LET THE MAGIC BEGIN! DISNEY INFINITY MAKES ITS DEBUT AT TOYS“R”US® STORES NATIONWIDE
Toys“R”Us® Becomes the Ultimate Disney Infinity Retail Destination, Allowing Customers to Experience All-New Gaming Universe Featuring Beloved Disney and Pixar Characters, Along with Exclusive Toys, Special Events and More; Toys“R”Us Stores Nationwide to Open at 8am on Sunday, August 18 to Welcome Eager Fans
WAYNE, NJ (August 15, 2013) – Toys“R”Us® stores nationwide and Toysrus.com will become the ultimate retail destinations for consumers eager to explore the new, magical worlds of Disney Infinity when it officially launches this Sunday, August 18. Disney Interactive’s new video game platform, which will be available on the Xbox 360™ game and entertainment system, the PlayStation® 3 computer entertainment system, Nintendo 3DS, Wii™, Wii™ U and iPad, integrates collectible figures featuring beloved characters from The Walt Disney Company and Pixar Animation Studios with an immersive video game experience that allows the characters to come to life and interact together – for the first time ever. In the U.S., Toys“R”Us also will be the only place where fans can find figures from the Infinite Crystal Series™, an assortment of exclusive, collectible figures that have enhanced in-game abilities, as well as exclusive Power Discs that unlock special in-game powers, gadgets, vehicles and more.
“Disney Infinity offers kids the opportunity to not only combine their toys and the digital world, but allows them to bring together their favorite Disney and Pixar characters, including Jack Sparrow from Pirates of the Caribbean and Lightning McQueen from Cars, creating new worlds and storylines of Disney magic,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “We’re thrilled to collaborate with Disney to bring this unique game and product – including those available only at Toys“R”Us – to the many fans and gamers who have been eagerly awaiting this exciting launch.”
In a way that only Disney can, each Disney Infinity character figure will come to life and play together in a virtual “Toy Box.” The game also includes a story-driven experience, “Play Set,” which allows players to solve challenging puzzles, battle enemies and explore iconic locations from famous Disney properties. In “Toy Box” mode, players can build and customize their own unique virtual world using their favorite characters, vehicles, settings and accessories.
Disney Infinity is launching with an initial line of 18 collectible interactive figures and 21 Power Discs, including those found only at Toys“R”Us. To help fans build their Disney Infinity collections, Toys“R”Us will offer the largest assortment of Disney Infinity products available.
“Disney Infinity delivers a magical experience that kids generations over have come to expect from Disney, and we are pleased to partner with Toys“R”Us to provide kids and families across the country with unique content they can’t find anywhere else,” said Bill Roper, Disney Interactive Vice President and General Manager of Product Development.
Toys“R”Us to Offer Exclusive Line of Disney Infinity Figures, Power Discs
Toys“R”Us will be the only place Disney Infinity fans can find characters from the Infinite Crystal Series™, an assortment of exclusive, collectible figures that have enhanced in-game abilities. With the purchase of a figure from the Infinite Crystal Series™, users can not only earn bonus experience points and health to give their characters an extra edge and more play time, but also access a special in-game area to display their crystal figures. Additionally, Toys“R”Us is the only retailer that will offer exclusive Power Discs, which when placed on the Disney Infinity base, unlock unique in-game powers, vehicles, gadgets and more.
The following are two Disney Infinity items that will be available only at Toys“R”Us stores in the U.S. and Toysrus.com at launch, beginning Sunday, August 18:
Lightning McQueen Infinite Crystal Series™ figure
Whatever the task, Lightning McQueen is quick to react! Whether he’s jumping over canyons or racing across a desert, nothing slows him down. This exclusive crystal figure allows players to earn bonus points and access special, unique in-game abilities, making Lightning McQueen stand out from the rest! No batteries required. Ages 6 years and up.
Mike’s Car Power Disc
Mike Wazowski from Monsters Inc. can cruise through the worlds of Disney Infinity with the help of Mike’s Car Power Disc. Players can use the disc to spawn Mike’s car featured in Monsters Inc., giving him a unique edge over other characters in the game. No batteries required. Ages 6 years and up.
Additional Infinite Crystal Series™ figures, as well as new, exclusive Power Discs, will be announced as they are made available through the company’s ongoing marketing efforts, including on the company’s Toys“R”Us Facebook page at Facebook.com/Toysrus, through 2014.
Toys“R”Us Stores Nationwide to Open Early on Launch Day
On Sunday, August 18, Toys“R”Us stores nationwide will open one hour early at 8am to accommodate fans excited to get their hands on the brand-new game, figures and accessories.* For those interested in taking their Disney Infinity experience to the next level with characters that can’t be found anywhere else, Toys“R”Us will be the must-stop destination on Sunday morning.
Also, at midnight on Sunday, August 18, parents will be able to browse and shop all Disney Infinity products – including exclusive items – online at Toysrus.com/DisneyInfinity. Orders can be placed for pickup in-store on Sunday, ensuring customers are able to get the items they want on launch day.
Toys“R”Us to Showcase Disney Infinity Through Interactive Displays, Shops and Events
All Toys“R”Us stores nationwide will feature an interactive display that allows kids to see and experience the exciting world of Disney Infinity up close. Starting in September, customers will also find dedicated Disney Infinity feature shops at the front of all Toys“R”Us stores across the country, featuring a combination of figures, Power Discs, accessories and more.
Additionally, on Saturday, September 7, all Toys“R”Us stores nationwide will host a Disney Infinity Power Disc Trade event from 12 noon to 2pm, giving kids the opportunity to exchange their own Disney Infinity Power Discs with other fans and receive special offers on Disney and Disney Infinity products.
To download screenshots and images of Disney Infinity merchandise, including exclusive products, please click here.
*Toys“R”Us stores nationwide will open at 8am on Sunday, August 18, except for stores in Paramus, NJ, which will be closed, and select stores in North Dakota and Puerto Rico, which have varying store open times due to local ordinances. Toys“R”Us Express and Outlet locations generally follow the hours of their respective shopping centers. All store hours can be found online at www.Toysrus.com/StoreLocator.
About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.
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