TOYS“R”US® TIPS THE ODDS IN EVERYONE’S FAVOR, TRANSFORMING INTO THE HUNGER GAMES DESTINATION IN ADVANCE OF DVD AND BLU-RAY LAUNCH
Highly Anticipated Release of The Hunger Games on DVD and Blu-Ray Celebrated With Dedicated Boutiques, Special Openings, Fantastic Deals and an Appearance by Fan-Favorite “Rue”
WAYNE, NJ (August 8, 2012) – Earlier this year, millions watched as the popular novel, The Hunger Games, became a worldwide phenomenon from Lionsgate (NYSE: LGF). In anticipation of The Hunger Games DVD and Blu-Ray release on Saturday, August 18, Toys“R”Us® stores across the country will serve as the go-to destination for fans of the first movie based on the popular trilogy to find the latest products inspired by The Hunger Games. Mockingjay pins that match the one worn by Katniss, action figures based on characters, backpacks, T-shirts and more can now be found in dedicated boutiques in Toys“R”Us stores nationwide and online at Toysrus.com/HungerGames. Additionally, fans can celebrate this release at 12:01 am on Saturday, August 18 in select Toys“R”Us stores across the country.
“The Hunger Games has quickly become one of the most popular properties in the world, and from dolls to charm bracelets, shoppers are sure to find the broadest assortment of products based on the film at Toys“R”Us,” said Lisa Harnisch, Senior Vice President, General Merchandise Manager, Toys“R”Us, U.S. “We worked closely with Lionsgate to create a one-stop shopping destination for fans as they anxiously count down the time until the DVD and Blu-Ray release.”
“Toys“R”Us has been a terrific partner in helping bring the full experience of The Hunger Games to a wide audience,” said Ron Schwartz, Lionsgate Executive Vice President & General Manager of Home Entertainment. “They have created a place where fans of all ages will find a variety of unique merchandise that continues their connection to this thrilling film.”
Counting Down to an Amazing DVD and Blu-Ray Premiere
Fans from coast-to-coast are counting down to 12:01am on Saturday, August 18 when The Hunger Games becomes available on DVD and Blu-Ray. To help everyone across the country bring home the first film based on the blockbuster book series, nearly 100 Toys“R”Us stores in the U.S. will open their doors shortly before midnight, allowing customers to be among the first to purchase The Hunger Games. A full list of stores participating in the midnight opening can be found online at Toysrus.com/HungerGamesStores.
Special Appearance By “Rue” at Toys“R”Us Times Square
To mark the official release of The Hunger Games on DVD and Blu-Ray, Toys“R”Us Times Square will host a special appearance by Amandla Stenberg, who played fan-favorite “Rue” in the film, on Saturday, August 18 at 10 am. Named for the Zulu word for power, the 14-year-old actress has modeled for Disney and has appeared in numerous national commercials. Recently appointed as the new child ambassador to No Kid Hungry, Share Our Strength, Amandla will visit The World’s Greatest Toy Store® to meet with and sign autographs.
Beginning today, the first 225 customers to pre-order The Hunger Games on DVD or Blu-Ray or purchase The Hunger Games merchandise totaling $25 at Toys“R”Us Times Square, while supplies last, will have the opportunity to meet and receive an autograph from Amandla.* Those attending the event can also show off their knowledge of The Hunger Games trilogy by answering trivia questions and winning special prizes.
Special Savings On The Hunger Games Products at Toys“R”Us Stores
Additionally, to mark the release of The Hunger Games on DVD and Blu-Ray, shoppers can find the following deals at Toys“R”Us stores nationwide:
- On Saturday, August 18, shoppers can take an extra 50% off The Hunger Games on DVD with any purchase of The Hunger Games products totaling $30.
- From Sunday, August 19 through Saturday, August 25, customers will receive a FREE $10 Toys“R”Us Gift Card with any The Hunger Games purchase totaling $40 or more.
Visit the Hob at Toys“R”Us Stores Nationwide and online at Toysrus.com/HungerGames
As part of the celebration of the DVD and Blu-Ray launch, The Hunger Games has now received a place of honor in dedicated boutiques in Toys“R”Us stores across the country, as well as online at Toysrus.com/HungerGames. Filled with dazzling visuals of the story’s hero, Katniss, the boutiques showcase a broad assortment of The Hunger Games merchandise.
Everyone interested in the greatest gear, toys, replicas of movie props, clothing and more based on The Hunger Games can find everything they need, including:
The Hunger Games Mockingjay Pin from NECA
Based on the pendant worn by the series’ main character, Katniss, fans can display the image of a bird that “never should have existed.”
The Hunger Games Bracelet from NECA
Fans can show their love of The Hunger Games with this assortment of bracelets available in several styles. A cord bracelet lets kids show their love of either Katniss or Peeta, while the Mockingjay can be displayed on either a link or cord bracelet.
The Hunger Games Fleece Throw from NECA
Adorned with either an image of Katniss or Peeta, customers can keep the evening chill at bay with this polar fleece blanket which measures 50” x 60.”
The Hunger Games 7-inch Action Figures from NECA
After the movie ends, the story can continue with this assortment of action figures, including Katniss and Peeta in their training outfits, as well as and Katniss’s friend Gale.
Toys“R”Us stores and Toysrus.com/HungerGames will also offer The Hunger Games merchandise that can’t be found anywhere else, such as:
The Hunger Games Rue Collector Figure from NECA
Available exclusively at Toys“R”Us, shoppers can take home a 7-inch version of the “District 11” Tribute. Small and easily underestimated by other competitors, Rue formed a bond with Katniss.
Available exclusively at Toys“R”Us, one of Katniss’s main antagonists, Cato volunteered to participate in the event. As the leader of an alliance between districts 1, 2 and 4, this Career Tribute spent his entire life training to participate in The Hunger Games.
The Hunger Games fans should also note that Toys“R”Us stores nationwide will receive regular shipments of new The Hunger Games merchandise throughout the year.
Images of select The Hunger Games products available at Toys“R”Us, as well as graphics from The Hunger Games boutique in Toys“R”Us stores across the country can be found at: https://toysrus.sharefile.com/d/sb066222cf1f4ee0b.
*Please note: A pre-purchase of The Hunger Games on DVD OR Blu-Ray OR The Hunger Games merchandise totaling $25 is required to receive a ticket to the special autograph signing event. Limit one ticket and one autograph per guest. Amandla Stenberg will only autograph either The Hunger Games DVD OR one The Hunger Games product at the event. No other memorabilia will be signed. Only 225 tickets are available on a first come, first served basis, while supplies last. Event giveaways are available while supplies last. This event is subject to change or cancellation.
About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
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