CRA-Z-LOOM™, THE ULTIMATE RUBBER BAND ACCESSORY MAKER, NOW AVAILABLE EXCLUSIVELY AT TOYS“R”US® STORES NATIONWIDE AND ONLINE AT TOYSRUS.COM


August 19, 2013 (Randolph, NJ) Today, Cra-Z-Art® is proud to announce the launch of the Shimmer N’ Sparkle Cra-Z-Loom™ Bracelet Maker, the ULTIMATE tool for the ultimate fashionista. With this easy-to-use kit and a stretch of the imagination, kids – and kids at heart – will love creating a world of rubber band fun. From bracelets, rings and necklaces, to belts, key chains and more, the possibilities are endless. The Cra-Z-Loom Bracelet Maker is available now exclusively at Toys“R”Us® stores nationwide and online at Toysrus.com, as well as at FAO Schwarz® Fifth Avenue and online at FAO.com.

“Bracelet making and trading is one of the hottest trends I've seen in my 36 years in the craft industry,” said Lawrence Rosen Chairman of Cra-Z-Art. “That’s why we’re thrilled to launch Cra-Z-Loom at Toys“R”Us, offering kids of all ages the ability to create endless, super stretchy accessories!”

Cra-Z-Loom comes complete with a sturdy, plastic loom, weaving hook, (S) clips, 600 latex-free rubber bands and easy-to-follow instructions. Multi-color rubber band refill packs are also available for purchase. The company plans to expand its assortment of Cra-Z-Loom items in the coming months, including additional refill pack color options, such as tie dye and glitter, as well as with all-new charms, a carry case and more.

Toys“R”Us to Host Cra-Z-Loom Events in its Stores Nationwide

Every Saturday beginning August 24 through November 23, kids of all ages are invited to visit their local Toys“R”Us store from 10am – 12 noon for a special opportunity to loop, weave and wear their very own, complimentary rubber band wearable using the Shimmer N’ Sparkle Cra-Z-Loom Bracelet Maker. In addition, attendees will be encouraged to join the Cra-Z-Conversation on the company’s official Instagram page @Toysrus by posting a photo of their Cra-Z-Loom bracelets and accessories using #CraZLoom. 

“Making and collecting bracelets is quickly becoming a favorite activity and fashion statement among kids,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “We’re very excited to introduce Cra-Z-Loom, which combines fashionable flair and creativity with kids’ affinity for collectibles. Let the bracelet making begin!”

To support the availability of the Cra-Z-Loom™ Bracelet Maker, and demonstrate the exciting world of rubber band fun, the company has launched a national television advertising campaign. Additionally, customers who visit the company’s official YouTube channel at YouTube.com/Toysrus will find a helpful, Cra-Z-Loom instructional video.

About Cra-Z-Art®

CRA-Z-ART® produces high-quality toy and stationery products that are part of our family heritage and everyone at CRA-Z-ART® strives to provide customers with products that are... ALWAYS CREATIVE!® Discover more about CRA-Z-ART® products online at  http://www.cra-z-art.com.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:

Lawrence Rosen, Chairman
Cra-Z-Art®
973-543-2037
LRosen@cra-z-art.com

Kerry Smith, Public Relations
Toys“R”Us, Inc.
973-617-4380
Kerry.Smith@toysrus.com