TOYS“R”US® LAUNCHES NEW JEWELRY AND ACCESSORY CRAFTS COLLECTION BY VICTORIA JUSTICE

Designed by the Stylish Actress and Musician, Totally Me!® by Victoria Justice Offers Customizable Accessories and Creative Crafts for Tweens


WAYNE, NJ (August 28, 2013) – Toys“R”Us® today announced that it is introducing an exclusive range of fashion-forward do-it-yourself accessories and crafts, designed by actress and musician Victoria Justice, for the company’s popular Totally Me!® brand.  Adding to the retailer’s expansive assortment of tween craft products, the new line, Totally Me! by Victoria Justice, features 16 unique and fashionable items designed by the star, including customizable necklaces, bracelets, rings, shoes, hats and more. Aspiring fashionistas looking for the hottest tween trends and accessories, including Justice’s favorite picks, need look no further than Toys“R”Us. Totally Me! by Victoria Justice is currently available online at Toysrus.com/VictoriaJustice, and will be rolling into Toys“R”Us stores nationwide in the coming weeks.

Throughout her acting and music career, Justice has drawn inspiration from the inventive fashions surrounding her. Comfort, color and creativity are the cornerstones of her style, and she expresses herself through the clothes and accessories she wears. Now, her eye for fashion has translated into Totally Me! by Victoria Justice, which is designed especially for tweens ages 8 and up, allowing them to express their creativity and passion for fashion.

“I believe fashion should be bold, fearless and honest, giving each individual an opportunity to showcase their own personality. I want everyone to have fun and be able to express their individual sense of style, and with this new collection kids can design each piece themselves,” said Victoria Justice. 

“We are so pleased to extend our popular Totally Me! line of arts and crafts to include Totally Me! by Victoria Justice, providing our customers with all new, on-trend and unique products like customizable fedora hats, sunglasses and more,” said Ira Hernowitz, Executive Vice President, “R”Us Brands, Toys“R”Us, Inc. “We wanted to find an inspirational, fashion-forward teen icon to help grow the Totally Me! line, and we’re thrilled to partner with Victoria Justice on this new collection, available only at Toys“R”Us. We expect her flair for fashion and sense of style will help inspire creativity in our young customers.”

The following select Totally Me! by Victoria Justice DIY jewelry and craft kits are currently available online at Toysrus.com/VictoriaJustice, and will be rolling into Toys“R”Us stores nationwide in the coming weeks:

Customizable Jewelry to Complete Any Outfit

Accessorizing an ensemble is a cinch with Totally Me! by Victoria Justice customizable jewelry kits, ranging from $12.99 to $29.99. From Sassy Message Rings to Dazzling Friendship Bracelets and Painted Statement Necklaces, every piece can be personalized and made unique. Each kit includes decorative essentials like ribbons, gemstones, sequins, glitter and themed charms, including hearts and mustaches.

Craft Kits Transform Wardrobe from Drab to Fab

With Totally Me! by Victoria Justice craft kits, ranging from $12.99 to $29.99, trend-setting tweens will find bows, beads, stickers, rhinestones and jewels to take an ordinary pair of shoes or shades and transform them into a work of art. Each kit includes ready-to-decorate fashion accessories like headbands, head wraps, barrettes, hats, sunglasses and more.

Fashion Inspired by Outfits from Victoria’s Closet

Flawless style begins with the stylist! Fashionistas can put their own designs to paper with Victoria’s Closet Fashion Sketchbook. The kit, inspired by items found in the star’s personal closet, includes color and fabric swatches, design stencils and stickers featuring Justice’s favorite outfits from the red carpet, concerts, fashion shows and more, all of which can be mixed and matched to create countless ensembles and design statements.  

To download high-res images of the Totally Me! by Victoria Justice DIY jewelry and accessory line available only at Toys“R”Us, click here: https://toysrus.sharefile.com/d/s525d89a0e1b42e08

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

# # #



Media Contacts:
Toys"R"Us, Inc.
Nicole Hayes
646-366-8862
nicole.hayes@toysrus.com

Jessica Offerjost
646-366-8854
jessica.offerjost@toysrus.com