TOYS“R”US® TO WELCOME SHOPPERS BEGINNING AT 5PM ON THANKSGIVING WITH MORE THAN 300 INCREDIBLE DOORBUSTERS

Rewards“R”Us Members Provided Opportunity to Shop Deals and Discounts Early Through Company’s First-Ever Pre-Black Friday Perk; Toys“R”Us Offers Gift Cards with Purchases and “$10 to Spend” Promotion to Help Shoppers Stretch Their Budgets During Cyber Week


WAYNE, NJ – (November 11, 2013) Toys“R”Us® today announced its Thanksgiving Weekend plans, inclusive of its stores nationwide opening at 5pm on Thursday, November 28 to welcome parents and gift-givers eager to get a jump start on their holiday shopping.* The company is offering more than 300 doorbuster values, while supplies last, from fantastic 4-hour deals and Thursday-through-Saturday discounts on hot toys, games and tablets, to gift with purchase offers and much more, representing nearly $11,500 in savings. New this holiday season, Toys“R”Us will provide its Rewards“R”Us members the exclusive opportunity to take advantage of select Thanksgiving Weekend deals and discounts on Wednesday, November 27.

The 28-page Toys“R”Us circular is set to arrive in newspapers across the country beginning Wednesday, but families excited to map out their holiday shopping strategy early can preview it as early as Sunday, November 24 on the company’s Facebook page, Facebook.com/Toysrus. Plus, for the first time ever, customers can shop the majority of the Toys“R”Us Thanksgiving Weekend deals starting at 12:01am on Thursday at Toysrus.com/BlackFriday. Additionally, shoppers who spend $75 or more at any Toys“R”Us or Babies“R”Us store nationwide between Thursday, November 28 and Friday, November 29 will receive a $10 coupon redeemable in-store or online Sunday, December 1 through Saturday, December 7.

“At Toys“R”Us, we understand the incredible excitement that surrounds the official kickoff to the holiday shopping season, and the anticipation of value shoppers – marker in hand – as they scour our Black Friday circular, noting the deals they plan to seek out at Toys“R”Us,” said Peter Reiner, Senior Vice President, Marketing, Toys“R”Us, U.S. “As part of our commitment to helping parents fulfill kids’ wishes as they check off the items on their lists, we’re providing a unique opportunity for Rewards“R”Us members to snap up a selection of Thanksgiving Weekend deals one day early and before anyone else. Plus, we’ll have more than 300 awe-inspiring weekend-long discounts on some of the season’s hottest toys and electronics available online and in-store.”

Deal-Seekers will Enjoy Weekend-Long Opportunities to Save BIG on Hot Products

As kids begin creating their wish lists, this year, Toys“R”Us will make holiday shopping even more convenient for all gift-givers preparing to check off the toys their little ones want most. With hundreds of tempting doorbuster deals available beginning at 5pm on Thanksgiving through store closing on Saturday, moms, dads, grandparents and other savvy savers can shop when and how they want. Whether they prefer an early full-stomached start on in-store savings, a quieter home-shopping experience online or a Friday-Saturday trip to The World’s Greatest Toy Store®, customers are guaranteed to find incredible values on countless products all weekend long.

Following are highlights of the 4-hour doorbusters that will be available at Toys“R”Us stores nationwide beginning Thursday, November 28 from 5pm to 9pm, while supplies last (no rain checks).

Following are examples of additional savings that will be available beginning Thursday, November 28 at 5pm through Saturday, November 30 at 12 midnight, while supplies last (no rain checks). Night owls who want to shop online as early as 12:01am on Thursday, November 28, will be delighted to find the majority of the following deals available at Toysrus.com.

Opportunities to Save Continue for Early Risers with 5am Doorbusters

For those who can’t wait to sleep off their Thanksgiving dinners, the company will continue to offer dynamite doorbusters beginning at 5am on Friday, November 29.

Following are selected deals available on Friday, November 29 from 5am through Saturday close, as well as online at Toysrus.com, while supplies last (no rain checks):

Additionally, parents and gift-givers will enjoy dozens of deals on baby essentials from Tommee Tippee® to Graco®, including the following selected doorbusters available on Friday, November 29 from 5am through Saturday close, as well as online at Babiesrus.com, while supplies last (no rain checks):

First-Ever Pre-Black Friday Offer Available to Toys“R”Us Loyalty Members

Existing Rewards“R”Us members, or those who sign up for the loyalty program before November 24, will receive a special email offer, which grants them access to 50 selected Toys“R”Us Black Friday deals beginning Wednesday, November 27. Loyalty members will not only accumulate points for their purchases but can obtain direct access to exclusive offers in all “R”Us stores – giving them a private jumpstart on holiday shopping.

Black Friday Deals Revealed Early to Facebook Fans, Toys“R”Us Toy Channel – a Go-To Savings Destination

Beginning Monday, November 18, through Saturday, November 23, fans of the company’s official Facebook page at Facebook.com/Toysrus will enjoy exclusive updates on incredible values that will be available in the Toys“R”Us Thanksgiving Weekend circular. Plus, for those shoppers who just can’t wait to begin planning their Black Friday shopping strategy, the company will officially reveal the full, 28-page insert on Sunday, November 24 at 12pm for its Facebook fans, as well as online at Toysrus.com/BlackFriday.

Additionally, beginning Sunday, November 24, through Saturday, December 7, the Toys“R”Us Toy Channel, the company’s revamped YouTube channel and go-to destination for exclusive programming on all things toys, will feature special videos with exclusive, one-day extreme deals, as well as selected Black Friday deals, available in-store and online. From incredible savings on top brands such as LEGO®, Barbie, LeapFrog®, Crayola® and much more, each video will not only demonstrate some of the hottest toys of the season, but provide gift-givers even more ways to save before – and beyond – Thanksgiving weekend.

To download the 2013 Toys“R”Us Thanksgiving weekend circular, please click here.

For all the latest news about the 2013 Holiday Season at Toys“R”Us, visit “R” Holiday Press Room at http://www.toysrusinc.com/press-room/r-holiday-press-room/.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 878 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 690 international stores and over 170 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

*Toys“R”Us stores nationwide will open at 5pm on Thursday, November 28, except for stores in Paramus, NJ, which will open on Friday, November 29 at 7am, and select stores in Maine, Massachusetts, Rhode Island and Puerto Rico, which will have varying store open times. All 601 Toys“R”Us locations will close at 10pm on Friday, November 29. In general, these hours do not apply to Toys“R”Us Express or Outlet locations, which will follow the hours of their respective shopping centers. All store hours can be found online at www.Toysrus.com/BlackFridayStoreHours.  
**Discounted item must be of equal or lesser value to the lowest priced item purchased. Select items, styles or events may not be available at all locations.
***Offer available in-store only. Quantities limited; no rain checks. Promotional Gift Card valid beginning 6 hours after activation and expires 2/1/14, except where prohibited. Limit one Promotional Gift Card per guest.

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Media Contacts:
Toys“R”Us, Inc.
Adrienne O’Hara
646-366-8863/ 973-617-4383
Adrienne.Ohara@toysrus.com

Kerry Smith
646-366-8862/ 973-617-4380
Kerry.Smith@toysrus.com