TOYS“R”US® ANNOUNCES 2012 HOLIDAY TOY TRENDS

Company Identifies Top Four Trends Predicted to Influence Holiday Toy Purchases: Precious Preschool Pals, Kid-Friendly Tablets and App-Enabled Fun, “Rad” Returns from the ’80s and Light F/X


WAYNE, NJ (October 11, 2012)– As children begin to write their letters to Santa with care and parents start to devise their holiday shopping strategies, Toys“R”Us® today announced four emerging trends it expects to impact toy-buying decisions this holiday season. Representative of these top trends are toys based on tiny tots’ favorite characters, kid-friendly tablets, “rad” playthings from the ’80s that are making a comeback and items that offer fun light-up features. This year’s toy trends also undoubtedly reflect some of this season’s hottest toy properties and products.

“It’s no secret that technology has had a growing influence in toy innovation, but this year we’re also seeing a strong statement of traditional toys that inspire imaginative play and curiosity among kids and nostalgia among parents,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys“R”Us, U.S.  “After reviewing the thousands of new toy introductions in our stores worldwide and analyzing data gathered by our team of merchants, we’re pleased to share our unique insights into the toy themes that will excite and delight kids this holiday season.”

As the destination for all the trending toys of the season and for unique services like Hot Toy Reservation, Free Layaway and Price Match Guarantee, customers are sure to find the perfect gift to fit any budget when shopping with Toys“R”Us. Following are the four toy-buying trends identified by Toys“R”Us for the 2012 holiday season, along with select toys that epitomize each trend. All items can be found in Toys“R”Us stores nationwide and online at Toysrus.com.

To download high-res images of toys that exemplify each of the top trends identified by Toys“R”Us, click on the following link: https://toysrus.sharefile.com/d/se33b5e9d54c40b99.

Precious Preschool Pals
Often times, a young child’s first friend is one imagined – from a stuffed plush to a favorite character in a book – allowing them to explore new worlds and fantasize about magical adventures. This year, little ones are clamoring for their lovable, take-everywhere preschool pals. From new friends like Doc McStuffins to timeless playmates like Tigger, kids can enjoy these beloved companions at home or on-the-go with toys ranging from dolls to tiny playhouses:

Kid-Friendly Tablets and App-Enabled Fun
Moms and dads no longer need to share their pricey gadgets with their sticky- and slippery-fingered kids! This year, children – and gift-givers – have more options than ever when it comes to selecting holiday presents that offer tech-tastic fun and long-lasting value. With new tablets and accessories designed with the younger set in mind, a plethora of age-appropriate games, music and – of course – learning are right at kids’ finger tips:

“Rad” Return from the ’80s
Kids and parents alike are getting amped for the toy stars of the ’80s with an abundance of nostalgic playthings making a return to store shelves this season. Gift-givers can prepare to see old favorites topping kids’ wish lists, from timeless properties like Star Wars and Teenage Mutant Ninja Turtles to classic games like Rubik’s cube – many of which have been updated to make them totally tubular for today’s child. Plus, parents will enjoy taking a trip down memory lane as they watch their little one play with these updated toys from their own childhood:

Light F/X
Featuring glow-in-the-dark elements and light-up effects, a variety of playthings are set to illuminate kids’ rooms brighter than a Christmas tree. Little ones love to play and explore in the dark, but this season’s toys are turning up the wattage and raising the bar from a mere flashlight. One thing is for sure, children’s faces will be beaming when they open these radiant gifts, ranging from building brick sets to board games:

For all the latest news about the 2012 Holiday Season at Toys“R”Us, visit “R” Holiday Press Room at http://www.toysrusinc.com/press-room/r-holiday-press-room/.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 635 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

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Media Contacts:
Toys“R”Us, Inc.
Adrienne O’Hara
973-617-4383
Adrienne.Ohara@toysrus.com

Samantha Xenis
973-617-5306
Samantha.Xenis@toysrus.com