Safety Partner Information

We know that a child’s safety is a parent’s top priority, and it’s ours too. As such, one of the core philanthropic missions of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe. To fulfill this mission, we have established partnerships with several leading national safety organizations.

First Candle

Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund have been longtime supporters of First Candle, one of the nation’s leading nonprofit organizations dedicated to safe pregnancies and the survival of babies through the first years of life. The organization’s areas of focus include research, education and awareness, advocacy and family support programs for sudden infant death syndrome (SIDS) and stillbirth.

Injury Free Coalition for Kids

Injury Free Coalition for Kids is a hospital-based, community-oriented injury prevention program focused on research, education and advocacy. Each of the organization’s more than 40 sites are led by a local physician, and injury prevention programs implemented at each site are based on the specific safety needs of that community. These include programs centered on bike and wheeled-sport safety, water safety, home safety and more. Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund work with Injury Free Coalition for Kids to provide grant funding for local safety initiatives across the country.

Keeping Babies Safe

Keeping Babies Safe is a nonprofit organization that provides education, assistance, advocacy and leadership in protecting babies against preventable injuries associated with unsafe sleep environments and unsafe cribs. Grant funding from the Toys“R”Us Children’s Fund has helped provide safe cribs to parents from economically-challenged environments through the organization’s partner hospitals and clinics nationwide. Since its inception, Keeping Babies Safe has provided more than 8,000 cribs and tens of thousands of educational materials to hospitals across the country.

KIDsANDCARS.ORG is a nonprofit organization that focuses on preventing injuries and death to children in or around motor vehicles. With support from Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund, the organization educates parents, caregivers, legislators and the public about the dangers of leaving children unattended in or around vehicles, including heat stroke, power window strangulations and low-speed, high-severity crush injuries like backovers and frontovers.


Toys“R”Us Inc. and the Toys“R”Us Children’s Fund support Shane’s Foundation, a nonprofit child safety organization dedicated to preventing death and injuries from furniture tip overs through awareness, education and advocacy. The organization provides educational resources to local hospitals, pediatricians and safety groups across the country to inform parents and caregivers about tip-over safety.

The Toys“R”Us Children’s Fund has provided nearly $800,000 in grant funding to support leading national safety organizations like those noted above, among others.


  • American Society for Testing and Materials (ASTM)
  • International Council of Toy Industries (Toys“R”Us, Inc. serves on the Advisory and Safety committees)
  • Toy Industry Association (TIA)