2012 general Press Releases

Date

Title

January 5, 2012 TOYS“R”US, INC. ANNOUNCES DECEMBER 2011 COMPARABLE STORE SALES
January 11, 2012 TOYS“R”US, INC. RAISES RECORD-BREAKING $4 MILLION TO HELP KIDS IN NEED DURING ITS EIGHTH ANNUAL TOYS FOR TOTS CAMPAIGN
January 16, 2012 TOYS“R”US, INC. APPOINTS ROGER MCLAUGHLAN MANAGING DIRECTOR, TOYS“R”US, U.K.
January 25, 2012 TOYS“R”US, INC. URGES PARENTS AND CAREGIVERS TO HELP REMOVE UNSAFE ITEMS FROM THE MARKETPLACE DURING UPCOMING ‘GREAT TRADE-IN’ EVENT
February 10, 2012 TOYS“R”US® BRINGS NEW WAVE OF ACTIVISION’S SKYLANDERS SPYRO’S ADVENTURE™ EXCLUSIVE ACTION FIGURES TO “PORTAL MASTERS” BEGINNING IN MARCH
February 13, 2012 FREDERICK AUGUST OTTO SCHWARZ, FOUNDER OF LEGENDARY TOY RETAILER FAO SCHWARZ®, INDUCTED INTO TOY INDUSTRY HALL OF FAME
February 16, 2012 FAO SCHWARZ® KICKS OFF YEAR-LONG CELEBRATION OF ITS 150TH ANNIVERSARY
February 22, 2012 FAO SCHWARZ CELEBRATES 150TH ANNIVERSARY BY PRESENTING GALLERY OF HISTORIC TOYS
February 23, 2012 BABIES“R”US® INTRODUCES “V.I.B.” PROGRAM TO REWARD PARENTS WITH A 10% BONUS SAVINGS ON BABY ESSENTIALS
March 1, 2012 TOYS“R”US®, U.S. HELPS “SHINE A LIGHT FOR AUTISM” DURING SIXTH ANNUAL FUNDRAISING CAMPAIGN TO BENEFIT AUTISM SPEAKS
March 13, 2012 TOYS“R”US IS THE ULTIMATE CODY SIMPSON DESTINATION, OFFERING TOYS AND LIFESTYLE MERCHANDISE INSPIRED BY THE TEEN POPSTAR IN ITS STORES NATIONWIDE
March 15, 2012 SPECIAL OLYMPICS USA GAMES NAMES FIRST FOUNDING PARTNER WITH $1 MILLION PLEDGE FROM THE TOYS“R”US CHILDREN’S FUND
April 13, 2012 MARVEL ENTERTAINMENT AND TOYS“R”US ASSEMBLE RETAIL EXPERIENCE FOR HIGHLY ANTICIPATED SUMMER THEATRICAL EVENT MARVEL’S THE AVENGERS
April 26, 2012 BABIES“R”US AND HEIDI KLUM TEAM UP TO LAUNCH EXCLUSIVE LINE OF BABY PRODUCTS
April 27, 2012 DON HENLEY AND MARTIN SHORT LEND THEIR TALENTS IN SUPPORT OF 2012 TOYS“R”US CHILDREN’S FUND GALA, HELPING TO RAISE $5 MILLION FOR KIDS IN NEED
May 2, 2012 FAO SCHWARZ® CELEBRATES 150 YEARS OF CREATING MEMORIES AND INSPIRING JOY IN GENERATIONS OF CHILDREN
May 7, 2012 TOYS“R”US® RAISES MORE THAN $3.1 MILLION ACROSS NORTH AMERICA DURING 2012 AUTISM SPEAKS FUNDRAISING CAMPAIGN
May 8, 2012 BABIES“R”US LAUNCHES PARTNERSHIP WITH OPERATION SHOWER TO PROVIDE MILITARY MOMS-TO-BE WITH JOYFUL BABY SHOWERS
May 14, 2012 PAUL FRANK TO LAUNCH SMALL PAUL COLLECTION EXCLUSIVELY AT BABIES“R”US
May 30, 2012 TOYS“R”US® REAFFIRMS ITS COMMITMENT TO ALEX’S LEMONADE STAND FOUNDATION WITH NATIONWIDE FUNDRAISING AND AWARENESS PROGRAM
June 1, 2012 TOYS“R”US AND DREAMWORKS ANIMATION UNVEIL GLOBAL EXCLUSIVE “WORLD OF MADAGASCAR” BRAND
June 13, 2012 TOYS“R”US, INC. ANNOUNCES FIRST QUARTER 2012 LENDER CONFERENCE CALL FOR TOYS“R”US – DELAWARE, INC., TOYS“R”US PROPERTY COMPANY I, LLC, AND TOYS“R”US PROPERTY COMPANY II, LLC
June 27, 2012 TOYS“R”US® MAKES SHOPPING EVEN MORE REWARDING WITH ENHANCED CUSTOMER LOYALTY PROGRAM
July 2, 2012 TWENTIETH CENTURY FOX CONSUMER PRODUCTS AND TOYS“R”US® PARTNER TO CREATE ICE AGE HEADQUARTERS
July 12, 2012 FAO SCHWARZ UNVEILS “GALLERY OF CLASSIC STEIFF COLLECTIBLES” FEATURING PIECES DATING FROM 1898 THROUGH TODAY
July 18, 2012 NICKELODEON’S TEENAGE MUTANT NINJA TURTLES TOYS HIT TOYS“R”US® STORES NATIONWIDE THIS MONTH
July 31, 2012 TOYS“R”US, INC. EXPANDS ITS ONE-STOP SHOPPING DESTINATIONS WITH NEW AND RENOVATED TOYS“R”US® AND BABIES“R”US® LOCATIONS IN 21 MARKETS NATIONWIDE
August 8, 2012 TOYS“R”US® TIPS THE ODDS IN EVERYONE’S FAVOR, TRANSFORMING INTO THE HUNGER GAMES DESTINATION IN ADVANCE OF DVD AND BLU-RAY LAUNCH
August 13, 2012 TOYS“R”US® RAISES NEARLY $1.9 MILLION DURING NATIONWIDE CAMPAIGN BENEFITING ALEX’S LEMONADE STAND FOUNDATION
August 15, 2012 TRULY SCRUMPTIOUS COLLECTION DESIGNED BY HEIDI KLUM TO DEBUT EXCLUSIVELY AT BABIES“R”US® STORES NATIONWIDE AND ONLINE ON SEPTEMBER 15
August 16, 2012 TOYS“R”US, INC. CONTINUES EXPANSION IN CHINA WITH THE OPENING OF ITS FIRST STORES IN BEIJING
August 21, 2012 Babies"R"Us Look Book
August 21, 2012 TOYS“R”US, INC. EXPANDS COLLECTION OF BABIES“R”US®-BRANDED PRODUCTS AS PART OF ONGOING STRATEGY TO OFFER DIFFERENTIATED MERCHANDISE ASSORTMENT
August 22, 2012 TOYS“R”US, INC. AFFIRMS COMMITMENT TO SAFETY WITH RETURN OF POPULAR ‘GREAT TRADE-IN’ EVENT, EXPANDS IN-STORE AND ONLINE EDUCATIONAL RESOURCES FOR PARENTS AND CAREGIVERS
August 23, 2012 TOYS“R”US® UNVEILS 2012 EDITION OF THE TOYS“R”US TOY GUIDE FOR DIFFERENTLY-ABLED KIDS® AVAILABLE NOW IN ITS STORES NATIONWIDE AND ONLINE
September 3, 2012 TOYS“R”US® INTRODUCES ENHANCED HOLIDAY LAYAWAY PROGRAM WITH NO UPFRONT SERVICE FEE AND NO MINIMUM PURCHASE REQUIREMENT
September 6, 2012 FAO SCHWARZ® UNVEILS “A FASHIONABLE COLLECTION OF TONNER DOLLS” TO COINCIDE WITH FASHION WEEK IN NEW YORK CITY
September 6, 2012 TOYS“R”US® STORES NATIONWIDE STOCK TRICK“R”TREAT “BOO”TIQUES WITH SEASON’S MOST SOUGHT-AFTER HALLOWEEN COSTUMES FOR KIDS
September 10, 2012 TOYS“R”US® INTRODUCES tabeo™ – A TABLET SPECIALLY DESIGNED FOR KIDS WITH SAFETY FEATURES DESIRED BY PARENTS
September 11, 2012 JERRY STORCH, CHAIRMAN AND CEO, TOYS“R”US, INC. SAYS THE FUTURE BELONGS TO RETAILERS THAT BUILD THE BEST CONSUMER-FACING NETWORK ACROSS ALL CHANNELS DURING KEYNOTE ADDRESS AT 2012 SHOP.ORG ANNUAL SUMMIT
September 12, 2012 ‘WHY SHOP ANYWHERE ELSE FOR TOYS? WHY?’ASKS TOYS“R”US®, AS IT RAISES THE CURTAIN ON 2012 HOLIDAY SEASON
September 19, 2012 TOYS“R”US® ANNOUNCES 2012 HOLIDAY HOT TOY LIST
September 25, 2012 TOYS“R”US® TO HIRE 45,000 EMPLOYEES NATIONWIDE FOR THE 2012 HOLIDAY SHOPPING SEASON
September 28, 2012 WINNING DESIGNS FROM LAST NIGHT’S ‘PROJECT RUNWAY’ EPISODE NOW AVAILABLE FOR A LIMITED TIME AT BABIES“R”US® STORES NATIONWIDE AND ONLINE AT BABIESRUS.COM
October 2, 2012 TOYS“R”US, INC. ANNOUNCES ‘PRICE MATCH GUARANTEE’ ON ALL ITEMS AVAILABLE IN ITS STORES THIS HOLIDAY SEASON
October 2, 2012 TOYS“R”US® ENABLES WISH LIST CREATORS TO HELP MAKE-A-WISH® GRANT MEANINGFUL WISHES THIS CHRISTMAS
October 4, 2012 TOYS“R”US, INC. LAUNCHES FAMILY-FRIENDLY DIGITAL ENTERTAINMENT SERVICE
October 10, 2012 MACY’S AND TOYS“R”US® PARTNER TO PROVIDE TOY DEPARTMENTS IN SELECT MACY’S LOCATIONS DURING 2012 HOLIDAY SELLING SEASON
October 11, 2012 TOYS“R”US® INTRODUCES INTERNATIONAL SHIPPING FOR ONLINE ORDERS TO MORE THAN 60 COUNTRIES AROUND THE GLOBE
October 11, 2012 TOYS“R”US® ANNOUNCES 2012 HOLIDAY TOY TRENDS
October 16, 2012 TOYS“R”US® ANNOUNCES ANNUAL CAMPAIGN TO BENEFIT THE MARINE TOYS FOR TOTS FOUNDATION
October 18, 2012 TOYS“R”US® EXTENDS FREE LAYAWAY OFFER, WILL PAY IT FORWARD WHEN LAYAWAY ORDERS ARE PAID OFF AS AN ACT OF KINDNESS TO OTHERS THIS HOLIDAY SEASON
October 19, 2012 SKYLANDERS GIANTS™ MAKES ITS GREAT BIG DEBUT AT TOYS“R”US® STORES WORLDWIDE WITH THE RETURN OF THE EXCLUSIVE LEGENDARY SERIES
October 22, 2012 tabeo™, THE HIGHLY ANTICIPATED KID-FRIENDLY TABLET DEVELOPED BY TOYS“R”US®, HAS OFFICIALLY ARRIVED ALONG WITH AN ENTIRE tabeo™ ECOSYSTEM
October 24, 2012 ALL-NEW LINE OF MERCHANDISE BASED ON THE EAGERLY AWAITED DOWNLOAD, ANGRY BIRDS™ STAR WARS™, LANDS AT TOYS“R”US®
October 25, 2012 THE GREAT BIG TOYS“R”US BOOK – FILLED WITH MORE THAN $8,000 IN SAVINGS ON THE SEASON’S HOTTEST PLAYTHINGS – ARRIVES IN HOMES AND STORES NATIONWIDE THIS WEEKEND
October 31, 2012 TOYS“R”US CHILDREN’S FUND DONATES $500,000 TO SAVE THE CHILDREN TO SUPPORT INITIAL RELIEF EFFORTS IN THE WAKE OF HURRICANE SANDY
October 31, 2012 TOYS“R”US, INC. INTRODUCES ‘PAY IN STORE’ FOR ONLINE ORDERS
November 1, 2012 TOYS“R”US® UNVEILS BRAND-NEW HOLIDAY MARKETING CAMPAIGN
November 1, 2012 FAO SCHWARZ® OFFERS ONE-OF-A-KIND TOYS AND CLASSIC PLAYTHINGS IN SPECIAL 150TH ANNIVERSARY EDITION HOLIDAY SHOPPING CATALOG
November 7, 2012 TOYS“R”US, INC. DEMONSTRATES ITS ONGOING SUPPORT OF MILITARY PERSONNEL AND THEIR FAMILIES WITH NEW HIRING INITIATIVES AND PARTNERSHIPS
November 8, 2012 TOYS“R”US, INC. PARTNERS WITH THYME MATERNITY TO PROVIDE EXPECTANT MOMS NATIONWIDE A NEW CHOICE IN MATERNITY FASHION
November 12, 2012 TOYS“R”US® TO KICK OFF ITS BIGGEST BLACK FRIDAY EVENT AT 8PM ON THANKSGIVING NIGHT WITH MORE THAN 200 INCREDIBLE DOORBUSTERS
November 13, 2012 TOYS“R”US® UNVEILS REDESIGNED MOBILE SHOPPING APPS AND SITE; INTRODUCES OPTIMIZED EXPERIENCE FOR TABLET USERS
November 19, 2012 BRINGING CUSTOMERS “ALL THE TOYS, ALL THE TIME,” TOYSRUS.COM OFFERS GREAT ONLINE DEALS ON THOUSANDS OF IN-DEMAND TOYS THANKSGIVING DAY THROUGH CYBER MONDAY
November 20, 2012 TOYS“R”US, INC. STRENGTHENS GLOBAL E-COMMERCE PRESENCE WITH LAUNCH OF DEDICATED WEB STORE IN CHINA, MOBILE SHOPPING CAPABILITIES INTRODUCED IN ADDITIONAL INTERNATIONAL MARKETS
November 20, 2012 THE WORLD’S GREATEST TOY STORE™ CELEBRATES THE ICONIC TOYS“R”US JINGLE THROUGH SPONTANEOUS SING-ALONGS IN-STORE, SPECIAL SOCIAL MEDIA CAMPAIGN AND A BLACK FRIDAY CHORUS FROM COAST-TO-COAST
December 6, 2012 BABIES“R”US® TO ROLL OUT TRULY SCRUMPTIOUS COLLECTION DESIGNED BY HEIDI KLUM TO INTERNATIONAL MARKETS
December 11, 2012 UBISOFT® AND TOYS“R”US, INC. PARTNER TO LAUNCH TOYS“R”US® TOWERS™
December 13, 2012 TOYS“R”US® STORES NATIONWIDE TO STAY OPEN FOR 88 CONTINUOUS HOURS BEGINNING 6AM DECEMBER 21 THROUGH 10PM CHRISTMAS EVE