BABIES“R”US® AND DISNEY BABY TEAM UP TO EXTEND MAGICAL MOMENTS TO NEW AND EXPECTANT PARENTS

Two of the Biggest Names in Baby Products Join Forces to Bring More Options to Parents Through Babies“R”Us Registry and Disney Baby Offerings


WAYNE, NJ – (May 28, 2014) – Babies“R”Us®, the nation’s leading dedicated baby products retailer, and Disney, with its Disney Baby brand, are teaming up to bring more options to new and expecting parents through combined offerings of products and services. Inclusive of online and in-store components, the relationship will bring the Babies“R”Us Registry experience, trusted by more than 18 million parents-to-be, to an expanded audience of expectant parents on DisneyBaby.com and broaden access to Disney Baby products through Babies“R”Us retail locations and marketing vehicles.

Through this collaboration, expectant parents can now create, access and share their Babies“R”Us Registry from DisneyBaby.com. Other highlights include:

“The Babies“R”Us Registry is the most widely used registry among parents-to-be, and we are excited to extend its reach through our new relationship with the Disney Baby brand and to provide our registrants with an even broader assortment of unique merchandise,” said Tom Via, Senior Vice President, Babies“R”Us. “By collaborating with Disney, we will enable more expectant parents to have seamless and convenient access to create, add to and make purchases from their registries from the site of the beloved Disney Baby brand.”

The Babies“R”Us and Disney Baby brands, both of which have millions of followers on social media channels, will leverage their social channels, such as Facebook and Twitter, to highlight ongoing, cross-promotional opportunities to engage with consumers.

“Working with Babies“R”Us allows us to introduce the magic of Disney Baby to a wider audience of new and expecting parents,” Rob Michaelis, Director, Disney Baby. “Through our collective efforts, we can aid new parents on their journey to prepare for their baby’s arrival and help them in ‘Creating magical moments right from the start.’”

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 715 international stores and over 180 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrusand Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Disney Baby

The Disney Baby brand provides parents with essential products and information they need for Creating Magical Moments Right From The Start™. From its launch of the Disney Cuddly Bodysuit™ in Spring 2011, and through products designed with parents in mind, Disney Baby offers today's parents everything they need to bond with Baby at every stage. The Disney Baby product line includes essentials for Apparel, Nursery, On-the-Go, Bathtime, Mealtime, Playtime and Baby's Firsts. A multifaceted digital resource for families, Disney Baby provides consumers with information and inspiration online via the website www.DisneyBaby.com, on Facebook (www.Facebook.com/DisneyBaby), on YouTube (www.YouTube.com/DisneyBaby) and Twitter (www.Twitter.com/DisneyBaby).

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Media Contacts:
Toys“R”Us, Inc.
Linda Connors
973-617-4398
Linda.Connors@toysrus.com

Disney Consumer Products
Erin Barrier
626-773-5132
Erin.J.Barrier@disney.com