TOYS“R”US® STORES NATIONWIDE STOCK TRICK“R”TREAT “BOO”TIQUES WITH HALLOWEEN MUST-HAVES

In-Store and Online Halloween Shops Have Costumes for the Whole Family, Kid-Favorite Candy, Haunting Décor and More


WAYNE, NJ (September 25, 2013) – Toys“R”Us® today announced the debut of Trick“R”Treat “Boo”tiques in Toys“R”Us stores nationwide and online at Toysrus.com. Stocked with Halloween must-haves to help parents and little ones prepare for a “spook”tacular celebration, these in-store shops feature a broad assortment of Halloween costumes, accessories, candy, gear and more. For even more fang-tastic fun, shoppers can visit Toysrus.com/Halloween to browse thousands of disguises for the whole family, as well as fun, interactive content like games, pumpkin carving tips and spooky-fun movies. 

“At Toys“R”Us, we are excited to offer a one-stop-shop for families looking to make their Halloween frightfully fun,” said Lisa Harnisch, Senior Vice President, General Merchandise Manager, Toys“R”Us, U.S. “From the year’s hottest costumes for kids and innovative dress-up themes for the whole family, to eerie décor and online activities, we are dedicated to providing our customers with affordable, on-trend merchandise for the Halloween season.”

Toys“R”Us Provides Costumes for the Whole Family

#BabiesFirstHalloween

Parents on the hunt for the perfect “first” costume for their tiny tots need look no further than Toys“R”Us. From Captain America and Cap’n Stinker, to goofy gorillas and pretty princesses, these costumes are too cute to spook. Infant costumes come in sizes newborn to 24 months.

Popular Costumes for Boys

A perennial choice among kids big and small, superhero costumes are topping the “I Want To Be A…” list again this year. From Batman the Brave and Bold and TEENAGE MUTANT NINJA TURTLES for toddlers, to Superman Man of Steel, Iron Man® 3, Wolverine® and Power Rangers® for older boys. Additional favorites include much-loved movie and TV characters such as Buzz Lightyear and Woody from Toy Story 3, Jake and the Never Land Pirates, as well as Mike and Sulley from Monsters University.

Popular Costumes for Girls

Girls can shine their tiaras and practice their royal wave, as princess-themed costumes are among this year’s favorites. Top costumes include Sofia the First and Disney Princess Ballerinas among toddlers, as well as Disney Princess Sparkle and Disney Princess Storybook Prestige for older girls. Additional top picks include Sulley from Monsters University and Disney Junior favorite, Doc McStuffins.

Costumes for Trendy Tweens

Teens and tweens will love transforming into fabulously freaky characters, from Monster High ghouls and bewitching Crystal Witches to the fairies of Winx Club. Fashionistas are sure to find all their favorite characters at Toys“R”Us.

Costumes for the Family That Haunts Together

This year, Toys“R”Us is offering group costumes designed to create a spook-tacular statement, which can be found online at Toysrus.com/Halloween. While mom transforms into Glinda the Good Witch and dad the Tin Man, little ones can click their ruby slippers together three times to become Dorothy or earn a badge of courage as the Cowardly Lion. Each member of the family can play their part to create a united Halloween theme, whether becoming movie characters from Star Wars and Toy Story, or princesses, pirates, doctors, firefighters and more.

Fa“boo”lous Accessories

What’s an angel without its wings or Batman without a cape? From makeup and wigs, to superhero masks, jewelry and more, Toys“R”Us is filling its stores with fun accessories families need to complete their favorite costumed look.

Toys“R”Us Stores Prepare Families to be the Block’s Best Stop for Trick“R”Treaters

For shoppers looking to enchant their doorstep door-knockers with the perfect Halloween treat, Toys“R”Us has family-fun Brand Castle® baking products such as Crayola® Halloween Candy Corn Cookie Baking Kit, Brains Cupcake Kit and Evil Queen Caramel Apple Cake Pop Kit. And, there’s no better way to greet trick-or-treaters than with ghoulish goodies, such as Bloody Bites candy fangs, gummy body parts, as well as classic candies like Brach’s candy corn and much more.

No Halloween is complete without the perfect pumpkin, and Toys“R”Us stores have everything families need to design the perfect jack-o’-lantern, including carving kits, scoopers, stencils and tea lights. Plus, parents and kids preparing for a long night of candy collection can find the perfect loot bag at Toys“R”Us, including licensed pails that match little ones’ costumes and bright-colored, lighted safety buckets.

Online Headquarters for Costumes, Décor and Halloween Fun

Now through October 31, customers who prefer to shop from the comfort of their own home can visit Toysrus.com/Halloween, an online hub showcasing thousands of costumes, plus thematic accessories, decorations and movies for the whole family. In addition to Halloween products, kids and parents will enjoy even more engaging content, including downloadable activity pages, bewitching digital wallpapers, online games like Monster Match and Shadowy Shuffle, tips and tricks to carve the perfect jack-o’-lantern and more.

To generate excitement among the social media community in the weeks leading up to Halloween, Toys“R”Us will spookify its Facebook (Facebook.com/Toysrus), Pinterest (Pinterest.com/Toysrus), Twitter (@Toysrus) and Instagram (@Toysrus) channels to provide fans and followers with safety tips, trivia and activities. Toys“R”Us and Babies“R”Us® will encourage their fans to join the conversation using the hashtags #Halloween and #BabiesFirstHalloween to share photos of their kids – and themselves – in their best costumes from Halloweens past and present in anticipation of the big night.

For helpful information on how to keep kids safe while trick-or-treating, parents should visit Toysrus.com/Halloween for tips from the American Academy of Pediatrics, which include recommendations on where to, and where not to trick-or-treat, how to choose the right costume and how to ensure treats are safe to eat.

For images of this year’s top costumes available at Toys“R”Us, click here: https://toysrus.sharefile.com/d/s243999cda9f486fa

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 690 international stores and over 170 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

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Media Contact:
Toys"R"Us, Inc.
Nicole Hayes
973-617-4371
nicole.hayes@toysrus.com

Jessica Offerjost
973-617-4766
jessica.offerjost@toysrus.com