TOYS“R”US, INC. INTRODUCES COMPANY-BRANDED GIFT CARDS IN ITS 41 STORES THROUGHOUT CHINA


Wayne, NJ (August 13, 2013) Toys“R”Us, Inc. today announced that it has introduced its own gift card program in its stores throughout China. Gift cards are now available for purchase in its 41 locations, and can be redeemed in any Toys“R”Us store in the country. Making gift cards available to its customers in China is the company’s most recent offering as it continues to position Toys“R”Us for long-term growth in the market.

Both fixed-value and open-value gift cards are available. Fixed-value cards are available in 200rmb (approximately 33 U.S. dollars), 500rmb (approximately 82 U.S. dollars) and 1000rmb (approximately 163 U.S. dollars) denominations, and open-value cards can be loaded with any amount a customer chooses between 100rmb and 1000 rmb. The new gift cards feature fun, kid-friendly designs such as a Fast Lane monster truck, cupcake, alien in a spaceship, skateboard, clown, surfer kids, Geoffrey the Giraffe celebrating a birthday with his zebra, hippo and monkey friends, and more. For those wishing to present new or expectant parents with a gift card, a Babies“R”Us-branded card is also available. 

“We continue to look for ways to make shopping with Toys“R”Us more convenient for our customers throughout China,” said Mark Murphy, Managing Director, Toys“R”Us, China. “Offering gift cards provides the opportunity to let the recipient choose their own special gift, whether they’re celebrating a birthday, the New Year, Children’s Day, a successful semester at school or welcoming a new baby.”

In October 2011, Toys“R”Us, Inc. acquired the majority stake in its business in Greater China and Southeast Asia from Fung Retailing. With this agreement, the existing Toys“R”Us licensed operations in this region became 70 percent majority owned and controlled by Toys“R”Us, Inc. and 30 percent owned by Fung Retailing. To make the brand more accessible to consumers throughout the country, Toys“R”Us launched its e-commerce site in China in November 2012.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

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Media Contacts:
Toys"R"Us, Inc.
Katie Reczek
(973) 617-4381
Katie.Reczek@toysrus.com