SADIE & SCOUT, A DISTINCTIVE LINE OF NURSERY BEDDING AND ROOM DÉCOR, ARRIVES IN BABIES“R”US® STORES NATIONWIDE AND ONLINE
Exclusive Fashion-Forward Collection Provides Mix and Match Nursery Ensembles at Affordable Prices
WAYNE, NJ (August 20, 2013) – Babies“R”Us® today announced the introduction of Sadie & Scout, a brand-new and exclusive collection of fashion-forward bedding and room décor for baby, to the company’s ever-growing assortment of differentiated merchandise offerings. From perfectly patterned sheets and blankets, to distinctive wall art, the fun, mix and match collection offers new and expectant parents the opportunity to create a variety of inspirational nursery décor options for their little one. The Sadie & Scout assortment features 40 distinct items, and is available now online at Babiesrus.com. The line will also begin arriving in Babies“R”Us stores nationwide this week.
“At Babies“R”Us, we’re constantly seeking opportunities to bring our customers new and exciting products that can’t be found anywhere else, so we are delighted to introduce the all-new Sadie & Scout collection,” said Tom Via, Senior Vice President, Juvenile, Toys“R”Us, U.S. “Designed to help moms and dads create personalized nursery environments, the line provides items rich in detail and color combinations that result in fashionable room ensembles at affordable prices.”
Customers will enjoy choosing from three fresh, colorful themes of bedding with matching room décor. The motifs include Hampton, Chelsea and Zahara, and each includes sheets, blankets, changing pad covers and more. Elaborate wall art packages featuring 3-D decorations, as well as 2-D decals to create murals of trees, a map of the world or giraffes, will also be available.
With items ranging in price from $14.99 to $19.99 for sheets and blankets, and $19.99 to $29.99 for wall art, the Sadie & Scout collection is sure to appeal to style- and value-conscious shoppers alike.
The Hampton Collection
Parents can give baby’s room the nautical feel with this adorable assortment filled with warm blues, grays and beiges. Crisp patterns on sheets and blankets, and festive 3-D wall art, including a blue whale, red life saver and alphabet canvas, together complete this one-of-a-kind nursery look. Parents can mix and match pieces within the collection, or pull in elements from the Zahara assortment, to create a fresh feel.
The Chelsea Collection
From baby to toddler, little ones will surely adore this bird- and butterfly-themed assortment featuring perfectly miss-matched patterns and bright colors. Pinks, yellows, greens and blues anchor this eye-catching ensemble, while wooden birds, a butterfly canvas, an over-sized tree decal and a wire bird cage picture holder add unique flair to baby’s walls. To complete an all-new look for the room, parents can mix and match pieces within the collection.
The Zahara Collection
This safari-themed bedding and décor collection is perfect for little ones. With warm browns and beiges, zebra and giraffe prints, and animal-themed 3-D wall art, baby’s room will transform into a jungle oasis. An over-sized world map wall decal completes this fun look. To create an all-new feel in the nursery, parents can mix and match pieces within the collection, or pull in elements from the Hampton assortment.
About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.
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