2013 general Press Releases

Date

Title

January 10, 2013 TOYS“R”US, INC. RAISES $4 MILLION AND NEARLY 350,000 TOYS TO HELP KIDS IN NEED DURING ITS 2012 TOYS FOR TOTS CAMPAIGN
January 16, 2013 TOYS“R”US, INC. DONATES $1 MILLION TO HELP REBUILD NEW JERSEY IN AFTERMATH OF HURRICANE SANDY
February 12, 2013 TOYS“R”US® DIVES INTO THE UNDERWATER WORLD OF OCTONAUTS™, DEBUTING A NEW LINE OF FISHER-PRICE® TOYS BASED ON THE HIT PRESCHOOL SERIES
March 28, 2013 BABIES“R”US® AND WHATTOEXPECT.COM® ENTER STRATEGIC PARTNERSHIP TO PROVIDE EXPECTANT PARENTS ACCESS TO CONTENT AND RESOURCES
April 1, 2013 TOYS“R”US®, U.S. MARKS THE START OF AUTISM AWARENESS MONTH WITH IN-STORE AND ONLINE FUNDRAISING CAMPAIGN SUPPORTING AUTISM SPEAKS
April 4, 2013 PROUD MOM HEIDI KLUM DEBUTS T-SHIRTS SPECIALLY DESIGNED BY SON JOHAN EXCLUSIVELY AT BABIES“R”US®
May 6, 2013 MORE THAN $2 MILLION RAISED DURING TOYS“R”US® AND BABIES“R”US® 2013 AUTISM SPEAKS FUNDRAISING CAMPAIGN
May 7, 2013 TOYS“R”US, INC. APPOINTS ANDRE JAVES MANAGING DIRECTOR, TOYS“R”US, AUSTRALIA
May 9, 2013 MOTHER’S DAY MARKS ONE YEAR ANNIVERSARY OF BABIES“R”US® PARTNERSHIP WITH OPERATION SHOWER
May 17, 2013 MARTIN SHORT AND JOHN MELLENCAMP HEADLINE 2013 TOYS“R”US CHILDREN’S FUND GALA, HELPING RAISE OVER $4.5 MILLION
May 22, 2013 TOYS“R”US® BECOMES THE ULTIMATE DESPICABLE ME 2 DESTINATION
May 23, 2013 TOYS“R”US CHILDREN’S FUND DONATES $100,000 TO SAVE THE CHILDREN TO SUPPORT CHILDREN AND FAMILIES FOLLOWING OKLAHOMA TORNADO
May 29, 2013 NICKELODEON OPENS FIRST-EVER BRANDED RETAIL DESTINATION; LAUNCHES 1,000 SQUARE FOOT ‘NICK SHOP’ IN TOYS“R”US TIMES SQUARE
May 30, 2013 TOYS“R”US® INTRODUCES LEMON SMILES CHALLENGE TO KICK OFF ITS 2013 CAMPAIGN TO BENEFIT ALEX’S LEMONADE STAND FOUNDATION
June 13, 2013 TOYS“R”US® COUNTS DOWN TO 2014 SPECIAL OLYMPICS USA GAMES AND FIRST-EVER YOUNG ATHLETES™ FESTIVAL WITH YEAR-LONG CAMPAIGN TO RAISE AWARENESS FOR 2014 GAMES
June 17, 2013 DANIEL TIGER’S NEIGHBORHOOD TOY RANGE TO LAUNCH EXCLUSIVELY AT TOYS“R”US® – FALL 2013
August 13, 2013 TOYS“R”US, INC. INTRODUCES COMPANY-BRANDED GIFT CARDS IN ITS 41 STORES THROUGHOUT CHINA
August 14, 2013 TOYS“R”US AND BABIES“R”US EXPAND GLOBAL FOOTPRINT, OPENING MORE THAN 100 STORES, INCLUDING NEW LOCATIONS AND CONVERSION OF STORES TO THE SIDE-BY-SIDE FORMAT
August 14, 2013 TOYS“R”US® RAISES NEARLY $1.8 MILLION DURING NATIONWIDE CAMPAIGN BENEFITING ALEX’S LEMONADE STAND FOUNDATION
August 15, 2013 LET THE MAGIC BEGIN! DISNEY INFINITY MAKES ITS DEBUT AT TOYS“R”US® STORES NATIONWIDE
August 19, 2013 CRA-Z-LOOM™, THE ULTIMATE RUBBER BAND ACCESSORY MAKER, NOW AVAILABLE EXCLUSIVELY AT TOYS“R”US® STORES NATIONWIDE AND ONLINE AT TOYSRUS.COM
August 20, 2013 SADIE & SCOUT, A DISTINCTIVE LINE OF NURSERY BEDDING AND ROOM DÉCOR, ARRIVES IN BABIES“R”US® STORES NATIONWIDE AND ONLINE
August 21, 2013 TOYS“R”US, INC. EXPANDS “PRICE MATCH GUARANTEE” TO INCLUDE PRICING FROM ONLINE RETAILERS IN ADVANCE OF THE HOLIDAY SHOPPING SEASON
August 22, 2013 GABBY DOUGLAS LENDS SUPPORT TO 2013 EDITION OF TOYS“R”US TOY GUIDE FOR DIFFERENTLY-ABLED KIDS®
August 28, 2013 TOYS“R”US® LAUNCHES NEW JEWELRY AND ACCESSORY CRAFTS COLLECTION BY VICTORIA JUSTICE
August 29, 2013 TOYS“R”US® EXPANDS YEAR-ROUND EDUCATION PRODUCT SELECTION, DEBUTS ALL-NEW IMAGINARIUM® LEARNING LINE
September 9, 2013 TICKETY TOC TOY LINE, AVAILABLE EXCLUSIVELY AT TOYS“R”US®, DELIVERS FUN AROUND THE CLOCK FOR PRESCHOOLERS
September 9, 2013 TOYS“R”US® ANNOUNCES tabeo™ e2 – THE NEXT GENERATION OF ITS HIT TABLET JUST FOR KIDS
September 12, 2013 TOYS“R”US, INC. UNWRAPS PLANS FOR 2013 HOLIDAY SEASON
September 12, 2013 TOYS“R”US® GIVES CUSTOMERS COMPELLING REASONS TO SHOP EARLY THIS HOLIDAY SEASON WITH COMPREHENSIVE PACKAGE OF PROGRAMS
September 18, 2013 TOYS“R”US® ANNOUNCES THE 2013 #TRUHotToyList
September 24, 2013 TOYS“R”US® TO HIRE 45,000 EMPLOYEES NATIONWIDE IN ADVANCE OF 2013 HOLIDAY SHOPPING SEASON
September 24, 2013 HEIDI KLUM’S TRULY SCRUMPTIOUS KIDS COLLECTION FOR BABIES“R”US® CELEBRATES ITS FIRST BIRTHDAY
September 25, 2013 TOYS“R”US® STORES NATIONWIDE STOCK TRICK“R”TREAT “BOO”TIQUES WITH HALLOWEEN MUST-HAVES
October 3, 2013 TOYS“R”US® INTRODUCES MONSTER 500™, AN EXCLUSIVE TOY ASSORTMENT SET TO UNLEASH IN STORES NATIONWIDE AND ONLINE ON OCTOBER 14
October 7, 2013 TOYS“R”US® TO SERVE AS THE GLOBAL RETAIL DESTINATION FOR SKYLANDERS SWAP FORCE™
October 16, 2013 TOYS“R”US® KICKS OFF ITS 10TH ANNUAL FUNDRAISING CAMPAIGN TO BENEFIT THE MARINE TOYS FOR TOTS FOUNDATION
October 16, 2013 TOYS“R”US, INC. APPOINTS CEO; NAMES PRESIDENT OF U.S. BUSINESS
October 21, 2013 TOYS“R”US UNWRAPS “MAKE ALL THEIR WISHES COME TRUE” MARKETING CAMPAIGN DEMONSTRATING WHY IT’S THE #WISHINACCOMPLISHED DESTINATION FOR KIDS AND FAMILIES THIS HOLIDAY SEASON
October 29, 2013 THE GREAT BIG TOYS“R”US® WISH FINDER IS HERE, SHOWCASING THE SEASON’S HOTTEST TOYS AND SPECIAL SERVICES TO HELP “MAKE ALL THEIR WISHES COME TRUE”
October 31, 2013 TOYS“R”US® OFFERS EXCEPTIONAL VALUES TO LOYAL SHOPPERS THIS HOLIDAY SEASON, INCLUSIVE OF “R”US CREDIT CARD SUPER SATURDAYS, DOUBLE-WISH-IOUS WEDNESDAYS AND FIRST-EVER, EXCLUSIVE PRE-BLACK FRIDAY INCENTIVE
November 4, 2013 RIDEMAKERZ® VROOOMS INTO ICONIC FAO SCHWARZ® FIFTH AVENUE WITH LAUNCH OF UNIQUE CUSTOM CAR-BUILDING SHOP EXPERIENCE
November 6, 2013 FAO SCHWARZ® DECKS THE HALLS FOR THE HOLIDAYS, RELEASES ITS ANNUAL SHOPPING CATALOG WITH EXPERTLY CRAFTED TOYS AND LIMITED EDITION COLLECTIBLES
November 7, 2013 PREMIERING THE TOYS“R”US TOY CHANNEL – THE ULTIMATE DESTINATION FOR EXCLUSIVE, ORIGINAL AND ENTERTAINING TOY PROGRAMMING
November 11, 2013 TOYS“R”US® TO WELCOME SHOPPERS BEGINNING AT 5PM ON THANKSGIVING WITH MORE THAN 300 INCREDIBLE DOORBUSTERS
November 12, 2013 TOYS“R”US, U.S. UNVEILS FRESH LOOK FOR TOYSRUS.COM AND BABIESRUS.COM, INTRODUCES SOCIAL SHOPPING
November 13, 2013 TOYS“R”US, INC. APPOINTS WOLFGANG LINK TO LEAD ITS EUROPEAN BUSINESS
November 26, 2013 TOYSRUS.COM KICKS OFF 10 DAYS OF EXCEPTIONAL SAVINGS BEGINNING THANKSGIVING DAY AND CONTINUING THROUGH CYBER WEEK
December 17, 2013 TOYS“R”US® STORES NATIONWIDE TO REMAIN OPEN 87 CONTINUOUS HOURS, PRESENTING GIFT-GIVERS MORE OPPORTUNITIES TO MAKE KIDS’ WISHES COME TRUE