BABIES“R”US® ENTERS INTO STRATEGIC PARTNERSHIP WITH THEBUMP.COM
Collaboration of Two Trusted Pregnancy and Parenting Brands Further Extends Reach of Premier Babies“R”Us Registry through Multiplatform Resources on The Bump
WAYNE, NJ – (January 14, 2014)– Babies“R”Us®, the nation’s leading dedicated juvenile products retailer announced today that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy. Used by more than 18 million parents to date, the Babies“R”Us Registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its Gift Registry Center. With more than 5 million monthly unique visitors to TheBump.com, moms-to-be visit the Gift Registry Center for advice on where to register. In addition, the patented registry search tool on TheBump.com allows friends and family to easily find Babies“R”Us registrants’ lists and buy them a gift. The partnership will continue to evolve and develop over time.
“When a mom-to-be learns she is expecting, she is eager to obtain information and recommendations from trusted parenting resources. Time and again, millions of moms have turned to both Babies“R”Us and The Bump throughout their journey to motherhood,” said Peter Reiner, Senior Vice President, Marketing, Toys“R”Us, U.S. “Through this partnership, we are pleased to extend the reach of our Babies“R”Us Registry even further, and allow parents convenient and efficient access to create, build and share their registries with their loved ones through a respected and reputable site.”
“Our members rely on TheBump.com for its expansive content, resources, interactive tools and online community, which essentially equips them with everything they need to know about becoming a mom,” said Kathleen Kimple, Executive Vice President of e-Commerce and Registry, XO Group Inc. “That’s why our partnership with Babies“R”Us, the most widely-used baby registry, is so fitting, as moms-to-be will be able to secure information and advice to then create a registry with a retailer they trust.”
The two brands will support the partnership with a comprehensive cross-promotional program, inclusive of digital advertising, signage, registry materials and via The Bump My Pregnancy Calendar mobile app and newsletters, among other avenues.
About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 705 international stores and over 180 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.
The Bump is the only multiplatform resource giving first-time moms the inside scoop on fertility, pregnancy and new mommyhood, reaching millions of moms each year through TheBump.com and The Bump local guide. The Bump editorial team, “born” from The Knot, provides new moms stage-by-stage advice, stylish ideas, local resources, interactive tools and a savvy online community whose members are obsessed with knowing about everything baby. The Bump is a part of XO Group Inc. (NYSE: XOXO), a global media and technology leader devoted to weddings, pregnancy and everything in between. Follow The Bump on Twitter @thebump.
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