recalled, we believe the most important thing is to get that product out of children’s hands. We have a “no quibble” policy when it comes to recalls. This means Toys“R”Us and Babies“R”Us stores will take back recalled products sold at a Toys“R”Us or Babies“R”Us store or our e-commerce sites at any point during the recall period. No receipt or proof of purchase is necessary to return a recalled product to one of our stores. If you do not have a receipt, you will receive a store credit for the lowest sale price of the product within the last 30 days. There are some exceptions to this policy, so be sure to check with your local store for more details.

Other Actions by Toys“R”Us, Inc. on Product Safety

We continue to enhance our safety standards, and make resources available for parents and caregivers to ensure they have the most up-to-date information on product recalls. Here on our Safety website – – we house important information about product safety, as well as tips to help parents prevent accidental childhood injuries. We encourage you to visit this website often, which we continue to update with the most pertinent safety information. In addition, we have an email notification system for product recalls, offer bilingual recall notices, and we feature a Safety Board in all our stores that displays up-to-date recall information.

Providing a Safe Shopping Environment For Our Customers

To further ensure we fulfill our commitment to providing a safe shopping environment for our customers, we have adopted and implemented the following policies:

Video Games Policy

All video and computer games sold at Toys“R”Us stores carry ratings by the Entertainment Software Rating Board (ESRB). Toys“R”Us takes the issue of video game ratings very seriously, and as part of our responsibility to protect children and keep them safe, we instituted a company-wide policy in 1999 to prohibit the sale of “M” rated video games to anyone under the age of 17 unless accompanied by an adult. We also do not carry any “adults-only” merchandise.

We have the following practices in place to enforce this policy:

To ensure compliance with the video game policy, we conduct random audits in our stores. Any store associate who violates this policy is subject to immediate disciplinary action, including termination.

In addition to these practices, information is available in stores and on about what each of the video game ratings symbols signify to ensure our customers understand the ESRB ratings system. Our store employees are also well trained on these ratings so they may assist customers in finding games that are suitable for the intended audience.

Toy Guns

Recognizing our responsibility to provide a safe environment and safe products for our customers, we do not sell any toy gun that could be mistaken for a real gun. Toys“R”Us was the first retailer in the U.S. to adopt this policy, which has been in place since 1994.

Code Adam

As part of our commitment to providing a safe environment for our youngest customers, Toys“R”Us was one of the first retailers to adopt the “Code Adam” procedure when it was developed by the National Center for Missing & Exploited Children. In the event that a child is reported missing in one of our stores, the Code Adam procedure ensures that our store associates instantly mobilize to conduct a search and that the store can be secured to prevent the child from being taken by someone other than his or her parent or guardian.

All of our store associates are trained to perform the specific steps in the Code Adam procedure.

Our Standards to Protect the Safety of Our Employees

In addition to the steps we take to help parents keep their kids safe, we also have in place standards to maintain the safety and well-being of our employees. We take a very proactive approach to employee safety, which involves ongoing safety-related discussions and training with our employees.

Excellence through diversity is more than just a philosophy at Toys“R”Us, Inc. – it is a core component of how we play to win, achieve business results and distinguish ourselves as an employer of choice. Our commitment to diversity includes embracing both similarities and differences in our customers, employees and suppliers. As a company that operates in many different markets worldwide, our employee base includes people of diverse backgrounds, cultures, religions, ages and lifestyles – and we value those differences.   

We recognize that diversity encourages creativity and innovation, and by taking advantage of a wide variety of perspectives and experiences, we are able to be more creative and ensure we are meeting and exceeding the needs of our customers. Our performance-based culture encourages open communication and learning from each other, and by sharing our varied experiences, we can collaborate more effectively, which strengthens our ability to succeed.

We believe that a great workplace includes colleagues who share their knowledge and experiences, listen actively and demonstrate mutual respect. By cultivating an environment that empowers our employees to incorporate diversity into all aspects of our business, we can continue to create a competitive edge that benefits our customers and supports our mission of being the world’s greatest kids brand.

Diversity makes us stronger.

Antonio Urcelay
Chairman of the Board and Chief Executive Officer
Toys“R”Us, Inc.

Benefits Overview    

At Toys“R”Us, Inc. we believe in providing our employees with benefits well beyond a paycheck. In addition to competitive pay, the employee benefits program offers one of the best total compensation packages available in retail. Medical, dental and vision insurance coverage are all included, as well as a 401(k) with a generous company match program and a wide range of other benefits.

Insurance Coverage

The “R”Us® family is committed to providing affordable health and welfare benefits that meet our employees’ individual needs, as well as those of their dependents. Eligible employees have several insurance plans to choose from that include comprehensive medical, dental, vision and prescription coverage. Additionally, employees have the opportunity to participate in Flexible Spending Accounts for out-of-pocket healthcare or dependent care expenses.

Furthermore, basic life and basic AD&D insurance coverage equal to 100 percent of target cash compensation and company-paid LTD coverage is available for eligible employees, as well as business travel insurance. Supplemental Life, Supplemental AD&D, Spouse and Child Life and Long-Term Care insurance coverage are also available at affordable rates.

Vacation, Sick Time and Personal Days

Toys“R”Us, Inc. believes one of the keys to maintaining a productive employee base is to offer a competitive paid time off program based on length of service and hours worked. The Corporate Headquarters observes six holidays and closes early on select days preceding a major holiday. Due to the nature of our business, some departments may be required to provide coverage during holidays. In these circumstances, time off is typically given in lieu of the holiday. In addition, eligible employees can receive up to four personal days per year.

Saving for Your Future

Eligible employees may participate in the company’s 401(k) plan, which provides a generous match contribution of $1 for $1 on up to 4 percent of earnings, with immediate vesting available. A 529 College Savings Plan is also available to help save for future college expenses with ease and convenience.

Matching Gifts Program

Toys“R”Us, Inc. continuously supports organizations that keep children safe and help them in times of need. While children are at the heart of our business, we realize that our employees also support causes and organizations on a broader level. Due to our commitment to philanthropy, the company will match contributions made by eligible employees to nonprofit organizations that meet certain criteria.

Employee Assistance Programs

Each day, our employees work hard to meet the needs of the children and families our company serves. Toys“R”Us, Inc. strives to ensure that its employees have access to the appropriate resources when they need them the most. The “R”Us family offers employees and their families professional and confidential counseling and referral services for work and other issues, legal matters, financial issues, addiction and recovery problems, reliable resources for seniors and childcare and any stress-related issues that require assistance. The company also provides financial support to assist employees adopting a child.


“R”Us® Store Culture

We are proud of our legacy as the world’s leading dedicated toy and baby products retailer. In addition to offering a wide assortment of toy and baby merchandise, a key element to maintaining our authority position is staffing our Toys“R”Us® and Babies“R”Us® stores with knowledgeable and well-trained employees. Store teams are integral in creating memorable shopping experiences for customers and helping families nationwide find the right products for the children in their lives.  

If you are a hard-working, dedicated individual who enjoys working in a fast-paced, challenging environment that fosters teamwork, then a career in a Toys“R”Us or Babies“R”Us store may be the perfect place for you. Positions in “R”Us® stores offer competitive benefits, a fast-track career plan and outstanding opportunities for growth and advancement.

Store Leadership

As part of the “R”Us store leadership team, store managers play a vital role in running a growing business and helping to ensure that customers receive excellent customer service and enjoy their in-store experience. They also have the opportunity to manage a team of sales associates and be responsible for their development through coaching, mentoring and promoting a culture of teamwork. Most of all, store managers will have a tremendous opportunity to grow a career within a world-renowned and respected company and work among the most dynamic professionals in retail.

“R”Us store managers are responsible for motivating a team of sales associates to perform at high levels and ensure that stores are clean, safe and well-organized for every customer who visits.

Store managers are also responsible for:

Exciting growth opportunities for career enhancement are available to individuals that work hard, contribute to the company’s success, demonstrate sharp business insight and have a commitment to excellence.

To apply for a management position at an “R”Us store, click here.

Hourly Positions

As ambassadors of the “R”Us brand, hourly sales associates serve an important role in providing a memorable shopping experience for customers and promoting childhood fun. Store associates enjoy a fast-paced learning environment where they are responsible for a high level of customer satisfaction. Store associates are also responsible for:

To apply for an hourly or store associate position, click here.

Distribution Center Opportunities

As THE toy and baby products authority, Toys“R”Us, Inc. is committed to stocking its stores with the most sought-after products, as well as a broad assortment of merchandise to ensure customer satisfaction. The company’s regional Distribution Centers operate with the highest standards of excellence and are located in California, Georgia, Illinois, Maryland, Missouri, New Jersey and Texas.

Exciting management and hourly opportunities exist for three separate shifts at “R”Us Distribution Centers in the following areas:

To apply for a management position at one of the company’s Distribution Centers, click here.
To apply for an hourly position at one of the company’s Distribution Centers, click here.

About the Toys“R”Us, Inc. Corporate Headquarters

The Toys“R”Us, Inc. Corporate Headquarters (SSC) is located just 20 miles outside of New York City in Wayne, New Jersey, and is accessible from several major highways, making it a convenient commute from areas throughout New Jersey, New York and Connecticut. Comprised of three buildings on a beautiful, woodsy 192-acre campus that overlooks a reservoir, it includes a path that is ideal for lunchtime walks.

Approximately 1,700 employees work at the Corporate Headquarters and take advantage of many conveniences the campus has to offer, including a cafeteria with an extensive menu, a cozy café serving Starbucks with its own lounge, a dry cleaner, ATM, and an affordable, state-of-the-art fitness center.

Corporate Culture

Toys“R”Us, Inc. employees enjoy a fast-paced work environment with diligent, creative and passionate colleagues; the opportunity to develop cross-functional skills; and recognition and rewards for valuable contributions that drive the company’s success.

To foster career advancement and skill development, employees are encouraged to take advantage of a variety of learning opportunities. An open-door policy enables employees to interact regularly with all management levels and promotes ongoing and open communication, assisting employees in their professional and personal growth. In addition, the company’s effective performance management process helps employees understand what they need to achieve in order to succeed personally and help contribute to the company’s success.

Explore Opportunities at the Corporate Headquarters

  • Accounting
  • Corporate Communications
  • Customer Service
  • e-commerce
  • Finance
  • Human Resources
  • Information Technology
  • Legal
  • Logistics
  • Marketing
  • Merchandising
  • New Business Development
  • Operations
  • Planning & Allocation
  • Procurement
  • Product Development
  • Property Development
  • Quality & Safety Assurance 

Click here to apply for one of our open positions.

Executive and Administrative Officers

Formerly known as Dr. G. Raffe, Geoffrey the Giraffe made his public debut in the 1950s in print advertisements for Children’s Bargaintown, the predecessor of Toys“R”Us. He was famous for saying things like, “Toys ‘R’ Us,” a quote that paved the way for the future of the company. In the 1960s, when Children’s Bargaintown became Toys“R”Us, Dr. G. Raffe was renamed Geoffrey and was crowned the official Toys“R”Us “spokesanimal.” Geoffrey the Giraffe has been a beloved member of the Toys“R”Us family ever since.

Over the past 50 years, as the company evolved, so did Geoffrey. And, although his appearance has changed over time, he remains an enduring and iconic symbol associated with the brand and a fun-loving, playful friend for generations of kids.

Click on the box below to follow Geoffrey’s evolution through the years at Toys“R”Us.

Charles P. Lazarus was born on October 4, 1923 in Washington, D.C.  Son of a local entrepreneur, Lazarus’ father operated a bicycle shop.  From a young age, Lazarus shadowed his father while he worked in the shop, and as he got older, began helping his father fix bicycles and assist customers. A budding young businessman, Lazarus often thought about ways to grow his father’s business, and how one day he, too, might operate a store of his own.  

After returning from World War II, Lazarus began to consider what type of business he could open.  Inspired by his uncle who was in the baby furniture business, Lazarus opened his first baby furniture store, Children’s Bargain Town in 1948, in Washington, D.C.

“Give the Customer What They Want” – Charles Lazarus

After two years in business and several customer requests, Lazarus began to feature a select assortment of toys along with the baby furniture. Lazarus learned early on in the toy business that, unlike furniture, toys broke or fell out of fashion with children. This prompted parents to make return visits to the store, which positioned toys as a lucrative commodity.

Generally, toys are a seasonal business. However, Lazarus sought to appeal to the everyday shopper, whether it be a mother searching for the perfect birthday present or a young child seeking to purchase something fun with their allowance. Lazarus always focused on two things: what the customer wants and how to deliver it.  As customer demand for toys grew, the store’s merchandise became more varied, and soon included a much broader assortment of playthings.

Lazarus, motivated by the success of emerging self-service grocery supermarkets, restructured his business in the late 1950s. Following a supermarket store format enabled Lazarus to stock a broader assortment of products, and allowed customers to serve themselves and utilize carts to shop. After this reorganization, Lazarus opened his first store solely dedicated to toys – Toys“R”Us®. The iconic Toys“R”Us logo was created featuring a backwards “R,” in order to give the impression that a child wrote it.

Lazarus continued building his fledgling business into a global toy conglomerate and eventually saw his brainchild become a public company in 1978. Today, Toys“R”Us sells merchandise in more than 1,700 stores, including 871 Toys“R”Us and Babies“R”Us® stores in the United States, and more than 730 international stores and 230 licensed stores in 36 countries and jurisdictions.

Giving Back to Those Less Fortunate

In 1985, with the simple goal of improving the health and well-being of children, Lazarus gathered colleagues and manufacturers in the toy and juvenile products industries for a large-scale benefit dinner in New York City to raise money for charity.  This later inspired the creation of the Toys“R”Us Children’s Fund, which was founded in 1992. Over the years, the Toys“R”Us Children’s Fund, a public charity, has donated millions of dollars to nonprofit organizations that keep children safe and help them in times of need.

In 1994, 46 years after founding the company, Lazarus stepped down as Chairman and CEO, but remained an important member of the board as Chairman Emeritus.  Today, Toys“R”Us, Inc. continues to embody the same ideals set forth by Lazarus upon establishing the company. Toys“R”Us customers are treated to an exceptional shopping experience, with a broad assortment of toys and baby products and outstanding customer service.  In addition, the company remains committed to serving as a caring and reputable neighbor in the communities it serves.